Project And Portfolio I - Full Sail University

1. TABITHA CROSBY
ENTERTAINMENT BUSINESS
MARCH 13, 2017
PROJECT AND PORTFOLIO I: BUSINESS &
MARKETING -ONLINE WITH GALE NEWBOLD

2. ONLINE ID CALCULATOR
RESULTS
• I have learned that I have to
monitor my online presence
often.
• I need to use more platforms
to that I can remain diverse
with my brand.
• I need to request
recommendations online as
well as testimonials on their
experiences when working
with my brand.

3. STUDENT CHOICE
ASSESSMENT RESULTS
• I learned from this
assessment that I have a
very carry nature even in
business.
• Outside of doing things so
that I can take care of
myself I should also do a
lot of volunteer work.
• The colors of my business
should be soft and neutral.

4. HOOTSUITE
I structured my Hootsuite as recommended with 5 tabs: Brand, Industry, Competitor, Blogs, & Social
Media. With the Brand tab I can keep track of anything that comes up for the business name that will
be the reflection of my personal brand. With the Industry tab I can keep up Mimi G Style and
Munaluchi Bridal Magazine. Mimi G Style always has a lot of inspiration for fashion and making things
by hand. With the Competitor tab I will be looking at anyone that have event planning in their post. I
don’t want to limit my views to just one person because anyone can become a competitor. For the
Blog tab I follow Mimi G Style for fashion ideas and inspiration. For Social media I follow the
Munaluchi Bridal Magazine post on Facebook and Twitter. It’s a wealth of ideas for the wedding
planning portion of my business. It helps inspire ideas for me when I’m planning.

5. HOOTSUITE - SOCIAL MEDIA
• The personal brand name that I am
monitoring is Exquisitely Handcrafted. This
is the business I started for handmade items
and event and wedding planning.
• So far I have installed Facebook and
Instagram on Hootsuite to monitor my brand.
• I am following any conversations that have
Exquisitely Handcrafted. Monitoring this I
will see if anyone else uses the business
name so if I have recommendations I can
add them to my site. If I have someone who
decides to spread negative remarks I can
handle them at the start.

6. HOOTSUITE
• I have learned through these streams that
consistency is the key to building a popular
brand.
• I have learned that you have to present your
self in a way that catches the attention of
your target market.
• While presenting myself in an away that
attracts my target market I must do it often
because most of the time for a business or
company the saying out of site out of mind
can stunt the growth of a new brand.

7. GOOGLE ALERTS
• I setup my Google Alert to let
me know when Tabitha
Crosby, Amazon, and
Handmade Items are
mentioned.

8. GOOGLE ALERTS
• Through these alerts I did find anything under
Tabitha Crosby.
• For Amazon I found information about their financial
status, new post about them on the web, blog posts,
and information about their website.
• For handmade items I found that some crocheters
were crocheting things for the homeless.

9. GOOGLE ALERTS
• From this I learned that I need to build the brand for Tabitha Crosby more since it had no results.
Amazon is what I am aiming for as a brand because every aspect of their business had a category.
With the handmade items I got an idea to organize crafting some items to be given to the
homeless.
• I will use this information to fill in the gaps of my brand. To make my brand popular and to make
people take notice of what I am doing.
• In doing this my targeted audience will be people who want to purchase handmade items. People
who are looking for someone to assist with planning their event.

10. FEEDLY
• For this feed I set it up with three
categories: Entertainment, Event
Planning, & Handmade Items
• Under Entertainment I am following:
Event Manager Blog, Event Planning
Blue print, & Special Events
Magazine.
• Under Event Planning I am following:
Event Planning, Green Wedding
Shoes, Ruffled, & Style Me Pretty.
• Under Handmade Items I am
following: Handmade items,
Handmade Success, & Try
Handmade.

11. FEEDLY
• I decided to follow the sites that I choose because I
feel that they will give me the information I need to
remain relevant in the Event Planning and
Handmade items world. I will use these items to
build a brand that is competitive in todays market.

12. FEEDLY
• I looked up the article titled “How to Find A Market for Your Handmade Items” on
Mother Earth News Blogs site - From this site I learned where I should take my
handmade items to sell. This is important so that I will be able to build a reputation to
help the business grow.
• I also read an article titled “How Technology Has Helped Event Planners To Provide
Better Services” on TG Daily website . This article goes over how technology will help
my service my clients better. I can use the instructions in this article to add more
creativity to my events and set myself apart for the rest of the market.
• Lastly I read an article titled “Video Trends in Events: Mixed Reality, Camera Robots,
and Projection Mapping" on Endless Events website. This article gives me
information about whats trending technology wise for event planners. I can use this
information and incorporate the knowledge when planning future events.