7. - Jack Welch, Former CEO, GE
There are only two sources of
competitive advantage:
the ability to learn more about
our customers faster
than the competition and the
ability to turn that learning into
action faster than the
competition
8. Vast, Real-time
Data Volumes
Problem:
Social Data is Big Data
Integrating into
each social network
Integrating Social
with other data
Extracting insights
from text
Filtering out
the noise
10. Companies starting by listeningEarly days – try to understand what is going on
Simple tools to search
for brand #keywords
Engage & Respond
Report back
#sdwk13
11. Enterprise Proliferation of Social
Average Enterprise has
178 Social Account
13 Departments
Actively Engaged in
Social Media
#sdwk13
12. Social
Data
Business
Data
Social Data is not an Island.
Need to integrate business data to see whole pictur
Research
Marketing & Sales
Customer Service
Product Development
Customer Feedback
Competitive Campaigns
Customer Sentiment
Customer Interests
Customer Intent
14. 10 Steps to Extracting Value from
Social Data
1. Aggregate
2. Structure
3. Enrich
4. Filter
5. Deliver
6. Integrate
7. Analyze
8. Visualize
9. Share
10. Act
DataSift does this
Google does this
Tableau does this
You do this!
#sdwk13
15. We Enrich Social Data with up-to 400 data items
We do this 15,000 times / second
Gender
AgeRange
Hometown
Interests
16. Filter to extract relevant Social Data
Create Sophisticated Filters with 1,000s of criteria
18. We make it easy to get started with Social
Capturing data from
hundreds of sources
Real time data
Historical data
Compliant and at scale
19. DataSift Powers the Social Ecosystem
DataSift + Tableau for Visual Social
Analytics
Integrate Business Data with Social Data
Leverage your BI Platform for Social
Insights
23. Understand your market for Advertising
What sites are most shared on Twitter by
18-24yr old Brazilians
June15th 2013-24-hoursnapshotoflinkssharedonTwitterbasedonDemographicProfiles
0 1,750 3,500 5,250 7,000
Tumblr
Facebook
Instagram
Ask.fm
YouTube
FourSquare
Twitter
Bitly
Unfollowers.me
Whrt.it
Male Female
Ask.fm a fast-emerging
destination for 18-24 yr
olds in Brazil
#sdwk13
26. Operational - Click-traffic+Social
How did Dove Campaign go viral?
USA
Facebook Mobile
37% of Traffic
USA
Facebook Web
USA
Direct Traffic
USA
Upworthy.com
USA
Twitter
UK
BR CA
GR
NL
27. Predictive Models based on
Social Signals
Correlate Box Office Revenues
with Social Interest & Intent.
29. Platform For The
Social Economy
Our Vision: Make Social Data Core to the Enterprise
Increasingly, the most valuable data for your business sits
outside your organization, not inside it.
Big Social Data Insight will become a key basis for competition.
DataSift will be the leading customer & marketing data delivery
platform to help companies respond to this opportunity.
#sdwk13
Notes de l'éditeur
We are the platform that powers the social economy