This document provides an introduction to Taboola and how it can benefit advertisers, agencies, and clients. It discusses how Taboola uses predictive algorithms to deliver personalized content recommendations at scale, reaching billions of users globally. Case studies show how Taboola can drive brand awareness, leads, conversions, and content engagement. The document also outlines Taboola's targeting capabilities and reporting tools. It argues that Taboola is a good complement to existing search and social campaigns, especially for performance-oriented clients seeking engaged traffic.
2. Our
presenters for
today
• Chris Butlin
• CEO at Stringo Media
• Lena Chudasama
• Success Manager at Taboola
• Jonathan Riftin
• Taboola Partners Lead
• @ryonatan
5. The User - State of Mind
“I want to engage with my friends”
Search
“I want to find information
about a specific product”
Discovery
“I want to consume content”
Social
6. You Have Seen
Us Before: On
Mobile
Enabling people to discover
content at that moment when
they are most likely to engage
9. Taboola’s average
ad CTR is
10x
higher
than display ads
Taboola
Placements
“bust” Banner
Blindness
10. Powering Billions
of Moments of
Discovery Across
the Globe
42%1B
Monthly Unique
Users Globally
88%
US Mobile Internet
Users Reached
WW Internet Desktop
Users Reached
1.35B
Monthly Clicks
Average monthly recommendations, 11/2016
Canada
Japan
Korea
China
Brazil
USA
Australia
5B
UK
Germany
France
India
Mexico
1B
10B
11B 22B
8B
22B
21B
0.8B
2B
1B
107B
11. 10B+
Recommendations
a day on many of the
world’s top publishers
News | Business | Finance
Entertainment | Lifestyle
Tech
13. Brand
Awareness &
Storytelling
Your brand’s story is
important. Continually
driving brand awareness will
keep your message strong
and ultimately drive more
sales.
Taboola can help with brand
amplification and storytelling by
displaying your content at the
right moment to users in
“discovery” mode.
17. Drive Leads &
Conversions
Taboola is helping thousands
of advertisers move their
business forward by driving
new leads and conversions.
We can help you reach your
goals by tracking and
optimizing for leads and
conversions.
Product
Purchase
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Add to Cart
18. Case Study | Education
Online Language Learning
Provider
Goal
Distribute Babbel’s rich
content to new language
learners and have them
convert into paying
customers.
Solution
Use Taboola and to
target their humorous
Results
22%
Increase In New Marketing Leads
100K
Leads Per Month
19. Drive Page Views
MORE and MORE
Page Views
Creating content takes
a lot of work!
You want to make sure
visitors are sticking
around and reading it.
Search Social Discovery
Pages / Sessions
20. A massive online booking site
implementing a top-of-funnel
strategy to draw visitors to its
content site viewfinder.
x2
28%
Increased in average
session duration
Increase in pages
per session
Case Study | Travel
21. Get more eyeballs on your
PR efforts by amplifying
3rd party articles on the
Taboola network
Extend Shelf-life of
3rd Party Articles
24. Ad Auction
Overview
Publisher Acceptance
Your content will only have the chance to appear on
publishers that accept your type of content
CPC Bid
a higher bid makes your content more competitive*
CTR
a higher CTR makes your content more
competitive*
*These two factors work together! A low CPC campaign can still gain significant traction if CTR ishigh
(users are very interested in thecontent)
28. • Click Through Rate
• Clicks
• Cost Per Click
• Cost Per Acquisition
• Conversion Rate
• Performance by Item
• Performance by Platform
• Performance by Site
• Performance by Campaign
• Performance by Country
Robust
Reporting Tool
29. 5 reasons to
advertise with
Taboola
Designed &
optimized for
conversion
campaigns
Full transparency and
control over content
and sites
Best-in-class
technology
Highest levels of
service and access
to experts
Largest discovery
platform reaching more
desktop users than
Facebook
Tech ROI Service
ReachQuality
38. Scale & Quality
Traffic
42%1B
Monthly Unique
Users Globally
88%
US Mobile Internet
Users Reached
WW Internet Desktop
Users Reached
1.35B
Monthly Clicks
News | Business | Finance
Entertainment | Lifestyle
Tech
39. What Are
Agencies
Saying? "I’ve been very pleased with Taboola’s
performance as a tool within our media
arsenal. It has performed very well and
supported Tapstone’s unique ability to deliver
successful native advertising campaigns for
our clients."
“All of our clients are extremely results-driven,
so it’s essential that we secure the highest
quality traffic. Taboola’s performance and
ability to scale has played a major role in
our clients success.”
Christopher Butlin,
Founder & CEO, Stringo Media
Jonathan David,
Founder & CEO, Tapstone
40. How Taboola
Works With Your
Agency
Taboola is a new media channel
to offer to your clients
Compliments your current media plans
Intuitive UI that allows for easy campaign
setup and launch
Christopher Butlin
CEO & Founder of Stringo Media
41. Key benefits
for you and
your client
• Engaging format helps achieve
campaign KPI goals
• Transparent data feeds optimization
decisions and future campaign
plans
• High quality publishers create a
brand safe environment that scales
47. “How is this
different than any
other display
ads”?
Native ads
Premium publishers with
exclusive deals
Targeting algorithm and
audience
Scale and Reach
Brand Safety
Transparency
48. Picking the right client
• Open to experiment with new channels.
• Selling High Life-time-value product or
service.
• Have good content (3rd party, blogs
etc.).
• Product with no queries on Google
(subscription box for sox).
• When keywords are too expansive or
when there aren’t enough keywords.
• Looking for engaged traffic.
• Performance oriented that
understands attribution and multi
touch.
• Launching a new product.
50. Picking the
right client
- Open to experiment with new channels
- Selling High Life-time-value product or service
- Has good content (3rd party, blogs etc.)
- Product with no queries on Google (subscription box for sox)
- Looking for engaged traffic
- Exhausted social budgets
- When keywords are too expansive or when there aren’t
enough keywords
- Performance oriented
- Launching a new product
Notes de l'éditeur
Let’s talk about the user first
When searching : he already knows what he wants
On social: he’s more engaging with friends and family and the “known environment”
Discover: is where he gets to explore NEW things
Where is this “discovery” you speak of?
It’s everywhere! On mobile…
Big beautiful placements (use bloomberg)
And on desktop.
On a huge piece of real-estate that is seamlessly integrated into more than 5K publishers
And on desktop.
On a huge piece of real-estate that is seamlessly integrated into more than 5K publishers
Optin, choice based
We tried right rail, above the fold etc. but below the article beats everything else
Let’s talk numbers to get a perspective on the REACH in the US and globally for our platform
Its not just reach, its also TOP QUALITY publishers.
In different verticals we have fantastic publishers like Hufpost, NBC, NFL, etc.
These are exclusive to Taboola – if you want to buy native on Bloomberg, you have to buy Taboola. Multil year deals.
The combination of Reach + Scale + Premium publishers (=quality traffic) had already attracted thousands of advertisers from fortune top 100, top 500 etc.
And they us it for different type of needs: Performance, Brand awareness, PR, Lead gen, Ecommerce, you name it!
Take on of each and tell their story
Intel – use taboola to help re discover their brand
Verizon (DR)– targeting existing users using live ramp
Chipotle – PR issues, use taboola for mass audience after E-coli scandal
Lead gen – sales force has a niche target audience - syndicate taboola for ebooks
Ecommerce – macys , wayfair (signups) , dollar shave club etc.
Enabling users to discover your content for the first time requires a different strategy than one that reintroduces users
Grow your traffic & Customer base
Reach potential customers across the world’s most popular websites.
Engage target audiences naturally, while they’re reading interesting content.
“Search in reverse” - Taboola surfaces recommendations for content and products users are interested in, but never knew existed
Taboola reaches users at the moment they are looking to discover something new, so we can help with driving highly engaged users looking to consume multiple pages of content.
A lot of brands look on traffic but taboola looks at post click engagement
perfect for earned media and social proof
Extend the shelf life of an article
With Taboola’s discovery platform you can drive new and engaged users to your website or digital asset and embed a video of your choice
Choice based watching video
We have a huge amount of first party data that we use for targeting options, and are more advanced than any other platform on the market.
We support geo, platform, contextual, vertical and demo targeting, and are pushing the envelop to help ensure we meet our advertisers KPIs and drive the highest engagement and performance.
Taboola reaches users at the moment they are looking to discover something new, so we can help with driving highly engaged users looking to consume multiple pages of content.
A lot of brands look on traffic but taboola looks at post click engagement
We offer comprehensive reporting – full transparency of our traffic sources, optimizations of creative and performance, full reporting and advanced analytics.
We show full impressions by publisher, CTR, by device and item.
You can block publishers in real time, upload creative and a/b test down to the item level.
We offer comprehensive reporting – full transparency of our traffic sources, optimizations of creative and performance, full reporting and advanced analytics.
We show full impressions by publisher, CTR, by device and item.
You can block publishers in real time, upload creative and a/b test down to the item level.
Quality - transparency
Technology
Service,
ROI
reach.
Product: special agency product and beta participation (when relevant)
Benefits: Vouchers of 200$ for launching
Uniqute targeting options (with minimum 1K spend): whitelisting, contextual targeting, 3rd party (b2b, b2c)
Service: optimization and ad approvals
now that you know the basics about the Taboola, I’d like to take some time and talk about WHY Taboola is good for your agency. before that, are there any questions?
I’d like to start by sharing briefly some interesting trends in the industry. As you can see in this chart that I pulled off Google Trends, we can see that the interest in Facebook and Google advertising is on decline, while content marketing is rising. Now It’s important to understand that content marketing captures many different channels, but what better way to promote your content or products using Taboola network that enbles you to show your content on premium publisher websites around the world as a “recommended article” without even talking to them.
Assuming you’re a performance agency, doing mainly search or social. Search is limited because of a) people need to search your product or b) its too competitive and the CPCs are very expensive. on Social - it’s amazing because the targeting options are infinite, but the maintenance and the scale are very limiting. Traffic on social is mainly mobile, and we still see low conversion rates on mobile, while with Taboola, there’s amazing reach on desktop.
here’s a great example of how discovery complements a search campaign. 1 - get users from Taboola to your site, either educational or product page. 2 - use remarking for search with broad KW and now your audience is more qualified.
It’s not easy getting an article published or that blog post on MOZ. After the first day circulation, the shares on social networks and email lists had died down, you can still promote your 3rd party content on Taboola and this will extend the shelf life and bring more eye balls to your story.
The are already established media channels that are offered in every media plan. Advertisers want something new / something that performs / something creative. An additional tool in your belt that actually performs.
Carve a some budget for native and I promise you the next media plan you will only want more - provides a massive lift in search and display retargeting
Of course Taboola has hands-on client solutions resources, but the UI is also self-serve - allowing you to launch/optimize without “waiting”. Clean and simple to use while still allowing you to dive deep into data for optimization.
Push vs. Pull vs. Discovery - How we moved from display to native - increased landing page engagement lower acquisition costs
The publisher list is more than impressive - aligning your brand with their quality content creates a positive user experience
Again the UI is simple (not a huge learning curve), but the data provided with allow you to optimize on a granular level.
You’ll be on the same publisher that we run apple on and banc of america and walmart