3. I
AM
Artur
Lourenço
de
La
Peña
Portuguese,
with
Brazilian
visa.
(currently
living
in
São
Paulo)
Marketing
&
Communication
Executive
4. I
AM
Marketing
&
Communication
Executive
WITH
THE
FOLLOWING
SKILLS:
Business
Development
Entrepreneurship
&
New
business
Strategic
&
Marke<ng
Planning
Organiza<onal
Communica<on
&
Public
Rela<ons
Events
&
Sponsorship
Management
Crea<ve
Branding
&
Marke<ng
Communica<ons
Digital
Marke<ng
Telemarke<ng
&
Customer
care
5. I
AM
WITH
AN
EXPERIENCE
OF:
14
years
in
DIFERENT
MARKETS
6
years
as
a
ENTREPRENEUR
13
years
as
a
ORGANIZATION
LEADER
5
years
as
a
FREELANCER
6. I
AM
Adver<sing
(brands
ac<va<on)
(B2B)
Restaura<on
(B2C)
Media
(environment
industry)
(B2B/B2A)
Telecommunica<ons
(B2C/B2B)
Banking
(B2C)
DIFERENT
MARKETS
Entrepreneurship
&
Innova<on
(B2B/B2C)
7. I
AM
WITH
EDUCATION
IN:
Execu<ve
MBA
Marke<ng,
Adver<sing
and
Public
Rela<ons
(BA)
Sillicon
Valley
Immersion
Program
(Execu<ve
Educa<on)
Eng
Physics
and
Industrial
Management
(BC)
(4th
year
frequency
of
5)
School
of
Economics
and
Management
Technical
University
of
Lisbon
Graduate
School
of
Management
University
of
San
Francisco
European
University
Laureate
Interna<onal
Universi<es
School
of
Science
and
Technology
New
University
of
Lisbon
9. I
OFFER
WARRANTY
OF
VALUE
CREATION
EMOTIONAL
INTELLIGENCE
RESULTS
KNOW
RESPONSIBILITY
10. Non-‐proNit
organization
for
enabling
ecosystems
of
entrepreneurship
and
accelerating
startups.
Responsible
for
communication
360:
brand
architecture,
PR,
web
and
digital
communication,
media
buying,
email
marketing
and
creation
of
audiovisual
content.
Capacidade
para
assumir
RESPONSABILIDADE
HEAD
OF
MARKETING
&
COMMUNICATION
(1
YEAR)
-‐
Crea<on
of
cross-‐sec<onal
area
of
communica<on,
now
with
5
people
+
2
covenants
-‐
Responsible
for
ROI
in
PR
communica<on
in
2012
amoun<ng
to
€
846,000
€
-‐
Overbooking
of
<ckets
sold
for
the
event
Silicon
Valley
Comes
to
Lisbon
2012
-‐
the
biggest
event
of
entrepreneurship
in
Lisbon
(600/694
seats)
I
OFFER
11. GENERAL
MANAGER
(6
YEARS)
Sales
€
500K
5
people
in
house
/
30
outsourcing
(on
events)
CUSTOMERS
Head
of
management
and
business
plan
of
a
brand
events
agency
as
well
as
a
direct
participant
in
all
projects
with
all
customers.
Ability
to
assume
I
OFFER
RESPONSIBILITY
12. I
OFFER
Association
of
clubs
in
southern
Portugal,
being
elected
three
consecutive
terms.
Leadership
in
the
conclusion
of
important
agreements
with
different
institutions
and
sponsors,
who
are
still
in
force.
PRESIDENT
OF
THE
BOARD
(7
YEARS)
Annual
Budget
€
200K
Represen<ng
30
clubs
(85%
of
the
na<onal
clubs)
Board
with
4
people
/
7
technicians
/
20
in
outsourcing
(on
events)
AGREEMENTS
WITH
Lisbon
City
Hall
Civil
Governor
of
Lisbon
High
Commissioner
for
Immigra<on
and
Intercultural
Dialogue
School
Sports
(Ministry
of
Educa<on
and
Science)
SPONSORSHIP
CONTRACTS
WITH
Ability
to
assume
RESPONSIBILITY
13. I
OFFER
Responsible
for
the
creation
of
identity,
image
and
brand
communication
in
partnership
with
Bloom
Consulting
(Madrid).
(Restaurants
|
Brand
Manager
&
PR)
Development
of
Business
and
Marketing
Plans
of
the
national
benchmark
Portal
of
environment
industry,
being
directly
responsible
for
three
people.
(About
Media
Group
|
Marke<ng
&
Commercial
Manager)
Invited
to
implement
the
new
telemarketing
department
that
began
with
35
people.
(Contact
Centre
of
wireline
phone
company
|
Telemarke<ng
Coordinator)
Ability
to
assume
RESPONSIBILITY
14. DeNine
the
business
model,
design
a
strategy,
create
a
positioning,
formalize
the
balanced
scorecard
and
KPIs,
develop
a
marketing
&
communication
plan,
conduct
a
P&L
analysis
and
deliver
a
Ninancial
report,
are
some
of
the
skills
acquired
along
of
the
academic
and
professional
journey.
KNOW
I
OFFER
15. All
about
marketing
(skills)
Services
Marke<ng
Brand
Posi<oning
Statement
Naming
Basic
Consumer
Benefit
Suppor<ng
Evidence
Target
Group
Major
Compe<tors
Communica<on
Strategies
Sub-‐segmenta<on
of
Public
Push
Vs
Pull
One-‐way
Media/
Two-‐Way
Media
Vs
Direct
Media/Indirect
Media
Communica<on
Mix
Mass
Media
Digital
PR
(Image
&
Iden<ty,
Public
Affairs,
Issue
Management)
Direct
Mkt
Trade
Marke<ng/Promo<ons
Events
&
Sponsorships
Sales
Force
Crea<on
&
Produc<on
Problem
Iden<fica<on
Problem
Solving
&
Reason
Why
Briefing
&
Debriefing
Agency
&
Procurement
Nego<a<on
Monitoring
Research
&
Analysis
Market
Research
Ajer/Before
Tests
Tracking
Tests
Cost
per
Contact
GRP
Servuc<on
System
External
Mkt
(Physicals
Evidences)
Internal
Mkt
(Peolple)
Rela<onal/Transac<onal
Mkt
(Processes)
KNOW
I
OFFER
16. I
OFFER
KNOW
A
good
score
does
not
reveal
anything,
but
several
show
something
Execu<ve
MBA
Marke<ng,
Adver<sing
and
Public
Rela<ons
(BA)
Eng
Physics
&
Industrial
Produc<on
(BC
-‐
frequency)
16
Points
(rate
1
to
20)
-‐
Average
evalua<on
(above
the
group
average)
Points
(rate
1
to
20)
-‐
Best
Final
Project
class
Points
(rate
1
to
20)
-‐
Best
overall
evalua<on
Points
(rate
1
to
20)
-‐
Average
of
courses
taken
19
15
14
19. <
NESTLÉ
SCHOOLS
RUGBY
Mentor
and
head
of
the
na<onwide
program,
signed
with
the
Ministry
of
Educa<on
and
Science,
which
allows
each
year
35,000
young
people
from
schools
start
in
prac<ce
of
Rugby,
train
2,000
teachers
and
400
schools
equipped
with
training
materials
and
balls.
Aggregator
for
a
cause
20. I
OFFER
Strategist
Business
Plan,
Budgets
&
Activity
Plan
RESULTS
Do
not
just
know,
you
need
21. I
OFFER
Analytical
Reports
&
Accounts,
Online
Sta<s<cs,
Markets,
...
RESULTS
Do
not
just
know,
you
need
22. I
OFFER
Project
designer
Two
idealized
portals
and
achieved
(6
months
project’s
and
with
budgets
of
€
10,000
/
each)
RESULTS
Do
not
just
know,
you
need
23. I
OFFER
Creative
Solutions,
Design
Thinking
&
Production
RESULTS
Do
not
just
know,
you
need
24. I
OFFER
Operacional
Algorithms
developed
Incen<ve
Model
proposed
and
implemented
-‐
BPI
Bank
(3rd
largest
Portuguese
private
bank)
Macros
(Excel)
developed
that
provided
an
economy
of
60
hours
monthly
to
supervisors
-‐
OniTelecom
(wireline
phone
company)
Spreadsheet
of
resource
requirements,
shij
work
and
absenteeism
indicators
implemented
across
the
call
center
-‐
OniTelecom
(wireline
phone
company)
RESULTS
Do
not
just
know,
you
need
25. I
OFFER
President
of
the
Student
Associa<on
School
of
Science
and
Technology
-‐
New
University
of
Lisbon
President
FCT
Rugby
Club
President
of
the
Board
South
Rugby
Associa<on
General
Manager
STREETBRAND
–
Ac<on
Entertainment
Representa<ve
of
Class
Execu<ve
MBA
–
Technical
University
of
Lisbon
Born
Leader
1998/2004
1999/2000
2004/2011
2005/2012
2010/2011
EMOTIONAL
INTELLIGENCE
26. I
OFFER
and
good
leadership
requires
empathy
“Artur
is
a
leader
who
can
easily
inspire
and
mo<vate
people
to
achieve
their
goals”
“He
has
a
great
capacity
to
keep
teams
mo<vated
and
to
make
them
work
for
a
common
goal”
"High
technical
and
rela<onal
competencies,
namely:
(...)
mo<va<on,
teamwork,
interpersonal
rela<onships"
“He's
a
true
force
of
nature,
with
an
excellent
posi<ve
and
contagious
good
team
working
spirit”
(URL:
htp://pt.linkedin.com/in/arturpena
)
EMOTIONAL
INTELLIGENCE
27. I
OFFER
Negotiation
skills
(achievements)
About
Media
Group
-‐
Director
General
Crea<ng
of
new
Portal
(Features,
Design
and
Content
Management)
(as
Marke<ng
&
Commercial
Manager)
Ministry
of
EducaNon
and
Science
/
Nestlé
Portugal
/
Portuguese
Rugby
FederaNon
/
Regional
AssociaNons
Nestlé
Schools
Rugby
Program
(as
President
of
Rugby
South
Associa<on)
BPI
Bank
–
Area
Director
Implementa<on
of
Incen<ve
Model
(as
Team
Leader)
Rectory
of
New
University
of
Lisbon
Rugby
field
construc<on
on
campus
of
School
of
Science
and
Technology
(as
President
of
FCT
Rugby
Club)
EMOTIONAL
INTELLIGENCE
31. I
AM
LOOKING
FOR
A
new
professional
challenge
preferably
in
a
multinational
organization,
one
of
the
functions:
Among
others,
preferred
one
of
these
sectors:
Sojware
house
Banking
&
Insurance
Telecom
&
Mobile
Energy
&
U<li<es
Pharmaceu<cal
Entertainment
Ins<tu<onal
(Government)
Sports
Turism
Shopping
centers
TV
&
Media
FMCG
Retail
Adver<sing
Events
and
Sponsorship
Director
Interna<onal
Affairs
Manager
Director
of
Marke<ng
and
Comunica<on
Strategic
Consul<ng:
Marke<ng/Communica<on
Branding
Specialist
Account
Director/
Planning
Director
of
Ac<va<on
(in
agency)
32. CONTACT
ME!
email:
arturdelapena@gmail.com
(+351)
918476616
(Portugal)
skype:
tacklepena
Your
team
needs
someone
like
me!
LinkedIn:
pt.linkedin.com/in/arturpena
(+55)
11
99617-‐7719
(Brazil)
