2. Click to edit Master title style
Agenda
6pm:
Tag Management & ePrivacy Angus Glover Wilson, TagMan
Preparing for the revised ePrivacy directive Nick Stringer, IAB UK
Making Privacy Sexy Damian Scragg, Evidon
lastminute.com and ePrivacy Bill Beckler, lastminute.com
Final Q&A and closing remarks
8pm onwards:
Drinks, canapés and networking
#TagMeet
3. Tag Management & ePrivacy
Control of your tags is
crucial to comply with
privacy laws, guidelines
and regulations worldwide
Private & Confidential Copyright TagMan 2012 #TagMeet
4. 4 Key Areas TagMan Supports
Tag/Cookie Audit
Opt-out and Do-Not-Track
Complete Tag Control
Expertise and Relationships
Private & Confidential Copyright TagMan 2012 #TagMeet
5. Tag/Cookie Audit
Foundation block for full cookie audit
Audit includes:
All Containers
Tags
Vendors
Opt-out Setting & Conditionality
Feeds into full cookie audit e.g. Evidon
Private & Confidential Copyright TagMan 2012 #TagMeet
6. Opt-out and Do-Not-Track
Various options to embed the
TagMan opt-out
All Do-Not-Track visitors
automatically opted out
You decide how to apply the opt-
out to your tag/cookie activities
Private & Confidential Copyright TagMan 2012 #TagMeet
7. Complete Tag Control
You need control over ALL cookies, which means ALL
tags - from simple pixels to complex web analytics
and social media widgets
Centralised workflow to allow for tag management
compliance
Easily pause non-compliant vendors
Easily remove redundant tags
Private & Confidential Copyright TagMan 2012 #TagMeet
8. Expertise and Relationships
Uncertainty prevails, but there are a lot of
resources to help
Many stakeholders to consider both
internally and externally
TagMan is here to help: Partnerships,
events, updates, roundtables
Private & Confidential Copyright TagMan 2012 #TagMeet
9. Click to edit Master title style
Next up...
Nick Stringer Damian Scragg Bill Beckler
Director of Regulatory Affairs Managing Director Manager of Marketing Analytics
#TagMeet
Notes de l'éditeur
The predominant technology, at least for now, which the evolving eprivacy situation revolves around, is the simple HTTP cookie. Tags control cookies, which control the tracking for all of your marketing campaigns and analytics. Regardless of the various nuances and approaches to privacy management, control of these tags is crucial for website owners to comply with privacy laws, guidelines and regulations worldwide.‘Tag control’ means knowing what tags (and therefore 3rd party vendors) exist across your site(s), both now and in the future.And ‘Tag control’ means applying appropriate workflows so when tags are added or removed the right people in the organization are informed and can make any required changes to ensure continued compliance. E.g. If a tag is added that changes what is being tracked on your website, other required changes, such as a privacy policy update, must also be made.
Your first and best step on the ‘path to compliance’.Document everything – even the fact that you’ve attended this webinar!Tag/cookie audit – use your tag management system to generate a report of the tags that sit across your website. With this information you’ll be able to:verify each tag is still required and in active useconfirm with each tag vendor what cookies they actually drop, how the cookies are configured and why, what data the vendor tracks, and what ultimately happens to that user dataintrusiveness ‘scale’ from non-tracking (e.g. shopping cart), 1st party tracking (e.g. web analytics) to pervasive cross-domain 3rd party tracking (e.g. retargeting) – each has different risk exposure‘gather the troops’ to assess the potential technical, business and legal/privacy impact of removing any of the tags
TagMan has a built in opt-out function which can be activated by the web user 2 main ways:through your website – in privacy policy, preferencecenter, pop-ups, whereverin their browser via the ‘do-not-track’ feature. This feature can be easily configured by you to match specific opt-out needs according to your business's data activities, legal risk assessment, industry vertical considerations, and geography.
Unlike less sophisticated container tag systems, TagMan manages every type of tag so there are no limitations of cookie control. These include not only simple marketing pixels, but also complex web analytics, data management, social media, voice of consumer, and multivariate testing tags.Simple Marketing Pixels-Complex Web Analytics JS-Live Chat-Social Media Widgets-etc.
ePrivacy is a complex, fluid landscape which varies dependent on where you are in the world. With our long-standing expertise in enterprise tag management, and our global presence and technology partnerships, not only is TagMan at the forefront of the conversation, we ensure our clients are too. Our dedicated account management team work closely with clients, sharing our latest learnings from the industry at large, government bodies, law firms, privacy advocates and technology partners.As in all things we touch in digital marketing, TagMan is a neutral facilitator for our clients in the eprivacy context.Q&A – any questions not addressed will go on blog – look out for an alert via @tagmanprivacy
