Ana Roji

San Francisco Bay Area United States

Principal UX Designer & Researcher

Over 9 years creating design solutions across multiple touchpoints. Firmly grounded on user needs and attitudes, critical thinking and analysis. Specialised in design strategy, research, concepting and interaction design. Passionate of Inclusive and Sustainable design, I am interested in how culture & technology trigger new attitudes and behaviours in society. I am a big picture thinker, experienced in online social engagement and mobile core behavior. Specialties: User research, IA, interaction design, usability testing, concept development, creative processes and workflows, agile methodologies