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BURNING TOPICS Importance of Shopper Experience Micromarketing Consumer Decision Journey Source: Harvard Business Review 2012, BCG Perspectives 2012, McKinsey Quarterly 2009

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Whats hot now

  • 1. BURNING TOPICS Importance of Shopper Experience Micromarketing Consumer Decision Journey Source: Harvard Business Review 2012, BCG Perspectives 2012, McKinsey Quarterly 2009