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Building Trust in Organisations
Sue Swanborough
HR Director UK, Ireland and Nordics
General Mills
Monday, 16 September 13
General Mills
Among the world’s largest food companies
$16 billion in annual revenues
> 35,000 employees
Global food manufacturer
Products in more than 100 countries
on 6 continents
Monday, 16 September 13
Making lives healthier, easier & richer
Monday, 16 September 13
Making lives healthier, easier & richer
Monday, 16 September 13
Monday, 16 September 13
Monday, 16 September 13
What is the business calling for?
Monday, 16 September 13
Conversations Along Our Journey
Monday, 16 September 13
Conversations Along Our Journey
Our	
  Four	
  
Conversa-ons	
  for	
  
Growth
Monday, 16 September 13
Conversations Along Our Journey
“Remember	
  that	
  what	
  gets	
  talked
about	
  and	
  how	
  it	
  gets	
  talked	
  about	
  
determines	
  what	
  will	
  happen.	
  Or	
  won’t	
  
happen.	
  And	
  that	
  we	
  succeed	
  or	
  fail,	
  
gradually	
  then	
  suddenly,	
  one	
  
conversa-on	
  at	
  a	
  -me.”	
  
Susan	
  Sco)
Monday, 16 September 13
Our first conversation
Our	
  Four	
  
Conversa-ons	
  for	
  
Growth
Monday, 16 September 13
Our first conversation
Monday, 16 September 13
Our second conversation
Our	
  Four	
  
Conversa-ons	
  for	
  
Growth
Monday, 16 September 13
Our second conversation
Monday, 16 September 13
Our third conversation
Our	
  Four	
  
Conversa-ons	
  for	
  
Growth
Monday, 16 September 13
Our third conversation
Monday, 16 September 13
Our fourth conversation
Our	
  Four	
  
Conversa-ons	
  for	
  
Growth
Monday, 16 September 13
Our fourth conversation
Monday, 16 September 13
Conversations – our approach
Monday, 16 September 13
Conversations – our approach
Business context
Monday, 16 September 13
Conversations – our approach
Business context
Start at the top
Monday, 16 September 13
Conversations – our approach
Business context
Start at the top
Ambassadors
Monday, 16 September 13
Conversations – our approach
Business context
Start at the top
Ambassadors
Make it inclusive
Monday, 16 September 13
Conversations – our approach
Business context
Start at the top
Ambassadors
Make it inclusive
Partnerships
Monday, 16 September 13
Conversations – our approach
Business context
Start at the top
Ambassadors
Make it inclusive
Partnerships
Identify
behaviours for
focus
Monday, 16 September 13
Conversations – our approach
Business context
Start at the top
Ambassadors
Make it inclusive
Partnerships
Identify
behaviours for
focus
Never let up
Monday, 16 September 13
Learnings
Monday, 16 September 13
Learnings
Myth
Monday, 16 September 13
Learnings
Myth Truth
Monday, 16 September 13
Learnings
Myth Truth
We should build an environment
of trust
Monday, 16 September 13
Learnings
Myth Truth
We should build an environment
of trust
And it is important to have a clear purpose and be fully intentional
based on a solid business rationale
Monday, 16 September 13
Learnings
Myth Truth
We should build an environment
of trust
The process is important
And it is important to have a clear purpose and be fully intentional
based on a solid business rationale
Monday, 16 September 13
Learnings
Myth Truth
We should build an environment
of trust
The process is important
And it is important to have a clear purpose and be fully intentional
based on a solid business rationale
Approach this as a mindset. Do not be too wedded to the process
Monday, 16 September 13
Learnings
Myth Truth
We should build an environment
of trust
The process is important
Set the plan and follow it
towards the destination
And it is important to have a clear purpose and be fully intentional
based on a solid business rationale
Approach this as a mindset. Do not be too wedded to the process
Monday, 16 September 13
Learnings
Myth Truth
We should build an environment
of trust
The process is important
Set the plan and follow it
towards the destination
And it is important to have a clear purpose and be fully intentional
based on a solid business rationale
Approach this as a mindset. Do not be too wedded to the process
Remain grounded in what the business is calling for at all times.
Course correct along the way based on changing circumstances.
This is an ongoing journey
Monday, 16 September 13
Learnings
Myth Truth
We should build an environment
of trust
The process is important
Set the plan and follow it
towards the destination
Initiative led by HR
And it is important to have a clear purpose and be fully intentional
based on a solid business rationale
Approach this as a mindset. Do not be too wedded to the process
Remain grounded in what the business is calling for at all times.
Course correct along the way based on changing circumstances.
This is an ongoing journey
Monday, 16 September 13
Learnings
Myth Truth
We should build an environment
of trust
The process is important
Set the plan and follow it
towards the destination
Initiative led by HR
And it is important to have a clear purpose and be fully intentional
based on a solid business rationale
Approach this as a mindset. Do not be too wedded to the process
Remain grounded in what the business is calling for at all times.
Course correct along the way based on changing circumstances.
This is an ongoing journey
Works best as a cross business approach. HR facilitates and
provides provocation
Monday, 16 September 13
Learnings
Myth Truth
We should build an environment
of trust
The process is important
Set the plan and follow it
towards the destination
Initiative led by HR
Choose a model to follow
And it is important to have a clear purpose and be fully intentional
based on a solid business rationale
Approach this as a mindset. Do not be too wedded to the process
Remain grounded in what the business is calling for at all times.
Course correct along the way based on changing circumstances.
This is an ongoing journey
Works best as a cross business approach. HR facilitates and
provides provocation
Monday, 16 September 13
Learnings
Myth Truth
We should build an environment
of trust
The process is important
Set the plan and follow it
towards the destination
Initiative led by HR
Choose a model to follow
And it is important to have a clear purpose and be fully intentional
based on a solid business rationale
Approach this as a mindset. Do not be too wedded to the process
Remain grounded in what the business is calling for at all times.
Course correct along the way based on changing circumstances.
This is an ongoing journey
Works best as a cross business approach. HR facilitates and
provides provocation
Use models as frameworks to catalyse the conversations needed.
Monday, 16 September 13
Learnings
Myth Truth
We should build an environment
of trust
The process is important
Set the plan and follow it
towards the destination
Initiative led by HR
Choose a model to follow
This can be done quickly
And it is important to have a clear purpose and be fully intentional
based on a solid business rationale
Approach this as a mindset. Do not be too wedded to the process
Remain grounded in what the business is calling for at all times.
Course correct along the way based on changing circumstances.
This is an ongoing journey
Works best as a cross business approach. HR facilitates and
provides provocation
Use models as frameworks to catalyse the conversations needed.
Monday, 16 September 13
Learnings
Myth Truth
We should build an environment
of trust
The process is important
Set the plan and follow it
towards the destination
Initiative led by HR
Choose a model to follow
This can be done quickly
And it is important to have a clear purpose and be fully intentional
based on a solid business rationale
Approach this as a mindset. Do not be too wedded to the process
Remain grounded in what the business is calling for at all times.
Course correct along the way based on changing circumstances.
This is an ongoing journey
Works best as a cross business approach. HR facilitates and
provides provocation
Use models as frameworks to catalyse the conversations needed.
Whilst trust can be built quickly, evolving a culture should be
viewed as a marathon rather than a sprint
Monday, 16 September 13
• Business performance
• Great Place to Work
• Best Companies
Benefits
Monday, 16 September 13
What’s next…
Monday, 16 September 13
Building Trust in Organisations
Sue Swanborough
HR Director UK, Ireland and Nordics
General Mills
Monday, 16 September 13

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Sue Swanborough Building Trust In Organisations Trust Conference

  • 1. Building Trust in Organisations Sue Swanborough HR Director UK, Ireland and Nordics General Mills Monday, 16 September 13
  • 2. General Mills Among the world’s largest food companies $16 billion in annual revenues > 35,000 employees Global food manufacturer Products in more than 100 countries on 6 continents Monday, 16 September 13
  • 3. Making lives healthier, easier & richer Monday, 16 September 13
  • 4. Making lives healthier, easier & richer Monday, 16 September 13
  • 7. What is the business calling for? Monday, 16 September 13
  • 8. Conversations Along Our Journey Monday, 16 September 13
  • 9. Conversations Along Our Journey Our  Four   Conversa-ons  for   Growth Monday, 16 September 13
  • 10. Conversations Along Our Journey “Remember  that  what  gets  talked about  and  how  it  gets  talked  about   determines  what  will  happen.  Or  won’t   happen.  And  that  we  succeed  or  fail,   gradually  then  suddenly,  one   conversa-on  at  a  -me.”   Susan  Sco) Monday, 16 September 13
  • 11. Our first conversation Our  Four   Conversa-ons  for   Growth Monday, 16 September 13
  • 13. Our second conversation Our  Four   Conversa-ons  for   Growth Monday, 16 September 13
  • 15. Our third conversation Our  Four   Conversa-ons  for   Growth Monday, 16 September 13
  • 17. Our fourth conversation Our  Four   Conversa-ons  for   Growth Monday, 16 September 13
  • 19. Conversations – our approach Monday, 16 September 13
  • 20. Conversations – our approach Business context Monday, 16 September 13
  • 21. Conversations – our approach Business context Start at the top Monday, 16 September 13
  • 22. Conversations – our approach Business context Start at the top Ambassadors Monday, 16 September 13
  • 23. Conversations – our approach Business context Start at the top Ambassadors Make it inclusive Monday, 16 September 13
  • 24. Conversations – our approach Business context Start at the top Ambassadors Make it inclusive Partnerships Monday, 16 September 13
  • 25. Conversations – our approach Business context Start at the top Ambassadors Make it inclusive Partnerships Identify behaviours for focus Monday, 16 September 13
  • 26. Conversations – our approach Business context Start at the top Ambassadors Make it inclusive Partnerships Identify behaviours for focus Never let up Monday, 16 September 13
  • 30. Learnings Myth Truth We should build an environment of trust Monday, 16 September 13
  • 31. Learnings Myth Truth We should build an environment of trust And it is important to have a clear purpose and be fully intentional based on a solid business rationale Monday, 16 September 13
  • 32. Learnings Myth Truth We should build an environment of trust The process is important And it is important to have a clear purpose and be fully intentional based on a solid business rationale Monday, 16 September 13
  • 33. Learnings Myth Truth We should build an environment of trust The process is important And it is important to have a clear purpose and be fully intentional based on a solid business rationale Approach this as a mindset. Do not be too wedded to the process Monday, 16 September 13
  • 34. Learnings Myth Truth We should build an environment of trust The process is important Set the plan and follow it towards the destination And it is important to have a clear purpose and be fully intentional based on a solid business rationale Approach this as a mindset. Do not be too wedded to the process Monday, 16 September 13
  • 35. Learnings Myth Truth We should build an environment of trust The process is important Set the plan and follow it towards the destination And it is important to have a clear purpose and be fully intentional based on a solid business rationale Approach this as a mindset. Do not be too wedded to the process Remain grounded in what the business is calling for at all times. Course correct along the way based on changing circumstances. This is an ongoing journey Monday, 16 September 13
  • 36. Learnings Myth Truth We should build an environment of trust The process is important Set the plan and follow it towards the destination Initiative led by HR And it is important to have a clear purpose and be fully intentional based on a solid business rationale Approach this as a mindset. Do not be too wedded to the process Remain grounded in what the business is calling for at all times. Course correct along the way based on changing circumstances. This is an ongoing journey Monday, 16 September 13
  • 37. Learnings Myth Truth We should build an environment of trust The process is important Set the plan and follow it towards the destination Initiative led by HR And it is important to have a clear purpose and be fully intentional based on a solid business rationale Approach this as a mindset. Do not be too wedded to the process Remain grounded in what the business is calling for at all times. Course correct along the way based on changing circumstances. This is an ongoing journey Works best as a cross business approach. HR facilitates and provides provocation Monday, 16 September 13
  • 38. Learnings Myth Truth We should build an environment of trust The process is important Set the plan and follow it towards the destination Initiative led by HR Choose a model to follow And it is important to have a clear purpose and be fully intentional based on a solid business rationale Approach this as a mindset. Do not be too wedded to the process Remain grounded in what the business is calling for at all times. Course correct along the way based on changing circumstances. This is an ongoing journey Works best as a cross business approach. HR facilitates and provides provocation Monday, 16 September 13
  • 39. Learnings Myth Truth We should build an environment of trust The process is important Set the plan and follow it towards the destination Initiative led by HR Choose a model to follow And it is important to have a clear purpose and be fully intentional based on a solid business rationale Approach this as a mindset. Do not be too wedded to the process Remain grounded in what the business is calling for at all times. Course correct along the way based on changing circumstances. This is an ongoing journey Works best as a cross business approach. HR facilitates and provides provocation Use models as frameworks to catalyse the conversations needed. Monday, 16 September 13
  • 40. Learnings Myth Truth We should build an environment of trust The process is important Set the plan and follow it towards the destination Initiative led by HR Choose a model to follow This can be done quickly And it is important to have a clear purpose and be fully intentional based on a solid business rationale Approach this as a mindset. Do not be too wedded to the process Remain grounded in what the business is calling for at all times. Course correct along the way based on changing circumstances. This is an ongoing journey Works best as a cross business approach. HR facilitates and provides provocation Use models as frameworks to catalyse the conversations needed. Monday, 16 September 13
  • 41. Learnings Myth Truth We should build an environment of trust The process is important Set the plan and follow it towards the destination Initiative led by HR Choose a model to follow This can be done quickly And it is important to have a clear purpose and be fully intentional based on a solid business rationale Approach this as a mindset. Do not be too wedded to the process Remain grounded in what the business is calling for at all times. Course correct along the way based on changing circumstances. This is an ongoing journey Works best as a cross business approach. HR facilitates and provides provocation Use models as frameworks to catalyse the conversations needed. Whilst trust can be built quickly, evolving a culture should be viewed as a marathon rather than a sprint Monday, 16 September 13
  • 42. • Business performance • Great Place to Work • Best Companies Benefits Monday, 16 September 13
  • 44. Building Trust in Organisations Sue Swanborough HR Director UK, Ireland and Nordics General Mills Monday, 16 September 13