1. Quality products…to consumers
Better service…to customers

2. Dandy Company Limited is one of the most
respected names in Qatar’s dairy industry. Manufacturers of
some of the most recognized and accepted food brands in
the region – including yoghurt, laban sharab (yoghurt-
based drink), laban airan, fresh juices and a range of ice
creams

3. Our Vision:
Making dandy ice cream
a leading brand
in GCC market by 2022

4. Dandy is a regional pioneer in modern dairy
manufacturing since 1973, following industry’s best
practices and taking care of health and hygiene at
each stage of its production.
Tier 1. Focusing on KSA market.
Key attributes :
• Largest , Scattered
• Huge Potential.
• Keenly focused on a five-year plan for regional
expansion.

5. No single manufacturer is seen as leader in KSA market or GCC
• In recent past IGLOO has focused on London Dairy, hence losing
market share.
• Regional manufacturer like SADAFCO and AL MAL, FADECO in
Western Province, Central Province and Eastern Province
respectively considered as big player by virtue of present in large
markets by region.
• SADAFCO – Jeddah based, use reconstituted milk.
( no issue of fresh milk controversy)
• SADAFCO enjoying more than 50% of market share
• Use of powder milk is a positive factor,
current price level
• High Margins
Scope:

6. Strength:
DANDY has a product range:
• Good Mix of range to address market need
• Good Quality product acceptable to masses
( target customers)
• Good Packaging design,
( some improvement required)
• Good Distribution Strength
( Numerical Distribution)
• Good Understanding of market
( Legal matters, organizational set up)
• Good distribution set up
(ARZAK)

7. Category Definition.
• Fun loving category: Consumers are looking for
fun and enjoyment from their ice cream
consumption to indulge and create personal
space
• Customer loyalty : low in ranking(Dandy has a
range of ice creams)
• Consumer wants to try: new flavors - Ice cream
consumption will continue to be driven by the fun
& enjoyment trend.

8. ICE CREAM INSIGHTS AND CONSUMER PERCEPTIONS:
• 3 TRENDS IMPACTING THE GCC MARKET
1. Consumer age bracket not defines
2. Caters to all age group(kids, adults, old age)
3. Women marginally over-consume Ice Cream compared to men
Reasonably good range is available in
DANDY brand ….. If possible… Sandwich,
cherry flavor stick.

9. Continues to reinvest back into the business to
grow its presence across the GCC region
• Name: DANDY – entire GCC is not to critical about Arabic names,
like : AL Marai, AL marouj, Al maha
– Igloo, Kwality, SADAFCO, Fadeco
• No issue of using reconstituted milk, SADAFCO is the biggest example.
• No single player can be seen as an industry leader or market leader
• Localized players SADAFCO in western province, Fadeco in E.P . this is
primarily due to focus

10. New production lines
• In a bid to cope with the rapid expansion needed to remain ahead
of increased competition, Dandy is continuously investing to
facilitate more flexible distribution capabilities and grow its
customer base.
• Consumer engagement is the key for growth and sustainability
• By introducing new variants on various occasions or festival like Eid
and other designated days.

11. Cosmetizing the present standards for the growth
• Cold chain strengthening… Factory to end point.
• Training of sales staff … on regular feature... would be consider as
investment to the business
• Quality control: strict control on recipe
• Quality variation should be minimum.

12. Add on Values
• Next level is premium segment
• Parlors… Saudi market is a best place for
Parlors, will get awesome results.

13. KSA DEMOGRAPHICS

14. Population of the regions of Saudi Arabia

15. Targeted Milestones

16. GCC POP 1.2 Total population and percentage of
nationals and foreign nationals in GCC countries
(national statistics, 2010-2016)
Country date/ period Total population date/ period Nationals Foreign nationals
% in total population
Nationals Foreign nationals
Bahrain (1) mid-2014 1,314,562 mid-2014 630,744 683,818 48.0 52.0
Kuwait (2) 31 March 2016 4,294,171 31 March 2016 1,316,147 2,978,024 30.6 69.4
Oman (3) 20 April 2016 4,419,193 20 April 2016 2,412,624 2,006,569 54.6 45.4
Qatar (4) April 2015 2,404,776 April 2010 243,019 2,161,757 10.1 89.9
Saudi Arabia (5) mid-2014 30,770,375 mid-2014 20,702,536 10,067,839 67.3 32.7
United Arab
Emirates (6) mid-2010 8,264,070 mid-2010 947,997 7,316,073 11.5 88.5
Total* 51,467,147 26,253,067 25,214,080 51.0 49.0

17. GCC POP 2.1. National and foreign national populations aged 15 and above by
sex, and sex ratios in GCC countries (national statistics, 2010-2015)
Nationals Foreign nationals Total population
Country date/ period sex numbers
men per 100
women numbers
men per 100
women numbers
men per 100
women
Bahrain (1) Mid-2014 males 217,760
103 450,788 273 668,548 178
females 211,529 164,898 376,427
Kuwait (2) December 2015 males 400,622
92 1,759,012 228 2,159,634 179
females 433,239 772,666 1,205,905
Oman(3) Mid-2015 males 757,980
101 1,453,720 539 2,211,700 217
females 749,311 269,477 1,018,788
Qatar (4) September 2015 males 93,886
96 1,580,985 458 1,674,871 378
females 97,779 344,953 442,732
Saudi Arabia (5) November 2015 males 6,930,631
98 6,136,833 257 13,067,464 138
females 7,065,469 2,384,591 9,450,060
United Arab
Emirates* (6) mid-2010 males 293,981
100
5,076,366
420
5,370,347
357
females 293,571 1,209,178 1,502,749
GCC Total** males 8,694,860
98 16,457,704 320 25,152,564 180
females 8,850,898 5,145,763 13,996,661

19. The Ice Cream market in Saudi Arabia will register
high growth in value terms during 2014-2019
The Ice Cream market in Saudi Arabia grew at a CAGR of 6.8% in US$ terms during
2009-2014 and is forecast to register growth at a CAGR of 7.2% during 2014-2019. Off-
trade consumption will grow at a higher rate in value terms at a CAGR of 7.8%
compared to 6.4% CAGR for on-trade consumption during 2014-2019.
The volume consumption of Ice Cream products is forecast to grow from 95.2 Kg
million in 2014 to 126.4 Kg million in 2019 to register growth at a CAGR of 5.8% during
2014-2019.

20. ICE CREAM INSIGHTS AND CONSUMER PERCEPTIONS:
IMPACTING THE GCC MARKET

22. ALL THE BEST
Thanks alot for your valuable time..