Abigail Stevens, Managing Director & Founder, Think Global Recruitment Brand Recruitment – 5 Ways to Increase Repeat Business & Referrals
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The document outlines 5 ways for recruitment agencies to increase repeat business and referrals. The 5 ways are: 1) Love what you do, 2) If you don't ask you don't get, 3) Be different, 4) Communicate, communicate, communicate, and 5) Do more with less. The presentation was given by Abigail Stevens, the founder and managing director of Think Global Recruitment, and is based on her over 20 years of experience in international recruitment.
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Abigail Stevens, Managing Director & Founder, Think Global Recruitment Brand Recruitment – 5 Ways to Increase Repeat Business & Referrals
- 1. Brand Recruitment 5 Ways to Increase Repeat Business & Referrals Abigail Stevens Managing Director & Founder Think Global Recruitment Manchester – May 2017
- 2. Abigail Stevens Recruitment Leaders Connect Introduction – where does this presentation come from? Abigail Stevens • Founded Think Global Recruitment in 2000 • 80% of Think Global Recruitment’s business is referrals • Over 20 years international recruitment experience • 30 years marketing experience • Business networker • Personal research
- 3. Abigail Stevens Recruitment Leaders Connect Recruitment Consultants Are…. Lets not be that! It costs 5 times more to win a new customer than to retain an existing one. Probability Of selling to existing customer 60-70% vs. Selling to a new prospect is only 5-20%
- 4. Abigail Stevens Recruitment Leaders Connect The future for recruitment agencies • Survivors in 10 years time - specialists providing exceptional service - high volume low fees • Protect your fees and get paid on time! • Plan to be amazing and be here in 2020!
- 5. Abigail Stevens Recruitment Leaders Connect 5 Ways to Increase Repeat Business & Referrals…
- 6. Abigail Stevens Recruitment Leaders Connect 1. Love What You Do “The only way to do great work is to love what you do” - Steve Jobs “Always be True to Yourself” - Liz Longman, TEAM “Think - Improving Lives!’’ – Abigail Stevens, me!
- 7. Abigail Stevens Recruitment Leaders Connect 2. If you don’t ask…. • If you don’t ask, you don’t get • Train your people • Network for referrals • Care and show you care • Do things for others
- 8. Abigail Stevens Recruitment Leaders Connect 3. Be Different • Stand out – be a survivor! • Be flexible to work with • Be Proactive • Be Innovative • Think of ways to add value • Spend money on aftersales • Not so random acts of kindness
- 9. Abigail Stevens Recruitment Leaders Connect 4. Communicate, Communicate, Communicate • Be personal - People buy People • The Human Touch works • Become a trusted source • Listen – Be Present • Deliver what you promise
- 10. Abigail Stevens Recruitment Leaders Connect 5. Do more with less • Detail is king • Sack bad clients • Offer Premium Service to Good Clients • Over Deliver
- 11. Abigail Stevens Recruitment Leaders Connect 5 Ways to Increase Repeat business and win Referrals 1. Love what you do 2. If you don’t ask you don’t get 3. Be Different 4. Communicate, Communicate, Communicate 5. Do more with less
- 12. Abigail Stevens Recruitment Leaders Connect Start networking today – get in touch! LinkedIn: AbigailKStevens Twitter: @ThinkGlobalRec @AbigailStevens Email: astevens@thinkgr.com Telephone: +44 (0) 131 260 5850 Website: www.thinkgr.com
- 13. Abigail Stevens Recruitment Leaders Connect Any Questions?