Develop a Winning Talent Brand as a Company of Any Size | Talent Connect Lond...LinkedIn Talent Solutions
Similaire à How to Leverage your Employer Brand in Building and Engaging with Talent Communities by Robert Peasnell, Managing Director, TMP Worldwide (20)
2. It’s the essence of what
makes you a great
employer
An articulation of what makes
an organisation unique as an
employer... the DNA of who you
are as an employer
An Employer
Brand
A promise between and
organisation and its
employees
It’s the basis on which people
should join an organisation
and a key reason why they
should stay
3. 26 Discover
Understand internal and
external perceptions and
develop your EVP
Measure
and Optimise
Measure your employer
brand’s impact and use the
learning to optimise future
performance
Agree
Communications
Objectives
i.e. recruitment and/or
engagement and
retention. Then agree
scope of work
1
4
35 Visualise
and Validate
Start visualising your
employer brand identity
and test it to ensure it
works corss-culturally
Activate
Bring your brand to life
through brand guidelines
and activate across your
chosen channels
Create
Agree and finalise
your employer brand
identity
4. Creative Proposition
Employer Value Proposition
People Strategy
Corporate Brand Proposition
Vision
“...” “...” “...” “...” “...” “...”
Internal & external
articulation of your EVP
Your brand promise
Supporting stories
and evidence
Employer Brand
Themes
Corporate position
Relationships Quality Innovation
Internaltional
growth
Careeer
development
Diverse
culture
Employer Brand
Hierarchy
5. Employer
Brand
Careerswebsite
Role profile/preview
materials
Hiring manager
briefing and toolkit
Offerpack
Onboardingportal
andassets
Assessmentand
interview
materials
andassets
Candidate management
communications and
expeience
Recruitment
marketing toolkit
Recruitment agency
briefings and toolkit
Talent network andcommunity keep warmmaterials
SocialMediachennerls
(linkedin,Twitter,etc)
Thirdpartyreview
sites(i.e.Glassdoor)
Cam
pusand
events
collateral
Inductionprogramme
andcollateral
Employeereferral
programmeandassets
Internalm
obility
platform
Performance management
programme and materials
Reward and
benefits portal
Wellbeing programme
and assets
Intranet/collaborationplatform
Culture and engagement
programme
Em
ployee
recognition
schem
e/program
m
e
Alumniprogramme
andmarketing
Employee
advocacyplatform
HR ServicesCommunications
(PR for HR) Learning,development
andtalentmanagement
programmesand
materials
AWARENESS
ATTRACTION
ASSESSM
ENT
NURTURE
Employer
Lifecycle
Touchpints
8. &Reputation Activation
Online listing
Trade Press
Digi banners
Job Alerts
Recruitment Events
Direct Sourcing
Conversations on social
Hero Videos
Promoted content
Content from employees
Networks / Advocacy
Experiences & Stunts
9. STAGE 2 MPU
DRAKE ‘ONE DANCE’
WILL BE THE
SCHOOL ANTHEM
WHEN I’M IN CHARGE
#ImInCharge
IMINCHARGE.CO.UK
#IMINCHARGE
WHAT WOULD YOU DO,
IF YOU WERE IN CHARGE?
SHARE YOUR IDEA.
AND WE MIGHT MAKE IT
HAPPEN IN YOUR SCHOOL.
WHEN I’M IN CHARGE IMINCHARGE.CO.UK WHEN I’M IN CHARGE IMINCHARGE.CO.UK
I’LL ASK ED SHEERAN TO TAKE OUR MUSIC CLASS IMINCHARGE.CO.UK WE’LL USE MINECRAFT TO TEACH CITIZENSHIP IMINCHARGE.CO.UK
WHAT WOULD YOU DO, IF YOU WERE IN CHARGE?
Share your idea. And we might make it happen in your school. #ImInCharge IMINCHARGE.CO.UK IMINCHARGE.CO.UK
WHAT WOULD YOU DO, IF YOU WERE IN CHARGE?
Share your idea. And we might make it happen in your school. #ImInCharge
13. Geofilters
A way to engage youth audiences
at specific locations and events
- works best when paired with offline promotion.
geofilters
A way to engage youth audiences at specific locations and events - works best
when paired with offline promotion.
20. Big Picture
Big Data
ONS
White Papers
Data Vendors
Data Aggregators
Company Search
Chartered Associations
Target Organisations
Competitors
Social Sourcing
LinkedIn / Facebook
Twitter / YouTube
Google+ / Pinterest
International Social
Networks
Tools
Chartered Associations
Target Organisations
Competitors
Direct Sourcing
Talent Communities
People Aggregators
LinkedIn Analytics
Job Boards
Information Lists
Conference Lists
Events/Seminars
Company Directory Org
Charts
Phone Research
Forums/SIG
Communities
LinkedIn Groups
Professional M/ships
Social Forums