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© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
W E L C O M E T O A N E W R E A L I T Y
S O C I A L M E D I A & H R
#H RS M D H R S O C I A L M ED I A D AY 2 0 1 4
I
Ik ben Sofie
aka
Lamazone
Hoi!
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
✓ Gents social media agency, °2009
!
✓ Sociale media strategie & implementatie: marketing, coaching & communicatie
!
✓ Deel van het Heaven Can Wait agency ecosysteem. We delen een passie voor all things digital	

!
Ta lk i n g H e a d s
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
Referenties
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
WE LEVEN IN EEN WERELD IN
CONSTANTE VERANDERING
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
Organisatie
Maatschappij
POlitiek/economie
technologie
individu
verantwoord
duurzaamheid globaal
lokaal big &small data
Cloud computing social
mobile
transparantie
samenwerken burgerinitiatief
social capital flexibiliteit
geconnecteerd zingeving
authenticiteit
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
V ER A N D ER I N G O N D ER I M P U LS VA N D I G I TA LE
T E C H N O LO G I E
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
d i g i ta a l v er a n d ert d e c o n s u m en t
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
d i g i ta a l vo r m t d e K I N D ER EN VA N
VA N D A A G…
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
e n d u s D e w e r k n e m e rs va n m o rg e n
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
Wat i s w e r k ?
Peter Hinssen - The new normal	

’ Work ’ =
That brief period during the day
where I have to use old technolog y
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
V ER A N D ER I N G O N D ER I M P U LS VA N S O C I A L E
M ED I A
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
De essentie van sociale media
broadcasten netwerkdenken
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
V ER A N D ER I N G M ET I M PACT O P H R
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
“29% van HR dep a r temen ten
gebruike n s o ci a le m edi a”
- Alt i me ter -
“89% van o rga n i sa t i e s gebrui ken
social med i a o m te recruter en ”
- E x ac t Ta rge t -
i n t e r n at i o n a a l:
“6 1% van a lle werkn emers zijn
aa nwezi g op soc ia le media”
- SD Worx -
“3 4% van organi saties gebruiken
s oc i al me dia om te recruteren”
- Acer ta -
n at i o n a a l
E n k e l e c ij f e rs
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
DE OPLOSSING VOOR DISRUPTIE?
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
“CHANGE OR DIE”
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
“DIE”
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
C H A N G E
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
C H A N G E T H E RU LES
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
HOE VERANDEREN?
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
ANDERS WERKEN…
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
Corp
Com
Int
Com
HR IT …
Social
Media
Aan-
koop
Admin-
istratie
Ext
Com
Socialstartpunt
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
ANDERS (SAMEN) WERKEN
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
Social
Media
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
Corp
Com
Int
Com
HR IT …
Aan-
koop
Admin-
istratie
Ext
Com
Social media kernteam
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
Social business & socialgovernment
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
…
Social
Media
Corp
Com
Int
Com
HR IT …
Aan-
koop
Admin-
istratie
Ext
Com
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
hiërarchie v s collaboratie
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
conversatie,collaboratie&co-creatie
I N T E R N E X T E RI N &
!
!
!
!
!
!
!
!
INTERNAL & EXTERNAL COLLABORATION
BENEFITS YOUR BUSINESS

RESEARCH AND DEVELOPMENT



INNOVATIVE INSIGHTS (NEW TRENDS)

DISCOVER SUGGESTIONS OF CLIENTS/PROSPECTS

REALTIME INNOVATION AND FEEDBACK
(=CROWDSOURCED RESEARCH AND DEVELOPMENT)

MARKETING & COMMUNICATIONS



MARKETING INSIGHTS 

DIRECT RESPONSE

CAMPAIGN TRACKING

EVENT MANAGEMENT THROUGH EVENT-EXPERIENCE AND
FOLLOW UP (LEADS)
CUSTOMER CARE



IMMEDIATE MONITORING AND DETECTION

FOLLOW UP FASTER

MAINTAIN AMBASSADORS 

REWARDS LOYAL CUSTOMERS
SALES



SALES INSIGHTS 

CATCHING THE LEAD

PROACTIVE LEAD GENERATION THROUGH

REFERRALS AND TESTIMONIALS

© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
!
!
!
!
!
!
!
!
HAVE IMPACT ON
COMPANY
DECISIONS
HELP BUILD
COMPANY CULTURE
GET TO KNOW YOUR
COLLEAGUES

1
2
3
INTERNAL & EXTERNAL COLLABORATION
BENEFITS YOUR EMPLOYEES

WORK MORE
EFFICIENTLY
INCREASE YOUR
EXPERTISE
CONTINUOUS
LEARNING FROM
COLLEAGUES



IMPROVE YOUR PM
SKILLS
WORK AGILE AND
REMOTELY
BRAINSTORM WITH
BROADER
AUDIENCE
BOOST YOUR
CAREER
SHOW OFF OWN
WORK

SHARE YOUR
TEAM’S SUCCESSES
GAIN NEW
INSIGHTS VIA
FEEDBACK
CROWD SOURCE
R&D

4
5
6
7
8
9
10
11
12
13
14
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
DIT DOE JE TOCH AL?
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
recrutering&selectie
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
Focus op werknemers en employer value proposition
Employer branding
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
Deel kennis! Zoek je ambassadeurs!
interne communicatie
http://www.hrmagazine.be/sites/default/files/uploads/de_gele_draad_hr_magazine_def_versie.pdf
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
Ze doen het nu toch al…
e n l a at h e n o o k p r at e n
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
C H A N G E T H E RU L E S
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
T H E N EW R EA LI TY?
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
MEER WETEN?
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
NAJAAR 2 0 14
“SOCIAL ME DI A & H R”
WHITE PAP ER
D OOR H UB & TALKING HEA DS
twitter.com/lamazone

sofie@talkingheads.be
+32 478 208 411

www.talkingheads.be

linkedin.com/in/sofieverhalle

facebook.com/lamazone
feel free to connect
✓ ONZE BLOG VOOR ALL THINGS SOCIAL
✓ TWITTER VOOR SNELLE SOCIAL MEDIA ACTUA EN FEITEN
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✓ FACEBOOK OM DE MENSEN ÀCHTER HET BEDRIJF TE ZIEN
✓ LINKEDIN OM PROFESSIONEEL TE CONNECTEN
✓ SCHRIJF JE IN OP ONZE NIEUWSBRIEF
Op de hoogte blijven van Talking Heads?
© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014

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Welcome to a new reality: HR in an age of digital disruption

  • 1. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 W E L C O M E T O A N E W R E A L I T Y S O C I A L M E D I A & H R #H RS M D H R S O C I A L M ED I A D AY 2 0 1 4
  • 3. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 ✓ Gents social media agency, °2009 ! ✓ Sociale media strategie & implementatie: marketing, coaching & communicatie ! ✓ Deel van het Heaven Can Wait agency ecosysteem. We delen een passie voor all things digital ! Ta lk i n g H e a d s
  • 4. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 Referenties
  • 5. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 WE LEVEN IN EEN WERELD IN CONSTANTE VERANDERING
  • 6. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 Organisatie Maatschappij POlitiek/economie technologie individu verantwoord duurzaamheid globaal lokaal big &small data Cloud computing social mobile transparantie samenwerken burgerinitiatief social capital flexibiliteit geconnecteerd zingeving authenticiteit
  • 7. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 V ER A N D ER I N G O N D ER I M P U LS VA N D I G I TA LE T E C H N O LO G I E
  • 8. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 d i g i ta a l v er a n d ert d e c o n s u m en t
  • 9. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 d i g i ta a l vo r m t d e K I N D ER EN VA N VA N D A A G…
  • 10. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 e n d u s D e w e r k n e m e rs va n m o rg e n
  • 11. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 Wat i s w e r k ? Peter Hinssen - The new normal ’ Work ’ = That brief period during the day where I have to use old technolog y
  • 12. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 V ER A N D ER I N G O N D ER I M P U LS VA N S O C I A L E M ED I A
  • 13. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 De essentie van sociale media broadcasten netwerkdenken
  • 14. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 V ER A N D ER I N G M ET I M PACT O P H R
  • 15. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 “29% van HR dep a r temen ten gebruike n s o ci a le m edi a” - Alt i me ter - “89% van o rga n i sa t i e s gebrui ken social med i a o m te recruter en ” - E x ac t Ta rge t - i n t e r n at i o n a a l: “6 1% van a lle werkn emers zijn aa nwezi g op soc ia le media” - SD Worx - “3 4% van organi saties gebruiken s oc i al me dia om te recruteren” - Acer ta - n at i o n a a l E n k e l e c ij f e rs
  • 16. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 DE OPLOSSING VOOR DISRUPTIE?
  • 17. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 “CHANGE OR DIE”
  • 18. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 “DIE”
  • 19. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
  • 20. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
  • 21. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 C H A N G E
  • 22. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 C H A N G E T H E RU LES
  • 23. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
  • 24. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
  • 25. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
  • 26. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 HOE VERANDEREN?
  • 27. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 ANDERS WERKEN…
  • 28. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Corp Com Int Com HR IT … Social Media Aan- koop Admin- istratie Ext Com Socialstartpunt
  • 29. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 ANDERS (SAMEN) WERKEN
  • 30. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 Social Media ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Corp Com Int Com HR IT … Aan- koop Admin- istratie Ext Com Social media kernteam
  • 31. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 Social business & socialgovernment ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! … Social Media Corp Com Int Com HR IT … Aan- koop Admin- istratie Ext Com
  • 32. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 hiërarchie v s collaboratie © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
  • 33. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 conversatie,collaboratie&co-creatie I N T E R N E X T E RI N &
  • 34. ! ! ! ! ! ! ! ! INTERNAL & EXTERNAL COLLABORATION BENEFITS YOUR BUSINESS
 RESEARCH AND DEVELOPMENT
 
 INNOVATIVE INSIGHTS (NEW TRENDS)
 DISCOVER SUGGESTIONS OF CLIENTS/PROSPECTS
 REALTIME INNOVATION AND FEEDBACK (=CROWDSOURCED RESEARCH AND DEVELOPMENT)
 MARKETING & COMMUNICATIONS
 
 MARKETING INSIGHTS 
 DIRECT RESPONSE
 CAMPAIGN TRACKING
 EVENT MANAGEMENT THROUGH EVENT-EXPERIENCE AND FOLLOW UP (LEADS) CUSTOMER CARE
 
 IMMEDIATE MONITORING AND DETECTION
 FOLLOW UP FASTER
 MAINTAIN AMBASSADORS 
 REWARDS LOYAL CUSTOMERS SALES
 
 SALES INSIGHTS 
 CATCHING THE LEAD
 PROACTIVE LEAD GENERATION THROUGH
 REFERRALS AND TESTIMONIALS
 © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
  • 35. ! ! ! ! ! ! ! ! HAVE IMPACT ON COMPANY DECISIONS HELP BUILD COMPANY CULTURE GET TO KNOW YOUR COLLEAGUES
 1 2 3 INTERNAL & EXTERNAL COLLABORATION BENEFITS YOUR EMPLOYEES
 WORK MORE EFFICIENTLY INCREASE YOUR EXPERTISE CONTINUOUS LEARNING FROM COLLEAGUES
 
 IMPROVE YOUR PM SKILLS WORK AGILE AND REMOTELY BRAINSTORM WITH BROADER AUDIENCE BOOST YOUR CAREER SHOW OFF OWN WORK
 SHARE YOUR TEAM’S SUCCESSES GAIN NEW INSIGHTS VIA FEEDBACK CROWD SOURCE R&D
 4 5 6 7 8 9 10 11 12 13 14 © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
  • 36. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 DIT DOE JE TOCH AL?
  • 37. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 recrutering&selectie
  • 38. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 Focus op werknemers en employer value proposition Employer branding
  • 39. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 Deel kennis! Zoek je ambassadeurs! interne communicatie http://www.hrmagazine.be/sites/default/files/uploads/de_gele_draad_hr_magazine_def_versie.pdf
  • 40. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 Ze doen het nu toch al… e n l a at h e n o o k p r at e n
  • 41. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 C H A N G E T H E RU L E S
  • 42. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
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  • 44. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
  • 45. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 T H E N EW R EA LI TY?
  • 46. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014
  • 47. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 MEER WETEN?
  • 48. © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014 NAJAAR 2 0 14 “SOCIAL ME DI A & H R” WHITE PAP ER D OOR H UB & TALKING HEA DS
  • 49. twitter.com/lamazone
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  • 50. ✓ ONZE BLOG VOOR ALL THINGS SOCIAL ✓ TWITTER VOOR SNELLE SOCIAL MEDIA ACTUA EN FEITEN ✓ SLIDESHARE OM SLIMMER AAN DE SLAG TE GAAN MET SOCIAL ✓ FACEBOOK OM DE MENSEN ÀCHTER HET BEDRIJF TE ZIEN ✓ LINKEDIN OM PROFESSIONEEL TE CONNECTEN ✓ SCHRIJF JE IN OP ONZE NIEUWSBRIEF Op de hoogte blijven van Talking Heads? © HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014