Recommandé
SPECK Media and Social MediaMichael J Lis
socialmetricRAYFORD Hadley
The 10 most innovative media and entertainment companies 2018Insights success media and technology pvt ltd
Social media branding for organizationsTodd Nilson
Leading digital consulting & services companyBeyond Billboards
Social Media in ActionAndrea Pecoraro
Contenu connexe
Similaire à Action Plan
Spych's Approach - Digital MarketingLandon Ledford
Vocanic jakarta business networkersJakarta Business Networkers
S.M.A.R.T Social MediaLydia Moreyne
4-Step Marketing Formula to Startup Success - Pure Design SolutionPure Design Solution
The Silicon Review | Best Digital Marketing CompaniesThe Silicon Review
Ann Joachim Associates Brochureannjoachim
Dernier
SEO Health Check carousel.pdfRebecca731061
consumer involvement.pdfnithyam40
Snapshot of Consumer Behaviors of August 2023-EOLiSurvey (EN).pdfEastern Online-iSURVEY
Digital MarketingGlobNet Systems
Credit Card Marketing Survey – Attitudes of Young Affluent Consumers 2023Media Logic
How I determine if a revenue goal is feasible.pdfGarrett Ira
Action Plan
- 1. Plan Negotiate Book Traffic Report & Optimize ACTIONPLAN™ FOR SOCIAL MEDIA STRATEGY Social media is crowded with tools, tactics and toys to distract all but the most disciplined organizations. Creating a detailed, objective-oriented social strategy will help us get started on the path to social media success. One such tool we use is the VML Qais ActionPlan™ SOCIALMEDIA STRATEGY ➜ Social Media Audit ➜ Channel Definition ➜ REAL (Reach, Engagement, Activation & Loyalty) Metrics ➜ Brand Pages ➜ Key Competitors ➜ Inspirations ➜ Customer Profiles ➜ Community Management ➜ Crisis Management ➜ Content Strategy ➜ Campaign Strategy ➜ Brand Tone & Voice Guidelines ➜ Social Media Strategy ➜ Paid Media Strategy
- 2. LEARN OUR APPROACH ➜ Whathave we learnt from ouraudience and the social environment they partakein ➜ What are competitors doing and what canwe learn fromthem ➜ What are the key insights we’ve uncovered that is coreto our strategy PLAN ➜ HowdoweintegrateCastrol’sBrand DNAintosocialmediawhile remainingin-linetodigitaltrends ➜ Howdoweintegratethe communicationplatform“ICome AliveWhenIAccelerate”intoour SocialMediaPersonality DO ➜ Howdoweimplementourproposed socialmediastrategyintocampaigns acrossthevarioustargetmarkets OPTIMIZE ➜ Whatkeymetricsandperformance indicatorscanbeusedtodetermine success benchmarks ➜ Whatartifacts/processeswill we implementtomanageworking togetherwithCastrol ➜ Whatcanwedotokeepimproving theworkoutputs