Jio has disrupted the Indian telecom market through its cheap data plans and large network coverage. It aims to acquire 100 million subscribers within a year by offering affordable 4G services across 18,000 cities and towns. Jio's strategies include predatory pricing to kill competition, focusing on high quality subscribers through good service, and using VoLTE technology. It has quickly grown to over 50 million subscribers in just over 3 months by continuing welcome offers and expanding its retail network. However, some issues with Jio include high ping times, low call success rates, and having the slowest reported 4G speeds.

2. ABOUT

3. JIO SIM
JIO NET
LYF PHONE

4. Changed the needs

6. Life is going Digital
India cannot be left behind
India is ranked 155thof 230
countries
Jio will take India to top 10
globally
We need digital tools and skills

7. JIO APPS

13. STRATEGIES
 Oligopolistic market
 100 million mark
 Quality Subscribers
 Voice lte(voice over long term
evolution)

14. OLIGOPOLISTIC MARKET
• Cheap rates which kill competition
• So subscribers will turn soon.
• In an oligopolistic market if some player
creates such kind of ripple it forces other
players to slash the prices.
• The strategy of other player’s in the market is
solely dependent on reliance Jio-SETTING the
TREND

15. 100 MILLION MARK
• The company plans to acquire 100 million
subscribers within 1 YEAR
• Reliance jio’s 4G network is COVERING 18000
cities and town and over 2 lakh villagers.
• If 50% of the users opting for 149rs plan & the
rest for high cost plans, reliance can easily make
400rs/customer on average.
• If Jio manages to acquire a subscriber base of 100
million customers, it’ll recover the cost within 5
years and start reaping huge profits after that.

16. • Their subscribers are 4g enabled smart phone
users
• So, they are capable of continuing the service if
they experience a good service @ the subsidiary
period
• India’s total 4G user number is believed to touch
the mark of 143 million by this year end.
• Even if many subscribers leave the association
with reliance, still reliance would be left with
significant market share.
Quality subscribers

17.  Using this system their app become
mandatory to use for signup.
 They enable paper free signup
through this system.
 Jio ensures 5 min activation via
this system.

19. VARIOUS STRATEGIES IN PROMOTION
ADAPT TO THE CURRENT GOAL OF
NATION
PLACING THE PROMOTION INTO
BOOKS
SOCIAL MEDIA

23. For one year worth
Rs15,000/-

33. Conducted @
section B of

35. JIO stands tall among all
0
5
10
15
20
25
30
35
40
IDEA JIO AIRTEL AIRCEL VODAFONE
4
36
7
0
5

36. Issues on Jio
OHigh Ping
OLow Success Rate on
Calls
OSlowest 4G

38. CURRENT UPDATES
• Reliance Jio has crossed the 50 million
subscriber mark <3 Months.
• Jio continues to be the fastest growing
company in the world and has crossed 50
million subscribers in record 83 days(29-11-
16)," sources pointed out.
• Airtel reached the same milestone of notching
50 million subscribers in 12 years, Vodafone
and IDEA took 13 years each
.

39. Continue…
• Jio has introduced HAPPY NEW YEAR
OFFER for the existing subscribers to
extend its validity till march 2017
• And it also sustained the welcome offer to
the new subscribers
• To double no of outlets by march 2k17 up to
4,00,000.
• Home delivery of JIO Sims

40. • Average JIO user uses 25 times more than
other network subscribers.
• After the 9000cr block of call from the leading
competitors at initial ,after the regulation from
TRAI and the Govt. enforced the licence
condition.
• Via this action the block rate dropped from 90%
to 20% as of 1st week of December.
• JIO supports MNP now to sustain their existing
numbers.

41. A STUDY
BY,