An often simple but overlooked way of receiving additional brownie points from major search engines, leading to better SERPs. If getting higher rankings on search engines (SERPs) is part of your marketing strategy, as it should be, then effectively using anchor texts in your content is definitely another way to increase your rankings. The blog post can be found at www.dubaiseo.me.

1. Anchor Text Optimization is an often overlooked but essential part of every SEO
strategy. Anchor Texts are the visible keywords and key phrases that are hyperlinked
around your website, that when clicked, take your reader somewhere else on the web or
other part of your site. Search Engines use this anchor text to determine what the subject
matter is of the site or page you’re sending people to.
For example:
Someone reads a page at the site www.DubaiSEO.me and within a larger paragraph
they come across a hyperlinked text like this; “Dubai SEO wins Top SEO Honours at
Retail Conference”. If the reader clicks on this hyperlinked Anchor Text, they will probably
be taken to the Testimonials section of the site OR to the website of the Retail
Conference organiser, to the section on awards where the article is found.
The more sites that use various anchor texts to link back to
the www.DubaiSEO.me regarding this activity or any other reason, the higher
the www.DubaiSEO.me site will rank in search engines like Google.
Dubai SEO Tips:
1. when creating anchor texts, use Google Keyword Tool to find phrases people are
searching for in your niche that have a lot of searches but low competition
2. when creating anchor texts, think of using your company’s URL or the page name
3. if you’re using two different anchor texts but sending people to the same location,
consider that Google MAY only consider the first instance of this and ignore the rest
as duplicates.
If you need more help with SEO then connect with our SEO Manager on Skype or read
on at thewww.DubaiSEO.me blog page!
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