This document provides marketing tips for using paid search advertising on Google to take business from competitors. It recommends targeting competitors' customers by using location-based advertising, keywords related to canceling a competitor's service, discounts on a competitor's products, and identifying times when competitors have low advertising spend. The overall message is that paid search can be an effective way to quickly gain new customers from other businesses through competitive keyword targeting and timing advertising correctly.

1. LAND GRAB:HOW TO WIN
BUSINESS FROM YOUR COMPETITORS
TANESHA STAFFORD // ARMCHAIR MARKETING //
@Tanesha_Marie

3. I CAN READ
YOUR MIND

4. INTERNET MAGICIANS
NEVER REVEAL THEIR TRICKS

5. It isn’t profound...

6. It isn’t new...

7. It isn’t rocket
science...

8. IT WILL NOT
BLOW YOUR MIND

9. A FEW THINGS
THAT I FIND
KINDA COOL

10. LIKE,
REALLY
COOL.

12. It all started here...4th Sept, 1998, California.

14. SERPs
Sounds like slurps.
Or a disease you really don’t want.
These change more than donald
trump changes his stories.
Same, good ol’ taste!

15. “What’s best for the user?”
2003 2018 2019
A timeline, YES! Oh boy!
“Let’s organize the world's information
and make it universally accessible and
useful.”
Don’t trust this shit bag.
RICH.
BITCHES.
“ADS…
ADS EVERYWHERE!”
“Please send us content and do our
dance to help us figure out how to
make this baby work!”

16. How did we not see
this coming?

17. He’s clearly fucking drunk.
TOP 3 FACTS ABOUT GOOGLEBOT. FACT.
No hands*.
(*suggests previously punished medieval thief).
Producing flowers from up your
sleeve is magician-like*.
*We should have known he would tell us to look at
one thing and reveal another.
1 fact about GoogleSpider.
Spiders are really scary and even if they smile at you, they can still bite.

18. LET’S JUST KEEP AN OPEN MIND, EH?
“In the end, the trees chose the axe to lead them because it looked most like them”.
Work these bitches hard.
Remember that it’s our choice to dance for money, so let’s
keep it ‘Make Money’ focussed.
No money. No dancey.

19. The picture
they’ll paint.

20. Google Adwords
Of the ‘above-the-fold’ area in
Google SERPS
is PAID SEARCH ADVERTISING.85%
PAY TO
PLAY

21. JUST TO BE CLEAR; I’M NOT AN SEO BASHER.
MY BEST FRIEND’S AN SEO’ER.
But PPC is your fastest way to exponential &
Instant competitor customer conquesting.
So we’re going to science* the shit out of
some settings to make more money.
*Not really any science, I just wanted to sound cool.

22. GOOGLE & FACEBOOK
ADVERT CLICKERS
ORGANIC
(SEO)
CLICKERS
1
2
64.6%
Wordstream Research
35.4%
Wordstream Research

23. Google makes approximately
$100,000,000 a day
from Adwords.

24. $96 BILLION IN CASH RESERVES.
FROM ADVERTS.
IN PLAIN VANILLA.

26. Ad

27. ONE MASSIVE,
GIANT, BIG,
LANDGRAB.

28. SHOW OUR ADVERTS WHERE THE
MOST ACTIVE, IN MARKET,
CUSTOMERS WILL SEE THEM.

29. OK SO LET’S GO LAND GRAB.
Basically me
at work.
My adverts.
My competition's
back yard

30. NUMBER OF DAYS I WANTED TO TALK ABOUT STRATEGIES
TO CONQUEST BUSINESS FROM COMPETITORS.

31. I AIN’T GOING DOWN TODAY...
So you got 5 (ish)

32. USERS ARE...
SELFISH MOTHER-FUCKERS
Number 1
Illustration purposes
only - I’m sure she’s
bloomin’ lovely.
OUR JOB IS TO SERVE THEM.

33. OUR JOB IS TO SERVE THEM
SKAGSingle Keyword Ad Groups

38. Advertising is just advertising, unless it adds value to a users life.
Dave Trott.

39. MAKE YOUR MILKSHAKE BRING
ALL THE BOYS TO THE YARD.
Number 2
Kellis 2003

40. LOCATION,
LOCATION,
LOCATION. 80%
According to a study by DMI,
80 percent of shoppers used
a mobile phone inside of a
physical store.

43. Number 3

45. USE NAUGHTY KEYWORDS
Number 4
DO YOUR RESEARCH

46. ‘Cancel-it’-keywords
Cancel <competitor> membership Cancel <competitor> subscription
Cancel <competitor> account How to cancel <competitor>

47. DEALZ
money off <competitor>
<competitor> discount code
<competitor> discount voucher

48. The secret lives of others 2016.
BE A BORDER
LINE SNEAK.
Number 5

49. Identify Ad Schedules
USE TOOLS TO SEE
WHEN YOUR
COMPETITORS AREN’T
APPEARING

50. Identify under budget
campaigns.
Look dear, it’s
the pub.

51. BECAUSE MONEY DOESN’T
GROW ON TREES

52. Well.. not always anyway.

53. LET’S CALL
IT DAY
@Tanesha_Marie
I NEED
FRIENDS