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The Open X:
Datajournalism&
Crowdsourcing
    Datajournalism
     23.11.2011
Photo Credit: © Veikko Aitamurto
       www.veikkoaitamurto.com
Tanja Aitamurto
tanjaa@stanford.edu
@tanjaaita
www.tanjaaitamurto.com
Open X
Collective Intelligence
        Open Innovation

Crowdsourcing
                   Co-Creation


        Crowdfunding
Collective Intelligence
      Open Innovation
 Crowdsourcing

                 Co-Creation

      Open data?
Micro Task I

• What is crowdsourcing?
• Give an example of a
 crowdsourcing effort.
I Crowdsourcing
Micro Task II
• What does the participant gain?
• What does the “task provider”
  gain?
• .... value proposition... incentive...
NASA: Be A Martian
The Guardian: Leeds Cutswatch
Crowdspring
Universal Subtitles
Amazon Mechanical Turk
Crowdsourcing work: MicroTask




                  Optical Chracter Recognition
From internal knowledge to
extended knowledge

                   Voluntary - Paid


Intrinsic-Extrinsic motivations

        Plausible promise
Bike Accident Tracker
• http://angelsoftheright.net/
Chicago Tribune: Census

Chicago Tribune: Nursing homes
Open data&
Open innovation
Best Seller
API
Congress API
Open innovation processes in open APIs

   Outside-In
                                      Coupled

        Innovation
          network     Internal

                                    Extended
                                    product
Inside-Out                          portfolio
                     Open API


                     End-users


                       Aitamurto&Lewis, 2011.
Questions, comments?
Tanja Aitamurto
tanjaa@stanford.edu

@tanjaaita
www.tanjaaitamurto.com

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Crowdsourcing and data journalism

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  20. Knight Batten Award for innovation\nData from San Francisco Police Department: hits, runs,\nThen California Highway Patrol: more data: gender, race, make and model of the car, lightning conditions\nLawyers became active, gives people voice \nContacted bicyclist groups\nWe've had 73 people submit their own descriptions.  Comparing this to trafic to the destination, I'd say this is close to the 1 percent rule though we're still a little shy of 310 users creating content given the 31,500 visitors who have used the tool. \n
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