1. Modern Media in Organisational
Communication
Presentation by:
Karan, Tanmay, Debesh, Aaditya, and Tanvi
2. Modern Media
1. Apps and Website.
2. Conferences and Types of Conferences.
3. Social uses and Netiquettes
4. Podcasting
5. Augmented reality
3. Apps and websites
Apps - Stored on device. Website - using
browser.
Advantages Disadvantages
Mobile App - Accessibility
- User interface
- Offline
- Minimising loss of message
- Requires memory space
- Compatibility
- Technophobia and discomfort
- Strained eyes
Website - Legibility
- No extra memory used
- Upgradability
- Compatibility
- Reach
- Time and cost
- Less interactive
- Personalisation is limited
- Difficulties with complex data
- Internet connection
4. Conferences & Types of conferences
1. Conferences is a meeting of people who “confer” about a topic.
2. It is defined as: A formal meeting of people with a shared interest, typically
one that takes place over several days.
3. Some of its Types are as follows:
a. Telephone Conference
b. Video Conference
5. Telephone
Conference
1. A teleconference is a meeting held over the phone, usually involving more than
two people.
2. As teleconferencing is cheaper, the work from home entrepreneurs can get
together with multiple partners across the country easily.
3. In some conferences require the attendee to call into a central number and use a
code to enter the meeting while others are initiated by a meeting organizer who
6. Disadvantages of Telephone
Conferences
1. Lack of Body Language:
a. Teleconferencing doesn’t let you read the person’s body language.
2. Lack of Eye Contact:
a. Eye contact is not possible
3. Interruptions:
a. Many people attend teleconferences while driving, talking on cell phones that can create static or other noise
as the user moves in and out of dead zones.
4. No Visual Presentation:
a. The ability to share graphs, charts, photos, reports, drawings, videos, product samples and other visual
messages which are important to make sales , which cannot be shown in teleconferencing.
7. Video Conference
A video conference is a live, visual connection between two or more people
residing in separate locations for the purpose of communication
the Tangible benefits of video conferencing
lower travel costs -- especially for employee training
shortened project times
improved communications among team members.
Example : skype , google duo, face time
8. Webinar
● Webinar is a presentation, lecture, workshop or a seminar that is transmitted
over the Web using video conferencing software.
● It has the ability to give, receive and discuss information in real-time.
● Using Webinar software participants can share audio, documents and
applications with webinar attendees.
● Google Slides has the solution for cloud-based presentation software which
allows you to create presentation from most Internet browsers
9. Advantages of webinar
● It creates Direct contact with your target group
● It helps in Reaching your target group both live and
afterwards
● Interaction with your target group increases
● Webinars save time and money
The Disadvantages of Webinars
Technical Difficulties
Body Language (Nvc is not effective)
Environmental Control
10. Hologram Conference
➔inspired by video conferencing
➔ projects realistic, full-motion, real-time 3D images of distant people and
objects into a room, along with real-time audio communication
Can be used for live & interactive meetings with remote audience
Travelling will be reduced & time will be saved
Can facilitate distance education
for example: In surgery the cameras will be around where the surgery is done,
so that different doctors from different parts of the world can participate and
they can see things just as if they as if they were there.
11. Disadvantages of hologram
1. Very expensive
2. Only used in high-tech companies
3. Requires great Bandwidth which is currently not possible for everyday use.
4. Still in its development stage.
12. Social Media In Organisational Communication
What is Social Media?
Social Media is the collective of online communication channels dedicated to
community based input, interaction, content-sharing and collaboration.
Websites,applications,microblogging,social networking,social bookmarking,social
curation and wikis are among the different types of social media.
EXAMPLES OF SOCIAL MEDIA :
❖Facebook
❖Twitter
❖Linkedin
14. Importance Of Social Media in an Organisation
1. Due to its ever growing popularity organizations have placed a high importance
on understanding how to appropriately manage the use of social media.
2. How it focuses on inexpensive and user-friendly means of sharing “user
generated material”
3. It can have a positive impact on the consumer’s experience because of its
dynamic capability, allowing for the adjustment to make changes with time.
15. Netiquettes
Netiquettes means the correct or acceptable way of using the internet.
There are Certain rules to be followed while one uses the internet :
❖Remember the Person
❖Follow the same standards online that you follow in real life
❖Know where you are in cyberspace
❖Respect other people’s time
❖Present yourself well
❖Share your knowledge
❖Respect privacy of others
16. Digital audio file is made available on the Internet for downloading to a computer
or portable media player
Format: similar to a radio or television show.
In offline mode, no webcasting or streaming.
Streamed on demand as an alternative to download.
Users don't have to 'tune in' to a particular broadcast.
Converged medium bringing together audio, the web, and portable media
Podcasts
17. Augmented Reality
- Technology that allows users to visualise computer-generated images in the
real world perspective by the use of softwares.
- E.g. Pokémon Go!, Microsoft Hololens, Augment.
Advantages Disadvantages
Saves cost and efforts Can lead to misconceptions
Message is enhanced Needs specific hardware
Distance is not a barrier Different apps for different OS
18. Modern media in organisations
Advantages:
Across large distances
Directness
Enhanced teamwork
Quicker decision-making and
implementation of projects
Disadvantages:
Information overload
Lesser time for organisational
activities
Personal vs professional lives
Isolation
19. Bibliography
Communication Skills by Meenakshi Raman and Sangeeta Sharma; Oxford University Press; Published
2011, 6th Impression 2013; Chapter 7 Introduction to Modern Communication Media (page nos. 203-
241).
Webliography
http://www.useoftechnology.com/communication-technology-organizational-communication/
date accessed: 14th September 2016; date published: 9th December 2013.
http://work.chron.com/disadvantages-teleconference-15938.html
Date accessed: 18th september 2016; year published: 2016.
https://www.hswsolutions.com/services/mobile-web-development/mobile-website-vs-apps/
http://www.augment.com/how-augmented-reality-works/
http://www.gartner.com/newsroom/id/2649315
http://wordsandpics.co.uk/augmented-reality-employee-communications/
http://searchunifiedcommunications.techtarget.com/definition/video-confer
http://www.webopedia.com/TERM/W/Webinar.html
