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Google Adwords conversion tracking
- 1. GOOGLE ADWORDS CONVERSION TRACKING PRESENTED BY : TANUJA T. TALEKAR
- 2. Track clicks on your website as conversions You can use conversion tracking to track when someone clicks a button or link on your website. For example, you can track when someone clicks a “Buy now” button. This presentation explains how to add and edit a conversion tracking tag to your website to track customer clicks
- 3. Why use it? You may want to track clicks as conversions if you want to track when your website’s visitors do one of the following: Make a payment on a 3rd-party payment page. If your customers click a purchase button and then pay on a 3rd- party page, they may not return to your site's purchase confirmation page. Download a file. Track when your customers click to download a white paper, app, or other file. Click referral links. Track when your customers click a referral link to another website.
- 4. Setup of conversion tracking step by step
- 5. STEP 1: GO TO CLICK ON TOOLS AND THEN CLICK ON CONVERSIONS
- 6. STEP 2: CLICK ON CONVERSION
- 7. STEP 3: THEN SELECT WEBSITE
- 8. STEP 4:THEN ENTER YOUR NAME,VALUE,COST,CATEGORY
- 9. CLICK ON SAVE AND CONTINUE
- 10. STEP 6:THEN YOU WILL SEE FOLLOWING DETAILS WITH YOUR TRACKING CODE WHICH YOU WILL ADD INSIDE YOUR <BODY> </BODY> TAG
- 11. STEP 7:FINALLY CLICK ON DONE.. AND COPY YOUR TRACKING CODE PASTE ON YOUR WEB PAGE NOTE: PASTE INSIDE YOUR <BODY> YOUR TRACKING CODE HERE</BODY> AND UPLOAD IT ON SERVER USING FTP CLIENT.
- 12. TO CHECK WHETHER THE CONVERSIONS ARE RUNNING CORRECTLY YOU NEED TAG MANAGER EXTENSION.DOWNLOAD IT FIRST
- 13. YOU CAN DOWNLOAD FOR YOUR PARTICULAR BROWSER.I AM DOWNLOADING FOR GOOGLE CHROME Add the extension in your browser After successful installation
- 14. NOW CLOSE ALL THE TABS AND JUST OPEN THE WEBSITE PAGE IN WHICH PASTED THAT TRACKING CODE.CLICK ON TAG MANAGER EXTENSION->ENABLE->RECORD
- 15. JUST REFRESH THE PAGE.CLICK ON TAG MANAGER EXTENSION AGAIN.YOU CAN SEE THAT IT SHOWS THE TRACKING .IF THIS COLOUR IS GREEN OR BLUE THAT MEANS EVERYTHING IS FINE.IF ITS RED THEN YOU NEED TO IX IT.
- 16. THANK YOU PRESENTED BY : TANUJA T. TALEKAR