PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers for the period April’14. It covers top advertisers, categories and brands and their % share in total advertising.

1. April 2014
PRINT MEDIA INDUSTRY
REPORT

2. Print Media Report
-DAMAC Properties Dubai remain one of the top Spenders on Print media.
- Education Institutes category is also one of top spending category, more than
70 Advertisers were active in this category.
- 28 wrist watches Players were published their Ads on Print in April 2014.
- Pharma industry was also one of the big spenders on Print media.
- Type: ROP & Ordinary Ad Types (Pure Commercial). Unit: Cols / Cms

3. Top 20 Categories
0 2 4 6 8 10 12 14 16
CONSTRUCTIONS
FASHION
GOVERNMENT
EDUCATIONAL
FINANCIAL SERVICES
RETAIL OUTLETS
HOUSEHOLD/OFFICE GOODS
PHARMACEUTICALS
TELECOMMUNICATION
CORPORATE IMAGE
TOURISM
DRINKS
SKIN CARE
MISCELLANEOUS
FOODS
VEHICLES/SPARE PARTS
MEDIA
FUEL
HAIR CARE
TRANSPORT

4. Top 20 Advertisers
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
GOVERNMENT OF PUNJAB
GOVERNMENT OF PAKISTAN
GOVERNMENT OF KPK
GOVERNMENT OF SINDH
DAMAC PROPERTIES
UNILEVER PAKISTAN LTD
PAK SUZUKI
ADAMJEE COLLEGE
PAK TELECOM MOBILE
UNITED BANK LIMITED
HR CONSULTANT PVT LTD
BAHRIA TOWN
TREET CORPORATION L
GUL AHMED TEXTILE
ROLEX WATCHES
CHINA MOBILE
WILSONS & CO
SAMSUNG ELECTRONICS
ZAIN BUILDERS
BANK ISLAMI

5. Top 20 BRANDS
0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2
GOVERNAMENT OF PUNJAB
EDUCATION DEPT KPK
ADAMJEE COLLEGE
AKOYA DAMAC DUBAI
EXCISE & TAXATION DEPARTMENT
SUZUKI WAGON R VXL
METRO CASH CARRY
HR CONSULTANT PVT LTD
GUL AHMED LAWN
ROLEX WATCHES
ZONG
SANDHI SUDHA
FEDERAL BOARD OF REVENUE
U FONE
BREITLING WATCHES
LABOUR & HUMAN RESOURCE
CITY TOWER
SAMSUNG GALAXY S 5
BANK ISLAMI
PAKISTAN RAILWAY

6. Daily Trend Analysis
Pure Commercial: ROP / Ordinary
Sunday Monday Tuesday Wednesday Thursday Friday Saturday

7. Advertising Split
Publications
81%
Sunday/Weeday
Mag
7%
Monthly
Mag/Digest
12%

8. English Vs Urdu Share
Urdu
52%
English
48%

9. Banking Industry Share of Spend (SOS)
UNITED BANK LIMITED
19%
BANK ISLAMI LTD
12%
THE BANK OF KHYBER
11%
HABIB BANK LTD
11%
MEZAN BANK
9%
MUSLIM
COMMERCIAL
BANK
8%
BANK ALFALAH
8%
J. S. BANK
6%
STANDARD CHARTERED
BANK LTD
4%
NATIONAL BANK
OF PAKISTAN
4%
OTHERS
8%

10. Telecommunication Service Providers
Ufone
41%
CHINA MOBILE
35%
MOBILINK
18%
TELENOR
6%
Share of Spend

11. Telecommunication Hardware (SOS)
Share of Spend
SAMSUNG ELECTRONICS
86%
DANY TECHNOLOGIES
11%
HUAWEI
2%
VOICE MOBILE
1%

12. Tea Category (SOS)
Share of Spend
KTC TEA
26%
LIPTON YELLOW LABEL
TEA
39%
PRIME MIXTURE TEA
9%
STANDARD TEA
1%
TAPAL MEZBAN TEA
11%
TETLEY GOLD TEA
8%
VITAL TEA
6%

13. For Queries-
Mr. Arshad Bhatti
Phones/Faxes:
Phone: +9221-34289818, 34289819, 34583302
e-Contact:
khi@mediatrackpk.com
www@mediatrackpk.com
www.facebook.com/mediatrackpk
THE END