A snapshot of the Radio Industry for the month of July 2013. Who’s leading the industry with radio campaigns? Who’s getting the best return from radio?

1. Radio
Monthly Report July13

2. Analysis: Media Miles – Radio Tracking
Note: Ad volume is based on minutes and ad occurrences. The figures
should be taken only as indicative not as absolute figures.
About Media Miles
Launched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007,
starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second
quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities
(Karachi, Lahore and Islamabad)
About the Report

3. Ad volume is based on minutes and ad occurrences. The figures should be taken
only as indicative not as absolute figures.
SNAPSHOT
• Telecom topped in the advertising category followed by Beverages and Financial
institutions in July, 2013
• Nestle Pakistan was the top Advertiser in July, 2013
• SKMCH also emerged as a top advertised brand

4. Last
Month
Rank
No. CATEGORIES
(MINS)
(%)
1 1 Telecom 18.9
2 2 Beverages 11.2
4 3 Financial Institutions 7.9
10 4 NGO 7.2
7 5 Milk 7.0
3 6 Foods 6.9
- 7 Soaps 4.8
6 8 Petroleum 3.7
- 9 Automobile 3.5
- 10 Broadband 3.4
*Top 10 Categories contributed 74.5% of the total Ad Volume.
INDUSTRY TOP 10
[CATEGORY]
(BASED ON NUMBER OF MINUTES)

5. Last
Month
Rank
No. CORPORATIONS
(MINS)
(%)
2 1 Nestle Pakistan 7.2
- 2 Shaukat Khanum Memorial Hospital 5.2
3 3 Unilever Pakistan 5.0
- 4 Ufone GSM 4.9
- 5 PTCL 4.2
10 6 Procter & Gamble 4.1
1 7 Mobilink 4.1
- 8 Shell Pakistan 3.5
- 9 Indus Motor Company 3.4
- 10 Coca Cola 3.3
INDUSTRY TOP 10
[Advertisers]
(BASED ON NUMBER OF MINUTES)
*Only 2 of the top advertisers belong to Telecom Sector

6. INDUSTRY TOP 10
[BRANDS]
(BASED ON NUMBER OF MINUTES)
Last
Month
Rank
No. BRANDS
(MINS)
(%)
9 1 SKMCH 5.2
- 2 Safeguard 4.1
- 3 Ufone GSM 4.0
1 4 Mobilink 3.5
- 5 Shell Helix 3.5
- 6 Milk Pack 3.3
2 7 Zong 3.2
- 8 Coca Cola 2.6
- 9 Warid 2.2
- 10 Rooh Afza 2.2
*Only 4 of Top 10 brands belong to Telecom Sector

7. Trend Analysis
May-June 2013
Advertising in Minutes*
Based on 28 Radio Stations in 3 Cities

8. Share in Millions
Trend Analysis
May-June 2013
Based on 28 Radio Stations in 3 Cities

9. TIME BAND SHARE
Advertising in Minutes
Morning and Evening time slot attracted more advertisers throughout all cities

10. CITY WISE SHARE
%Share of Advertising

11. FM Channels Share
Advertising in Minutes
•Total spent in July, 2013 was PKR 76,023,331
•Total Minutes of Advertising ran were 29,444 (minutes)

12. Average Nos. of Ads / Day
An average of 1,573 ads were aired in Karachi on FM stations per day

13. THE ENDTHE END
For query on DATA, please contact:
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Nasir ud Din
nasir@mediamiles.biznasir@mediamiles.biz
92-42-366 86170 -71
M: +92-300-517-7861