This document summarizes TV advertising trends from June to August 2014. Total advertising minutes increased compared to the same period in 2013. The top categories by share of advertising minutes were cellular, communication, beverages, and detergents. The top players by share of minutes were Unilever, P&G, Qmobile and Pepsi Cola. Entertainment programming accounted for 45% of advertising minutes, while prime time from 7-11pm accounted for 29% of minutes.

1. TV Analysis
Monthly Report June to August 14

2. Trend Analysis
Comparison Jun-Mar 14 V Jun- Mar 13
Total Minutes of Advertising
2014 2013
342,567 328,492
274,687 271,820 265,665
250,141
June July August

3. TOP 10 CATEGORIES
% Share of Advt. Minutes
21%
17%
14%
11%
8%
4% 3% 3% 3% 2%
15%
Cellular
Communication
Beverages
Detergents
Personal Products
Cullinary
Construction
Healthcare &
Medical Services
Food
Information
Technology
Government of
Pakistan
Others

4. TOP 10 PLAYERS
% Share of Advt. Minutes
16%
8%
6%
4% 4%
3% 3%
3%
2% 2%
Unilever P & G Qmobile Pepsi Cola The Coca
Cola
Telenor Reckitt Ufone Mobilink Engro
Foods

5. TOP 15 BRANDS
% Share of Advt. Minutes
3%
2%
2% 2% 2% 2% 2% 2%
2% 2% 1% 1%
1% 1% 1%

6. Top 15 Channels
Across All Genre - % Share of Advt. Minutes
4% 4% 4%
4% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3%
3%

7. Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
4% % Share of Advt. Minutes
4% 4% 4%
4%
3% 3% 3%
3% 3% 3% 3% 3% 3% 3%

8. Genre Split in June to August-14
% Share of Advt. Minutes
Ent
45%
MUSIC
7%
NEWS
41%
MOVIES
3%
KIDS
1%
RELIGIOUS
1%
SPORTS
1% FOOD
1%
HEALTH
0%

9. Time Band Split June to August 14
% Share of Advt. Minutes
Late Night (00:00 -
05:59)
10%
Morning
Time (06:00 - 11:59)
18%
After Noon (12:00 -
16:59)
27%
Evening
Time (17:00 - 18:59)
10%
Prime Time (19:00 -
22:59)
29%
Late Prime Time
(23:00 - 23:59)
6%

10. For query on DATA, please contact:
MEDIA BANK
Mr. Chander Kant
chander.k@mediabank.net.pk
0343-2330696
For other queries, please contact PAS at:
secretariat@pas.org.pk
THE END