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THE
SOCIAL MEDIA
MARKETING
MANTRA
THAT DOESN’T FEEL LIKE ROCKET SCIENCE!
WHAT IS THE
FIRST THING
YOU DO
AS SOON AS YOU
WAKE UP?
HOW MUCH
OF THIS
INFORMATION
STICKS?
FICKLE MINDED
LOW ATTENTION
SPAN!
HOW DO YOU
MAKE SURE PEOPLE
REMEMBER YOUR BRAND
AND
BECOME YOUR
CUSTOMERS?
VIRAL CAMPAIGNS!
VIRAL CAMPAIGNS!
VIRAL CAMPAIGNS!
MANTRA #1
HOW MANY OF YOU
REMEMBER
THESE?
WHAT MADE
THESE CAMPAIGNS
AS VIRAL
AS THEY DID GET?
CAN
YOU
MAKE VIRAL
CAMPAIGNS TOO?
YES!
AND THIS IS HOW!
WHAT MAKES
VIRAL CAMPAIGNS
GO VIRAL???
DEFINE ‘VIRAL’?
If people click and don’t share, you LOSE.
If people share, but their friends don’t click, you STILL LOSE....
ELEMENT #1 AWE
ELEMENT #2 ANGER
ELEMENT #3 SURPRISE
ELEMENT #4 JOY
EVERY CAMPAIGN
SHOULD
BENEFIT YOUR
BRAND
HAVE A CONNECT WITH YOUR BRAND
SHOULDN’T BACKFIRE!
ENGAGE!
ENGAGE!
ENGAGE!
MANTRA #2
CHOTUCHAIWALA
A ZEPO POWERED INITIATIVE
5 CHAIWALAS ACROSS BANDRA
SELLING ONLINE
1. AWED
2. SURPRISED
3. HAPPY
HOW
CHOTUCHAIWALA
IMPACTED ZEPO
20,000/ MONTH VISITORS ON THE CCW
WEBSITE
4,000 VISITORS ON ZEPO THROUGH
CHOTUCHAIWALA
700+ TRIALS USERS
50+ PAID USERS
HOW CHOTUCHAIWALA
ENGAGED ON
SOCIAL MEDIA?
#1 AND #2 TREND ON TWITTER FOR 12
HOURS STRAIGH
40,000 VIEWS AND
2,000+ SHARES ON YOUTUBE
30,000 VIEWS AND
1,700+ SHARES ON FACEBOOK
THERE IS NO
OVER-NIGHT SUCCESS
PATIENCE PAYS
NO. OF MEDIA COVERAGES SINCE THE
CAMPAIGN STARTED
How do you make sure people remember your brand and become your customers?
How do you make sure people remember your brand and become your customers?
How do you make sure people remember your brand and become your customers?
How do you make sure people remember your brand and become your customers?
How do you make sure people remember your brand and become your customers?
How do you make sure people remember your brand and become your customers?
How do you make sure people remember your brand and become your customers?
How do you make sure people remember your brand and become your customers?
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How do you make sure people remember your brand and become your customers?

We are constantly bombarded with information. Facebook News Feeds, Twitter Timelines, Instagram Photos, Pinterest Boards and on and on. And for when you are too bored, there’s always Google+!

BUT… Yes, there’s a very big but at the end of that question!

But, how much of this information sticks? How many of those photos or news feeds do you tend to remember a couple of hours later, a day later, months later? Hardly any!

That’s the thing about us today. We are fickle minded with the lowest attention span ever!

Out of this information overload, I’m sure there are 2-3 posts from your brands too, out there! And thus the inevitable question rises!

How do you make sure people who see 2-3 social media posts from you in a day, actually remember your brand and become your customers?

This PPT will answer that burning question for you.

  • Soyez le premier à commenter

How do you make sure people remember your brand and become your customers?

  1. 1. THE SOCIAL MEDIA MARKETING MANTRA THAT DOESN’T FEEL LIKE ROCKET SCIENCE!
  2. 2. WHAT IS THE FIRST THING YOU DO AS SOON AS YOU WAKE UP?
  3. 3. HOW MUCH OF THIS INFORMATION STICKS?
  4. 4. FICKLE MINDED LOW ATTENTION SPAN!
  5. 5. HOW DO YOU MAKE SURE PEOPLE REMEMBER YOUR BRAND AND BECOME YOUR CUSTOMERS?
  6. 6. VIRAL CAMPAIGNS! VIRAL CAMPAIGNS! VIRAL CAMPAIGNS! MANTRA #1
  7. 7. HOW MANY OF YOU REMEMBER THESE?
  8. 8. WHAT MADE THESE CAMPAIGNS AS VIRAL AS THEY DID GET?
  9. 9. CAN YOU MAKE VIRAL CAMPAIGNS TOO?
  10. 10. YES! AND THIS IS HOW!
  11. 11. WHAT MAKES VIRAL CAMPAIGNS GO VIRAL???
  12. 12. DEFINE ‘VIRAL’? If people click and don’t share, you LOSE. If people share, but their friends don’t click, you STILL LOSE. Hence, your content must be REALLY SHAREABLE and REALLY CLICKABLE!
  13. 13. ELEMENT #1 AWE
  14. 14. ELEMENT #2 ANGER
  15. 15. ELEMENT #3 SURPRISE
  16. 16. ELEMENT #4 JOY
  17. 17. EVERY CAMPAIGN SHOULD BENEFIT YOUR BRAND
  18. 18. HAVE A CONNECT WITH YOUR BRAND
  19. 19. SHOULDN’T BACKFIRE!
  20. 20. ENGAGE! ENGAGE! ENGAGE! MANTRA #2
  21. 21. CHOTUCHAIWALA A ZEPO POWERED INITIATIVE
  22. 22. 5 CHAIWALAS ACROSS BANDRA SELLING ONLINE
  23. 23. 1. AWED 2. SURPRISED 3. HAPPY
  24. 24. HOW CHOTUCHAIWALA IMPACTED ZEPO
  25. 25. 20,000/ MONTH VISITORS ON THE CCW WEBSITE
  26. 26. 4,000 VISITORS ON ZEPO THROUGH CHOTUCHAIWALA
  27. 27. 700+ TRIALS USERS 50+ PAID USERS
  28. 28. HOW CHOTUCHAIWALA ENGAGED ON SOCIAL MEDIA?
  29. 29. #1 AND #2 TREND ON TWITTER FOR 12 HOURS STRAIGH
  30. 30. 40,000 VIEWS AND 2,000+ SHARES ON YOUTUBE
  31. 31. 30,000 VIEWS AND 1,700+ SHARES ON FACEBOOK
  32. 32. THERE IS NO OVER-NIGHT SUCCESS PATIENCE PAYS
  33. 33. NO. OF MEDIA COVERAGES SINCE THE CAMPAIGN STARTED

    Soyez le premier à commenter

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  • shreyanshkejriwal

    Jun. 3, 2015
  • aadityachintu

    Oct. 10, 2016

We are constantly bombarded with information. Facebook News Feeds, Twitter Timelines, Instagram Photos, Pinterest Boards and on and on. And for when you are too bored, there’s always Google+! BUT… Yes, there’s a very big but at the end of that question! But, how much of this information sticks? How many of those photos or news feeds do you tend to remember a couple of hours later, a day later, months later? Hardly any! That’s the thing about us today. We are fickle minded with the lowest attention span ever! Out of this information overload, I’m sure there are 2-3 posts from your brands too, out there! And thus the inevitable question rises! How do you make sure people who see 2-3 social media posts from you in a day, actually remember your brand and become your customers? This PPT will answer that burning question for you.

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