Currently I am Responsible for opening new business leads and implement branding strategy for both sales and marketing effort for Indonesia region. direct report to Vice President of the company and liaise with General Manager for any program execution that will support operation, sales and marketing.

1. WORK EXPERIENCE
Head Of Business Development Enterprise Division
iContro Software (Asia) Pte.Ltd
December 2014 – Present
Responsible for opening new business leads and implement branding strategy for both sales and
marketing effort for Indonesia region. direct report to Vice President of the company and liaise with
General Manager for any program execution that will support operation, sales and marketing
Main Role :
• Developing and adapting the company vision to the changing business environment
• Defining the company goals for the short / medium and long term
• Coordinate with other divisional heads to implement these corporate goals
• Create the annual business development budget in compliance with the company policy and
ethical / corporate governance framework and present it to the board for approval
• Disseminating the executive management’s vision and goals among the operational and
supporting teams
• Work with the Marketing department to ensure that the marketing and branding initiatives are
efficient and effective
• Develop and build a competitive business development team consisting of managers and
executives
• Responsible for maintaining strong relationships with the internal staff, external stakeholders
(partners, officials, regulators)
• Carry out market research through industry contacts, publications, trade events, news to identify
ideas for growth
• Reach out directly or through partners to target prospective business deals
• Filter out high potential deals by analyzing business strategies, opportunity requirements / pre-
requisites / financials, and internal priorities
• Design the best negotiating strategies by considering the risks and rewards, and keeping in mind
the counter-parties preferences & goals
• Lead the negotiation to close the deal and draw in resources from within the company to make it
happen
• Manage all contractual requirements and align the end result with the company’s internal
operations and capabilities
• Constantly upgrading our business development techniques, and help in enhancing the company
knowledge base by participating in training and educational initiatives
• As the face of the organization, I will also help in building the brand of the company in the
industry, vendor and customer community
Achievements:
• Building and Opening Government Institution Relations:
o Appointed vendors by the Ministry of Industry Republic of Indonesia for 2016 BUMN
(Government owned company) project for system implementation in both process based
and discreet manufacture industry
o Singapore Embassy listed vendors preferred and endorsed for Indonesia
o Appointed vendors for the Ministry of Trade Republic of Indonesia for the distributions
company under the BUMN jurisdiction.
• Building ground network for major industrial area estate for market penetration:
o Kawasan Berikat Nusantara, Jakarta
o Kawasan Industri Pulogadung, Jakarta
o Kawasan Industri Jababeka, Bekasi
o Kawasan Industri Surya Cipta
o Kawasan Industri Kota Bukit Indah, Purwakarta
o Kawasan Industri Kujang, Cikampek
o Kawasan Industri Sentul, Bogor
o Kawasan Industri Cilegon, Banten
o Kawasan Industri Tugu Wijaya, Semarang
o Kawasan Industri Modern Cikande, Banten
• Setting new standard of Corporate Presentation Material and all the sales kit and collaterals.
Including email blast and news letter format as well as formal and legal letters format.
Taofiq Hidayah
Professional Business
Developer & Marketer
ABOUT ME
1. I am graduated from
Hotelier Industry
School In STP Nusa
Dua Bali Majored in the
General Administration
and Business
Development Division
2. I tenured my career for
the past 15 years in
Business Development
most of it in Hotelier
Industry, However
technology and
Business Solutions has
always been my
passion.
3. I am “Someone who
has high expectations
for my results. I am
confident in my ability
to produce, and while I
prepare for the worst, I
do the work necessary
to tilt the odds so that
the best will happen.
4. “Someone who wants
to work for a successful
company with strong
leadership and vision,
one that recognizes
and rewards
performers.”
5. “Someone who is
consistently growing
and takes the time to
continue learning even
though it’s not a direct
requirement of the job.
I find that many times,
my professional growth
is based on what I
study, both directly and
indirectly related to
work.”
CONTACT
Apartment Puri Park View
AC/17/6, Jl. Pesanggerahan
no. 88 Kebon Jeruk , Jakarta
+62 85737512955
taofiqhidayah@gmail.com

2. WORK EXPERIENCE
Head Of Business Development Enterprise Division
iContro Software (Asia) Pte.Ltd
December 2014 – Present
Achievements:
• Event Coordinators for iContro Software (Asia) Pte Ltd Launching Event in JW Marriott Jakarta on
April 2015
• VIP Listing for 78 Tier 1 Company in Indonesia, Invitee position are CEO, COO and FC
• Invitation distribution coordination and RSVP
• 25 Media Invitation and Coordination for:
• Press Release
• Press Conference
• Media gift
• Exposure Reports
• Media Coordination
• RSVP for both VIP and Media
• Venue Coordination for the events
• Food and Beverage arrangement
• Government Officials and VIP arrangements for Ministry of Industry and Embassy
• Marketing tools design and Implementation (Invitation Card, Email Blast, LCD back drop,
In house video, etc)
• Invoicing, Administration and Legal permits
• Sponsors and Partner Coordination
• Partnership development with Indonesia Top 5 IT resellers
• Product Demo
• Presentation Business Channel and Target Market Consolidation
• Directional Strategy to enhance sales opportunity
Marketing Communication & Branding Manager
PT. Icon Menara Samudera (MORRISSEY)
November 2013 – December 2014
Main Role :
• Developed and create a lasting impression program support among consumers and improving
product sales and market share.
• Monitors market trends and oversees advertising and marketing activities to ensure the right
message is delivered for their product or service.
• Work closely with internal teams, including product developers, researchers, marketing
personnel, hotel operation team and creative agencies to make sure our company brand values
and image are followed.
• Hotel opening activities for the latest 5 star hotel in central Jakarta Area.
Achievement :
• Co Branding Establishment with MINI Cooper x MORRISSEY in order to elevate the brand
positioning as well as assimilate the ideas of the same core brand massage to the public: Fun,
Fresh and Advance.
• Re Branding the MORRISSETY brand to be more establish and bold to commit with the brand
character.
• Advancing media relations and publication to Tier 1 or A+ media to strengthen brand positioning
in the market that will differentiate with all other hotels.
• Re design all Marketing Tools both electronic and analog media to re present more establish
MORRISSEY brand character that will strengthen the sales power.
CONTACT
Apartment Puri Park View
AAA/3/17, Jl. Pesanggerahan
no. 88 Kebon Jeruk , Jakarta
+62 85737512955
taofiqhidayah@gmail.com
SKILLS
Business Strategy
Business Analysis
Sales Strategy
Corporate Value Guideline
& Concept
Marketing Creative
Concept
Government Affair
Customer Relationship
Management
EDUCATION
1999 – 2003
Sekolah Tinggi
Pariwisata Bali
Hotel Administration
Bachelor Program
1996 – 1999
SMUN 3 Bogor
Senior High School
General Studies
Social Majors)
DATE OF BIRTH
Jakarta
May 2nd, 1980

3. WORK EXPERIENCE
Assistant Marketing & Communication Manager
Shangri-La Hotel, Jakarta
August 2012 – November 2013
Main Role :
Assists in the development, co-ordination and execution of all communications activities. Under the
general guidance and supervision of the DOC/CM and within the limits of established hotel policies
and procedures, promotes and maintains good communications in order to enhance the prestigious
image of the hotel and by doing so contributes to the revenues of the hotel.
Duties and Responsibilities:
General
• Assists in maintaining comprehensive master slide library for all advertising, collateral and public
relations activities.
• Assists and supports the co-ordination of photography for advertising, collateral and public
relations purposes between the hotel, advertising agency and the marketing department at
corporate office.
• Helps with the publication of hotel’s newsletter(s).
• Gathers and distributes to relevant parties information/ad. clippings of competitor hotels.
• Represents the department in the absence of the Director of Communications/ Communications
Manager.
• Supports communications duties and functions as deemed necessary.
Public Relations
• Assists in maintaining comprehensive list of media contacts. Manages assigned accounts as per
the media account management system. Assists in the writing and distribution of all press
releases.
• Assists with execution of hotel sponsored events and community/government relations activities.
• Assists with execution of press promotional activities.
• Compiles and maintains press kit information for media as appropriate.
• Ensures press clippings are routinely circulated to key management.
• Acts as official spokesperson for hotel in the absence of the DOC/CM when appropriate.
Advertising and Direct Marketing
• Supports the liaison between the communications department and advertising agency on the
rooms and food & beverage tactical advertising campaigns' creative and media plans.
• Assists in maintaining media schedules as well as prompt settlement of accounts.
• Collects all F&B creative for submission to VPSM and corporate office.
• Assists DOC/CM on advertising and related matters.
• Assists with the execution of DM activities
Collateral
• Assists in the coordination and execution of all printed materials.
• Controls quantity and inventory of all marketing collateral items.
• Sends copies of hotel's collateral items to corporate marketing department.
• Assists in the production of all displays and temporary signage in hotel public areas.
CONTACT
Apartment Puri Park View
AAA/3/17, Jl. Pesanggerahan
no. 88 Kebon Jeruk , Jakarta
+62 85737512955
taofiqhidayah@gmail.com

4. WORK EXPERIENCE
Operation Director
Asmara Resort & Hotel Management Company
July 2010 – May 2012
Main Role:
Handling overall business and operation strategy implementation process for both hotel managed by
Asmara Management. The implementation covers sales, marketing and operation (including human
resource development).
Essentials Duties and Responsibilities:
• Performs the role of “Standard Bearer”, ensuring that each criteria in ASMARA Hotel
Management Company then-current “ ASMARA Hotel Management Company Service Standard”
are communicated, understood, achieved & maintained by hotel staff.
• Performs each criteria as contained in ASMARA Hotel Management Company then- current
“General Manager’s Standard Operating Procedures” in a satisfactory manner.
• Creates an operating environment that assures consistent guest satisfaction.
• Monitors the performance of the hotel through verification and analysis of guest satisfaction
systems & financial reports. Initiates corrective action.
• Maintains product & service quality standards by conducting ongoing evaluations &
investigating complaints. Initiates corrective action.
• Develops accurate & aggressive long and short-range financial objectives consistent with the
Company's mission statement.
• Prepares financial reports for management that clearly explain operational effectiveness, trends &
variances.
• Establishes & maintains a pro-active human resource function to ensure employee
motivation, training and development, wage & benefits administration, and compliance with
established labor regulations.
• Executes marketing, sales, & operational activities, producing results that meet or exceed the
hotel’s business plan.
• Job Safety Analysis maintenance of proper emergency & security procedures.
• Establishes preventive maintenance programs to protect the physical assets of the hotel.
• Implements & maintains effective open-door communication system that crosses
departmental lines in order to reach all employees.
• Ensuring hotel is operated in compliance with all applicable laws, ordinances, regulations, and
requirements of any federal, state or municipal authority.
• Deals with the general public, customers, employees, union and government officials with tact &
courtesy.
Achievement:
• Implement and structured all the Operation task above
• Increasing 50% over all revenue (Room and F&B) by engaging, implement and strategize online
Sales and Marketing program. Including refurbish all the marketing tools
• Refurbish and re concept interior and exterior design of the property to match with min
standardization of guest requirement in boutique class hotels.
• Standardization on guest service and employee branding implementation and employees
benefits.
CONTACT
Apartment Puri Park View
AAA/3/17, Jl. Pesanggerahan
no. 88 Kebon Jeruk , Jakarta
+62 85737512955
taofiqhidayah@gmail.com

5. WORK EXPERIENCE
Public Relation Coordinator for Marketing & Communication Department
Ayana Resort & Spa Bali
November 2009– July 2010
Main Role:
• Promote brand awareness on the national and local scale by communicating through various
media and introducing new advertising and promotional plans. The property was re brand it self
from The Ritz- Carlton, Bali to Ayana Resort and Spa, Bali. This required and extensive effort to
filled the revenue gap from the previously known 13th years international chain hotel brand that
embodied the property to become brand new individual brand.
• I also played the role to manages internal communications and marketing budgets.
• Coordinating with media to provide them with required information, assisting in media planning,
and ensuring proper media placement.
• Work with the hotel's website development team to post press releases, articles, and other
marketing information on the website.
Administration Duty:
• Media Management:
o Tracing and scanning both online and offline media which contain Ayana Resort and Spa,
Bali. No gossip no bad news contain in news or exposure
o Managing exposure media reports and share to everyone in the property the achievement by
monthly basis
o Managing media pitch and news flow as well as the media relationship.
• Event Coordinating
o Responsible in coordinating, create rundown, time scheduling, properties gathering. PIC
selection and time manner coordination to related department in charge in area.
o Documentation Responsible to gather photograph, video shooting, voice recording and any
related database required in Public relation event.
• Database collection Gather information, name card and profile for media attendance that present
upon PR event.
• Database conservation do necessary action preventive to obtain media list performa inside
the media database under coordination with IT department.
• Assisting Director of Public Relation daily schedule Assisting necessary schedule update for
highly importance schedule for DoPR (meetings, media interviews, etc)
• Partnership Contract update and follow up Assisting on partnership contract update and
legalization trough the Finance Department under the approval of General Manager or Managing
Director
• Installation promo media in Hotel premises
• Finance related administration, payment, order, quotation request, budget consolidation and
controlling,
• Internal communication program including CSR coverage and concept, internal staff awareness
for any business promotion or social awareness that correlate with HR department activity
CONTACT
Apartment Puri Park View
AAA/3/17, Jl. Pesanggerahan
no. 88 Kebon Jeruk , Jakarta
+62 85737512955
taofiqhidayah@gmail.com

6. WORK EXPERIENCE
Public Relations Coordinator
The Ritz-Carlton, Jakarta Mega Kuningan
August 2007– November 2009
Main Role :
• Create and maintain relationships with the media to ensure that news pertaining to The Ritz-
Carlton, Jakarta Mega Kuningan
• Rooms, meetings and other aspects of the destination is being shared with their respective
audiences.
• Oversee the PR Team's clip files and provide assistance to the PR Director in preparing reports
and sharing these details with our internal audiences.
• Proactively pitch stories to the media. This includes writing and distributing press releases and
other messaging (including social media outreach) about The Ritz-Carlton, Jakarta Mega
Kuningan
• Work closely with the PR Director to conduct research for special PR projects and to compile
reports and presentations for both internal and external audiences.
• Assist in coordinating and hosting press events for all aspects of the company.
• Provide support to the PR Director in her role as a member of the corporate communications
team.
Achievement:
• Re build the hotel brand reliability after crisis working hand in hand with The Ritz-Carlton regional
corporate to develop positive counter act to be back in the business ASAP
• Media coordination to restore the hotel safety confidence to the public so that we can get back to
business ASAP after crisis investigation and also refurbishment.
• CSR internal crisis relief coordination with the Ritz Carlton International.
• Documentation archiving for insurance claim procedure for crisis relief fund and also hotel
reconstructions fund so there will be no lay over after the crisis.
• Becoming the top 10 five starts hotel preferred in South East Asia after crisis.
CONTACT
Apartment Puri Park View
AAA/3/17, Jl. Pesanggerahan
no. 88 Kebon Jeruk , Jakarta
+62 85737512955
taofiqhidayah@gmail.com

7. WORK QUALITY
I Realize and Aware :
• That I am responsible to achieve all sales and revenue goals that has been set by the company
• I need to segment my market share by developing, building and strengthening long–term
relationships with customer and vendors.
• This position will involve business development and deal making skills including strategic
consulting and needs of assessment, identifying and driving new business opportunities, pricing
and contract negotiations
• I will work also with internal team experts to propose solutions to prospective clients.
• This position will report directly to the sales director.
My Roles & Responsibilities:
• I will collaboratively works with assigned inside sales representative to develop an overall territory
account plan in order to maximize opportunities and generates sales activity with customers and
partners
• I need to achieves/exceeds monthly sales targets and gross profit quota by identifying,
prospecting and qualifying new customers and selling through strategic partners in a geographic
territory
• I need to do leads negotiations, coordinates complex decision-making process, and overcomes
objections to capture new business opportunities
• I need to evaluates software contract spend and utilization in a given organization. Must then be
able to
• optimize spending patterns, technology usage and implementation strategies.
• I need to grow and maintain existing customer and partner relationships in territory by utilizing
question
• based selling methods to ascertain customers’ needs in order to craft relevant solutions
encompassing software licensing and/or technology related services
• I need to initiate marketing support, create related events, seminars, mailings and call campaigns
to increase brand awareness and presence in the local market
• I need to submits accurate and timely forecasts which are aligned with assigned sales quotas
• I need to facilitates all communications, order processing, and reporting of customer and partner
• transactions in territory
• I need to develops strong knowledge in licensing, negotiation and relationship skills.
• I need to be the field resource to customers and partners for leading industry volume license
offerings
• I need to effectively communicates and presents the software value proposition to all executive
levels
• of an organization
• I will need to performs other duties as assigned by the company management
CONTACT
Apartment Puri Park View
AAA/3/17, Jl. Pesanggerahan
no. 88 Kebon Jeruk , Jakarta
+62 85737512955
taofiqhidayah@gmail.com
PROFESSIONAL
SKILLS
Microsoft Office
Content
Management
System
Social Media
Enterprise
Resource
Planning System
Language
Hobbies

8. CONTACT
Apartment PuriPark View
AAA/3/17, Jl. Pesanggerahanno.
88 Kebon Jeruk , Jakarta
+62 85737512955
taofiqhidayah@gmail.com
Lookingforwardtohearfromyousoon…