Contenu connexe Similaire à ZoomStart India : Coworking Space (20) 3. http://zoomstartindia.co © ZoomStartIndia, A Tapaswi Group Venture Presentation
It’s the use of an office or other working environment by
people who are self-employed or working for different
employers, typically so as to share equipment, ideas, and
knowledge.
WHAT IS
CO-WORKING?
WHO
TAKES UP THESE
SPACES?
Start-ups Freelancers Digital Nomads Contractors
Major global companies such
as Facebook, IBM, E&Y, and
Cisco entered the co-working
world in 2017, and this trend
will continue in 2018.
Fast
Coupled with a chance to
network with other organizations
and combine resources to
achieve common goals, it can
be said that Co-working spaces
are here to stay.
Facts
4. http://zoomstartindia.co © ZoomStartIndia, A Tapaswi Group Venture Presentation
History and Background
• The first book which praised
the power of co-working was
published in 1628.
• First co-working space,
however, opened in early
2000’s.
• The first such space in India
was founded in 2006.
Present Situation
More than 1.18 million people
working in co-working spaces.
13,800+ co-working spaces
world wide.
4-5 new co-working spaces
emerging daily.
The co-working space segment
in India is expected to touch
10 million sq ft by 2020.
7. http://zoomstartindia.co © ZoomStartIndia, A Tapaswi Group Venture Presentation
Our analysis and
experience suggest
following key
measures that need
to be taken care to
make a profitable
co-working business:
Co-working Space as a
Profit-making Module
8. http://zoomstartindia.co © ZoomStartIndia, A Tapaswi Group Venture Presentation
Location is KING!
Occupancy rate of a rented desk is largely dependent upon location and
other facilities available in co-working space.
If workspace is not centrally located, it's hard to attract large number of
tenants and in that case even large size will not improve the business income.
To succeed, we have to have over 80% occupancy rate and that is only
possible if we can offer a great location and great services. Bad location of
workspace can kill even great service available; and then it will be very
difficult to make it profitable.
9. http://zoomstartindia.co © ZoomStartIndia, A Tapaswi Group Venture Presentation
Competitive Price Model
Considering Indian market being cost driven, its crucial to keep your rental
price per desk competitive. Rental price for a desk should be competitive to
your competitors in local market.
If the price is too high then people will not go there even at first place.
However if the price is too low then people will start question your offering
and devalue your offering. Remember ”cheap” and “best” can't exist
together in real world.
Therefore if you offer great service at your workspace then ask high price but
always competitive to competitive price. The price model need to be
negotiable with increased number of seats.
10. http://zoomstartindia.co © ZoomStartIndia, A Tapaswi Group Venture Presentation
Minimize Operational Costs
Keeping checks on your overall operational cost is another
important factor in making workspace profitable. If there
are too many managers, organizers, maintenance guys
and other personnel to run the workspace then operational
cost can go very high.
Similarly, offering great service is great but not putting
checks on expenses related with great service is not a
good financial choice.
11. http://zoomstartindia.co © ZoomStartIndia, A Tapaswi Group Venture Presentation
Income Streams of Co-working Spaces
Reported by Co-working spaces
Desks Meeting Room(s) Event Spaces(s) Event Tickets Food & Drinks Virtual Office Services Others
12. http://zoomstartindia.co © ZoomStartIndia, A Tapaswi Group Venture Presentation
Branding through Co-working
There are plenty of reasons why you should choose a co-working
space for your business venture, some of which you’ve probably
already read about. But one benefit to co-working spaces that
often gets overlooked is the opportunity for branding.
Co-working spaces themselves are known for their sleek, modern
aesthetic and friendly environment, and choosing to invest in this
type of environment gives you the opportunity to create a brand
of your own.
13. http://zoomstartindia.co © ZoomStartIndia, A Tapaswi Group Venture Presentation
Energizing neighborhoods
Co-working spaces create buzz and excitement, and may draw in
new residents and commuters to up and coming neighborhoods.
A model to emulate
Real estate developers paying attention can use this model to their
advantage. By offering more flexible spaces with malleable leases
and building co-working style office infrastructure, new buildings
can piggyback off the success of co-working spaces.
How Co-working Spaces are
Reshaping the Real Estate Industry
14. http://zoomstartindia.co © ZoomStartIndia, A Tapaswi Group Venture Presentation
“Property developers are
investing more and more in
the spaces as the concept of
co-working spaces grows in
the industry.”
How Co-working Spaces are
Reshaping the Real Estate Industry (contd.)
Ganesh Vasudevan
CEO of IndiaProperty Online
Pvt. Ltd., a company that
runs India’s fastest growing
online realty portal
IndiaProperty.com.
Mango Homes has been able to take
their brand miles further by establishing
the first
co-working space in India on a hilltop.
Lodha Group will be investing in Palava
Accelerator from its flagship Startup
Investment Fund for Real Estate and Smart
Cities which has an initial corpus of
Rs. 50 crore.
