20. ―A whopping 56% of all of Fab’s
revenue in the U.S. was via our
mobile apps on Christmas in the
U.S. — a new single day record.‖
Jason Goldberg,
CEO of Fab
21. ―Mobile sales for Amazon.com
Inc. will reach $4 billion in mobile
sales in 2012.‖
Internet Retailer Research
The Mobile 400
22. ―eBay mobile finished [2012]
with $13 billion in volume – more
than double the prior.‖
John Donahoe,
CEO of Ebay
25. Source: NetMarketShare
Over 61% of Mobile Traffic is iOS
62%
22%
9%
2% 2%
3%
0%0%0%0%0%0%0%0%0%
Safari
Android Browser
Opera Mini
Chrome
Microsoft Internet Explorer
Other
27. In Q1 2013 81% of TapSense 2013
Impressions Are From iOS
Source: TapSense
0% 0%0% 0%
Q1 2012 Q1 2013
iOS, 61
Android, 49
iOS, 81
Android, 19
28. Why iOS is Great for Retailers
Affluent Demographic
iPhone Avg annual household income $105,200 (Forrester)
Live in US
80% of iPhones are sold in the US (Apple)
Active Shoppers
88.3% of 2012 Black Friday tablet shopping from iPad (IBM)
29. Impulse Buying
Happy Hour
Ease of Use
From Ecommerce to Mcommerce
Push Notifications
Time of Day Based Promotions
Touchscreen Device Intuitive
30. The PC is Officially in Decline
Sales Drop 14% in Q1 of 2013
Source: Needham and IDC
Nearly 1 million iPads to U.S. schools in the 3rd quarter 2012
31. iPad is The Ultimate Convergence Device
50% of inflight wifi traffic is from iPads (Gogo InFlight)
40% of mobile ecommerce website traffic is from iPads (Monetate)
Avg order value in ecommerce is higher on iPad than PC (Adobe)
39. Takeaways for Retailers
A Focus on Brand and Channel Creates Differentiation
Mobile to Physical Retail Innovation Big Opportunity
Provide Tools to Help Facilitate Peer to Peer Selling
Marketing Platform Implementation Key to Future Success