The document summarizes TapSense platform data from October. Key findings include: - iPad visits convert to purchases 3x more than iPhone visits. - Average order value is $3 higher on iPad than iPhone. - Over 70% of ad requests come from iOS 7 or higher and 56% from iPhone specifically. - New York City sees the most ad requests across all devices.

1. TapSense October
Platform Data

2. TapSense October Platform Averages
October Data Analysis
• iPad visits are worth three times that of the iPhone. With iPad users making a
purchase every 344 visits. iPhone users make one purchase every 886 visits.
• Average sales volume and number of purchase between iPhone and iPad nearly
identical when measured in terms of dollars spent.
• 80% of all smartphone purchases happen on a Wifi connection.
• The average order value on the iPad was $96.33 and on iPhone it was $92.18.
• New York City saw the most ad requests across Android, iPhone and iPad.
• 70% of all TapSense ad requests originate from iOS 7 or above.

3. TapSense October Platform Averages
• iPad see 1/3 as many visits per day on average compared to the iPhone
Average
#
of
Daily
Visits
by
Device
Visits
iPhone
iPad

4. TapSense October Platform Averages
• iPad monetization is almost identical to the iPhone
Average
#
of
Daily
Purchases
by
Device
iPhone
Avg
Daily
Total
Sales
by
Device
in
$$
iPad
iPhone
47%
iPad
49%
53%
51%

5. TapSense October Platform Averages
• More than half of all iOS purchases happen on Wifi
• 95% of iPad purchases happen on Wifi
• Average order value on iPad is $3.00 higher than iPhone
%
of
Purchases
and
Visits
on
Wifi
Avg
Order
Value
by
Device
100%
Avg
Order
Value
90%
80%
70%
60%
50%
iPhone
40%
iPad
$96.33
30%
20%
$92.18
10%
0%
Visits
Purchase
iPhone
iPad

6. TapSense October Platform Averages
• New York City is top DMA across all devices
• iPhone and iPad popularity by DMA is very similar
Top
iPad
DMAs
by
Ad
Request
Top
iPhone
DMAs
by
Ad
Request

7. TapSense October Platform Averages
• San Francisco Bay Are is noticeably absent from Android top 10 DMAs
Top
Android
DMAs
by
Ad
Request

8. TapSense October Platform Averages
• 56% of TapSense ad requests are on iPhone
iOS
Ad
Requests
by
PlaDorm
Android
20%
android
20%
ipad
24%
Android
vs
iOS
by
Ad
Request
iphone
56%
iOS
80%

9. TapSense October Platform Averages
• iOS adoption is now at 70% of all ad requests
5
and
below
4%
iPhone
OS
by
Ad
Request
6
26%
7+
70%

10. TapSense October Platform Averages
• iPhone 5S and 5C are now 4% of all ad requests
• iPhone 5S see slightly more ad requests than the 5C
iPhone
5S
and
5C
vs
Res
of
iPhone
iPhone
5S
iPhone
5C
iPhone
5C
vs
iPhone
5S
by
Ad
Request
Rest
of
iPhone
2%
2%
iPhone
5C
43%
iPhone
5S
57%
96%

11. About TapSense
TapSense is the world’s leading mobile marketing platform. Our tools allow
marketers to manage, measure and optimize mobile campaigns across
hundreds of publishers.
Over 100 customers have succeeded with TapSense, including: Fab, Redfin,
Trulia, Expedia, Viator, Amazon and eBay.
www.tapsense.com

12. About Our Data
The TapSense platform has recorded hundreds of billions of marketing events
to date. Used by hundreds of brands in the retail, real estate, finance and
travel verticals, to promote mobile apps and sites, across more than 300
mobile traffic sources. The TapSense platform's data sets are unique, in that
it collects both broad based advertising impression request data from traffics
sources and post click transaction data, at the point of sale in an app or
mobile site.