Social media plays a vital role in business. It is important for the business persons to know about certain social media terms to analyze the metrics on your social media campaigns. Source <> http://www.bizbilla.com/articles/Social-media-glossary-1262.html

1. Social Media Glossary

2. Social media plays a vital role in business. It
is important for the business persons to know
about certain social media terms to analyze
the metrics on your social media campaigns.
Here is the Social Media Glossary:-

3. Facebook :
* Likes – the amount of people who have liked
your page.
* Page Reach – the number of people (unique
users) who have seen any content associated
with your Page.
* Organic Page Reach – the number of
people (unique users) who visited your Page,
saw your Page or one of its posts in the news
feed or ticker. These can be people who have

4. liked your page and people who haven’t.
* Daily Paid Reach – the number of people
(unique users) who say a sponsored story or
ad pointing to your Page.
* Page Impressions – the number (total
count) of impressions of any content
associated with your Page.
* Organic Page Impressions – the number
(total count) of times your posts were seen in
the news feed or ticker or on visits to your
Page. These impressions can be by people
who have liked your Page and people who
haven’t.
* Paid Page Impressions – the number (total
count) of impressions of a sponsored story or
ad pointing to your page.

5. * Total Referral Visits to Website – the
number of visits to your website from
Facebook.
* Clicks – the total number of clicks on your
ads. Depending on what you’re promoting,
this can include Page likes, event responses or
app installs.
* Click-Through Rate (CTR) – the number of
clicks you received divided by the number of
times an ad was shown on Facebook.
* Spend – the total amount you’ve spent
during the reporting period.
* Cost Per All Actions – the average amount
you’ve spent on actions. Actions can include
Page likes, Page engagements, post
engagement, post like, post comment, post
share, Page photo view, Page video play,

6. website click, mention and more.
* Cost Per Click (CPC)– the average cost per
click for these ads, calculated as the amount
spent divided by the number of clicks
received.
Twitter :
* Number of Status Updates – the number
of tweets shared by your brand during the
report period.

7. * Total Followers – the number of users that
are following your Twitter account.
* Total Following – the number of users that
your Twitter account follows.
* Retweets (RT) by Others – the number of
users that have re-shared one of your brand’s
tweets during the reporting period.
* Mentions (@) By Others – the number of
users that have tagged your brand’s account
in one of their tweets via an @brand label.
This can be used to simply tag or to engage in
a conversation.
* Total Referral Visits to Website – the
number of visits to your website from Twitter.

8. Pinterest :
* Following – the total number of users you
are following.
* Followers – the total number of users who
are following your Pinterest page.
* Boards – the total number of boards that
have been created on your page.

9. * Pins – the total number of pins that have
been added to your boards on your page.
* Likes – the total number of pins that you
have liked.
* Referral Visits to the Website – the
number of referring traffic visitors from
Pinterest to your website.
Hope you are now clear about the social
media terms that are essential for making
quantitative and qualitative assessment on
your social media campaigns.