Blogs has a unique place in every business to generate traffic, increase sales conversion and to make your business familiar to audience. In ecommerce, blog plays a vital role as it is essential to make the online shoppers get a clear perspective about the business and the product that they are looking for. Source<> http://www.ecbilla.com/blogs/why-ecommerce-websites-need-a-blog.html

1. Why ecommerce websites
need a blog?

2. Blogs has a unique place in every business to generate
traffic, increase sales conversion and to make your business
familiar to audience.
In ecommerce, blog plays a vital role as it is essential to
make the online shoppers get a clear perspective about the
business and the product that they are looking for.
Only when you have visitors, you can convert them into
your customers.
So the first thing you have to do is to make the customers
discover your business.

3. If you write a blog containing the interesting and trending
information that people like to know about then you can
easily drive them to your business.
In SEO point of view, it helps to generate internal and
external links via different means.
Interesting content has more effect in generating links than
from your product pages.
Create more interesting and informative blogs in your
ecommerce website to get listed in the top search engine
results.

4. Blogs have to be updated regularly which implies to the
website updation which will be tracked by the search
engines.
It enables you to create content based on the targeting
keywords and add links that redirects to the concerned
page of your website.
Give information in the blog that will have the ability to
drive visitors to your website.
Start creating stories about your business, products and
other trending things.

5. Add images and videos to make it more appealing to the
readers.
Blog content has the power to reveal your expertness
beyond unproven declarations.
The statements you give in your blog enables the
customers to gain trust on you.
You can expose how you are different from your
competitors.

6. It is essential to know that blogging is valuable and an
ecommerce website without a blog has a threat of losing
potential customers.
Allocate timing for writing blogs.
It is not necessary to write a blog with more content, it may
be short but it has to be interesting and up to the point.
Blog is important for ecommerce websites. Hence, start
blogging in your website, gain more visitors, sell your
products thereby increase sales rate.