1. AAlong with the wheel, penicillin and possibly
the BLT sandwich, humankind counts flight
among its greatest innovations. Before
modern air travel, we crossed oceans,
mountain ranges and continents in weeks,
not hours. Instead of leg cramps, dry cabin
air and delays, we worried about scurvy,
frostbite and bandits.
So great is our urge to travel, however
(albeit safely, efficiently, quickly and with a
dreamy view of the clouds), that ever since
Wilbur Wright took a brave friend on the
first passenger flight in 1908, the innova-
tions in commercial air travel have been
innumerable. We’ve gone from prop planes
to jetliners, from a handful of domestic
flights to more than 50,000 commercial
flights and more than 3 million people
airborne daily. Flight remains one of our
richest technological frontiers, with a
multibillion-dollar industry devoted to its
advancement and improvement.
The leading trend in aviation innovation
today is to make the cabin as productive as
the office, and—at least for elite travelers—as
comfortable as the living room, or better.
Many first and business class flights offer fine
dining, fully reclining seats, Internet connec-
tivity, live television and on-demand movies.
All that’s missing is caviar and champagne.
Unless you fly Lufthansa First Class,
where you’ll find all of the above in a setting
as luxurious and comfortable as possible at
35,000 feet. Lufthansa Business Class long-
haul flights offer a sommelier-chosen list of
fine wines and fresh pastries (in September
and October you can also enjoy Bavarian
treats from an Oktoberfest menu)—and the
airline is in the process of installing fully
reclining seats in Business Class for all of
these flights; they’re currently available on a
select number of long-haul flights.
Lufthansa has become one of the aviation
industry’s leading innovators in customer
service and comfort. The amenities begin in
Innovation
Takes FlightFull in-air connectivityin the digital age has
become a need rather than a luxury.Solutions
are being implemented asyou read this
In Partnership With
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2. LH.com
Traveler?
Passenger?
Guest.
On the ground
and above the
clouds, we have
one focus:
You
When you travel with Lufthansa your
ticket is really an invitation. You will
feel like our special guest because
your comfort and happiness are our
business. Every day,
our guests experience
Nonstop you. To view
their stories, scan
the code or visit
LH.com/us/OneFocus See storiesView stories

3. the airline’s sumptuous lounges, which have
benefited from a recent $203 million invest-
ment in upgrades.
“Our expanded Senator and Business
Lounges in the new Frankfurt concourse
vastly increase our lounge space,” says
Don Bunkenburg, Lufthansa’s Managing
Director, Corporate Sales & Regions, North
America. “Our welcome lounge in Frankfurt
offers showers, along with breakfast, to our
business class passengers. Our flagship
lounge in the Americas, at New York’s
JFK Airport, offers three levels of lounge
space, including the option for our First
Class guests to enjoy a complete meal in an
exclusive, intimate setting before boarding.
These are just a few examples of our com-
mitment to catering to our guests on the
ground as we do in the air.”
The German airline recently debuted its
V concept Business Class Cabin seating de-
sign, which took more than $1 billion and
five years to develop. The upgrades, part of
a $4 billion plan for overall cabin improve-
ments, include soft ambient lighting, ample
storage space, a wider seat-back screen
and a 6-foot-long fully flat bed.
“Our customers wanted a full flat seat
in Business Class, along with an open, un-
cramped cabin ambience,” says Bunkenburg.
“We offer customers a relaxing experience
with our new open cabin design, which
includes soothing colors and the full flat, fully
electronic seat situated in a V formation.
“For business travelers wanting to maxi-
mize productivity, our Business and First
Class experience helps them to get either
the rest they need or the space to work on-
board and still arrive in great shape for their
business meetings,” Bunkenburg continues.
“And they can stay connected to the world
via our online product, Lufthansa FlyNet.”
Lufthansa became the first airline to offer
broadband Internet for passengers on long-
haul flights when FlyNet debuted more than
a decade ago. “As early as 2002, Lufthansa
was convinced that this kind of communica-
tion would become more and more impor-
tant to the traveler,” says Sabine Hierschbiel,
Manager, Board Communication Product
Management, Cabin Interior for Lufthansa.
The service re-launched in 2010, in
partnership with Panasonic Avionics Corp.
and Deutsche Telekom, and now more
than 90 percent of long-haul aircraft offer
it, making Lufthansa the largest connected
international fleet. Each month, 30,000
Lufthansa customers connect for free, from
anywhere in the cabin, to the Lufthansa
FlyNet portal, which offers updated sports,
business, entertainment and world news.
Customers can also choose full Internet
connectivity, including the ability to quickly
upload and download files, either by cashing
in miles from Lufthansa’s Miles & More
rewards program, or by paying about $15
for a one-hour pass or about $27 for 24-
hour access.
Lufthansa has also begun installing
technology to allow onboard text messaging,
which will become available this month.
“We also plan to make the Lufthansa Portal
LibraryofCongress/digitalversionbyScienceFaction/GettyImages
CommercialAviation Firsts
1908 Wilbur Wright takes his friend Charlie Furnas on the first passenger flight
1910 Orville Wright opens the first commercial flight school
1918 U.S.Air Mail service is established
1919 KLM Royal Dutch Airlines forms. It is now the oldest, continually run
carrier under the original name
1920 Sydney Airport opens to commercial airlines
1920 Minneapolis-St. Paul International Airport opens to commercial airlines
1922 Aeromarine Airways opens the first airline-ticketing agency
1923 The first transcontinental nonstop flight: Long Island to San Diego
1926 Deutsche Luft Hansa,now Lufthansa,begins scheduled service in Germany
1933 United Airlines begins flying coast-to-coast
1936 Pan American starts transpacific flights
1939 Pan American starts transatlantic flights
1940 The first commercial flight of a pressurized aircraft takes 33 passengers
from Burbank, California to LaGuardia Airport in New York
1958 Pan American debuts the Boeing 707 on New York-to-London flights
1979 The first frequent-flyer program debuts
1995 Tickets become available online
1999 Web-based check-in and online boarding passes debut
2003 Lufthansa becomes the first airline to offer onboard Internet connectivity
with FlyNet
2015 Honeywell, in conjunction with Inmarsat, will debut the first global
in-flight broadband system designed for mobile users
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4. no interruptions
From tracking to talking to texting. From mapping to movies to
multi-region satellite TV. From any platform, anywhere, anytime.
The connected aircraft is made possible with Honeywell’s suite
of satcom solutions. Upgradeable hardware and software as
seamless as the communication itself. Because no one has
time for downtime.
Visit us at NBAA booth #N4100
For more information, visit aerospace.honeywell.com/satcom
© 2013 Honeywell International Inc. All Rights Reserved

5. even more attractive by adding content,”
Hierschbiel says. “And we are looking into
mobile devices for our crews to keep them
informed and responsive to our customers.”
Lufthansa has led the way, and most of
the major airlines have finally followed suit
by announcing plans for Wi-Fi technology.
Staying connected
Honeywell, a world leader in inventions
and solutions for myriad sectors, has
embarked on a $2.8 billion exclusive part-
nership with Inmarsat, the British satellite
telecommunications company, to develop
the first global in-flight wireless network.
The first of three stationary satellites will
launch later this year, and the resulting
Ka-band technology (the Ka-band is a
specific area on the microwave spectrum)
will have no dead zones and four times
the bandwidth of current systems. It will
enable high-speed transmission of info for
passengers as well as flight crews, who will
eventually use the technology to access
real-time weather, traffic and maintenance
information, just to mention a few options.
According to Jack Jacobs, Vice Presi-
dent, Marketing & Product Management
for Honeywell Aerospace, Honeywell’s
broad portfolio of cockpit and mechanical
solutions, combined with the new Ka-band
technology, puts the company in a unique
position to change the way pilots, flight
towers and ground crews receive and
exchange information. “We really look at
connectivity two-fold, from the consumer
perspective and from the perspective of
aircraft operators.”
Carl Esposito, Chief Marketing Officer
for Honeywell Aerospace, continues:
“We’re looking at how to fly that aircraft
more efficiently, and provide more infor-
mation to the flight crew and the mainte-
nance teams, so everyone understands
how well the aircraft is operating. That
efficiency saves fuel, time and money.”
That’s a plus for the passenger, too, if it
helps eliminate delays due to maintenance
and air-traffic issues, but the real benefit
to business travelers will be the ability to
continue to run their global businesses with
the same speed and bandwidth as on the
ground after the after cabin doors close.
A recent Honeywell survey of 3,000
travelers from the U.S., U.K. and Singapore
showed that 90 percent of passengers
would give up an onboard amenity to have
a fast, seamless wireless connection: 38
percent of Americans would give up their
preferred seat; 32 percent, the ability to
recline their seat; and 24 percent would
give up 6 inches of legroom. Shockingly, 13
percent would give up a necessity: using the
restroom (thank you, social media).
“I wouldn’t say I’m surprised at that
when I think about connectivity in ev-
eryday life,” says Jacobs. “People expect
to be connected on the subway and in
their car. The airplane is one of the final
frontiers in the ability to stay connected
globally, with the kind of performance
people expect in their everyday lives…
When you get on the airplane and close
the door, things change.”
We’re increasingly a society of mobile-
device users. By the end of 2013, the
number of smartphones, cell phones and
tablets on the planet will exceed the
number of people, according to a Cisco
study. There will be nearly 1.4 devices per
capita by 2017, or a total of more than
10 billion devices for 7.6 billion people.
The same study says global mobile traffic
grew by 70 percent and smartphone traffic
grew by 81 percent in 2012 alone.
An ongoing series of studies by the
Pew Research Center further reveals how
entrenched mobile devices and Wi-Fi ac-
cess are to modern American life. Consider
these findings:
• 56 percent of American adults now
own a smartphone
• 57 percent of American adults use
their phone to go online (the number jumps
to 79 percent of adults in households with
incomes over $75,000)
• 34 percent of adults own a tablet
• 67 percent of adults admit to checking
frequently for messages, even without an
alert from their phone
• 29 percent say they can’t live without
their mobile device
• 50 percent of smartphone users have
slept next to their phone so as not to miss
calls, alerts or texts at night.
Growing mobile use means the demand
for data and bandwidth is growing, too, a
fact that Honeywell’s new Ka-band system
was created to address.
“This will be the first airborne high-
speed satellite system that’s designed for
mobile users from the ground up,” says
Esposito. “We’re not repurposing old TV
broadcast satellites for things they’re not
designed for. You’ll have one consistent
experience everywhere around the globe,
and you’re not giving up functionality or
service because you happen to be inside a
pressure vessel flying at 35,000 feet.”
When the first Honeywell-Inmarsat
satellite launches from Kazakhstan later
this year, Esposito and Jacobs plan to be
watching in person, in wintry temperatures,
ushering in a new era of connectivity in the
cockpit and the cabin.
“Business doesn’t stop when the
airplane door closes,” Esposito says. “The
world continues, and keeping executives
and workers connected means they can be
much more productive and efficient.”
Bythe end of 2013,the
number of smart phones,
cell phones and tablets
on the planetwill exceed the
world’s human population
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