six frame

1. SIX FRAMES
ForThinking about Information
Tarun Bhatt
PGDM2/1544

2. AboutTheAuthor
Edward Charles Francis Publius de Bono was born in Malta on
19 May 1933
He is physician, psychologist, author, inventor and
Consultant
He has written 57 books with translations into 34 languages
In 1995, he created the futuristic documentary film,2040 possibilities by
Edward de Bono
Six Frames ForThinking About Information (2008)

3. TRIANGLE
FRAME

4. ?
WHAT
What is the
purpose of our
information search
or scan?
WHERE
•Where should
we look for this
information?
•Are we looking
in the right
place?
WHY
•Why do we need this information?
•Why is this information of value?
•Why will this information affect us?

5. Circle Frame

6. To focus directly on the accuracy of the information
To pinpoint the importance of some piece of
information and the need to check it out
To indicate an area of existing doubt and to
let others know about this doubt
To invite investigation of an area in order to collect
accurate information
To judge the accuracy of information sources

7. Square Frame

8. Using a frame we
Consciously look for ALTERNATIVE POINTS
OFVIEW or balanced view when looking at
information.
The Square Frame suggests us to look at
the information from another “side”, i.e.
from another perspective or in a different
way

9. Heart frame
4

10. Using Frame we
Direct our attention to matters of Interest
The purpose of the Heart frame is to encourage
people to make more effort to note matters of
interest when these are not quite so obvious.
‘You could call it ‘reading between the
lines’

11. 5

12. Using a frame we
Clarify theVALUES of the information
through direct attention
The importance of values may be
subjective, but the existence of value is
not.Your Diamond Frame should reveal all
possible values-even ones you do not give
much importance to.

14. Using a slab Frame we
Deliberately lay out the OUTCOMES and
CONCLUSIONS from the information.
We can not assume that people will come to
the same conclusion when faced with the same
information.
We need to spell out the conclusion
in a clear and deliberate manner.

15. Accuracy
Point OfView
Interest
Outcomes
Value
PURPOS
E

16. Avoiding Information Overload
Avoiding Distractions
Directing Our Attention At OneThing
More Focused
More Effective
Getting MostValue For Information
Using a particular frame @ a time
when looking about an information