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It starts with 'product vision'

It starts with 'product vision'

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It starts with 'product vision'

  1. 1. It starts with 'Product Vision'
  2. 2. Make your vision so clear that your fears become irrelevant! - Anonymous
  3. 3. ● Who are the target customers? ● Which customer needs will our product address? ● What are the critical success factors/features/ attributes in the product? ● What are the USPs and the similarities of our product when compared with competitors and our own products? ● What is the target timeframe and budget to develop and launch the product? What we need to know in making an effective product vision?
  4. 4. ● End users ● Sales & Marketing ● Finance ● Business stakeholders ● Technology ● Product champions/ SMEs You can’t make it without them..
  5. 5. What is Elevator pitch? - If you can’t explain it simply, you don’t understand it well enough. - Albert Einstein For Bangaloreans affected by lockdown Who are stay in red zone (service name) Hum hai na! is a home delivery service in Bangalore, India that offers essentials like liquor & cigarettes on MRP Unlike local pan-shops, grocery stories the service offers delivery at society gate with social distancing & a free herbal tea detox mixture Target Customer Their Need Market category Target location Key benefit Competition Unique differentiator Check with your team if you all are on same elevator?
  6. 6. THANK YOU www.Benzne.com Anuj M Ojha

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It starts with 'product vision'

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