2. Make your vision so clear that your
fears become irrelevant!
- Anonymous
3. ● Who are the target customers?
● Which customer needs will our product address?
● What are the critical success factors/features/ attributes in the
product?
● What are the USPs and the similarities of our product when compared
with competitors and our own products?
● What is the target timeframe and budget to develop and launch the
product?
What we need to know in making an effective product vision?
4. ● End users
● Sales & Marketing
● Finance
● Business stakeholders
● Technology
● Product champions/ SMEs
You can’t make it without them..
5. What is Elevator pitch?
- If you can’t explain it simply, you don’t understand it well enough. - Albert Einstein
For Bangaloreans affected by lockdown
Who are stay in red zone
(service name) Hum hai na! is a home delivery service
in Bangalore, India
that offers essentials like liquor & cigarettes on MRP
Unlike local pan-shops, grocery stories
the service offers delivery at society gate with social distancing & a free
herbal tea detox mixture
Target Customer
Their Need
Market category
Target location
Key benefit
Competition
Unique
differentiator
Check with your team if you all are on same elevator?
