The document appears to be notes from a presentation on social media and content creation. It discusses various social media platforms like Facebook, Twitter, and Pinterest. For each platform, it provides tips on audience, goals, content types, and analytics. It also discusses creating personas to inform content and social media strategies. The presenter encourages participants to consider how these tips could apply to example clients like a law firm and children's charity.
3. @NoisyMonkey @Tashsb
HELLOOO!
• Noisy Little Monkey are a
digital marketing agency
• I’m creative D of NLM
• Manage all of the social
channels for all of the clients
• Social Media is Hard.
• I like pictures (not so much the
words…)
NOISY LITTLE MONKEY
10. Social Media @Tashsb
HAVE YOU GOT A RESPONSIVE WEBSITE?
http://wordpress.org/
http://yoast.com/wordpress/seo/
11. BUT WHY WRITE CONTENT?
There are a number of reasons why you should but my top two are:
• Google likes fresh content (your site will rank better)
• A great way to engage with your audience and attract them to your
website.
13. BUT WHY WRITE CONTENT?
There are a number of reasons why you should but my top two are:
• Google likes fresh content (your site will rank better)
• A great way to engage with your audience and attract them to your
website.
(But don’t write content for content’s sake)
15. @NoisyMonkey @Tashsb
SOCIAL MEDIA STYLE GUIDE
• Who are the audience?
• What do the audience want?
• What do they want from social media?
• Who do they trust?
• What do they read online?
• What does that mean for my writing style?
• Who is empowered to do this?
Take ½ a day to do this.
It’ll make you do a better job
WHO ARE YOU DOING THIS FOR?
18. @NoisyMonkey @Tashsb
SPLIT – 15 MINUTES
What I want to know:
Demographics:
• Name? Age? Where do they live? Kids?
Background:
• Job role? How much do they earn?
• What do they read? Drive?
• Goals:
• What challenges do they face at work?
• What do they want to achieve personally
& in their career?
IT Journalist
Challenges:
Being ahead of the latest geek trends, stock
news, tech gossip, being found out.
Wants:
Google Glass, Bylines in the nationals, her big
break.
Reads The Register, Guardian Tech, gizmodo,
TC, Mashable, Buzzfeed, NextWeb
Uses r/tech, Google+, Twitter & Facebook
19. @NoisyMonkey @Tashsb
YOUR TURN
• What is his/her name? What is her age?
• What city/area do they currently live in? What type of housing does he currently live in? (Rented flat etc.) detached
house
• Is he single, dating, or married? Kids? Pets?
• What are their favourite TV shows? Bake Off, Box sets, Corrie etc.
• How do they spend the weekends? Socialising, entertaining
• Where do they shop? Local, markets, high street, M&S, Fat Face etc.
• What’s their job?
• Are they buyer or persuader / researcher (joint purchase etc.)
• What challenges do they face at work and at home?
• How can you help solve their unique challenges?
• How does he prefer to communicate? Social or email
• What social networks do they spend time on? Twitter, Facebook, Pinterest
• What objections would they have to buying from Sunshine Kids?
• What factors might make him choose a competitor’s product over your own?
21. JANE
BACKGROUND:
• HR Manager
• Worked at the same company for 10 years; worked her way up from Administrator
• Married with 2 children (5 and 8)
• Drives 4X4
DEMOGRAPHICS:
• Female
• Age 40s
• Earning £30-40+k
• Semi-rural
IDENTIFIERS:
• Calm demeanor
• Career driven
• Probably has an assistant screening calls
HERE’S ONE I MADE EARLIER
22. GOALS:
• Keep employees happy and turnover low
• Support management and finance teams
• Ensure department is a useful resource
• Dream home
CHALLENGES:
• Getting everything done with a small team
• Rolling out changes to the entire company
• Juggling home and work
HOW WE CAN HELP:
• Provide practical advice
• Local news stories
• Be human and responsive
• Provide information she can share to team and company
• Property news
• Fit into her lifestyle
OUR LONG TERM GOAL FOR JANE:
• Become a client
JANE
HERE’S ONE I MADE EARLIER
23. @NoisyMonkey @Tashsb
USE PERSONAS TO CREATE
PURPOSE
• Give your content purpose – What do you want your audience
to do or feel after reading your blog post?
Do you want them to:
• Share it, engage, converse, feel informed or enlightened?
• What can you write about to help or inspire your audience?
• Can you answer their queries?
• What do they need to know about you?
24. USE PERSONAS TO THINK
ABOUT TYPES OF CONTENT
How-To Guides Step by step guides
Top Lists Top ten
Opinion Over Controversial Topics Provide perspective
Data Interesting stats
News What’s trending
Interviews Meet the team
Infographics Turn data into a visual format
Product, Service, or Content Highlight what you do
Reviews Provide opinion
Pro/Con lists Help make people make decisions
Video/Audio Content Bite size information
Seasonal Content Valentines day, Pirates day, Christmas etc.
25. Your Content
(& Social Media)
Your Website
80% 20%https://www.distilled.net/blog/the-content-matrix/
28. @NoisyMonkey @Tashsb
BRAINSTORM – 10 MINUTES
Come up with 5 blog topics for your persona
Example:
• Blog title: 5 ways to improve your relationship
• Description: Stats about separation – provide useful digestible
chunks of advice.
• CTA: Get in touch.
40. WHY ARE YOU USING SOCIAL MEDIA?
Goals will help you measure what’s working – You might have different goals for different channels
WHAT ARE YOUR GOALS
49. @NoisyMonke
y or event #
@MrJonPayne
WOT DUZ DAT MEAN FYR
STYLEZ, BRUV?
Who are you? Tone of voice? Izzit?
50. @NoisyMonkey @Tashsb
A perfect Facebook post:
• is a link
• is brief - 40 characters or
fewer, if you can swing it
• gets published at non-peak
times
• follows other posts on a
regular schedule
• timely and newsworthy
https://blog.bufferapp.com/anatomy-of-a-perfect-facebook-post
WHAT FACEBOOK LIKES
52. @NoisyMonkey @Tashsb
A perfect Facebook post:
• is a link
• is brief - 40 characters or
fewer, if you can swing it
• gets published at non-peak
times
• follows other posts on a
regular schedule
• timely and newsworthy
https://blog.bufferapp.com/anatomy-of-a-perfect-facebook-post
WHAT FACEBOOK LIKES
54. @NoisyMonkey @Tashsb
YOUR TURN
• Should your client be on Facebook?
• Who is their target audience for Facebook?
• Tone of voice?
• What type of content should they post?
73. @NoisyMonkey @Tashsb
HOW TO SEARCH
• Look at who your
competitors are following?
• Look at who is following
your competitors?
• Who is famous in your
industry?
• Who is local?
• Who is a brand
ambassador?
• Who has similar interests?
74. @NoisyMonkey @Tashsb
USE LISTS
• The timeline you wished you had
• Journalists and bloggers
• Influencers
• Customer/ Clients
• Competitors
• By sector
• Location based lists
75. @NoisyMonke
y or event #
@MrJonPayneSocial Media @Tashsb
Hoostsuite
LISTEN & CONVERSE
http://blog.hootsuite.com/hoottip-geo-located-search/
76. Schedule your posts, keep pics big and maintain editorial sign off,
use BufferApp
@NoisyMonkey @Tashsb
77.
78. @NoisyMonkey @Tashsb
WHAT WORKS
Using images, videos & gifs, sharing other peoples content and reaching out to people.
http://blog.hubspot.com/marketing/visual-content-marketing-strategy?
Tweets with images receive 18% more clicks, 89% more
favourites and 150% more retweets
84. @NoisyMonkey @Tashsb
YOUR TURN
• Should your client be on Twitter?
• Who is their target audience for Twitter?
• Tone of voice?
• What type of content should they post?
89. @NoisyMonkey @Tashsb
• Clear CTA ‘Click Here’
• Use Urgency ‘Right Now’
• Use Pictures & resize your images
• Comment don’t just RT
• Share your message more than once
TWITTER CONCLUNSION & TIPS
105. Social Media @Tashsb
WHAT WORKS
• Pin more often, and space out your pins
• Apply for Rich Pins for your website or blog
• Create the right-sized images (2:3 or 1:3.5, with a
minimum width of 600 pixels.)
• Write better descriptions – keyword-rich, detailed
• Use correct capitalisation and punctuation
• No hashtags
• No promotional information (“10% off” or “Two for $9.99!”)
• No salesy calls to action (“Buy now!”)
• No references to Pinterest functionality (“Click here to pin!”).
• Use multiple images within a pin
• Create Pins with text in them
https://blog.bufferapp.com/pinterest-marketing-tips
https://business.pinterest.com/sites/business/files/how-to-make-great-pins-guide-en-01.pdf
107. Social Media @Tashsb
YOUR TURN
• Should your client be on Pinterest?
• Who is their target audience for Pinterest?
• Tone of voice?
• What type of content should they Pinterest?
120. Social Media @Tashsb
YOUR TURN
• Should your client be on GooglePlus?
• Who is their target audience for GooglePlus?
• Tone of voice?
• What type of content should they post?
135. Social Media @Tashsb
•
http://www.picmonkey.com/ & https://www.canva.com/
http://www.noisylittlemonkey.com/blog/free-images/
http://thevisualcommunicationguy.com/2014/07/14/can-i-use-that-picture/
139. @NoisyMonkey @Tashsb
TECH TAKE AWAY
• For best results you need to
• connect your website to
• your various social channels.
https://developers.google.com/webmasters/structured-
data/customize/social-profiles
143. @NoisyMonkey @Tashsb
IS IT FOR YOU?
• Do you have time to create copy?
• Do you want to pay?
• Do you have time to test?
• Will you lose out if you don’t?
145. @NoisyMonkey @Tashsb
CONTENT: KEEP IT SPECIFIC
• The more you add the more cluttered it becomes.
• Choose a topic or theme, keep it targeted.
• Balance it 90% education and 10% promotional.
(People only have so much money)
• Be concise and scannable – people don’t have a lot of time.
• Create the account under a different email address
• Don’t buy lists
148. @NoisyMonkey @Tashsb
SUBJECT LINE – CRAZY IMPORTANT!!
• People see your subject line regardless of whether it’s opened
• There are no silver bullets
Best Practice:
• You should keep your subject line to 50 characters or fewer.
• Be careful of using words like ‘FREE’ ‘offer’ ‘!!!!!’ ‘help’ ‘WTF’
• Sell without selling – Text ‘Sale’ vs ‘Save’ ‘free delivery’ ‘% off’
‘discount’
• Be personable (if it fits with your brand)
• Mild swearing
http://blog.hubspot.com/blog/tabid/6307/bid/30684/The-Ultimate-List-of-Email-
SPAM-Trigger-Words.aspx
150. @NoisyMonkey @Tashsb
CONCLUSION
• Make it personal
• Pretty isn’t always better
• Be human
• Don’t trust your gut
• Test Everything
• A/B Test
http://www.slideshare.net/jessday/obama-2012-lessons-from-a-
datadriven-campaign