This document discusses how businesses can achieve digital success. It outlines 5 key strategies for digital marketing experts to attain success: 1) Customer segmentation to target the right audiences, 2) Providing excellent first impressions through digital properties, 3) Engaging customers with relevant content, 4) Making data-driven decisions, and 5) Prototyping ideas to test and improve them. The document emphasizes that digital disruption is inevitable and businesses must take digital strategies seriously to remain competitive and avoid potential revenue shrinkage or becoming obsolete.

2. A B ief…
• Have you observed digital marketing experts grow massive user
bases before you bat an eyelid? This agility helps them further
convert those users into business models that threaten their peers
in multiple markets
• This could be an ideal situation for your business, but what if you
were on the other side of the table? You could be one of the peers
fa i g e ti tio … U less ou ha e a ell-defined digital strategy in
place to step up your game and take your business towards success
• Barrels of ink have been spilt over discussing its potential, but
senior management of nearly 45% companies fail to take digital
disruption seriously. Businesses do not realize that disruption is not
an option anymore, but an inevitable reality that could render them
obsolete

3. Digital Success – What It Means For Your
Business?
• The roles have changed! From being a mere supportive player,
digitalization has fast become a leading driver of market growth,
innovation and revenue. From evading extinction to battling
revenue shrinkage, digital success could do it all for your business
• Gartner predicts that lack of digital business competence would
have undermined the competitiveness of 25% companies, by 2017.
This ea s e a i g digital alo e ould t suffi e i toda s
o petiti e o ld. This i gs us to ou e t uestio …

4. How To Attain Digital Success – Be A Digital
Marketing Expert!
• While aspiring to attain digital success, it is important to push the
envelope. Want to be a digital marketing expert who can attain
success in all digital outcomes? Harness the power of the following
5 secret weapons that will lead you to guaranteed success:

5. 1. Customer Segmentation For Result-Oriented
Success
• Atte pti g to ad e tise to e e o e ofte e ds up appeali g to o o e…
As digital marketing experts, ou d e tai l ot a t to e i this
atego . If ou e looki g to attai digital su ess, ou d ha e to g oup
current and potential customers based on their behaviours
• Befo e ou go o to ta get ou usto e s p e isel , ou d eed to figu e
out your business goals. Do you want more interactions, more
subscriptions, greater conversions, new Customers? Once your goal is set,
you need to segment your audience. Some of the best ways to segment
your audience could be:
 Geography
 Demographics
 Pain Points
 Interests & Values

6. • Think like a customer, and ponder over how your business will fulfil their
needs. Once you have all your answers, you will start observing a pattern
• Group your customers into segments, based on the results you have. You
can further segment them into:
 Who would benefit most from your product or service?
 Which group can help you with fast conversions?
 Which group could help you with long-term benefits?
• You would now have segmented your audience further, and can rack your
brains over which segment and its specific needs will help you reach your
usi ess goals ette . O e ou ha e the ight a s e s, ou e ead to
skyrocket sales and reach digital success

7. 2. Give Your Customers Fabulous First
Impressions!
• First impressions are everything! On the digital sphere, your first
impressions are reflected in your ads, websites, landing pages or other
digital properties. What should you do to make a lasting first impression?
Here is a lowdown:
 Do t st ess out ou audie e o fusi g the ith o e optio s.
 Put your best foot forward by highlighting the best features and links
 Write well, and in a way that engages them
 Stimulate them with strong visual appeal
 Write a clear call to action that encourages your audience to complete the action
them came to do
 Customize the landing page behaviour for regular customers to retain them
• A strong landing page will reduce your risks of greater bounce rates and
lo e o e sio s. E ite ou audie es a d offe the so ethi g the d
cherish! A strong digital experience will ensure you retain your customers
and have them coming back to you again and again

8. 3. Keep Customers Engaged With Content
• Engaging customers with content – not the newest sounding subject out
there, right? But we can help you look at it in a different way
• Think of being in a party where no one knows of your existence, until your
friend helps you get noticed. Now put yourself into the real world. Content
is the f ie d ou ha e a d ou e still i a pa t he e o o e gets to k o
you, until you make your content engaging

9. • You can still have all the fun, and make lasting bonds with potential customers, by
usi g o te t i the ight a . Let s help ou e jo the pa t of ou life. He e s hat
you need to do:
 Know Your Target Audience – You need to know what appeals to your audience,
what are their pain points
 Be A Sneaky Competitor – You need to be aware of your competition at all times.
See hat st ategies the e deplo i g a d hat is helpi g the st ike gold ith the
audience. This will help you understand what could work best for you
 Develop A Content Strategy – All content you share is a part of the larger
o e satio ou e ha i g ith ou audie e. If ou ha e a u h of a do
musings that make no sense together, your strategy is not in place. Develop a
strategy that resonates with your core strengths, objectives and the pain points of
your target audiences
 Document Your Goals – Have your goals listed out and keep a tab on what works
best
 Share Stories – Stories fueled by emotions work best with any audience. You need to
sell yourself with stories that connect with your audience and position you strongly
• Analyze the digital market from time to time. Are you including enough videos? Do
your posts contain just blogs? Are your content forms engaging enough? Look out for
the est fo s of o te t, a d i lude isuals e ause A pi tu e sa s a thousa d
o ds a d a i age is pe haps a thousa d o ds sa ed!

10. 4. Switch To Data-Driven Decision-Making
Research has revealed that data-driven decisions have helped businesses:
 Enjoy a market value 12% above average
 Generate 9% more revenues
 Outperform industry peers by 6%
• We are in the Digital Age, where humungous amount of data is being
generated every minute. Ever considered where does so much data go?
This data goes behind those innumerable decisions that take some
businesses close to the pinnacle of success, and others towards extinction
• Where would you want to be? The answer is in your own hands! Switch to
data-driven decision making today, to reach the acme of digital success
and attain your big goals. Digital marketing experts have been working on
data-driven insights and making fruitful decisions that work best for them.
Join the league and stop flying blind!

11. 5. Prototype – Build. Test. Tweak.
• No strategy in the digital world can be successful without proper planning,
e e utio a d testi g. But he e, e d like ou to pla i detail, e e ute to
perfection and prototype smartly! Prototyping is about building and testing
nascent versions of your ideas to help you figure out how to develop it
further
• Thi k of p otot pi g a d e d pe haps ha e eli ited a a al ead ! Whe
you think of prototyping, it is easy to think of machines, robots or gadgets
that go o doi g the sa e thi g agai a d agai . But he e e d like ou to
think of prototyping as an agent of success, or an intelligent failure. No, we
do not want you to fail at all! But if you do, owing to the innumerable
os illatio s i the digital o ld, e d like ou to fail i tellige tl
• Using prototyping, you can rapidly improve your ideas using the age-old
method of trial and error. After all, it is better than testing your idea and
completely blowing it off at a later stage. In the rapidly changing digital
environment, prototyping is the only way to implement intelligent ideas and
extract the best results

12. • You can look for more valuable feedback with a tangible hypothesis that
allows other creative brains to add their inputs. You can use prototyping to
ask questions, and upon polishing it further you can revel in the results of
a newfound discovery! Get in touch with reliable digital marketing experts
who can help you inch close to your business goals by guaranteed digital
success advice
• Do ou ha e o e ideas to e su e digital su ess i toda s apidl
vacillating times? Share them with us through your comments below!

13. About Author: Tata BSS
As I dia s p e iu usi ess p o ess, customer lifecycle management
company Tata Business Support Services is a wholly owned subsidiary of
Tata Sons, the holding company of the 142 years old Tata Group – I dia s
most reputed brand. Inspiring trust and un-complicating business
transformations since 2004, Tata BSS is driven by the value of simplicity
and serve companies that want to increase their customer base, retain
high value customers, protect their brand reputation and become more
efficient.

14. Thank You
https://www.tata-bss.com