2. Outline
2
• Initial Challenges – 2002
• Stakeholders’ & their Expectations
• Reforms Strategy
• Operations Digitisation
• Business Process Digitisation
• Customer Services Digitisation
• Way Forward
3. Initial Challenges – 2002
3
Regular Power Cuts, Black Outs & Brown Outs
20,000 applications pending for New Connections
- even Attribute change (Name, Load etc.) requests were
pending for years
1,00,000 Billing Complaints
- 15% of the customer base complaints pending in files
Erroneous Customer Database
– 50% of customers had some form of an error
Absence of Customer Relationship approaches
– virtually no emphasis on customer comfort
No Digitization
- Limited Computerization / Absence of CRM for tracking and
monitoring of Customer Complaints
Nothing moved unless long hours were spent standing in queues
4. Stakeholders & their Expectations
4
Regulator
(DERC)
• Operational Excellence
• Consumer Satisfaction
• Affordable Tariffs
• Sectoral Subsidy Elimination
• Ethical, Safe and Environmental Friendly
Practices
Consumers
• 24X7 Supply
• Affordable Tariffs
• Ethical, Safe and Environmental Friendly
Practices
• Error Free and Timely Services
• Proactive Communication
Community
Business
Associates
• Support to local communities
• Ethical, Safe and Environmental Friendly
Practices
• Ethical and Safe Practices
• Timely Payment
• Proactive Communication
• Long Term Association
Requirement of Enhanced Consumer Satisfaction while
following Ethical, Safe and Environmental friendly operations
5. A new dawn on 1st July 2002…
Birth of North Delhi Power Limited, now known as
Tata Power Delhi Distribution Limited…
9. 9
Improving Reliability and Quality of Power - Network / System Revamping
-Run-Repair-Replace Options – CAPEX Plan Preparation
- Roadmap for Network Reliability & N-1 Redundancy
State of Art IT Interface for enhanced Consumer Services and Revenue
Protection - Automation & IT Roadmap
Understanding Customer Needs and Requirements
- Customer Satisfaction Survey
- Participation of Society / Meetings with Stakeholders
Commercial Process Reengineering – an industry first!
- 9 Module RCM -
Consumer Segmentation
Performance Measurement and Management -
Peer Competition through Monthly Score Cards
- Roles & Responsibilities through specific JDs & KRAs of individuals
Establish TATA Brand Image
- Govern in the psyche of the Employees by Developing a Sense of Assurance
- Social Audit and Corporate Sustainability
Reforms Strategy
Focus on leveraging technology for effecting disruptive change in Customer Experience
10. Technology Roadmap
10
2002-04
- All grid substation Panels
and relays old and non
communicable
- All grid substations
manned .No data at Load
dispatch center
2005-07
- Sub Station Automation
- Fibre Communication
Infrastructure
- Geographical Information
System
2007-09
- SCADA & BCC for Disaster
Management
- Integration of GIS –DMS
- Integration of SAP ERP for Work
management
2009-12
- DMS & DA
- SAP ISU
Integration
- OMS
- ISO 27001
Certification
2013-17
- Advance DMS
application
- Integration with AMI
- Automated Demand
Response
- Field force Automation
18. Business Process Digitisation
18
Now
Integrated GIS-SAP-SCADA-DMS-OMS
GIS
Survey
Digitization
Redlining
SAP-PMDesign
Manager
Asset
Management
SCADA
OperationsManagement
DMS
OMS
Vehicle Tracking
Field Automation
Consumer Indexing Consumer
Management
SAP-ISU
All Customer interactions and processes automated for providing Best-in-
Class services
19. Business Process Digitisation
19
Now
All Customer interactions and processes automated for providing Best-in-
Class services
Instant Service at DoorstepIntegrated Web Services for Desktops & Handheld Devices
22. Customer Service Digitisation
22
Now
Integrated GIS-OMS-SCADA-CRM
OMS
Information
of an
Outage
SCADAGIS
Details of the
customer &
Customer Count
SAP - CRM
Details like repair history,
Crew comments, ETR also
visible at SAP-CRM
Outage status updated on
TPDDL website with estimated
time of restoration
Interactive Voice
Response(IVR) system
23. Turnaround Snapshot
23
Parameter Unit Jul 02 Mar 15 % change
Operational Performance
AT&C Losses % 53.1 9.87 81%
System Reliability – ASAI -Availability Index % 70 99.96 43%
Transformer Failure Rate % 11 0.77 95%
Peak Load MW 930 1704 83%
Length of Network Ckt. Km 6750 13006 93%
Street Light Functionality % 40 99.57 149%
Consumer Related Performance
New Connection Energization Time Days 51.8 4.6 91%
Meter Replacement Time Days 25 3 88%
Provisional Billing % 15 2 87%
Defective Bills % 6 0.12 98%
Bill Complaint Resolution Days 45 6 87%
Mean Time to Repair Faults Hours 11 1.34 88%
Call Center Performance - Service Level % - 91
Payment Collection Avenues Nos. 20 6725 33525%
Consumer Satisfaction Index % - 84
25. Way Forward – Changing Customer Expectations
25
Ever increasing dependency on electricity & technology!
Customers
Expect Instant
Gratification
Shift towards
value based
buying
Greening of the
Consumer
Customer
Empowerment
Desire for Self
Service
26. Emerging Mega Trends
26
Big Data getting bigger! Cloud computing getting personal!
Wearing your own device becoming a
hygiene!