This webinar showcases how SmartOffice offers smart connectivity solution for businesses. SmartOffice is an innovative single box solution that gives businesses access to Voice, Data, Storage and Apps. With SmartOffice, a business no longer needs to invest in multiple devices or approach multiple service providers to setup a new office or a branch operation. This affordable, reliable, easy-to-deploy solution makes it a perfect decision for those looking to make a smart choice.

1. SmartOffice (Office-in-a-box)
Leverage a one-stop-shop solution for voice, data, storage and application
requirements
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2. kapil.baghel@frost.com
Kapil Baghel
Senior Consulting Analyst
ICT Practice
Frost & Sullivan
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3. 3
MAJOR BUSINESS AND OPERATIONAL CHALLENGES
FACED BY SME

4. Major business and operational challenges that Small
and Medium Enterprises face...
4
Effective customer engagement
• SMEs generally find effective customer
acquisition, retention and engagement
relatively challenging than larger
enterprises primarily due to limited
availability of resources such as sufficient
workforce, technology and platforms
Enhanced operational efficiency
• Operational efficiency is the paramount to
run a successful business and SMEs
generally find it challenging to achieve
desired level of operational efficiency
• Concerns such as unavailability of trained
workforce, desired infrastructure and
technology restricts it.
Business
challenges of
SME
High capital requirement
• Need for higher capital investment is the
most prominent challenge that any SME
deals as they do not have the luxury of
surplus cash
• More that 60% of start-Ups shut down
due to low capital or narrow funding
• Creating a strong IT infrastructure is
challenging for SMEs as it could be very
capital intensive and require complex
implementation & management
• This is one of the obstacle for SMEs when
competing with large enterprises in their
domain
Strong business Infrastructure
Innovation at business and operations
• For innovation to happen, a lot of
elements need to come together beyond
just financial means. Enterprise needs the
right skills, the right tools and access to
the right data. SMEs generally are a bit
behind the large enterprises in those
aspects

5. Digital transformation could be the answer
to overcome these challenges….
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Globally SMEs have started to realize that….
As per the survey that includes 1300 SMEs across 17 countries suggests:
92% Leaders among SMEs considers customer experience as
the primary driver for adoption of digital transformation
38%
Of overall companies surveyed said that employee
engagement is the biggest driver to adopt digitization
36%
39%
Of overall companies digital transformation would
primarily help them to increase awareness of their
products and services
Of overall companies surveyed consider new product or
service innovation as the biggest driver

6. Digital transformation could overcome major business
challenges and provide significant benefits such as improved
efficiency, customer experience, employee engagement etc.
to SMEs…..
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But adoption of digital technologies is itself a big
challenge for SMEs….
A survey done by SAP suggests that including 1300 SMEs across 17 countries identifies that:
21%
Of all small and midsize enterprises (SMEs) surveyed cited
lack of budget as the biggest hurdle for digital
transformation
15% Of them have said lack of sophisticated and suitable
technologies is the biggest concern in going digital

7. Major challenges faced by SMEs in adoption of digital technologies
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Security of
digital data
• If the company is looking for digital
transformation, then ensuring security of
data in digital channels becomes
paramount
• Unlike some of the large enterprises, SMEs
find it challenging to build the secure
digital ecosystem by themselves
Lack of trained
professionals
• SMEs need to adopt multiple types of
solutions such as connectivity,
collaboration, cloud and applications that
may require purchasing solutions from
different vendors
• Handling and managing multiple vendors
is a complex task for SMEs which impacts
their overall productivity and cost as well
Managing
multiple vendor
CAPEX
Required
• Although, in longer term, adoption of
digital technologies brings a lot of cost
efficiencies, it requires some capital
investment initially which is one of the
major concern for SMEs globally
• As per SAP, 21% of SMEs consider lack of
funds as the major barrier for digital
adoption
• If companies don’t have trained and
experienced IT professionals, the
technologies will be of little use
• SMEs generally face challenge in setting
up a dedicated and strong IT team
• Therefore, adoption of new technologies
is a challenge until they outsource it to
expert organizations

8. SMEs in emerging markets also look to transform digitally
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The business world in developed as well as emerging economies is experiencing a dynamic digital shift with the advancement in the
technologies . All size of enterprises are boarding the digital bandwagon to achieve competitive advantage, operational efficiency as well as
business excellence
The outburst of new technologies is changing the operational and business model of all size of organizations. The major technologies
and trends that would drive the digital shift for enterprises (specifically SMEs) in emerging markets are:
Collaboration &
Communications
Cloud and AppificationIP Connectivity &
Convergence
Mobility
• To remain competitive in the market SMEs in emerging markets need to adopt these technologies as per their requirements
• Companies who are the early adopters of these technologies definitely possess the competitive advantage as they are able to
improve in the front of operational efficiency, cost effectiveness and tapping new business opportunities.

9. 9
INTRODUCTION: SMARTOFFICE (OFFICE-IN-A-BOX)

10. Understanding the SmartOffice (Office-in-a-Box)
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An integrated and single box solution for SMEs and startups catering to their information and communications requirements
including voice, data, storage, applications and security. Office-in-a-box allows SMEs to access voice, data, storage and
applications through an integrated platform replacing quite a few manual processes.
What is SmartOffice?
Voice
Access to Storage
Data connectivity
Application
Platform that
enables
integrated
access
• SmartOffice enables integrated
connectivity to voice and data (by bundling
SIP and Internet leased line)
• It provides a central workstation
management platform which can be used
to collaborate across systems including
messaging, email, and file sharing within
seconds, using the online portal.
• Helps in effective collaboration among
employees and increasing their
productivity

11. SmartOffice: One Box with multiple functionalities
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SmartOffice (Office-in-
a-Box)
Integrated Voice
& Data
Data Security
and VAS
Access to additional
Applications
Conferencing &
Collaboration
IP PBX
Data
Router
Wi-Fi AP LAN
Multiport FXS
Firewall for threat
management
DDoS Protection
Protection from internal and
external threats
Document
Management System
Audio Conferencing
Collaboration tools
(File sharing)

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SMARTOFFICE (OFFICE-IN-A-BOX): KEY FEATURES

13. Key features of SmartOffice (1/2)
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Single box solution
Inbuilt security
Integrated last mile
Plug and play
IP & analog interoperability
Collaboration tools
• Single Box for SIP and ILL
(Internet leased Line)
connectivity
• Single cable and port for
Voice and Data (supports
Multi VLAN)
• Integrated last mile
connectivity for both PSTN
voice and Internet
bandwidth
• Provides IP enabled box with
interoperability with analog
phones via using a gateway
• It helps enables SMEs to
connect their traditional
analog devices as well
• Provides inbuilt Wi-Fi and
router with Firewall along
with DHCP server
• Protection against DDoS
attacks
• Mac address filtering
• Provides plug and play box
with Web based GUI for
change configurations
• Makes the solution easy and
quick to deploy for SMEs
• Provides collaboration tools
such as Audio Conferencing
and Document Management
System

14. Key features of SmartOffice (2/2)
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In-office mobility
Wireless LAN
Workstation management Advance call management
• Enables mobile
environment within the
office through
compatibility with open
smartphone apps &
Softphone clients
• Provides workstation
management platform which
can be used to collaborate
across systems including
messaging, email, and file
sharing
• Provides standard PBX calling
features such as call
forwarding, call conference,
waiting, transfer etc.
• It also provides voice
recording, voice mail etc.
• Enables SMEs to built
Wireless LAN without any
extra hardware
• Provides Integrated, Wi-Fi
data router and LAN Switch
• Provides access to pooled
storage to store companies
data & documents
• Enables collaboration and
file sharing with document
management system
Access to storage

15. 15
POLL:
What is the major challenge your organization faces in procuring and
managing solutions for IT and communications requirements?

16. 16
HOW SMARTOFFICE HELPS NEW ENTRANT AS WELL
AS EXISTING SME TO OVERCOME THE CHALLENGES
INDIAN CONTEXT

17. 17
Major requirements to set up a new office for SMEs in India
Companies have multiple requirement to set up a new business or new branch office as they need to be digitally equipped to cope up
with the dynamic requirements…
Voice and data services
Mobility and collaboration
00
c
Trained IT staff
c
Hardware for connectivity & storage
c
SME requirements for
digital office
Data security
• Internet and voice connectivity is a must for
any enterprise to operate in this digital era
• SMEs need to get voice and data capabilities
from service providers depending on their
requirements
• SMEs need to ensure security of
their and their customer’s sensitive
data
• They need to deploy firewalls and
other relevant security services such
as DDoS protection
• SMEs need to have collaboration tools
such for better employee
engagement and productivity
• Mobile experience becomes
important if business model requires
remote access from anywhere
• SMEs are also dealing with significant
data. Therefore, servers and hosting
requirement are also taking a chunk
of their investment
• Companies need a dedicated and
trained IT staff team to effectively
manage the IT requirements of the
company
• SMEs find it really challenging to build
such an ecosystem

18. SmartOffice is the answer to the pain points of SMEs
Future
integration
Time spent on
non-core
activities
Dealing with
multiple vendors
Incur
significant
CAPEX
• SMEs need not to purchase multiple
equipment, hardware and software for
separate technology needs
• About 20-30% saving vs. standard SIP & ILL
• Significantly low recurring charges with
almost negligible annual maintenance
charges
• Pay-as-you-grow model
• Generally, better service providers procure
certified hardware, software and applications
from leading vendors and ensures that they
are integration friendly and scalable
• With the advancement in the technologies,
integration capability becomes the
paramount. SmartOffice solution would be
capable of integrating new Apps and modules.
Managed services
One stop shop solution
• Provides a single box solution integrating
voice, data, storage, application & security
capabilities
• The service provider procure all the
necessary software, hardware and
applications and integrates them to
provide a packaged solution to SMEs
• No need to manage multiple vendors
• Service providers take the responsibility
of complete management and
maintenance of the service along with
infrastructure management
• SMEs can outsource it to the SP and
concentrate on their core business
68%
42%
Very low CAPEX offering
Future ready integrated solution
49%
54%
Pain Areas Solution Pain Areas Solution

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GENERAL USE CASES OF SMARTOFFICE
START-UP AS WELL AS EXISTING SME

20. • Less effective enterprise communication and collaboration due to divergent and complex communications infrastructure
• Lack of faster connectivity and mobility
• Lesser call conversion rate in a given span of time
Challenge
Use case for small businesses and start-ups
?
Applicable for small specialized business
with high mobility such as:
Banking, Financial &
Insurance
Educational Institutes
Retail Chains Consulting Firms
Hospitals Real Estate Agents
SmartOffice solution needed with these
components
Single Box for SIP and ILL
(Internet leased Line)
connectivity
In-Office mobility with
android soft clients
Voice Mail, Auto-attendant,
Call Recording
Host of PBX calling features (call forwarding, call conference, waiting,
transfer)
Built-in Wi-Fi and 8 Port
Managed Ethernet Switch

21. • Company wants to expand and deploy multiple offices across various circles within India in a cost effective manner
• Ineffective collaboration in term of Information sharing such as inventory, sales data etc. across offices
Challenge
Use Case for Branch Office
?
Applicable for SMEs with multiple offices in
India:
Enterprise branch offices
Nation wide franchise
Remote offices
SmartOffice Solution required with these
components
Mobility with android soft clients
IP Telephony Features with pre-activated multiple SIP Trunks and
multiple IP Users and analogue extensions
Virtual Private Networking for Secure Data Exchange over internet
Document Management System with pooled storage along with secure
collaboration (File storage and sharing)

22. CASE STUDY
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23. Case Study: Simplifying and upgrading the IT &
communication needs
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Consumer organization
The company is web-based service provider of various services related to Aadhar enabled
payment system, utility bill payment, health/vehicle insurance, etc.
Challenge
Solution
Benefits
Result
• Easy to deploy and
maintain IT systems
• Improved cost
effectiveness
• Improved staff
productivity
• Entire focus on core
business
• One stop shop solution
with no multiple vendor
headache
• Managed solution with
very less Capex
• Reduced complexity in
managing IT infra
• Integrated & future-
ready voice & data
connectivity
• The company was looking
for an alternative to
obsoleting voice
technology and wanted to
reduce complexity of
managing multiple
vendors
• SmartOffice became a
perfect fit for the
company, providing them
an integrated access to IP
voice, internet, Apps and
storage in a single Box
• Company was using Wireless
PBX for voice which was
getting obsolete
• There was a different service
provider for broadband
• They were also using toll
free service from some
other service provider
• Dealing with multiple
vendors became complex
and service assurance was
suboptimal

24. 24
POLL :
Do you think SmartOffice solution’s value proposition would be
useful to your organization?

25. CHOOSING THE RIGHT SERVICE/SOLUTION
PROVIDER FOR OFFICE-IN-A-BOX SOLUTION
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26. Factors affecting SMEs decision making for integrated office
connectivity solutions
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Pricing of the solution
• Pricing plays a major role in the
purchase decision making for Office-
in-a-box solution
• Flexible pricing models such as pay-
as-you-go are preferable amongst
SMEs
Features and value additions
• Along with basic service features
such as voice, data & storage
services, SMEs also look for
additional service features such as
In-office mobility, security,
document management etc.
Managed service capability
• SMEs generally don’t want to
manage their IT ecosystem and
requirement by themselves
• They prefer the vendor to manage
everything so that they can focus on
their core business
Office-in-a-box
service purchase
decision
CAPEX involved
• The ICT spending
capabilities of SMEs also
affect the purchase decision
making
• Cost conscious customers
reluctant to spend for EPBX
or IP PBX would go for it
Requirement of integrated
solution
• The need for integrated voice,
data and storage solution affects
the purchasing decision for the
companies
• SMEs with the need for desk
phones, Internet and marketing
solutions would go for it

27. Choosing the right service provider
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One-stop-shop for all ICT requirement : The service
should provide voice, internet, storage, security and
applications in a single package from a single service
provider
01
02
03
Service parameters
Service offering parameters that help businesses
choose right Office-in-a-box solution provider
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Ease of deployment and managed service: the
integrated solution should be plug and play. The
service provider should take complete ownership of
service management and maintenance
Interoperability with existing capabilities: The service
should provide IP and analog interoperability so that the
companies can integrate the solution with their existing
capabilities such as analog phones (if they have)
Future readiness of the solution: The service
should be scalable and capable of integrating
new technologies and applications such as
analytics

28. KEY TAKEAWAYS AND CONCLUSION
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29. Key takeaways and conclusions
The IT & Communication ecosystem is evolving leading to the digital disruption across
the market. Therefore, requirement of all size of enterprises have become quite
dynamic. SMEs in India also need to evolve to cope up with this digital shift.
Dynamic shift in requirements
IP voice and data is expected to be a significant trend for SMEs communication needs
in India driven by Govt. policies and adoption of IP Technologies. This is going to
increase the demand of Office-in-a-box solution amongst SMEs in India.
Increasing IP Convergence
SmartOffice can be leveraged by single office business as well as business with multiple
branches to set up a new business or branch office(s). It helps them to reduce IT &
communication cost , enable digital transformation, eliminate multiple vendor management
complexity and improve effectiveness of employee engagement.
Useful for Small Business as well as SMEs with branch offices
For selecting a Office-in-a-box solution, scalability in terms of integration of new
technologies and application is a crucial factor as it will help SMEs to capitalize on
dynamic changes in technology ecosystem and remain future ready
Importance of future readiness
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30. 30
Q & A

31. Feedback For more information on
SmartOffice
Email: dobig@tatatel.co.in
Call: 1800 266 1800
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Request your valuable inputs at
the end of the webinar. The form
will open automatically.

32. Thank you
www.tatateleservices.com Follow us on1800-266-1800
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