SMS Marketing Seminar

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SMS marketing seminar by Tatango.com

Business Technologie

Why Your Business Needs Text Message Marketing Tatango.com CEO, Derek Johnson #SMSorDIE

[object Object],[object Object],[object Object],[object Object],[object Object],Derek Johnson Founded Tatango.com in 2007 1,000+ successful campaigns

What is text message marketing?

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Story time

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“ Butts in the Seats”

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Ease of Opt-in Pencil & paper (slow) Mobile phone (fast)

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Message Overload 1,216 messages/month 150 messages/month

Redemption Rate

Ease of Redemption Print/Own smartphone Any mobile phone

Subscriber Growth

[object Object],9% 72%

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[object Object],9,100 messages/month 150 messages/month

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[object Object],50-60% 72%

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= DUH!!!

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[object Object],[object Object],[object Object],[object Object],[object Object],Download this presentation: Questions?

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Insurance IoT is a social good! Because: 🔵 Expected losses can be reduced structured programs with both real-time mitigation actions to solve a specific situation, and behavioral change mechanisms to promote safer behaviors (both in personal and commercial lines) 🔵 Rate can be matched to risks better: - Smaller and more accurate pricing clusters allow a large part of profiles to receive a lower rate - Even with the ability to price the individual probability of loss (cluster of one) the insurance foundation isn’t canceled (The risk of each policy will contribute to the expected losses of the portfolio; The premiums paid by many lucky policyholders will be used to pay the claims of the few unlucky policyholders who had an accident in a period of coverage) 🔵 IoT data can be used to increase the effectiveness and efficiency of the claim process, so improving the combined ratio ceteris paribus ⏩ Large part of the policyholders will pay less (and portfolios currently difficult to insure will become more insurable) Insurance IoT (and telematics) is not about providing a discount Insurance IoT (and telematics) is about creating economic value using the data and sharing part of this value with policyholders (and agents & brokers) An integrated holistic adoption of the IoT paradigm is a game changer for your insurance business and a social good: ◾ it allows to improve the availability and affordability of insurance coverages ◾while allowing the sector to write a profitable business Below you can enjoy a selection of best practices in both personal and commercial lines - written with some of the IoT Insurance Observatory members - that have already started to obtain results from their IoT business transformation journeys

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Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...

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Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

Workforce Group

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx

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Uneak White's Personal Brand Exploration Presentation

Dernier (20)

Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

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Monthly Social Media Update April 2024 pptx.pptx

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Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

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B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx

Uneak White's Personal Brand Exploration Presentation

SMS Marketing Seminar

1. Why Your Business Needs Text Message Marketing Tatango.com CEO, Derek Johnson #SMSorDIE

2.

3. What is text message marketing?

4.

5.

6.

7.

8.

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14.

15.

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27.

28.

29. “ Butts in the Seats”

30.

31. VS

32. VS

33.

34. Ease of Opt-in Pencil & paper (slow) Mobile phone (fast)

35.

36. Message Overload 1,216 messages/month 150 messages/month

37. Redemption Rate

38. Ease of Redemption Print/Own smartphone Any mobile phone

39.

40. VS

41. Subscriber Growth

42.

43.

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45.

46. VS

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Notes de l'éditeur

Hashtag small in footer of each slide
- SMS based – works on almost every phone (feature phone & smart phone) No SPAM - Stores customers phone number in Business’s database
- From computer or their own mobile phone
- Customers receive the promotion on their mobile phones in the form of a text message
- Customers redeem promotion by simply showing the business
Owner of New York Pizza & Bar Extremely busy guy Print, social & email ad spend
PIE CHART
- Majority of businesses make the customer fill out a form with a pen and paper
Spam Amount of messages per month It’s newer
Need a stat for owning a smart-phone
27M (.33% in North Dakota) Quantcast 2009
Amount of messages received
http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx
Ease of use to bring in and show Amount of messages seen
http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx