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Tatvic Confidential.Tatvic Confidential.3/16/2017 1
Use of Predictive Analytics
for Remarketing
Tatvic Confidential.
Yours truly !
Ravi Pathak
Co-Founder, Tatvic
10 years, from Log files to Tag management
GA, Adobe, Webtrends, Piwik, Coremetrics
Chess, Stock trading
3/16/2017 2
Tatvic Confidential.3/16/2017 3
What is Predictive Analytics ?
Current Challenges of Remarketing
Use Cases for Predictive Analytics for Remarketing
Questions & Answers
Tatvic Confidential.3/16/2017 4
Tatvic Confidential.
What Next?
3/16/2017 5
Tatvic Confidential.
The Analytics Continuum
3/16/2017 6
Tatvic Confidential.
What is Predictive Analytics?
3/16/2017 8
Source: Outsell
Tatvic Confidential.
How?
3/16/2017 9
Source: Amadeus
Tatvic Confidential.3/16/2017 11
What is Predictive Analytics ?
Current Challenges of Remarketing
Use Cases for Predictive Analytics for Remarketing
Questions & Answers
Tatvic Confidential.
Current Remarketing Methods
3/16/2017 12
Tatvic Confidential.
Capturing enough WEB data?
3/16/2017 13
Reviews
Positive/ Negative
Reviews
Recency of
visit
Wishlist/
Cart
# Products in
Wishlist/ Cart
Coupons &
Offers
Pull/Push
Marketing
Acquired by pull
campaigns
Shopping
filters
Product
selection filters
Promotional
offers &
cashbacks
Days since
last visit
Tatvic Confidential.
Capturing enough App data?
3/16/2017 14
IDENTIFY USER’S DEVICE
 Device ID (S/N)
 MAC ID
 Android ID
 Advertising ID (Google
Play)
 GCM ID (Cloud Messaging)
 IMSI
TOTAL/ AVAILABLE
INTERNAL & EXTERNAL
SPACE
DEVICE LOCATION
BATTERY USAGE
SMS INBOX
NETWORK STATUS
(2G/3G/4G/WiFi)
APP NAME
APP VERSION
SINGLE SIM/ DUAL
SIM
CURRENT STATUS OF
DEVICE
(MOTION/STATIC)
INSTALLED APPS
LIST
DEVICE ROOTED/
NON- ROOTED
Tatvic Confidential.
Remarketing too much?
3/16/2017 15
Tatvic Confidential.
Remarketing wrong?
3/16/2017 16
Not interested in
buying your
product
Already bought
the product
Remarketing to
these people!
No remarketing
here?
Will buy if I get
the discount
Will buy in the
next week
Tatvic Confidential.
Targeting Efficiency
3/16/2017 17
Tatvic Confidential.
More Data but Less Usage
3/16/2017 18
Tatvic Confidential.3/16/2017 19
What is Predictive Analytics ?
Current Challenges of Remarketing
Use Cases for Predictive Analytics for Remarketing
Questions & Answers
Tatvic Confidential.
Why use Predictive Analytics?
3/16/2017 20
Tatvic Confidential.
Who is the Right Customer?
3/16/2017 21
Tatvic Confidential.
Who is the Right Customer?
3/16/2017 22
I will buy
tomorrow
I want
to buy
Tatvic Confidential.
Who is the Right Customer?
3/16/2017 23
I will buy
tomorrow
I want
to buy
Tatvic Confidential.
So how do we Target?
3/16/2017 24
Tatvic Confidential.
Likely to buy a particular
product catgeory, say
menswear
Likely to fill up your
“Contact Us” form
Likely to read news
articles from particular
section say Auto section
only
Likely to transact more
than twice on your site
Likely to share your blog
content on social media
Possible Audience type
Tatvic Confidential.
An E-commerce firm ran PredictQ campaign for 2 weeks and the results
looked like this:
170% Higher ROI
70% Hike in Conversions
35% Reduced Ad Cost ROI Transactions AdCost
1.46
1.25
0.79
0.54
0.75
1.21
%ComparisononCampaignMetrics
PredictQ Campaign Other Campaigns
Impact of Predictive Analytics
Tatvic Confidential.
Implementation Process
3/16/2017 27
Tatvic Confidential.3/16/2017 28
What is Predictive Analytics ?
Current Challenges of Remarketing
Use Cases for Predictive Analytics for Remarketing
Questions & Answers
Tatvic Confidential.3/16/2017 29
Facebook/Tatvic.Inc
@Tatvic
For any of your unanswered queries or for more information,
please feel free to reach us marketing@tatvic.com
+91- 79-40304952

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How Predictive Analytics Can Help Strengthen Your Re-marketing Strategy

Notes de l'éditeur

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