Learn how you can use the 5x5 method to scale how you communicate with prospects, leads and customers over email.

1. 5X5
drip campaigns for salespeople

3. • Founded in 2011
• Based in San Francisco, CA
• Our mission is to help
Salespeople be faster, better
and stronger.
Rated 5 Stars on:
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✓Salesforce AppExchange
✓Google Apps Marketplace
✓Chrome Web Store

4. About ToutApp
✓Helps Salespeople focus on selling
✓Complete Sales Communications Platform
✓Plugs into Gmail, Outlook, Salesforce and more...
✓Streamlines emails and phone calls
✓Tracks day to day emails, presentations, calls
✓Keeps CRM updated
✓Real-Time analytics

5. MARKETERS
did someone say campaigns?

6. SALES
too analog for campaigns

7. MARKETERS
• Think in terms of
“Campaigns”
• MultipleTouches
• Multiple Channels
• Segmentation and
Personalization
CrowdCrux.com

8. TRADITIONAL SALES
• 1o1 Human Communication
• Knocking On Doors
• Dialing For Dollars
• Lookin’ ForThe Glengarry Leads

9. AS MARKETING+SALES
EVOLVED…

10. INSIDE SALES CHALLENGES
• Less In-Person Contact
• IncreasedVolume of Leads, Opptys
• Just Can’t Hire “Bodies” Fast Enough

11. INCREASEDVOLUME
• Inbound Leads
• SDR Generated Opportunities
• Recurring Business

12. HOW DOYOU SCALE?

13. HOW NOTTO DO IT
• Don’t just add bodies
• Don’t do it manually
• Don’t do it by gut

14. 5X5
salespeople becoming mini-marketers

15. 5X5 CAMPAIGNS
• 5 Pre-PlannedTemplates
• 5 Days/Weeks/Months Apart
• MultipleTouches At Scale
• Multiple Channels

16. WE USE 5X5 FOR
• Prospecting and Sales Development
• Handling Newly Assigned Leads
• Nurturing During the Deal Process
• Post Sale Follow-Ups
• Driving Renewals

17. STRATEGICTOUCHES
1. IntroduceYourself
2. ProvideValue
3. Offer Help
4. Engage for Feedback
5. “The Ask”

20. Introduce
ProvideValue
ProvideValue
Engage For Feedback
“The Ask”

22. ?✓Read tracking
✓Click tracking
✓Presentations tracking
✓Reply tracking
Website
ClicksReads
Presentation
Forwards
Replies
Badass
Tracking:

23. TO RECAP, USE 5X5 FOR
• Prospecting and Sales Development
• Handling Newly Assigned Leads
• Nurturing During the Deal Process
• Post Sale Follow-Ups
• Driving Renewals

24. BEST PRACTICES
• Automate when possible
• {{Personalize}} as much as possible
• Use Engagement Data to drive next steps
• Constantly iterate and test new messaging

25. BEST PRACTICES
• Use LinkedIn to Research
• Check Glassdoor for Employee Reviews
• Check Indeed for Jobs/Hiring
• Read their Blog

26. WITHTHE 5X5 METHOD
• Each of your Reps can scale
• Drive consistency in your messaging
• Accelerate your overall process

27. DON’T GET LAZY
You’re In Sales.