1. SPOTIFY
How It All Got Started

2. IDEATION
 Ek Daniel and Martin Lorentzon joined
together to create Spotify after they realized
they could make a streaming device better
and more efficient than Itunes
 They came up with the name after mishearing
some ideas of names and typing in “Spotify”
instead.
 Eka dn Lorentzon both grew up with a
background in start up companies, Ek being
a professional programmer and Lorentzon
being and executive investor

3. STRATEGIES
 Convert with label companies, stream
their music in return for paying the
company big bucks
 Gives label companies royalties
 Lets the companies have the upper hand
 Gives the listeners a free database that
lets them listen to music anywhere at
anytime

4. MARKET SEGMENTS
 They aimed at the music industry and
technological fields
 Once Ek was introduced to Napster and
Itunes, he realized there was a gap in the
market and knew he could figure out a
way to fill that gap.

5. REVENUE
 They charge a subscription fee of $12/month
if customers want ad-free music to listen to
along with being able to open up Spotify from
any tablet
 Also receive revenue through their ad-base
model where they offer advertising
placements to any company
 Investors also help with revenue, as they have
had up to $1 billion from single company
investors

6. BOTTOM LINE
 If you have an idea, you need to run with
it, no matter if it gets turned down.
 Do not give up on your dreams.
 You are going to fail but know what to fix
and how to turn it around.
 If you stick to your guns, you will
eventually rise to the top