Personal Brand

1. PERSONAL BRAND EXPLORATION
Taylor Cobbett
Project & Portfolio I: Week 1
October 1, 2021

2. Taylor Cobbett is a current student at Full Sail
University. Ever since he was a young boy, he
has had a passion for sports. Taylor is currently
pursuing a bachelors degree in Sports Marketing
and Media. In this program Taylor has thrived in
marketing and in media creations.Taylor’s goal
is to one day be a marketing manager for his
favorite sports team the San Francisco 49ERS.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Brand Manager
• Digital Marketing Manager
• Advertising Manager
BRAND ARCHETYPE –Taylor
works differently from his
competition. Taylor’s known
archetype is a caregiver. Taylor is
known for making sure his
customers are taken care of and are
happy.
Jobs for Marketing Managers in the sports industry
Picture Relevant
to Your Industry
Goes Here

4. TARGET AUDIENCE
Patrick Barkley
Partnerships of
Marketing and
Sponsorships at
The LA Lakers
Outreach Plan:
• I will ask to set up a meeting with her to talk about the
industry.
• I will connect with him on LinkedIn.
• I will follow up with him a week later with a thank you
card.
PROFILE
PICTURE
Vicki Taufer
Outreach Plan:
• I will reach out to Vicki to ask if she could answer a few
questions
• I will contact her through Twitter
• I will follow up with Vicki after a few days to try and set
up an interview.
PROFILE
PICTURE
Christopher
Connelly
Outreach Plan:
• I will review his LinkedIn to learn about his background.
• I will connect with him through LinkedIn
• I will contact Christopher and schedule a possible
interview.
PROFILE
PICTURE
SVP of marketing
San Diego Padres
Marketing
manager
Seattle
Seahawks
Marketers in the sports world

5. GOALS
Short Term: 0-1 years after graduation
• Land an internship with a local sports team
‣ I will volunteer to help with events to help get
my name in the ears of professionals. Taylor
will volunteer to a minimum of five events .
Mid Term: 2-4 years after graduation
• I would like to gain experience in the field and get my
masters degree.
‣ I will finish my internship and be attending
school to get my master degree in Sports
Business track. Taylor will apply to three
school for his masters in hope to continue his
education.
Long Term: 5+ years after graduation
• My goal is to be a marketing manager for the San
Francisco 49ERS.
‣ After my internship is done and I have gained
reasonable knowledge in the sports marketing
field, I will move to San Francisco to work for

6. Photoshop
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office 365
SOFT
HARD
Novice / Adept / Expert
Web Design Novice / Adept / Expert
Storytelling Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Photoshop
SOFT
HARD
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Money management Novice / Adept / Expert

7. I help Sports Teams do business with fans
by connecting the fans to the business of
sports.
PROMISE

8. CREDENTIALS
Work Experience:
• HVAC tech, Refrigerator license,
Apprentice license.
• Guest services at the Orlando Magic,
greeting customers, Roamer.
Education:
• Taylor graduated from the Sports Marketing and Media course at Full Sail University in
June of 2023.
Volunteer Work:
• Taylor helped and volunteered for the
college bowl games in 2022.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Tyler Mikes
Industry Experience:
• Volunteered with the Miami Dolphins
and Orlando City.
Education:
• Full Sail University from 2018-2020
Leadership Experience:
• Worked with Florida Citrus Sports
• Volunteered for Purple Pride 5K as a course directional
Skills and Proficiencies:
• Photoshop
• Adobe Creative Cloud
• Microsoft Office 365
Taylor Cobbett
Overall Online Presence:
• Tyler currently has 199 connections. His banner image
is customized to a picture of himself. His profile is
detailed with his back story, his skills, and his
experiences.
• Grade: Average , 80 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Guest Services with the Orlando
Magic.
Education:
• Full Sail University from 2021-2023
Leadership Experience:
• Volunteering with the Orlando Magic
• Volunteer at the Citrus Bowl
Skills and Proficiencies:
• Marketing storytelling
• Microsoft Office 365
• Web Design
Overall Online Presence:
• I have two connections on LinkedIn. My banner image
is not customized. My profile is detailed with information
and back story.
• Grade: Poor, 50 out of 100

10. COMPETITION
Alex Chang
Noteworthy Experience:
• Vice President at IMG
• Founding board member at Pro Sports Assembly
Taylor Cobbett
HEADSHOT HEADSHOT
Industry Experience:
• Chief Marketing officer for the San
Francisco 49ERS
• Head of partnership marketing at
Samsung
Education:
• Emroy University from 1993-1998
Skills and Proficiencies:
• Marketing
• Marketing Communications
• Marketing strategy
Overall Online Presence:
• Alex has over 500 different connections. His banner
image is customized, Alex’s profile has lots of
information about him, his experiences, and his
knowledge. His URL is customized
• Grade: Superior, 100 out of 100
Industry Experience:
• Guest Services with the
Orlando Magic
Education:
• Full Sail University from 2021-2023
Leadership Experience:
• Volunteering with the Orlando Magic
• Volunteer at the Citrus Bowl
Skills and Proficiencies:
• Marketing storytelling
• Microsoft Office 365
• Web Design
Overall Online Presence:
• I have two connections on LinkedIn. My banner image
is not customized. My profile is detailed with information
and back story.
• Grade: Poor, 50 out of 100

11. BRAND POSITION
For sports teams who are trying to reach their
fanbase, I provide all the necessities that sports
fans need because being a young sports fan, I
understand what the younger generation is
looking for when it comes to the business of
sports.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Citrus Bowl
‣ 01/01/2022, Camping World Stadium.
• Cheez-it bowl
‣ 12/29/2021, Camping World Stadium
• Orange Bowl
‣ 01/02/2022, Hard Rock Stadium
Digital Marketing
• Primary Content: I will create content that will market the
world of sports to all the fans. I will make sure that our
consumers are taken care of, and they get exactly what they
are looking for.
• Primary Tools: I will use Instagram to help promote our
products. I will post on game days when fans are exited for
the game.
• Website: I will use my digital portfolio to produce media
creations, Merch ideas, and artwork to show the world.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• My mentor will be charli McCord. Charli is my boss for
the Magic this year. CharI has been in the Orlando
Magic organization for almost 5 years. I will start my
internship in October of 2021.
Formal Education
• Taylor will attend Full Sail University from June of 2023
through June of 2024. He graduated with a Masters
degree in Sports Management .
Technical Skills
• Orlando Magic, October of 2021
• Marketing strategy
• Orlando Magic, October of 2021
• Adobe Creative Cloud
-Citrus Bowl December of 2021
Media creations
Soft Skills
• Photoshop
• Citrus Bowl, in December of 2021
• Guest services
• Orlando Magic, October of 2021
• Business communications
• Orlando Magic , October of 2021

14. Taylor Cobbett
You know how it is hard to keep fans engaged in a team when they are
preforming poorly? Well, what I do is I find ways for fans to support the
teams no matter how good or bad they are playing. In fact, many fans love
the designs I produce for hats, T-Shirts, jerseys etc. They can look good and
fresh while repping their favorite team.
Goes Here

15. REFERENCES
Alex Chang - Chief marketing officer - linkedin. (n.d.). Retrieved October 6,
2021, from https://www.linkedin.com/in/alexanderlchang.
Career opportunities: Analyst, Business Strategy & Analytics (5101).
(n.d.).Retrieved October 6, 2021, from
https://career4.successfactors.com/sfcareer/jobreqcareerpvt?jobId=5101&comp
any=SF49SP&st=8D15B392AF995151414F1736E9A607DC6FE69BAA.
Christopher Connolly - SVP of marketing - linkedin. (n.d.). Retrieved October 6,
2021, from https://www.linkedin.com/in/chrisconnolly1.
Erin "Charli" McCord - linkedin.com. (n.d.). Retrieved October 6, 2021, from
https://www.linkedin.com/in/erin-charli-mccord-33141b83.
Job search - millions of jobs hiring near you. ZipRecruiter. (n.d.). Retrieved
October 6, 2021, from https://www.ziprecruiter.com/.
Manager, special events sales - santa clara - san francisco 49ers. Ladders.
(n.d.). Retrieved October 6, 2021, from
https://www.theladders.com/job/manager-special-events-sales-
sanfranciscofortynineers-santa-clara-
ca_47759600?utm_campaign=google_jobs_apply&utm_source=google_jobs_ap
ply&utm_medium=organic.
Mike Tyler - Enterprise Account executive - ntirety | linkedin. (n.d.). Retrieved
October 6, 2021, from https://www.linkedin.com/in/mike-tyler.
Patrick Barkley - Linkedin. (n.d.). Retrieved October 6, 2021, from
https://www.linkedin.com/in/patrick-barkley-820b7755.
San Diego Union-Tribune. (n.d.). The san diego union-tribune - san diego,
California & National News. Tribune. Retrieved October 6, 2021, from
https://www.sandiegouniontribune.com/.
Vicki Taufer - Marketing manager - seattle seahawks | linkedin. (n.d.). Retrieved
October 6, 2021, from https://www.linkedin.com/in/vicki-taufer-3a2035105.