1. CampusandCommunityRelations
Team Portfolio
TheBullyPulpitSeriespresents
TaylorWeissman AshleySprouse
TravisGalloway ChaseHughes
Communications481
April28,2016

2. CampusandCommunityRelationsTeamPortfolio
TableofContents
ExecutiveSummary..................................................................................... 1
Introduction...................................................................................................2
ProjectHighlights..........................................................................................3
ProjectResults...............................................................................................4
Team Recomendations.............................................................................5
LessonsLearned........................................................................................... 6
Appendix.......................................................................................................7Appendix.......................................................................................................7
Eventpromotionalmaterials:.....................................................................................A
LindseyGraham promotionalmaterials...........................................................A-1
MayoralDebatepromotionalmaterials...........................................................A-2
TedCruzpromotionalmaterials.........................................................................A-3
CNN#CampaignCamperpromotionalmaterials.........................................A-4
MarcoRubiopromotionalmaterials.................................................................A-5
BullyPulpitSeriespromotionalmaterials:..................................................................B
VoterRegistrationSign........................................................................................B-1
BullyPulpitSocialMediaBusinessCard............................................................B-2
BullyPulpitSticker................................................................................................B-3
BullyPulpitPromotionalSign...............................................................................B-4
BPEventPhotoCollages....................................................................................B-5
iVoteWeekMaterials:.................................................................................................C
GamesontheGreenPromotionalImages......................................................C-1
GamesontheGreenGameSigns....................................................................C-2
GamesontheGreenGames............................................................................C-3
TacticalTeam ResearchBrief:...................................................................................D,1-4
VoterRegistrationPitchPresentation:.......................................................................E,1-4
GroupCorrespondanceandVolunteerRecruitment:...........................................F,1-4
TactitcalTeam MemberResumes:............................................................................G
TaylorWeissman...................................................................................................G-1
AshleySprouse.....................................................................................................G-2
ChaseHughes......................................................................................................G-3
TravisGalloway....................................................................................................G-4

3. CampusandCommunityRelationsTeamPortfolio
Team Responsibilities
ExecutiveSummary
TheCampusandCommunityRelationsTeam’s
responsibilitiesincludedcreatingand
distributingpromotionalsignageandmaterialsforThe
BullyPulpitSeriesanditsevents.Ourotherresponsibilitiesincluded
creativeimagesfortheSocialMediateam,signsfortheEvent
Planningteam,andcoordinatingvolunteersforevents.Itis
ourourresponsibility,asateam toencourageawarenesson
campusandinthecommunityoftheseries,events,
andvisitingpoliticians.Eachmemberoftheteam hadspecific
responsibilitiesforexecutingassignmentsandreachingourgoals.
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AshleySprouse-
TechnologyDirector
ChaseHughes-
AccountDirector
TaylorWeissman-
CreativeDirector
TTravisGalloway-
AccountExecutive
TravisGallowayisfrom NorthMyrtleBeach,SouthCarolinabuthaslivedherein
Charlestonforsixyearsnow.Heisaseniorcommunicationmajorandahospitality
andtourism managementminor.Heenjoysplayingsports,surfing,andhangingout
withfriendsinhissparetime.Aspartofthecampuspromotionteam Travishas
assistedincreatingsignage,promotingeventsandtheseriesaroundcampus,
purchasingmerchandiseforincentives,andvolunteeringatthepoliticalevents
hostedbyTheBullyPulpitSeries.hostedbyTheBullyPulpitSeries.
“IoriginallysignedupastheaccountmanagerandIfeellikeIhavesucceeded
inmytitle.Ihavehelpedkeepthegroupinorderwhenitcomestomeetings
andbelievethatIhavealsobeenabletoassistthegroupinmakingdecisions
whensomethingswereupfordebate.Wheneverafellowteam memberwas
needingassistanceregardingataskIfeelthatIwasabletohelpwhenthey
neededit.Ihavereallyenjoyedworkingwithmyteam membersandhave
honestlyfoundmyselfleahonestlyfoundmyselflearningsomethingfrom them everyday.”-Chase
TaylorWeissmanisCalifornianativeandhasbeenlivinginCharlestonforthe
pastfiveyears.Sheisacommunicationsmajorandpsychologyminorand
hopestoeitherworkincreativemarketing/PRorpoliticalcommunication
beforeattendinggradschoolforpsychology.AspartoftheCampusand
CommunityRelationsteam,Taylorcreatedsignageandpromotional
materialsandoversawallcreativeworktobefeaturedviaemail,social
mediaandoncampus.mediaandoncampus.
AshleySprouseisaSouthCarolinanative,andconsidersCharlestontobe
herhome.Sheisacommunicationmajorandisdoubleminoringincreative
writingandwomen'sandgenderstudies.Ashleycreatedsignageforthe
series.Shedesignedthetemplatetheseriescurrentlyusestopromotetown
hallmeetingsandon-campusvisitsfrom politicians.Ashleyrecruited
volunteersandcommunicatedwiththeeventplanningteam inorderto
successfullyimplementvolunteerswiththeseries.successfullyimplementvolunteerswiththeseries.

4. Introduction
Ourtacticalteam wasresponsibleformakingallpromotionalimages
andmaterialstobedistributedoncampus,emailandsocial
media.
Wecreatedsignangeandfliersforeacheventhostedby
theBullyPulpitSeriesanddraftedtriviaquestionsand
coordinatedvolunteersfortheevents.
InadditiontoeventpInadditiontoeventpromotionalmaterials,
ourteam alsocreatedpromotionalsignsandmaterialsfortheBully
PulpitSeriestobefeaturedaroundcampusandasadditonalprograms
ateventstopromotetheseries.Ourteam wasalsotaskedwithcreatinga
researchbrief,pitchpresentationforencouragingvoterregistration
oncampus,andtookpartiniVoteWeekwithGamesontheGreen,
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5. ProjectHighlights
Asateam,thebiggesthighlightswerebeingabletocreatesuchasubstantial
repertoireofworkandthentoseetheimageryandsignagewecreatedcome
tolifeintheform oftheevents.
Forus,ourworkwasveryonedimensionalandtechnological;wereferenced
informationfortheeventsandphotosandwereallowedtogetcreativewith
ourdesigns,butdidnothavemuchofanimpactintermsoftheevent.Being
abletoattendtheeventforacandidatewecreatedthepromotionalsignage
for,wasveryexciting.Itallowedustophysicallyseetheimpactofpromotional
media,aswellastranscendouronedimensionalworksintophysicalevents.
WWealsofeltthattheopportunitytobeapartofsuchaninfluentialseriesatthe
CollegeofCharlestonandlearnsomuchaboutpolitics,enoughtoaidin
creatingandmaintainingtheaestheticorbrandfortheBullyPulpitSerieswas
incredible.Itgaveusaveryhands-oneducationaboutmarketingandevent
promotion.
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6. ProjectResults
CampusandCommunityRelationsTeamPortfolio
4
Throughouttheyear,ourteam createdanextensiveportfolioofwork.Weindividually
perfectedourmarketing,creative,artdirection,andgraohicdesignskillsand
learnedabouthowtomarkettheseriesandtheeventswehosted.
Wecreatedmanysigns,posters,fliers,andsocialmediagraohicstopromoteboth
theseries,theeventswehosted,andguestsoftheBullyPulpitSeries.We
coordinatedvolunteersandhelpedintheseries’voterregistrationeffortsthisspring,
andleaandlearnedhowtobesuccessfulwithbothsmallandlargeeventsandthe
responsibilitiesoftheothertacticalteams.
OurAppendixofworkreallyspeakstotheresultsofourteam,butmoreimportantly,
itwasthecombinedeffortsofourworkandtheohertacticalteamsthatallowedfor
theseriestobesosuccessfulthisyear.

7. Team Reccomendations
CampusandCommunityRelationsTeamPortfolio
5
AsapartoftheBullyPulpitseriesweareheretoencourageandfacilitatecivic
participationthroughoutthestudentcommunitybyprovidingaplatform fordialogue
withournation’sleaders.Morespecifically,asthecampuspromotionsteam weare
inchargeofsignageandwouldliketoseenextyear’steam reinforceourefforts.
Wereccomendthatnextyear,thecampusandcommunityrelationsteam makea
consistentefforttocreatecontentandpromotionalmediainlinewiththeconsistent
brandwecbrandwecreatedthisyear.Wefeelthatbrandmanagementisimportantand
thenewclassshouldkeepthecontentconsistent,butupdatedforthenewyear.
WewouldalsoliketoseegreaterandmoreconsistenteffortstopromotetheBully
PulpitSeriesoncampus.Theeventsaregreatandasubstantialpartoftheseries,
buttheoveralleffortsandvisibilityoftheBullyPulpitSeriesneedstobepromoted
enough,sothattheseriescanstandaloneandachievenamerecognition.Wefeel
thatinaddioiontogeneralregularpromotionalefforts,thereshouldbegreater
volunteeroutvolunteeroutreachandperhapsestablishacluborgrassrootsorganizationon
campusthatcanallowformorestudentinvolvement,beyondtherequirements
oftheCommunicationCapstone.
Thenewcampusandcommunityrelationstacticalteam shouldalsocreatea
consistentpromotionalmarketingplanforeveryevent.Theshouldcoordinatea
schedulethatwouldincorporatetablinginCougarMall,emailblasts;socialmedia
informationblasts,schedules,andmedia,etc;andcreatesubstantiallymorephysical
signangeforasignangeforaroundcampusforspecificevents.Thiswillhelpcreatemorevisibilityon
campus,aswellasaidthem intheircreativemarketingskills.
WealsoliketoseeeventscateredtotheelectionendinginNovember:collaborations
withCABorCisternYardMediatohostteleviseddebates,events,and
voterregistrationefforts.Naturally,allwillneedextensivemarketing,butwouldallow
them totakepartintheelectionyear.

8. WhatWeLearned
CampusandCommunityRelationsTeamPortfolio
6
Theimportanceofcoordinatingclassschedules
iVoteRegsitrationWeek’sGamesontheGreenandPuppiesforPresidentmighthavebeenmore
successfulandorchestratedbetterhadthetwogroupscollaboratedinamoreorderlyfashionand
coordinatedclassschedulesandtiming.
Theimportanceofpromotions
Overall,throughoutthesemester,wereallylearnedjusthowinfluentialpromotionalmediacanbe
andhowimportantitistohavebothphysicalsignsandexcitingmediaforemailblastsandsocialmediaandhowimportantitistohavebothphysicalsignsandexcitingmediaforemailblastsandsocialmedia
forevents.WithregardstoiVoteWeek,wefeelthatwecouldhavedonemoreandcreatedmore
promotionaleffortsforcertianevents.
Wearemuchmorecohesiveasaclass,thanasseparateteams
Ourteam’sprimarilyresponsibilitieswereinstrumentaltotheeffortsoftheclass,butslightlyremoved
from theactualevent.Welearnedjusthowimportantitistohavedifferentteamsworkingondifferent
aspectsofthemarketingandpromotion,asalloftheteamswereinstrumentaltothesuccesssoftheseries
thisyeathisyear.Wewerebetterabletounderstandhoweventslikethiswouldbemarketingfrom start
toendinaprofessionalenvironment.
Brandmanagement,graphicdesign,artdirection...
Asateam,wehavelearnedsomuchthroughouttheyearabouthowmuchwordanddetailgoes
intocreatingpromotionalmedia.Thereissomuchmoretoitthancreatingsignsandworkingwith
AdobeCreativeCloud.Itrequiresinsightintograohicdesign,artdirection,andcreatveconsulting.
Wetrulyfeelthatbytheendoftheyear,wehavebecomemuchmoreskilledaboutbrand
managementandhowimportantthatisforprivatebusinessandevents.managementandhowimportantthatisforprivatebusinessandevents.
Throughallofourwork,welearnedsomuch
Emailmarketing,andbrandmanagement,andcampaignoutreach!Oh,my!
Thisteam hascomesofar,andwe’velearnedmore
thanwecanimagine.We’vecomesofar,learnednewskills,
andmadeitthrough… asateam.