1. CampusandCommunityRelations
Team Portfolio
TheBullyPulpitSeriespresents
TaylorWeissman AshleySprouse
TravisGalloway ChaseHughes
Communications481
April28,2016

2. CampusandCommunityRelationsTeamPortfolio
TableofContents
ExecutiveSummary..................................................................................... 1
Introduction...................................................................................................2
ProjectHighlights..........................................................................................3
ProjectResults...............................................................................................4
Team Recomendations.............................................................................5
LessonsLearned........................................................................................... 6
Appendix.......................................................................................................7Appendix.......................................................................................................7
Eventpromotionalmaterials:.....................................................................................A
LindseyGraham promotionalmaterials...........................................................A-1
MayoralDebatepromotionalmaterials...........................................................A-2
TedCruzpromotionalmaterials.........................................................................A-3
CNN#CampaignCamperpromotionalmaterials.........................................A-4
MarcoRubiopromotionalmaterials.................................................................A-5
BullyPulpitSeriespromotionalmaterials:..................................................................B
VoterRegistrationSign........................................................................................B-1
BullyPulpitSocialMediaBusinessCard............................................................B-2
BullyPulpitSticker................................................................................................B-3
BullyPulpitPromotionalSign...............................................................................B-4
BPEventPhotoCollages....................................................................................B-5
iVoteWeekMaterials:.................................................................................................C
GamesontheGreenPromotionalImages......................................................C-1
GamesontheGreenGameSigns....................................................................C-2
GamesontheGreenGames............................................................................C-3
TacticalTeam ResearchBrief:...................................................................................D,1-4
VoterRegistrationPitchPresentation:.......................................................................E,1-4
GroupCorrespondanceandVolunteerRecruitment:...........................................F,1-4
TactitcalTeam MemberResumes:............................................................................G
TaylorWeissman...................................................................................................G-1
AshleySprouse.....................................................................................................G-2
ChaseHughes......................................................................................................G-3
TravisGalloway....................................................................................................G-4

3. CampusandCommunityRelationsTeamPortfolio
Team Responsibilities
ExecutiveSummary
TheCampusandCommunityRelationsTeam’s
responsibilitiesincludedcreatingand
distributingpromotionalsignageandmaterialsforThe
BullyPulpitSeriesanditsevents.Ourotherresponsibilitiesincluded
creativeimagesfortheSocialMediateam,signsfortheEvent
Planningteam,andcoordinatingvolunteersforevents.Itis
ourourresponsibility,asateam toencourageawarenesson
campusandinthecommunityoftheseries,events,
andvisitingpoliticians.Eachmemberoftheteam hadspecific
responsibilitiesforexecutingassignmentsandreachingourgoals.
1
AshleySprouse-
TechnologyDirector
ChaseHughes-
AccountDirector
TaylorWeissman-
CreativeDirector
TTravisGalloway-
AccountExecutive
TravisGallowayisfrom NorthMyrtleBeach,SouthCarolinabuthaslivedherein
Charlestonforsixyearsnow.Heisaseniorcommunicationmajorandahospitality
andtourism managementminor.Heenjoysplayingsports,surfing,andhangingout
withfriendsinhissparetime.Aspartofthecampuspromotionteam Travishas
assistedincreatingsignage,promotingeventsandtheseriesaroundcampus,
purchasingmerchandiseforincentives,andvolunteeringatthepoliticalevents
hostedbyTheBullyPulpitSeries.hostedbyTheBullyPulpitSeries.
“IoriginallysignedupastheaccountmanagerandIfeellikeIhavesucceeded
inmytitle.Ihavehelpedkeepthegroupinorderwhenitcomestomeetings
andbelievethatIhavealsobeenabletoassistthegroupinmakingdecisions
whensomethingswereupfordebate.Wheneverafellowteam memberwas
needingassistanceregardingataskIfeelthatIwasabletohelpwhenthey
neededit.Ihavereallyenjoyedworkingwithmyteam membersandhave
honestlyfoundmyselfleahonestlyfoundmyselflearningsomethingfrom them everyday.”-Chase
TaylorWeissmanisCalifornianativeandhasbeenlivinginCharlestonforthe
pastfiveyears.Sheisacommunicationsmajorandpsychologyminorand
hopestoeitherworkincreativemarketing/PRorpoliticalcommunication
beforeattendinggradschoolforpsychology.AspartoftheCampusand
CommunityRelationsteam,Taylorcreatedsignageandpromotional
materialsandoversawallcreativeworktobefeaturedviaemail,social
mediaandoncampus.mediaandoncampus.
AshleySprouseisaSouthCarolinanative,andconsidersCharlestontobe
herhome.Sheisacommunicationmajorandisdoubleminoringincreative
writingandwomen'sandgenderstudies.Ashleycreatedsignageforthe
series.Shedesignedthetemplatetheseriescurrentlyusestopromotetown
hallmeetingsandon-campusvisitsfrom politicians.Ashleyrecruited
volunteersandcommunicatedwiththeeventplanningteam inorderto
successfullyimplementvolunteerswiththeseries.successfullyimplementvolunteerswiththeseries.

4. Introduction
Ourtacticalteam wasresponsibleformakingallpromotionalimages
andmaterialstobedistributedoncampus,emailandsocial
media.
Wecreatedsignangeandfliersforeacheventhostedby
theBullyPulpitSeriesanddraftedtriviaquestionsand
coordinatedvolunteersfortheevents.
InadditiontoeventpInadditiontoeventpromotionalmaterials,
ourteam alsocreatedpromotionalsignsandmaterialsfortheBully
PulpitSeriestobefeaturedaroundcampusandasadditonalprograms
ateventstopromotetheseries.Ourteam wasalsotaskedwithcreatinga
researchbrief,pitchpresentationforencouragingvoterregistration
oncampus,andtookpartiniVoteWeekwithGamesontheGreen,
2

5. ProjectHighlights
Asateam,thebiggesthighlightswerebeingabletocreatesuchasubstantial
repertoireofworkandthentoseetheimageryandsignagewecreatedcome
tolifeintheform oftheevents.
Forus,ourworkwasveryonedimensionalandtechnological;wereferenced
informationfortheeventsandphotosandwereallowedtogetcreativewith
ourdesigns,butdidnothavemuchofanimpactintermsoftheevent.Being
abletoattendtheeventforacandidatewecreatedthepromotionalsignage
for,wasveryexciting.Itallowedustophysicallyseetheimpactofpromotional
media,aswellastranscendouronedimensionalworksintophysicalevents.
WWealsofeltthattheopportunitytobeapartofsuchaninfluentialseriesatthe
CollegeofCharlestonandlearnsomuchaboutpolitics,enoughtoaidin
creatingandmaintainingtheaestheticorbrandfortheBullyPulpitSerieswas
incredible.Itgaveusaveryhands-oneducationaboutmarketingandevent
promotion.
3

6. ProjectResults
CampusandCommunityRelationsTeamPortfolio
4
Throughouttheyear,ourteam createdanextensiveportfolioofwork.Weindividually
perfectedourmarketing,creative,artdirection,andgraohicdesignskillsand
learnedabouthowtomarkettheseriesandtheeventswehosted.
Wecreatedmanysigns,posters,fliers,andsocialmediagraohicstopromoteboth
theseries,theeventswehosted,andguestsoftheBullyPulpitSeries.We
coordinatedvolunteersandhelpedintheseries’voterregistrationeffortsthisspring,
andleaandlearnedhowtobesuccessfulwithbothsmallandlargeeventsandthe
responsibilitiesoftheothertacticalteams.
OurAppendixofworkreallyspeakstotheresultsofourteam,butmoreimportantly,
itwasthecombinedeffortsofourworkandtheohertacticalteamsthatallowedfor
theseriestobesosuccessfulthisyear.

7. Team Reccomendations
CampusandCommunityRelationsTeamPortfolio
5
AsapartoftheBullyPulpitseriesweareheretoencourageandfacilitatecivic
participationthroughoutthestudentcommunitybyprovidingaplatform fordialogue
withournation’sleaders.Morespecifically,asthecampuspromotionsteam weare
inchargeofsignageandwouldliketoseenextyear’steam reinforceourefforts.
Wereccomendthatnextyear,thecampusandcommunityrelationsteam makea
consistentefforttocreatecontentandpromotionalmediainlinewiththeconsistent
brandwecbrandwecreatedthisyear.Wefeelthatbrandmanagementisimportantand
thenewclassshouldkeepthecontentconsistent,butupdatedforthenewyear.
WewouldalsoliketoseegreaterandmoreconsistenteffortstopromotetheBully
PulpitSeriesoncampus.Theeventsaregreatandasubstantialpartoftheseries,
buttheoveralleffortsandvisibilityoftheBullyPulpitSeriesneedstobepromoted
enough,sothattheseriescanstandaloneandachievenamerecognition.Wefeel
thatinaddioiontogeneralregularpromotionalefforts,thereshouldbegreater
volunteeroutvolunteeroutreachandperhapsestablishacluborgrassrootsorganizationon
campusthatcanallowformorestudentinvolvement,beyondtherequirements
oftheCommunicationCapstone.
Thenewcampusandcommunityrelationstacticalteam shouldalsocreatea
consistentpromotionalmarketingplanforeveryevent.Theshouldcoordinatea
schedulethatwouldincorporatetablinginCougarMall,emailblasts;socialmedia
informationblasts,schedules,andmedia,etc;andcreatesubstantiallymorephysical
signangeforasignangeforaroundcampusforspecificevents.Thiswillhelpcreatemorevisibilityon
campus,aswellasaidthem intheircreativemarketingskills.
WealsoliketoseeeventscateredtotheelectionendinginNovember:collaborations
withCABorCisternYardMediatohostteleviseddebates,events,and
voterregistrationefforts.Naturally,allwillneedextensivemarketing,butwouldallow
them totakepartintheelectionyear.

8. WhatWeLearned
CampusandCommunityRelationsTeamPortfolio
6
Theimportanceofcoordinatingclassschedules
iVoteRegsitrationWeek’sGamesontheGreenandPuppiesforPresidentmighthavebeenmore
successfulandorchestratedbetterhadthetwogroupscollaboratedinamoreorderlyfashionand
coordinatedclassschedulesandtiming.
Theimportanceofpromotions
Overall,throughoutthesemester,wereallylearnedjusthowinfluentialpromotionalmediacanbe
andhowimportantitistohavebothphysicalsignsandexcitingmediaforemailblastsandsocialmediaandhowimportantitistohavebothphysicalsignsandexcitingmediaforemailblastsandsocialmedia
forevents.WithregardstoiVoteWeek,wefeelthatwecouldhavedonemoreandcreatedmore
promotionaleffortsforcertianevents.
Wearemuchmorecohesiveasaclass,thanasseparateteams
Ourteam’sprimarilyresponsibilitieswereinstrumentaltotheeffortsoftheclass,butslightlyremoved
from theactualevent.Welearnedjusthowimportantitistohavedifferentteamsworkingondifferent
aspectsofthemarketingandpromotion,asalloftheteamswereinstrumentaltothesuccesssoftheseries
thisyeathisyear.Wewerebetterabletounderstandhoweventslikethiswouldbemarketingfrom start
toendinaprofessionalenvironment.
Brandmanagement,graphicdesign,artdirection...
Asateam,wehavelearnedsomuchthroughouttheyearabouthowmuchwordanddetailgoes
intocreatingpromotionalmedia.Thereissomuchmoretoitthancreatingsignsandworkingwith
AdobeCreativeCloud.Itrequiresinsightintograohicdesign,artdirection,andcreatveconsulting.
Wetrulyfeelthatbytheendoftheyear,wehavebecomemuchmoreskilledaboutbrand
managementandhowimportantthatisforprivatebusinessandevents.managementandhowimportantthatisforprivatebusinessandevents.
Throughallofourwork,welearnedsomuch
Emailmarketing,andbrandmanagement,andcampaignoutreach!Oh,my!
Thisteam hascomesofar,andwe’velearnedmore
thanwecanimagine.We’vecomesofar,learnednewskills,
andmadeitthrough… asateam.

9. Appendix
CampusandCommunity
RelationsTacticalTeam
PromotionalMaterials
2015/2016
Eventpromotionalmaterials:.....................................................................................A
LindseyGraham promotionalmaterials...........................................................A-1
MayoralDebatepromotionalmaterials...........................................................A-2
TedCruzpromotionalmaterials.........................................................................A-3
CNN#CampaignCamperpromotionalmaterials.........................................A-4
MarcoRubiopromotionalmaterials.................................................................A-5
BullyPulpitSeriespromotionalmaterials:..................................................................B
VoterRegistrationSign........................................................................................B-1
BullyPulpitSocialMediaBusinessCard............................................................B-2
BullyPulpitSticker................................................................................................B-3
BullyPulpitPromotionalSign...............................................................................B-4
BPEventPhotoCollages....................................................................................B-5
iVoteWeekMaterials:.................................................................................................C
GamesontheGreenPromotionalImages......................................................C-1
GamesontheGreenGameSigns....................................................................C-2
GamesontheGreenGames............................................................................C-3
TacticalTeam ResearchBrief:...................................................................................D,1-4
VoterRegistrationPitchPresentation:.......................................................................E,1-6
GroupCorrespondanceandVolunteerRecruitment:...........................................F,1-4
TactitcalTeam MemberResumes:............................................................................G
TaylorWeissman...................................................................................................G-1
AshleySprouse.....................................................................................................G-2
ChaseHughes......................................................................................................G-3
TravisGalloway....................................................................................................G-4
7

10. TheBullyPulpitSeries
EventPromotionalMaterials
LindseyGraham Forum onForeignPolicy9/25.................A-1
MayoralDebateHandbills10/14.........................................A-2
TedCruzTownHallForum 11/16...........................................A-3
CNNCampaignCamperFlier11/30...................................A-4
MarcoRubioTownHallForum 12/1......................................A-5
A

11. EventPromotionalMaterials
CampusandCommunityRelationsTeamPortfolio
LindseyGraham Forum onForeignPolicy9/25
MadebyAshleySprouse
A-1

12. EventPromotionalMaterials
CampusandCommunityRelationsTeamPortfolio
MayoralDebate10/14
MadebyAshleySprouseandTaylorWeissman
A-2
FortheCharlestonMayoralDebate,wecreatedhandbillsofeachcandidateto
bedistributedoncampuspriortotheeventandtobefeaturedattheDebate,
asaninformative snapshotofthecandidatesmajorplansandgoalsas
MayorofCharletson

13. EventPromotionalMaterials
CampusandCommunityRelationsTeamPortfolio
TedCruzTownHallForum 11/16
MadebyAshleySprouseandTaylorWeissman
VolunteerEmailCorrespondence
A-3
ForSenatorTedCruz’svisittoCofc,wecreatedtheofficialflierfortheeventtobe
distributedaroundcampusandviaEmail,aswellascreateahandbillofthe
Senator’smajorissuesandpolicies.Ashleycontactedvolunteersandworked
withtheEventPlanningTeam tocoordinatevolunteerresponsibilities.

14. EventPromotionalMaterials
CampusandCommunityRelationsTeamPortfolio
CNN#CampaignCamper11/30
MadebyTaylorWeissman
A-4
FortheCNN#CampaignCamper’svisittoCofc,Taylorcreatedtheofficialflier
oftheeventandmadeacartoonversionoftheofficialcampertobefeaturedon
TwitterandInstagram.Tayloralsocreatedasmallvideooftheeventwith
informationtobeplayedonTheBullyPulpitSeriesFacebookPage.

15. EventPromotionalMaterials
MarcoRubioTownHallForum 12/1
MadebyAshleySprouse,TaylorWeissman,andTravisGalloway
A-5
ForSenatorMarcoRubio’svisittoCofc,wecreatedtheofficialflieroftheevent
tobedistributedaroundcampusandviaEmail,apromotionalflierwith
SenatorRubio’sKeyIssuestobedistributedasaprogram attheevent,in
additiontotheBullPulpitSeriesSocialMediainformation,and
TraviscompiledtriviaquestionsaboutSenatorRubioasentertainmentand
partofaSocialMediaChallengeattheevent

16. TheBullyPulpitSeries
PromotionalMaterials
VoterRegistrationSign.........................B-1
SocialMediaBusinessCard.................B-2
BullyPulpitSeriesSticker.......................B-3
PromotionalSign...................................B-4
PhotoCollage.......................................B-5PhotoCollage.......................................B-5
B

17. BPSeriesPromotionalMaterials
CampusandCommunityRelationsTeamPortfolio
VoterRegistrationSignforTabling
andEvents
MadebyTaylorWeissman
B-1
Wecreatedthissignfor
theEventPlanningteam
tofeatureontables
ateventsandforfuture
CougarMallpromotions
oftheseries’effortsto
encouragevoterencouragevoter
registrationoncampus

18. BPSeriesPromotionalMaterials
CampusandCommunityRelationsTeamPortfolio
BPSeriesSocialMediaBusinessCard
MadebyTaylorWeissman
B-2

19. BPSeriesPromotionalMaterials
CampusandCommunityRelationsTeamPortfolio
BPSeriesPromotionalStickers
MadebyTaylorWeissman,ChaseHughes,andAshleySprouse
B-3
WithChase’sdesign,AshleyandTaylorcreatedpromotionalstickersfor
theBullyPulpitSeriestobehandedoutatevents,futuretablingefforts,
andasadvertisementfortheseries.

20. BPSeriesPromotionalMaterials
CampusandCommunityRelationsTeamPortfolio
BPSeriesPromotionalSign
MadebyTaylorWeissman,ChaseHughes,TravisGalloway,andAshleySprouse
B-4
Duetobudgetarylimitations,wewerenotablenotpurchasealargersign
forpromotingtheseriesandresortedtoDIYwithasheetandpaint.
TheimageontheleftisthePhotoshoprenderingofthesign,withthe
finalpaintedsheetontheright.ThesheetwillbefeaturedinCougarMallasa
promotionfortheseries,tocomplimentfuturetablingefforts
oreventsinCouagrMall.

21. BPSeriesPromotionalMaterials
CampusandCommunityRelationsTeamPortfolio
BPSeriesPhotoCollage
MadebyTaylorWeissmanandAshleySprouse
B-5

22. TheBullyPulpitSeries
iVoteWeekPromotionalMaterials
iVoteWeekPromotionalSigns...............................................C-1
WhyYoushouldVotePromoFlier.........................................C-2
GamesontheGreenSigns.................................................C-3
C

23. TheBullyPulpitSeries
iVoteWeekPromotionalMaterials
C-1
iVoteWeekInfographicand
Flierfortheweek
MadebyTaylorWeissman

24. TheBullyPulpitSeries
iVoteWeekPromotionalMaterials
C-2
iVoteWeekInfographic
promotionalflierforreasons
tovote
MadebyTaylorWeissman

25. TheBullyPulpitSeries
iVoteWeekPromotionalMaterials
C-3
iVoteWeekGamesontheGreenImages
MadebyTaylorWeissman

26. ResearchBrief
CampusandCommunityRelationsTeamPortfolio
MadebyTaylorWeissman,ChaseHughes,TravisGalloway,andAshleySprouse
D-1
OurfirstassignmentasagroupwastocreateaReserachBriefand
conductprimaryandsecondaryresearchintoMillenialvotingtrends
andapathyamongyoungandcollege-agedvoters.Basedoffofour
research,Wecameupwithconceptsandplansforexecutingeventson
campus,promotingpoliticalevents,andencouragingvoter
registrationamongCofCstudents

27. ResearchBrief
CampusandCommunityRelationsTeamPortfolio
MadebyTaylorWeissman,ChaseHughes,TravisGalloway,andAshleySprouse
D-2

28. ResearchBrief
CampusandCommunityRelationsTeamPortfolio
MadebyTaylorWeissman,ChaseHughes,TravisGalloway,andAshleySprouse
D-3

29. ResearchBrief
CampusandCommunityRelationsTeamPortfolio
MadebyTaylorWeissman,ChaseHughes,TravisGalloway,andAshleySprouse
D-4

30. E-1
VoterRegistrationWeek
PitchPresentation
TheCampusandCommunityRelationsTacticalteam cameupwitha
conceptforpromotingvoterregistrationoncampus.Theeventtobeheldin
Spring2016waspitchedasa“pop-up”concertwithcorrespondingcarnival
withgamesfeaturingpresidentialcandidatehopefulsandrelatedpolitically
inspiredgames

31. E-2
VoterRegistrationWeek
PitchPresentation

32. E-3
VoterRegistrationWeek
PitchPresentation

33. E-4
VoterRegistrationWeek
PitchPresentation

34. TheBullyPulpitSeries
VolunteerInformationand
GroupCorrespondence
Tacticalteam correspondence......................................F-1,F-2,
F-3
VolunteerRecruitment...................................................F-4
F

35. F-1
GroupCorrespondance

36. F-2
GroupCorrespondance

37. F-3
GroupCorrespondance

38. F-4
VolunteerCorrespondance

39. TheBullyPulpitSeries
TacticalTeam Resumes
TaylorWeissmanResume...............................................G-1
AshleySprouseResume...................................................G-2
ChaseHughes.................................................................G-3
TravisGalloway................................................................G-4
G

40. CampusandCommunityRelationsTeamPortfolio
G-1
TaylorWeissmanResume

41. G-2
AshleySprouseResume

42. G-3
ChaseHughesResume