Teads Entertainment Barometer - May 2015

1. REINVENTING VIDEO ADVERTISING
ENTERTAINMENT
BAROMETER
May 2015
- Films & TV
- Gaming
Data extracted on the 30th of May

2. METHODOLOGY & GLOSSARY
Views
YouTube views
Interactions
• YouTube likes and comments + Facebook comments and
likes
• Instagram interactions for Instagram videos
Interaction rates
Interactions (YouTube likes and comments + Facebook
comments and likes) / views (YouTube views).
Activity
Facebook posts + Instagram videos + YouTube videos
Performance
YouTube (views + comments + likes) + Facebook (shares +
likes + comments) + Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
Share of Views
Brands’ YouTube views / total YouTube views
Share of Interactions
Brands’ interactions (YouTube likes and comments + Facebook
posts) / Total interactions
BRANDS*KEY WORDS
FILMS & TV SERIES GAMES
*Note: The brands not displayed on charts either didn’t have any activity on the channels analysed
or were not considered due to their low performance.

3. OVERVIEW
1. SUMMARY
2. BAROMETER: FILMS & TV
3. BAROMETER: GAMING

4. 44 Brands!
950 Videos!
89,311,145 Views!
1,920,869 Interactions!
YouTube, !
Facebook and !
Instagram !
channels!
Data as per the !
30th May 2015!
Data shows a snapshot in
time; at the point of the
presentation, stats may have
increased substantially."
The data is extracted !
and manually evaluated !
through the
Teads Labs technology!
Major entertainment brands
in films, TV and gaming!
Ranking per !
• Brand popularity, activity
and performance!
• Aggregated views !
& interactions!
• Instagram video interactions!
Interaction rate =
Facebook & YouTube
Interactions / YouTube views!
Aggregated rank = views +
interaction rate score
(60-40% weighting)!
Snapshot! Labs!
Films & TV
Series and
Games! Score!
Ranking!Time!Channels!
SUMMARY (1)

5. Films &TV
Gaming
32 BRANDS, May 2015 data:
12 BRANDS, May 2015 data:
Movie trailers are released 12 months before the film release
date in theatres.
Instagram is a less explored channel especially for gaming.
The low usage of the channel presents great opportunities for
brands to reach the same target with different approaches or
to touch potential fans that are Instagram heavy users.
Gaming trailers are published more than 6 months prior to
the official game release.
Online gaming can be launched as a BETA temporary
version (before the official launch) for brands to co-create
the next version of the game with their communities and
improve the gaming experience (ARK: Survival Evolved) .
Distribution strategies:
Gaming and film trailers with similar titles can be released in
parallel (Mad Max Fury Road in cinemas and Mad Max
Savage Road for PS4).
Higher interaction rates in gaming than for films & TV
(4-7% vs. 1-4%) and longer form commercial content (up
to 10 minutes vs. up to 3 minutes for film & TV) show a high
willingness of the target audience to engage with the brand.
Playstation outperforms the other brands on YouTube in
interactions (278k) and views (7M), followed by Nintendo (180k
and 7M respectively).
Ubisoft is the most popular brand on Facebook (comments and
likes account for 33k, representing 25% of total Facebook
interactions).
SUMMARY (2)
Fox is the most active brand on YouTube (243 videos), however
Disney-owned Marvel gathers the highest YouTube fan base.
Warner Bros has the most views on YouTube (27M), eOne has
the highest number of videos on Instagram (16 videos). Disney
has the highest Facebook Posts (104) and consequently it
gathers the highest number of Facebook fans (46M).
Views represent YouTube views as extracted from the Teads Labs and the interaction rate is calculated with the sum of
Interactions and Facebook comments divided by YouTube Views.

6. OVERVIEW
1. SUMMARY
2. BAROMETER: FILMS & TV
3. BAROMETER: GAMING

7. TOP EVOLUTION – POPULARITY MAPPING
Bubble size : Popularity
Activity
Disney is the most popular brand and the
most active on Facebook and Instagram.
Fox, on the other hand, focused mostly on its
YouTube channel for trailer releases and was
the most active brand in May.
eOne is the most active brand on Instagram
while keeping YouTube and Facebook activity
consistent.
Warner Bros gathers the highest number of
likes and views with its videos. Marvel owns
the highest number of comments on YouTube
and Instagram.
Activity
Facebook posts + Instagram videos +
YouTube videos
Performance
YouTube (views+ comments + likes) +
Facebook (shares+ likes + comments) +
Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
Performance
The popularity mapping represents the brands’ ranking in terms of: Activity, Performance and Popularity.

8. 5,659,722 5,556,745
5,017,919 4,870,793
3,637,955
2,931,657
2,526,548 2,383,752 2,182,878 1,994,341
3%
1%
1%
4%
2%
4%
2%
1%
2%
1%
0%
1%
1%
2%
2%
3%
3%
4%
4%
5%
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
Point Break -
Official Trailer
Pixels - Official
Trailer #2 - July
24th
We Are Your
Friends - Official
Trailer
Maze Runner: The
Scorch Trials |
Official Trailer
Magic Mike XXL -
Official Trailer
Lucifer | Official
Trailer
San Andreas -
Official Trailer 3
[HD]
Ricki And The Flash
- Official Trailer with
Meryl Streep - 8/7
Steve Jobs - Official
First Look
Pan - Official Trailer
Warner Bros.
Pictures
Sony Pictures
Entertainment
Warner Bros.
Pictures
20th Century Fox Warner Bros.
Pictures
FOX Warner Bros.
Pictures
Sony Pictures
Entertainment
Universal Pictures Warner Bros.
Pictures
2'33'' 2'40'' 3'15'' 1'57'' 2'11'' 3'00'' 2'32'' 2'31'' 1'11'' 2'35''
TOP VIDEOS PER COMBINED VIEWS AND INTERACTION RATE
Views Interaction rate
TOP VIDEOS – COMBINED VIEWS & INTERACTION RATE
Ranked in 1st place, the official trailer of Point Break by Warner Bros reveals the film that will be released on January 8th,
2016 - a remake of the movie with the same name from 1991. Despite only publishing 28 (4%) out of the 701 videos published
in May in the movies category, Warner Bros occupies 5 out of 10 positions in the top 10 ranking.
Second in performance comes Sony Pictures, with only one video less published on YouTube than Warner Bros.
Long-form trailers seem the most successful as 8 out of 10 trailers in the top 10 run over 2 minutes, two of them are over 3
minutes.
Source: YouTube & Facebook data through Teads Labs

9. Source: Instagram and Teads Labs
* Deleted page
Marvel’s Avengers video is the most popular video on Instagram, further promoted through the hashtags #Avengers #AgeOfUltron.
The video has the highest number of comments followed by Disney.
TOP VIDEOS - INSTAGRAM
Marvel 20th Century Fox Lionsgate NBC Sony Pictures Fox Paramount Warner Bros Fandango
#Avengers
#AgeOfUltron,
now in theaters!
.@PoltergeistMovie
#WhatAreYouAfraid
Of
#Regram from
@ageofadaline:
"Magical."
@NBCAquarius
premieres
tomorrow
#SonyPictures
@alohathemovie
, @risenmovie,
and @007!
#NewGirlFinale
is TONIGHT
Rome bound:
Fred Armisen
joins the cast of
#Zoolander2!
"Pay me my
money.” – Jimmy
#Goodfellas *
#CincoDeMayo
_the
#Masterminds
themselves!
106,734
2,259 1,197 710 505 347 331 302 250 149
0
20,000
40,000
60,000
80,000
100,000
120,000
TOP VIDEOS PER INTERACTIONS AND INTERACTION RATE
Imax
Find out what
James Spader
really thinks
about #Ultron

10. SHARE OF VIEWS AND INTERACTIONS
Total number of views: 72,695,592
The brands holding the largest share of interactions
(52% in total) only published 8% of all videos in May:
Warner Bros and Sony Pictures account for 27 and 28
videos while Fox counts for the highest number of
videos with 243 out of 701 videos published in the
category in total.
“Other” brands comprise Disney, Anchor Bay, Pathe,
Cineworld, Odeon and Fandango, which cumulatively
hold less than 1% share of views but also own a lower
number of videos each, compared to the brands with a
higher share of views.
Share of Views = Brands’ YouTube views / total views
_______________________________________
Total number of interactions: 1,383,688
The brands with the highest share of interactions also
have the highest share of views.
Fox, 20th Century Fox and Marvel rank higher in share
of interactions than in views.
Fox’s performance results from videos related to
Lucifer, Bones and Minority Report*. 20th Century Fox
owns excellent share of interactions particularly due to
Maze Runner. Marvel’s interactions come mainly from a
live streamed convention coverage at Atlantic City on
Marvel announcements and interviews.
Share of Interactions = Brands’ YouTube and Facebook
interactions / total interactions
37%
15% 14%
10% 8% 7%
4% 2% 2% 1%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Warner Bros Sony
Pictures
Fox Universal
Pictures
20th
Century Fox
Pixar Dreamworks Marvel Lionsgate Others
28 27 243 24 46 15 89 35 15 173
BRANDS’ SHARE OF VIEWS
Number
of videos:
39%
25%
16%
5% 5% 4% 3% 2% 1% 0%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Warner Bros Fox 20th
Century Fox
Universal
Pictures
Marvel Sony
Pictures
Dreamworks Pixar Others Lionsgate
28 243 46 24 35 27 89 15 179 15
BRANDS’ SHARE OF INTERACTIONS
* TV Series
Number
of videos:

11. Point Break is a remake of the film with the same name in
1991 that showed Patrick Swayze and Keanu Reeves on
the big screen. The official trailer of the recent film was
published on the 26th of May. The trailer was revealed with
a seven month gap from the predicted cinema release
date (Christmas day – the 25th of December).
Point Break - Official Trailer | Warner Bros Pictures
Live date: 27.05.2015
Number of days live: 5
Duration : 2’33’’
Views: 5,659,722
Interaction rate: 3.2%
Interactions: 182,603
The next chapter of the Maze Runner saga is scheduled to
appear in cinemas on September 18th and it is already the most
shared trailer of the month. The official trailer was published on
the 19th of May, four months before the release date.
Maze Runner: The Scorch Trials Official Trailer
20thCenturyFOX
Live date: 19.05.2015
Number of days live: 13
Duration : 1’57’’
Views: 4,870,793
Interaction rate: 3.9%
Interactions: 193,229
TOP VIDEOS
* Number of days live before extraction of the data by the Teads Labs

12. Sony Pictures evenly spread their activity across YouTube and Facebook; the
brand is the 2nd best performing studio after Warner Bros.
The action/comedy Pixels by Adam Sandler is one of the best performing trailers
of the month. The trailer was published on the 19th of May and the film is to be
released on July 24th in the USA.
Title: Pixels - Official Trailer #2 - July 24th
Views: 5,556,745
Interaction rate: 0.5%
Duration: 2’04’’
Warner Bros gathers some of the best performing trailers with titles such as: Point
Break, Mad Max, Pan, Entourage, San Andreas and The Intern, shared on the
brand’s YouTube channel. One of the top videos is the trailer of the film We are
your friends. The film is coming to the theatres on the 28th of August, 3 months
after the release of the official trailer.
Title: We Are Your Friends - Official Trailer*
Views: 5,017,919
Interaction rate: 1.4%
Duration: 4’02’’
The upcoming TV series Lucifer is set to air on Fox in 2016 but the trailer is
already top of the ranks. Presented almost half a year before its premiere, the
content is an adaptation of two comic books (The Sandman and Lucifer) published
by DC Comics' Vertigo imprint.
Title: Lucifer | Official Trailer
Views: 2,931,657
Interaction rate: 3.5%
Duration: 3’00’’
TOP VIDEOS
* We Are Your Friends distribution rights are owned by Studiocanal in: France, Italy and the UK.

13. Disney:
- 1st in Facebook likes and comments (91k likes and 13k comments) which may
result from the brand being the strongest on Facebook posts.
- 1st in Instagram likes (200k likes representing 42% of the total likes on the month).
- Interviews and comments around the filming of Tomorrowland are amongst the
best-performing content.
Marvel:
- Shines in comments by its faithful community of followers.
- Largest YouTube community of followers, 2nd per Facebook fans.
- 35 videos on YouTube and 21 posts on Facebook
- 1st on Instagram comments (8k comments or 64% of total comments in the
category) with just 2 videos on that channel (2% of total videos).
Dreamworks:
- No Instagram activity in May
- Counts for 12% of YouTube videos on the vertical (89 videos).
- Very active on Facebook (37 posts). The brand ranks 7th for Facebook likes and
Comments.
TOP VIDEOS: BRANDS
Pixar:
- Amongst the best performing brands.
- Strategy: 4th for Facebook likes, 5th in comments (66 Posts, equivalent to 10% of
total posts in the films & TV category).
- Not very active on YouTube (15 YouTube videos, accounting for 2% of the total
YouTube videos in the film category in May).
- No activity on Instagram during the month of May.

14. Brand Video name Views Interaction Rate Video Length
Warner Bros.
Pictures
Point Break - Official Trailer [HD] 5,659,722 3.23% 2'33''
Sony Pictures
Entertainment
Pixels - Official Trailer #2 (HD) - July 24th 5,556,745 0.54% 2'40''
Warner Bros.
Pictures
We Are Your Friends - Official Trailer [HD] 5,017,919 1.44% 3'15''
20th Century Fox
Maze Runner: The Scorch Trials | Official
Trailer [HD]
4,870,793 3.97% 1'57''
Warner Bros.
Pictures
Magic Mike XXL - Official Trailer [HD] 3,637,955 2.16% 2'11''
Fox
Lucifer | Official Trailer | FOX
BROADCASTING
2,931,657 3.55% 3'00''
Warner Bros.
Pictures
San Andreas - Official Trailer 3 [HD] 2,526,548 1.67% 2'32''
Sony Pictures
Entertainment
Ricki And The Flash - Official Trailer With
Meryl Streep - 8/7
2,383,752 0.95% 2'31''
Universal Pictures Steve Jobs - Official First Look (HD) 2,182,878 1.99% 1'11''
Warner Bros.
Pictures
Pan - Official Trailer [HD] 1,994,341 0.88% 2'35''
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS (1/2)
Views come from YouTube as extracted from the Teads Labs; the interaction rate is calculated as the sum of YouTube and Facebook Interactions,
divided by YouTube Views. This is a snapshot for the month of May. Views and interactions may vary significantly after the data collecting date.

15. Brand Video name Views Interaction Rate Video Length
Disney Pixar "Disgust & Anger" Clip - Inside Out 1,930,347 0.44% 1’00’’
Warner Bros.
Pictures
The Intern - Official Trailer [Hd] 1,850,423 0.85% 2’32’’
Warner Bros.
Pictures
Black Mass - Official Trailer [Hd] 1,518,507 1.04% 1’47’’
Fox
Minority Report | Official Trailer | Fox
Broadcasting
1,386,719 1.17% 2’53’’
Warner Bros.
Pictures
Batkid Begins - Official Trailer [Hd] 998,828 3.69% 2’31’’
Universal Pictures
Jem And The Holograms - Official Trailer
(Hd)
989,960 0.41% 2’41’’
Disney Pixar "Long Term Memory" Clip - Inside Out 889,469 0.43% 1’00’’
Fox
Grandfathered | Official Trailer | Fox
Broadcasting
807,486 0.77% 3’51’’
Warner Bros.
Pictures
Entourage - Ari Gold Is Back 577,781 4.62% 4’13’’
Dream Workstv
"This Is How We Do" By Katy Perry - Cover
By Jordyn Jones | Songs That Stick
468,258 2.63% 3’27’’
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS (2/2)
Views come from YouTube as extracted from the Teads Labs; the interaction rate is calculated as the sum of YouTube and Facebook Interactions,
divided by YouTube Views. This is a snapshot for the month of May. Views and interactions may vary significantly after the data collecting date.

16. OVERVIEW
1. SUMMARY
2. BAROMETER: FILMS & TV
3. BAROMETER: GAMING

17. Playstation is the most active brand on
YouTube, Nintendo is the most active brand
on Facebook and Instagram.
Facebook has driven PlayStation popularity
to 37M fans. Xbox closely follows with 22M
fans.
Ubisoft is the best performing brand on
Facebook (33k likes and comments).
Nintendo performs best on Instagram and it
has the highest number of videos on the
platform.
Activity
Facebook posts + Instagram videos +
YouTube videos
Performance
YouTube (views+ comments + likes) +
Facebook (shares+ likes + comments) +
Instagram (likes + comments)
Popularity
Facebook Fans + YouTube subscribers
The popularity mapping represents the brands’ ranking in terms of: Activity, Performance and Popularity.
TOP EVOLUTION – POPULARITY MAPPING
Activity
Performance
Bubble size : Popularity
PlayStation
XBox
Rockstar
Games
Ubisoft
Nintendo
Blizzard
Entertainment
Bethesa
Activision
Codemasters
-20
0
20
40
60
80
100
120
140
-2,000,000 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000

18. TOP VIDEOS – COMBINED VIEWS & INTERACTION RATE
1,497,512
744,111
286,450
213,646 200,085 198,284 165,757 132,323 131,214 128,290
5% 5%
4%
5%
7%
5%
4%
6%
5%
6%
0%
1%
2%
3%
4%
5%
6%
7%
8%
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
Nintendo - Get
Ready for E3
2015!
ARK: Survival
Evolved -
Announcement
Trailer | PS4
Mad Max -
"Savage Road"
Story Trailer |
PS4
Assassin’s
Creed
Syndicate
Debut Trailer
Until Dawn -
Launch Date
Trailer | PS4
PlayStation
Plus - Free
Games Lineup
June 2015
Assassin’s
Creed
Syndicate
Gameplay
Walkthrough
Life is Strange
- Episode 3:
Chaos Theory
Launch Trailer
| PS4, PS3
Batman:
Arkham Knight
- “The Voices
of Arkham”
Official Video |
PS4
Batman:
Arkham Knight
- Time to Go to
War | PS4
Nintendo PlayStation PlayStation Ubisoft PlayStation PlayStation Ubisoft PlayStation PlayStation PlayStation
3.06 3.45 3.38 1.56 1.2 1.56 9.16 2.01 5.57 9.14
TOP VIDEOS PER COMBINED VIEWS AND INTERACTION RATE
Number of views Interaction rate
Only three brands – Nintendo, Playstation and Ubisoft – feature the top 10 ranking.
Most videos have medium to long content, with Ubisoft and Playstation getting very close the 10-minute mark, and all
videos in the top 10 have extremely high interaction rates of 4-7%.
Playstation appears 7 times on the ranking but it also gathers the highest number of videos with 75 out of 156 videos on
YouTube. Nintendo follows with 38 videos on YouTube and 74 Facebook posts.
Source: YouTube & Facebook data through Teads Labs

19. Source: Instagram and Teads Labs
TOP VIDEOS - INSTAGRAM
Nintendo is the most active brand on Instagram (5 videos) while Playstation, Bethesda and Ubisoft only have one video
each.
Many gaming brands are inactive on Instagram, such as Activision, Blizzard Entertainment, Codemasters, MTV Games,
Nordic Games, Rockstar Games, Vivendi Universal Games and Xbox.
Playstation ranks first in terms of Instagram interactions, gathering more than 49k likes and 1.6k comments on the video:
Get bonus #Batman: Arkham Knight content first on#PS4, including new skins and scarecrow missions.
51,502
14,979
11,424
2,724
0
10,000
20,000
30,000
40,000
50,000
60,000
Get bonus #Batman: Arkham Knight
content first on #PS4, including new
skins and scarecrow missions.
Making the biggest mess possible?
The Inklings have a great job! Watch
them make a mess in this clip from
#Splatoon.
That feeling when you nail the moves
perfectly with the tune! #Rayman
#tuesdaytunes
Get ready for #DOOM gameplay at
Bethesda's #E3 showcase -- Sunday,
June 14th at 7pm PT n#BE3 #e32015
#idsoftware
PlayStation Nintendo Ubisoft Bethesda
INSTAGRAM INTERACTIONS

20. Total views: 16,615,553
PlayStation and Nintendo hold 90% of all views in
the Gaming category in May. PlayStation has the
highest number of videos (75) followed by Ubisoft
(41) and Nintendo (38).
Although Rockstar Games has a low share of views
on YouTube (represented by 57,700) its strategy
shows more activity on Facebook posts (22) which
may be helping the brand’s position in the Teads
barometer, as it ranks 3rd in popularity on Facebook
for the month of May.
Share of Views = Brands’ YouTube views / total views
__________________________________________
Total interactions: 537,181
PlayStation ranks first per share of interactions
(278k with 29k coming from comments). Nintendo
and Ubisoft follow with 180k and 73k interactions
respectively. Nintendo has the highest number of
YouTube comments (29k) and likes (98k) followed by
Ubisoft.
Share of Interactions = Brands’ YouTube + Facebook
interactions / total interactions
SHARE OF VIEWS & INTERACTIONS
52%
34%
14%
1% 0%
0%
10%
20%
30%
40%
50%
60%
PlayStation Nintendo Ubisoft Rockstar Games Codemasters
75 38 41 1 1
BRANDS’ SHARE OF INTERACTIONS
47%
43%
10%
0% 0%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
PlayStation Nintendo Ubisoft Rockstar Games Codemasters
75 38 41 1 1
BRANDS’ SHARE OF VIEWS
Number
of videos:
Number
of videos:

21. The best video by views and interaction rates shows the
details of the return of the Nintendo World Championships
at the Electronics Entertainment Expo (E3) after a 25-year
absence.
Nintendo - Get Ready for E3 2015!
Live date: 13.05.2015
Number of days live: 19
Duration : 3’06’’
Views: 1,497,512
Interaction rate: 5.1%
Interactions: 76,767
The puzzle / action game Until Dawn was unveiled on the 26th
of May 2015, 3 months before the release date (25th of
August). The game for PS4 is ranked 15th in views and is the
2nd best per combined views and interactions.
Until Dawn - Launch Date Trailer | PS4
Live date: 26.05.2015
Number of days live: 6
Duration : 1’34’’
Views: 200,085
Interaction rate: 7.3%
Interactions: 14,504
TOP VIDEOS
* Number of days live before extraction of the data by the Teads Labs

22. ARK: Survival Evolved is the best video per combined views and interactions from
PlayStation. Announced on the 11
th
of May on YouTube, the game showcases live
online Ark gameplay, captured from a PC. Before the release date (4
th
of June
2016) PC gamers will have ‘Early Access Game’ which will allow them to buy a
BETA version of Ark: Survival Evolved and become part of the development
process of the game.
Title: ARK: Survival Evolved - Announcement Trailer | PS4
Views: 744,111
Interaction rate: 4.9%
Duration: 3’45’’
Ubisoft is one of the best performing brands. It’s the 3nd most active brand after
PlayStation and Nintendo, 4th per popularity and 3rd per performance.
Ubisoft’s success derives mainly from the new Assassin’s Creed’s videos. The
newest title in the franchise is set in London in 1868 during the Industrial
Revolution. The game is to be released on October 23rd and the trailer was
published on the 12th of May.
Title: Assassin’s Creed Syndicate Debut Trailer [EUROPE]
Views: 213,646
Interaction rate: 5.2%
Duration: 4’02’’
One of the top videos is the trailer of the upcoming post-apocalyptic combat video
game Mad Max: Savage Road, based on the Mad Max film series from Warner
Bros. The trailer of the game has been revealed almost simultaneously with the
release in theatres of the film: Mad Max: Fury Road; the first one was published on
the 26th of May, the latter was released on the 14th of May 2015 (UK).
Title: Mad Max - "Savage Road" Story Trailer | PS4
Views: 286,450
Interaction rate: 4.1%
Duration: 2’50’’
TOP VIDEOS

23. Xbox:
- 2nd brand by popularity having the 2nd largest brand community
on Facebook (22M after 37M by PlayStation).
- 4th most active brand on Facebook posts
- 6th brand by overall performance, mostly resulting from Facebook
likes and comments (21k likes and comments).
Rockstar Games:
- 3rd in popularity (2nd most popular on YouTube with 2M
subscribers after PlayStation).
- 4th by overall performance, especially due to a high number of
views on YouTube (59k) in just one video.
- 5th most active brand with 22 Facebook posts (10% of total
Facebook posts on the month).
Blizzard Entertainment:
- 5th brand per Facebook likes and comments (24k).
- 6th per activity (12 posts on Facebook).
- No Instagram nor YouTube activity.
- 6th per popularity, following PlayStation, XBox, Nintendo,
Rockstar Games, Ubisoft and Nintendo.
TOP VIDEOS: BRANDS

24. Brand Video name Views Interaction Rate Video Length
Nintendo Nintendo - Get Ready for E3 2015! 1,497,512 5.13% 3’06’’
PlayStation
ARK: Survival Evolved - Announcement Trailer
| PS4
744,111 4.98% 3’46’’
PlayStation Mad Max - "Savage Road" Story Trailer | PS4 286,450 4.13% 2’53’’
Ubisoft
Assassin’s Creed Syndicate Debut Trailer
[EUROPE]
213,646 5.23% 1’56’’
PlayStation Until Dawn - Launch Date Trailer | PS4 200,085 7.25% 1’33’’
PlayStation
PlayStation Plus - Free Games Lineup June
2015
198,284 5.07% 2’45’’
PlayStation
Life is Strange - Episode 3: Chaos Theory
Launch Trailer | PS4, PS3
132,323 5.95% 2’01’’
PlayStation
Batman: Arkham Knight - “The Voices of
Arkham” Official Video | PS4
131,214 5.16% 5’57’’
PlayStation
Batman: Arkham Knight - Time to Go to War |
PS4
128,290 5.51% 7’22’’
Ubisoft
Assassin’s Creed Syndicate Gameplay
Walkthrough [EUROPE]
165,757 4.32% 9’16’’
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS (1/2)
Views come from YouTube as extracted from the Teads Labs; the interaction rate is calculated as the sum of YouTube and Facebook Interactions,
divided by YouTube Views. This is a snapshot for the month of May. Views and interactions may vary significantly after the data collecting date.

25. Brand Video name Views Interaction Rate Video Length
PlayStation
God of War III Remastered - Kratos vs Hades
Boss Battle | PS4
746,906 3.51% 9’54’’
Ubisoft New Assassin's Creed Reveal [EUROPE] 249,341 3.87% 0’26’’
Nintendo Wii U - Splatoon Extended Cut 242,916 3.74% 2’43’’
PlayStation
Assassin's Creed Syndicate Gameplay
Walkthrough | PS4
167,426 3.81% 9’26’’
PlayStation
The Last of Us: Left Behind Standalone -
Launch Trailer | PS4 & PS3
131,149 4.22% 1’28’’
PlayStation
Assassin's Creed Syndicate Debut Trailer |
PS4
127,886 5.48% 2’05’’
PlayStation
PlayStation E3 Experience: LIVE in Theaters
June 15
103,619 5.61% 0’56’’
PlayStation
LEGO Dimensions - Short Scott Trailer | PS4,
PS3
82,123 5.21% 2’48’’
Ubisoft
Tom Clancy's Rainbow Six Siege Official –
Release Date Announcement Trailer [US]
81,615 7.88% 0’59’’
PlayStation
Assassin's Creed Syndicate World Premiere
Event | PS4
152,345 3.44% 26’09’’
TOP 20 VIDEOS RANKED BY
COMBINED VIEWS AND INTERACTIONS (2/2)
Views come from YouTube as extracted from the Teads Labs; the interaction rate is calculated as the sum of YouTube and Facebook Interactions,
divided by YouTube Views. This is a snapshot for the month of May. Views and interactions may vary significantly after the data collecting date.

26. Please contact :
claire.holland@teads.tv
Global Industry Director – Entertainment
http://teads.tv/