Teads' monthly luxury barometer looking at videos published in the luxury space globally. Beauty, Fashion, Watches & Jewellery. Analysis of best-performing videos in terms of views and interactions, content and month-by-month performance evolution.

1. REINVENTING VIDEO ADVERTISING
LUXURY
BAROMETER
September 2015
• Fashion & Beauty
• Watches & Jewellery
Data extracted on October 1st

2. The Teads Labs
Teads’ Labs collects and assembles data from a variety of video-sharing
websites and online social networking channels.
The global data is analysed to create video rankings based on
numerous parameters linked to each brand channel including: the
number of total views, number of total videos, video length, shares,
comments, likes, dislikes and interaction rates.
The regular analysis on branded videos provides world-wide business
and consumer trends and related opportunities for brands to
understand the video landscape of a particular category in a specific
time frame.
METHODOLOGY & GLOSSARY
For recommendations or further insights, please contact:
Global Industry Director, Luxury
Rachid Ait Addi: rachid.ait.addi@teads.tv
Global Client Insights Manager,
Charlotte Diemer: charlotte.diemer@teads.tv

3. 106 Brands!
394 Videos!
41,839,597 Views!
5,201,108 Interactions!
YouTube, !
Facebook and !
Instagram !
channels!
Data as per the !
1st October 2015!
Data shows a snapshot in
time; at the point of the
presentation, stats may have
increased substantially."
The data is extracted !
and manually evaluated !
through the
Teads Labs technology!
Major luxury brands in the
categories:!
Ranking per !
• Brand popularity, activity
and performance!
• Aggregated views !
& interactions!
• Instagram video interactions!
Interaction rate =
Facebook & YouTube
Interactions / YouTube views!
Aggregated rank = views +
interaction rate score
(60-40% weighting)!
Snapshot! Labs!
• Fashion &
Beauty!
• Watches &
Jewellery!
Score!
Ranking!Time!Channels!
SUMMARY (1)

4. Fashion
& Beauty
Watches &
Jewellery
50 BRANDS, September 2015 :
56 BRANDS, September 2015
data:
à Lower interaction rates vs. previous months both for Fashion
& Beauty and Watches & Jewellery brands.
à September followed August’s content trends with long versions
of August teasers (Dior, Chopard) and additional videos to video
series (Tag Heuer, Burberry).
à Increased interest for Instagram where interaction rates are
more important (Cartier, Louis Vuitton).
à Artistic collaborations remained key interaction triggers: Johnny
Depp (Dior), Jennifer Lawrence (Dior), David Beckham
(Belstaff); Diane Krüger (Chanel), G.E.M (Tag Heuer), Doutzen
Kroes (Tiffany & Co.).
à With the beginning of autumn, brands refocused on their core
values: savoir-faire (Dior, Louis Vuitton), timelessness through
the mix of technique and legacy (Vacheron Constantin, Roger
Dubuis), family (Tiffany & Co.).
.
As summer comes to an end, September views rose 8-fold vs.
August while interactions doubled.
Artistic collaborations (Chanel, Michael Kors) and famous
soundtracks (Kenzo, Gucci) triggered the most interactions.
Watches & Jewellery brands become increasingly popular on
Instagram but results are skewed by few brands dominating the
channel.
Shares of views and interactions were much more distributed on
YouTube. That allowed brands such as Vacheron Constantin,
Roger Dubuis or Chaumet to outperform traditionally successful
brands as Rolex or Tag Heuer.
On Instagram, Tiffany & Co. remained the best brand but
Cartier’s come-back challenged its dominance.
SUMMARY (2)
Instagram,
YouTube,
Facebook

5. LUXURY
BAROMETER
September 2015
Fashion & Beauty
Data extracted on September 1st

6. TOP EVOLUTION – POPULARITY MAPPING
In September, a large number of brands
increased their activity which caused a reshuffle
of August’s ranking.
Christian Dior overthrew Chanel which fell at
the 3rd position while Louis Vuitton came back
to the 2nd position.
J.Crew was the top performer of the month: the
brand climbed 22 positions, reaching the 24th
position. This performance is due to a general
return to activity after having remained silent the
whole of August.
Activity
Facebook posts + videos
(Instagram + YouTube)
Performance
YouTube (Views+ Comments + Likes) +
Facebook (Likes + Comments) +
Instagram (Likes + Comments)
Popularity
Facebook Fans + YouTube Subscribers +
Instagram Followers
• The popularity mapping represents the brands’ variation in a ranking that combines Activity, Performance and Popularity for Luxury brands.
• The popularity mapping only includes brands that vary of more than 3 positions.

7. 19,390,472
5,680,060
729,641 595,127 470,745 229,767 217,397 158,137 64,838 51,7360.4% 0.1%
0.1% 0.0% 0.2%
0.3% 0.6% 0.5% 4.4%
19.1%
0%
5%
10%
15%
20%
25%
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
Dior Sauvage –
The new fragrance
(Official Director’s
cut)
Dior Addict, the
new lipstick – The
film
Dior Addict, the
new lipstick –
Jennifer
Lawrence’s
Interview
Burberry Make-Up
Tutorial: How To
Do Effortless
Contouring and
Strobing
Gucci Women's
Spring Summer
2016 Fashion
Show
ROUGE PUR
COUTURE WITH
CARA
DELEVINGNE -
THE ROUGE
THAT DRESSES
ME
Dior Sauvage –
The new fragrance
(Official)
Highlights from the
Burberry
Womenswear S/
S16 Show
OUTLAWS Film FLOWER BY
KENZO L’ELIXIR -
The power of a
flower – The new
film
TOP VIDEOS PER COMBINED VIEWS AND INTERACTION RATE
Number of views Interaction rate
TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
• Christian Dior outperformed in September with 4 videos in the top 10, including the top video.
• Belstaff and Kenzo outperformed in terms of interaction rates, with Belstaff’s video lasting for over 17minutes.
• Videos are generally longer than the 30-second average
1‘21'' 0‘21'' 1‘11'' 4’05'' 5‘57'' 1‘05'' 0’40’’ 2’41’’ 17’29’’ 0’33’’
Christian Dior Christian Dior Christian Dior Burberry Yves Saint-
Laurent
Christian Dior Burberry Belstaff Kenzo
Source: Teads Labs
Gucci

8. Source: Teads Labs
• With 4 top videos, Christian Dior performed on Instagram as well as on YouTube. The brand promoted Dior Sauvage
and the new Dior Addict lipstick as well as publishing videos of the creation of jewellery by its skilled artisans.
• Chanel promoted its iconic Slingback and the exhibition Mademoiselle Privé with a succession of animated artworks and
short videos. One video also focused on the Fall/Winter 2015 collection.
• Michael Kors is also present in the top with a video featuring Lily Aldridge in Paris.
TOP VIDEOS - INSTAGRAM
Chanel Chanel
Instagram Interaction Rate = (Facebook Counts + Likes + Comments) / Brand’s Number of Subscribers
Christian Dior Chanel Chanel Christian Dior Christian Dior ChanelChristian Dior Michael Kors
106,192
95,460 95,363
84,068 82,138 77,078 75,162
67,586 67,317 66,733
0
20,000
40,000
60,000
80,000
100,000
120,000
TOP VIDEOS PER INTERACTIONS
Discover the
#DiorSavoirFa
ire…
The Chanel
Slingback
Stories
// SAUVAGE //
The new
fragrance by
Dior.
#MADEMOIS
ELLEPRIVE…
The Chanel
Slingback
Effect
Kristen
Stewart
#MADEMOIS
ELLEPRIVE
Dive into our
Joaillerie
atelier where
the
exceptional
#DiorSavoirFa
ire…
Discover the
new Dior
Addict
Lipstick,
#ChanelFallW
inter2015
Bonjour!
@LilyAldridge takes
on the City of Light
in our newest Jet Set
6 Collection.
#JetSetGo

9. 66%
8% 7% 4% 3% 3% 2% 1% 1% 1% 4%
0%
10%
20%
30%
40%
50%
60%
70%
Christian
Dior
Kenzo Burberry Chanel Dolce &
Gabbana
Gucci Belstaff Versace Yves
Saint
Laurent
Valentino Others
BRANDS’ SHARE OF INTERACTION
80%
3% 3% 3% 2% 2% 2% 2% 1% 1% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Christian
Dior
Belstaff Michael
Kors
Burberry Chanel Hugo
Boss
Gucci Jimmy
Choo
Yves
Saint
Laurent
Armani Others
BRANDS’ SHARE OF VIEWS
SHARE OF VIEWS AND INTERACTIONS
à 33.5 million views in September 2015.
Brands and viewers are back on YouTube. The
number of views increased 780% in
September vs. August.
Christian Dior gathered 80% of share of
views mostly thanks to Johnny Depp and
Jennifer Lawrence. Other brands shared the
views remaining but none did exceed 3% of
share of views.
Share of Views =
Brands’ YouTube Views / Total Views
à 141K interactions in September 2015
After Christian Dior, Kenzo and Burberry
triggered great interaction rates and reached
the 2nd and 3rd position of share of interactions.
Other successful brands include D&G and
Versace, which are more interacted with than
viewed.
Share of Interactions = Brands’ YouTube &
Facebook Interactions / Total Interactions
Videos 13 11 6 11 11 6 .3 3 6 12 250
93,545 11,630 9,611 5,243 4,809 4,785 3,005 1,805 974 851 5,022Interactions

10. 14% 14%
11% 11% 10%
7%
6%
5%
4% 4%
16%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Chanel Christian
Dior
Burberry Michael
Kors
Louis
Vuitton
Dolce &
Gabbana
Versace Gucci Ralph
Lauren
Tommy
Hilfiger
Others
BRANDS' SHARE OF INTERACTIONS
Louis Vuitton re-entered the ranking at the 5th position after pausing for the
summer.
The brand’s best video promotes the
Louis Vuitton exhibition of the LV Fall collection at the LV Series 3 Exhibition in
London. The exhibition was opened to the public for London Fashion Week
from September 29th to October 18th.
Share of Interactions =
Brands’ Instagram and Facebook Interactions / Total Interactions
à 2,7 million interactions in
September.
The number of interactions remains
steady in September compared to
August.
All-time rivals Chanel and Christian
Dior share 14% of interactions each.
Interactions are better distributed this
month vs. August and the share of the
Other Brands category rose dramatically.
INSTAGRAM SHARE OF INTERACTIONS
Interactions
(000)
679 677 545 530 517 342 283 223 185 177 777

11. The most-watched video, by Dior, was very little interacted
with, proving reach through paid-for views but little
engagement potential.
This rock’n’roll video features Johnny Depp leaving the city
and driving into the wild American desert in search of
himself.
Dior Sauvage – The new fragrance (Official Director’s
cut)
Views: 19,390,472
Interaction rate: 0.4%
Duration : 1’21’’
TOP VIDEOS
Kenzo introduced Flower by Kenzo L’Elixir with this very
feminine video shot in the futurist and refined buildings of
Brasilia. The clip, as the perfume, portray a vibrant
sensuality, revealing the essence of women with Sweet
child in time by Deep Purple as a musical background.
The video reached the best interaction rate (19.1%).
FLOWER BY KENZO L’ELIXIR –
The power of a flower – The new film
Views: 51,736
Interaction rate: 19.1%
Duration : 0’31’’

12. Following a guest into a dance party in a villa outside Florence, Gucci
captured the contemporary essence of Alessandro Michele’s Cruise 2016
Collection. This almost 3-minute long, psychedelic video inspired by a vintage
aesthetic achieved the second best interaction rate mostly thanks to its
soundtrack: an Alive She Died cover of She’s lost control.
The Cruise 2016 Campaign — The Director’s Cut
Views : 34,566
Interaction rate : 9.1%
Duration: 2’48’’
This Dior Addict setting, in partnership with Jennifer Lawrence, is as
successful on Instagram as it is on YouTube for the second month in a row.
The 20-second YouTube video ranked 2nd by combined views and interaction
rate.
Dior Addict, the new lipstick – The film
Views: 5,680,060
Interaction rate: 4.8%
Duration : 0’20’’
Burberry added new tutorials of its bohemian-inspired Autumn/Winter 2015
collection by Wendy Rowe, the brand’s artistic make-up consultant. The video
had a high reach but almost no interactions.
Burberry Make-Up Tutorial:
How To Do Effortless Contouring and Strobing
Views: 595,127
Interaction rate: 0.0%
Duration : 4’05’’
TOP VIDEOS

13. Chanel
• Best brand on Instagram with 14% of share of interactions.
• 3rd brand of the month in the general Teads ranking. (-2 vs. August)
• The brand focused on the promotion of the Exhibition Mademoiselle Privé, the
Fall/Winter 2015/2016 collection, the two-tone slingback shoes and the new LIFT
skincare introduced by Diane Krüger.
Michael Kors
• Most active brand of the month with 6 YouTube videos, 12 Instagram videos and
69 Facebook posts.
• 2nd in popularity mapping after Christian Dior.
• Best video starred Lily Aldridge living as a Parisian fashionista.
TOP BRANDS
Belstaff
• 2nd in evolution on the global brand mapping: the brand climbed 15 ranks to the
25th position
• Less videos (11 vs. 18) but better performance than in August
• Best results for the short-movie OUTLAWS starring David Beckham as the
Stranger - a mysterious drifter and motorcycle stuntman chased throughout the
17-minute-long clip.
Louis Vuitton
• +4 ranks vs. August in the popularity mapping ranking
• Most popular brand of the month with 18M Facebook fans and 7.1M Instagram
subscribers, despite no activity on YouTube this month.

14. Brand Video name Views Count
Interaction
Rate Video Length
Christian Dior
Dior Sauvage – The new fragrance (Official Director’s
cut) 19,390,472 0.4% 1’21’’
Christian Dior Dior Addict, the new lipstick – The film 5,680,060 0.1% 0’21’’
Gucci Gucci Women's Spring Summer 2016 Fashion Show 470,745 0.2% 5’57’’
Christian Dior Dior Sauvage – The new fragrance (Official) 217,397 0.6% 0’40’’
Christian Dior
Dior Addict, the new lipstick – Jennifer Lawrence’s
Interview 729,641 0.1% 1’11’’
Yves Saint Laurent
ROUGE PUR COUTURE WITH CARA DELEVINGNE -
THE ROUGE THAT DRESSES ME 229,767 0.3% 1’05’’
Belstaff OUTLAWS Film 64,838 4.4% 17’29’’
Kenzo
FLOWER BY KENZO L’ELIXIR - The power of a flower –
The new film 51,736 19.1% 0’33’’
Burberry
Burberry Make-Up Tutorial: How To Do Effortless
Contouring and Strobing 595,127 0.0% 4’05’’
Burberry Highlights from the Burberry Womenswear S/S16 Show 158,137 0.5% 2’11’’
Data from the Teads Labs. Snapshot for the month of September.
Views and interactions may vary significantly after the data collecting date.
APPENDIX – YOUTUBE TOP VIDEOS

15. Brand Video name Interactions Interaction Rate
Christian Dior
From the skilled hands of Dior Joaillerie artisans, discover the
#
DiorSavoirFaire behind the making of the 'Bar en Corolle' ring from the
'Archi Dior' collection. The entire video can be discovered on
DIORMAG.com. #DiorJoaillerie
106,192 3.8%
Chanel
The Chanel Slingback Stories
95,460 1.4%.
Christian Dior
// SAUVAGE // The new fragrance by Dior. The film starring Johnny Depp
and directed by Jean-Baptiste Mondino. #diorsauvagenFollow
@diorsauvage_miles00 to start the journey
95,363 3.4%
Chanel
#MADEMOISELLEPRIVE
84,068 1.2%
Chanel The Chanel Slingback Effect 82,138 1.2%
Chanel Kristen Stewart #MADEMOISELLEPRIVE 77,078 1.1%
Christian Dior
Dive into our Joaillerie atelier where the exceptional #DiorSavoirFaire of
the 'Libre Plumetis' bracelet from the 'Archi Dior' collection is unveiled in
this clip. The entire video and more exclusive images are now on
DIORMAG.com. #DiorJoaillerie
75,162 2.7%
Christian Dior
Discover the new Dior Addict Lipstick, the first ultra-shiny lipstick featuring
a hydra-gel core by Dior. Now defy the limits of shine like Jennifer
Lawrence. #shinedontbeshy
67,586 2.4%
Chanel #ChanelFallWinter2015 67,317 1.0%
Chanel
Bonjour! @LilyAldridge takes on the City of Light in our newest Jet Set 6
Collection. #JetSetGo
66,733 1.2%
Data from the Teads Labs. Snapshot for the month of September.
Views and interactions may vary significantly after the data collecting date.
APPENDIX – INSTAGRAM TOP VIDEOS

16. REINVENTING VIDEO ADVERTISINGData extracted on October 1st
LUXURY
BAROMETER
September 2015
Watches & Jewellery

17. Best evolutions of the month were performed
by usually niche brands Roger Dubuis (+13)
and Chaumet (+12) (now 14th and 23rd
respectively). Those results are mainly
explained by higher YouTube activity.
On the other hand, August’s top evolutions
Graff Diamond and De Grisogono fell back
to their July ranking, losing -20 and -16 ranks
respectively.
Tiffany & Co., Cartier, Bulgari, Rolex and
Swarovski stay steadily at the top of the
ranking since May 2015.
Activity
Facebook posts + videos
(Instagram + YouTube)
Performance
YouTube (Views+ Comments + Likes) +
Facebook (Likes + Comments) + Instagram
(Likes + Comments)
Popularity
Facebook Fans + YouTube Subscribers +
Instagram Followers
• The popularity mapping represents the brands’ variation in a ranking that combines Activity, Performance and Popularity for Luxury brands.
• The popularity mapping only includes brands that vary of more than 3 positions.
TOP EVOLUTION – POPULARITY MAPPING

18. • More evenly distributed views than in August
• Interaction rates remained extremely low, especially for the limited number of views.
• Top videos are short-to-average length videos, the longest being issued by Vacheron Constantin, which retraced
the story of the brand’s top watch model.
697,237
519,936
360,933
103,396 101,086
58,225 37,556 35,107 20,669
0.1%
0.0% 0.3% 0.2% 0.3%
4.5%
0.9% 0.7%
6.4%
0%
1%
2%
3%
4%
5%
6%
7%
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
Roger Dubuis
Excalibur Quatuor
in titanium watch
The Royal Oak
Perpetual
Calendar - The
New Geometry of
Time
TAG Heuer |
G.E.M. rocks on
the top of Europe
Chaumet presents
"Promenade
Bucolique"
IMPERIALE –
CHOPARD –
OFFICIAL FILM
REFERENCE
57260 - The Most
Complicated
Watch Ever Made
- Vacheron
Constantin
CLE DE CARTIER
– THE NEW
WATCH BY
CARTIER
BR-X1
TOURBILLON:
Fine watchmaking
moments
CSIO Spruce
Meadows
‘Masters’ 2015
highlights
presented by
Rolex
TOP VIDEOS PER VIEWS AND INTERACTION RATE
Number of views Interaction rate
1’33’’ 1’22’’ 2’26’ 0’31’’ 0’44’’ 3’02’’ 0’33’’ 1’31’’ 2’02’’
TOP VIDEOS – COMBINED VIEWS & INTERACTION RATES
Source: Teads Labs
Roger Dubuis Audemars Piguet Tag Heuer Chaumet Chopard Vacheron Constantin Cartier Bell & Ross Rolex

19. Source: Teads Labs
Tiffany & Co. Tiffany & Co. Cartier Cartier
TOP VIDEOS - INSTAGRAM
• Tiffany & Co.’s clout on Instagram remained unchallenged on Instagram this September. The four clips published by the
brand reached the top, just as in August. The brand looked back on its traditional values, in particular family thanks to
Doutzen Kroes and her son and the Hemingway sisters.
• Cartier overtook Hublot at the second position vs. August’s ranking. Cartier put forward its new timeless collection of
watches under the hashtag #CleDeCartier.
CartierTiffany & Co. Tiffany & Co. Cartier
23,812 22,567 21,855 21,523
20,007
16,133 15,042 13,892 13,178
11,000
0
5,000
10,000
15,000
20,000
25,000
30,000
TOP VIDEOS PER INTERACTIONS
@Doutzen and
her son show us
the new Tiffany
Bow:
#TiffanyBow
A celebration of
love, our closest
connections and,
of course,
diamonds…
The reinvention
of a classic.
Discover the new
Return to
Tiffany®.
#ReturnToTiffany
This season we
capture the
essence of
forever with the
new Tiffany
Infinity…
A timeless and
modern watch for
her.
#CleDeCartier
#CleDeCartier
re-inventing the
crown. #Cartier
A new vision of
sophistication,
focused on
simplicity and
design.
#CleDeCartier
#Cartier
#CleDeCartier
the new watch by
Cartier. Men
collection
#Cartier
#CleDeCartier
collection for
men. Pure lines,
timeless
elegance
#Cartier
#HublotLovesFo
otball ⚽️ Big
Bang Unico Bi-
Retrograde
Cartier Hublot

20. 30%
22%
15%
5% 4% 4% 3% 3% 3% 2%
10%
0%
5%
10%
15%
20%
25%
30%
35%
Vacheron
Constantin
Rolex Tag Heuer Cartier Roger
Dubuis
Montblanc Chopard Panerai BELL &
ROSS
Audemars
Piguet
Others
BRANDS' SHARE OF INTERACTION
31%
23%
17%
9% 8%
5%
3% 2% 2% 1% 1%
0%
5%
10%
15%
20%
25%
30%
35%
Roger
Dubuis
Audemars
Piguet
Tag Heuer Chaumet Cartier Chopard Vacheron
Constantin
Rolex BELL &
ROSS
Montblanc Others
BRANDS’ SHARE OF VIEWSà 2.2M views in September 2015
Raise in brands’ activity after 3 months
decrease, with 1M views and 19 videos more
than in August, after three months of
decrease in activity.
While Tag Heuer and Cartier are regulars of
top share of views, other brands such as
Roger Dubuis, Chaumet or even Vacheron
Constantin appeared directly at very good
rankings.
Share of Views =
Brands’ YouTube Views / Total Views
à 9.4K interactions in September 2015
A third more interactions in September vs.
August.
With only 3 videos published and 3% of share
of views, Vacheron Constantin gathered
30% of all interactions.
Share of Interactions = Brands’ YouTube
and Facebook Interactions / Total Interactions
Videos 1 1 13 3 4 1 3 8 1 4 22
Interactions 2,822 2,066 1,467 511 373 349 279 255 247 219 905
SHARE OF VIEWS & INTERACTIONS

21. Interactions
(000)
Tiffany & Co. indeed kept the top position with 10K interactions less than in
August but Cartier performed almost as well.
The brand released six videos to promote the new collection Clé de Cartier and
all of them exceeded 10K interactions. The most popular one,
A timeless and modern watch for her. #CleDeCartier introduced the Watch for
Her.
à 266K interactions, September 2015.
The Instagram activity this month
remained substantially the same than in
August.
The biggest difference is Cartier,
reappearing at the 2nd position and
holding a third of total interactions.
Share of Interactions =
Brands’ Instagram and Facebook
Interactions / Total Interactions
INSTAGRAM SHARE OF INTERACTIONS
89.7 88.0 45.9 11.5 10.1 8.1 2.6 1.9 1.9 1.5 4.2
34% 33%
17%
4% 4% 3%
1% 1% 1% 1% 2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Tiffany &
Co
Cartier Hublot Tag HeuerMontblanc Chopard IWC BELL &
ROSS
Maurice
Lacroix
Piaget Others
BRANDS' SHARE OF INTERACTIONS

22. Roger Dubuis outperformed this month with the
introduction of the Excalibur Quatuor: this exclusive
men's watch represents the brand’s ability to innovate.
The video ranked 1st per number of views but showed
very little user engagement through interactions.
Roger Dubuis Excalibur Quatuor in titanium watch
Views: 697,237
Interaction rate: 0.1%
Duration: 0’33’’
TOP VIDEOS
This video by Vacheron Constantin ranked 1st by
interaction rate and 3rd per combined results. The video
introduced the new, most complicated watch ever made
by offering a poetic take of the brand’s history and love for
technical achievements since 1755.
REFERENCE 57260 - The Most Complicated Watch
Ever Made - Vacheron Constantin
Views: 58,225
Interaction rate: 4.5%
Duration: 3’50’’

23. TAG HEUER kept on organising and covering events for the brand’s
ambassadors. This month, G.E.M. a Chinese music star, was invited to
perform on the top of the Swiss Jungfraujoch glacier for an audience of
over 200 Chinese fans. The video ranked 2nd per combined results.
TAG Heuer | G.E.M. rocks on the top of Europe
Views: 697,237
Interaction rate: 0.1%
Duration: 1’33’’
Audemars Piguet presented its new model, the Royal Oak Perpetual
Calendar, inspired by the astronomical world and the legacy of the brand.
Despite the high number of views, the video failed to engage the user.
The Royal Oak Perpetual Calendar - The New Geometry of Time
Views: 519,936
Interaction rate: 0.0%
Duration : 1’22’’
Chopard released the official film of the new IMPERIALE collection. The
film celebrates the assertive taste and incredible allure of the
contemporary distinguished woman, embodied by supermodel Hilary
Rhoda. The video ranked 4th but had no interactions.
IMPERIALE – CHOPARD – OFFICIAL FILM
Views: 101,086
Interaction rate: 0.0%
Duration: 1’44’’
TOP VIDEOS

24. Cartier
• 2nd brand of the month on the general Teads ranking (+3 vs.
August).
• 2nd brand per popularity across YouTube, Instagram and Facebook
• Focus on the Clé de Cartier campaign across all platforms
Rolex
• 3rd brand of the general ranking (-1 vs. August) consistently
delivering great results month after month
• 2nd per share of interactions with 8 videos (6 more than in August).
• 3rd brand per popularity with 46M Facebook fans and 35K YouTube
subscribers.
TOP BRANDS
Chaumet
• Best evolution of the month (+12 positions) together with Roger
Dubuis, arriving 23rd on Teads’ general ranking.
• 1st time it is featured in the ranking of top shares of views with 9%
after very low activity over the summer.
• Best video took the viewer in a “promenade bucolique” (a
landscape walk) that bridged the past, present and future of the
brand.

25. Brand Video name Views count Interaction Rate Video Length
Roger Dubuis Roger Dubuis Excalibur Quatuor in titanium watch 697,237 0.1% 1’33’’
Audemars Piguet
The Royal Oak Perpetual Calendar - The New
Geometry of Time 519,936 0.0% 1’22’’
Tag Heuer TAG Heuer | G.E.M. rocks on the top of Europe 360,933 0.3% 2’26’’
Chaumet Chaumet presents "Promenade Bucolique" 103,396 0.2% 0’31’’
Chopard IMPERIALE – CHOPARD – OFFICIAL FILM 101,086 0.3% 0’44’’
Vacheron
Constantin
REFERENCE 57260 - The Most Complicated
Watch Ever Made - Vacheron Constantin 58,225 4.5% 3’02’’
Cartier
CLE DE CARTIER – THE NEW WATCH BY
CARTIER 37,556 0.9% 0’33’’
BELL & ROSS BR-X1 TOURBILLON: Fine watchmaking moments 35,107 0.7% 1’31’’
Rolex
CSIO Spruce Meadows ‘Masters’ 2015 highlights
presented by Rolex 20,669 6.4% 2’02’’
APPENDIX – YOUTUBE TOP VIDEOS
Data from the Teads Labs. Snapshot for the month of September.
Views and interactions may vary significantly after the data collecting date.

26. APPENDIX – INSTAGRAM TOP VIDEOS
Data from the Teads Labs. Snapshot for the month of September.
Views and interactions may vary significantly after the data collecting date.
Tiffany & Co.
Doutzen and her son show us the new Tiffany Bow: asymmetrical, off-center and
traced with diamonds. #TiffanyBow
23,812 0.9%
Tiffany & Co.
A celebration of love, our closest connections and, of course, diamonds. Discover
the sparkle behind the new Tiffany Victoria™ collection, in which brilliant diamonds
align to reflect the stars in the night sky. #TiffanyVictoria
22,567 0.8%
Tiffany & Co.
The reinvention of a classic. Discover the new Return to Tiffany®.
#ReturnToTiffany
21,855 0.8%
Tiffany & Co.
This season we capture the essence of forever with the new Tiffany Infinity. Sisters
@
dreelouisehemingway and @langleyfox show us the graceful elegance behind this
stunning collection as well as the true love shared between siblings.
#TiffanyInfinity
21,523 0.8%
Cartier A timeless and modern watch for her. #CleDeCartier 20,007 1.1%
Cartier
#CleDeCartier re-inventing the crown. #Cartier 16,133 0.9%
Cartier A new vision of sophistication, focused on simplicity and design. #CleDeCartier
#Cartier
15,042 0.8%
Cartier
#CleDeCartier the new watch by Cartier. Men collection #Cartier 13,892 0.8%
Cartier #CleDeCartier collection for men. Pure lines, timeless elegance #Cartier 13,178 0.7%
Hublot
#
HublotLovesFootball ⚽️ Big Bang Unico Bi-Retrograde, our stunning watch
dedicated to football. Congratulations to @psg and @juventus for yesterday night
and good luck @chelseafc and @fcbayern for tonight!
11,000 1.3%
Brand Video name Interactions
Interaction
Rate

27. METHODOLOGY & GLOSSARY
BRANDS*KEY WORDS
FASHION & BEAUTY WATCHES & JEWELLERYInteractions
• YouTube likes and comments + Facebook comments
and likes
• Instagram interactions for Instagram videos
Interaction rates
Interactions (YouTube likes and comments + Facebook
comments and likes) / views (YouTube views).
Activity
Facebook posts + Instagram videos + YouTube videos
Performance
YouTube (views + comments + likes) + Facebook (likes
+ comments) + Instagram (likes + comments)
Popularity
Facebook fans + YouTube subscribers
Share of Views
Brands’ YouTube views / total YouTube views
Share of Interactions
Brands’ interactions (YouTube likes and comments +
Facebook posts) / Total interactions
Views
YouTube views

28. TEADS
• Inventors of outstream video advertising
• Unlocking inventories through the award-winning inRead® format
• Highly scalable, premium advertising solution
• Viewable by design
Source: Compared to skippable pre-roll advertising, unskippable pre-roll and social-feed native video.
Millward Brown & Teads Outstream and Instream’s Impact on Ad Effectiveness Study 2015
Message
association
+29%
Increased
purchase intent
+7.8%
Ad awareness
impact over time
+53%
Proven by Millward Brown’s ad Outstream and Instream Ad Effectiveness study as the most
effective video solution on the market. Teads’ award-winning inRead solution offers:

29. TEADS LUXURY CAMPAIGNS
BENCHMARK – CTR on COMPLETED VIEWS
Source: Teads internal data for H1 2015 globally
Beauty
12.3%
Fragrances
11.8%
Fashion
7.4%
Jewellery
7%
Watches
8%

30. Please contact :
Global Industry Director, Luxury - rachid.aitaddi@teads.tv
Global Client Insights Manager - charlotte.diemer@teads.tv