Your brand is what others say about you when you're not in the room. So how do you create a brand that is beloved, well-known, and recognizable in today's crowded, noisy marketplace? LeadIQ VP Marketing Ryan O'Hara has the answers - and he's ready to share 5 of his favorite strategies in this exclusive one-hour webinar. In this webinar, Ryan O'Hara is going to show you the top 5 strategies he's run at LeadIQ to activate the LeadIQ brand and generate marketing qualified leads. These include: - How to create low-cost, effective marketing videos. - How to create content that's entertaining and memorable. - How to craft on-brand content that also sells your product/service. Plus, Ryan will share his top 5 creative marketing strategies to raise brand awareness for your business.

1. 5 Creative Marketing Strategies
that Helped LeadIQ 2 3X Growth

2. Overview
● Who is this Ryan O’Hara jerk?
○ What the **** is LeadIQ?
● The 5 Creative Marketing Strategies (no spoilers)
● Examples
● Recap
● Q&A

3. Ryan O’Hara | LeadIQ VP of Growth/Marketing

4. What’s LeadIQ?
LeadIQ is an innovative cloud based big data solution that helps dynamically change global
communication in the ever changing market using synergy through thought leadership and
partnerships with the on-demand markets of lead generation.

5. What’s LeadIQ?
LeadIQ is an innovative cloud based big data solution that helps dynamically change global
communication in the ever changing market using synergy through thought leadership and
partnerships with the on-demand markets of lead generation.

6. What’s LeadIQ?
We make it easy for sales reps to work out of places they are researching their prospects.

7. What’s LeadIQ?
We make it easy for reps to work out places they are researching their prospects.

8. Strategy #1
Build your brand using brand archetypes

13. ALL THREE OF THESE BRANDS ARE RULER BRANDS

14. 1. The Ruler
2. The Lover
3. The Rebel
4. The Sage
5. The Magician
6. The Caregiver
7. The Explorer
8. The Jester
9. The Innocent
10.The Hero
11.The Everyman
12.The Creator
The 12 Brand Archetypes

15. 1. The Ruler
2. The Lover
3. The Rebel
4. The Sage
5. The Magician
6. The Caregiver
7. The Explorer
8. The Jester
9. The Innocent
10.The Hero
11.The Everyman
12.The Creator
HOW DO YOU WANNA BE SEEN?
THE BEST
ARE YOU….

16. 1. The Ruler
2. The Lover
3. The Rebel
4. The Sage
5. The Magician
6. The Caregiver
7. The Explorer
8. The Jester
9. The Innocent
10.The Hero
11.The Everyman
12.The Creator
HOW DO YOU WANNA BE SEEN?
THE BEST
INTIMATE
ARE YOU….

17. 1. The Ruler
2. The Lover
3. The Rebel
4. The Sage
5. The Magician
6. The Caregiver
7. The Explorer
8. The Jester
9. The Innocent
10.The Hero
11.The Everyman
12.The Creator
HOW DO YOU WANNA BE SEEN?
THE BEST
INTIMATE
CHANGING THE RULES
ARE YOU….

18. 1. The Ruler
2. The Lover
3. The Rebel
4. The Sage
5. The Magician
6. The Caregiver
7. The Explorer
8. The Jester
9. The Innocent
10.The Hero
11.The Everyman
12.The Creator
HOW DO YOU WANNA BE SEEN?
THE BEST
INTIMATE
CHANGING THE RULES
ARE YOU….
THE SMARTEST PERSON IN THE ROOM.

19. 1. The Ruler
2. The Lover
3. The Rebel
4. The Sage
5. The Magician
6. The Caregiver
7. The Explorer
8. The Jester
9. The Innocent
10.The Hero
11.The Everyman
12.The Creator
HOW DO YOU WANNA BE SEEN?
THE BEST
INTIMATE
CHANGING THE RULES
ARE YOU….
THE SMARTEST PERSON IN THE ROOM
MAKING DREAMS COME TRUE

20. 1. The Ruler
2. The Lover
3. The Rebel
4. The Sage
5. The Magician
6. The Caregiver
7. The Explorer
8. The Jester
9. The Innocent
10.The Hero
11.The Everyman
12.The Creator
HOW DO YOU WANNA BE SEEN?
THE BEST
INTIMATE
CHANGING THE RULES
ARE YOU….
THE SMARTEST PERSON IN THE ROOM
MAKING DREAMS COME TRUE
PROTECTING AND NURTURING

21. 1. The Ruler
2. The Lover
3. The Rebel
4. The Sage
5. The Magician
6. The Caregiver
7. The Explorer
8. The Jester
9. The Innocent
10.The Hero
11.The Everyman
12.The Creator
HOW DO YOU WANNA BE SEEN?
THE BEST
INTIMATE
CHANGING THE RULES
ARE YOU….
THE SMARTEST PERSON IN THE ROOM
MAKING DREAMS COME TRUE
PROTECTING AND NURTURING
ON AN ADVENTURE

22. 1. The Ruler
2. The Lover
3. The Rebel
4. The Sage
5. The Magician
6. The Caregiver
7. The Explorer
8. The Jester
9. The Innocent
10.The Hero
11.The Everyman
12.The Creator
HOW DO YOU WANNA BE SEEN?
THE BEST
INTIMATE
CHANGING THE RULES
ARE YOU….
THE SMARTEST PERSON IN THE ROOM
MAKING DREAMS COME TRUE
PROTECTING AND NURTURING
ON AN ADVENTURE
FUN AND ENTERTAINING

23. 1. The Ruler
2. The Lover
3. The Rebel
4. The Sage
5. The Magician
6. The Caregiver
7. The Explorer
8. The Jester
9. The Innocent
10.The Hero
11.The Everyman
12.The Creator
HOW DO YOU WANNA BE SEEN?
THE BEST
INTIMATE
CHANGING THE RULES
ARE YOU….
THE SMARTEST PERSON IN THE ROOM
MAKING DREAMS COME TRUE
PROTECTING AND NURTURING
ON AN ADVENTURE
FUN AND ENTERTAINING
SIMPLE AND HAPPY

24. 1. The Ruler
2. The Lover
3. The Rebel
4. The Sage
5. The Magician
6. The Caregiver
7. The Explorer
8. The Jester
9. The Innocent
10.The Hero
11.The Everyman
12.The Creator
HOW DO YOU WANNA BE SEEN?
THE BEST
INTIMATE
CHANGING THE RULES
ARE YOU….
THE SMARTEST PERSON IN THE ROOM
MAKING DREAMS COME TRUE
PROTECTING AND NURTURING
ON AN ADVENTURE
FUN AND ENTERTAINING
SIMPLE AND HAPPY
UP FOR THE CHALLENGE.

25. 1. The Ruler
2. The Lover
3. The Rebel
4. The Sage
5. The Magician
6. The Caregiver
7. The Explorer
8. The Jester
9. The Innocent
10.The Hero
11.The Everyman
12.The Creator
HOW DO YOU WANNA BE SEEN?
THE BEST
INTIMATE
CHANGING THE RULES
ARE YOU….
THE SMARTEST PERSON IN THE ROOM
MAKING DREAMS COME TRUE
PROTECTING AND NURTURING
ON AN ADVENTURE
FUN AND ENTERTAINING
SIMPLE AND HAPPY
UP FOR THE CHALLENGE.
RELATABLE FRIEND

26. 1. The Ruler
2. The Lover
3. The Rebel
4. The Sage
5. The Magician
6. The Caregiver
7. The Explorer
8. The Jester
9. The Innocent
10.The Hero
11.The Everyman
12.The Creator
HOW DO YOU WANNA BE SEEN?
THE BEST
INTIMATE
CHANGING THE RULES
ARE YOU….
THE SMARTEST PERSON IN THE ROOM
MAKING DREAMS COME TRUE
PROTECTING AND NURTURING
ON AN ADVENTURE
FUN AND ENTERTAINING
SIMPLE AND HAPPY
UP FOR THE CHALLENGE.
RELATABLE FRIEND
BUILDING SOMETHING

27. IS THIS HIPPIE DIPPY BULLSHIT?

28. EXAMPLE OF LOVER BRAND WORKING
SHE’S CRYING!!

29. IF TAYLOR SWIFT CAN DO THIS WHY CAN’T WE?

33. 1. The Ruler
2. The Lover
3. The Rebel
4. The Sage
5. The Magician
6. The Caregiver
7. The Explorer
8. The Jester
9. The Innocent
10.The Hero
11.The Everyman
12.The Creator
HOW TO PICK YOUR ARCHETYPE
THE BEST
INTIMATE
CHANGING THE RULES
ARE YOU….
THE SMARTEST PERSON IN THE ROOM
MAKING DREAMS COME TRUE
PROTECTING AND NURTURING
ON AN ADVENTURE
FUN AND ENTERTAINING
SIMPLE AND HAPPY
UP FOR THE CHALLENGE.
RELATABLE
BUILDING SOMETHING

34. How to pick your brand archetype?
● Get your team and write down adjectives you want
your brand to be.
● Categorize them into one of the 12 archetypes.
● See what are the top 3, and pick one.
● Lastly, pick one that’s different from your
competitors.

35. We are a jester archetype.
A few months ago, our two biggest competitors merged into one company.
We want to entertain you and make you laugh.

38. Strategy #2
Make your marketing a media network.
Make your employees media personalities.

47. MEDIA PERSONALITIES

48. MEDIA PERSONALITIES
MAZZ
A
Dan Frost
Ryan
Sheffer
Cam Riley
Jeremy
Leveille
Rishi
Mathur
Stupid Jerk

52. So how to build a media network?
● Make content using audio, visual, and words.
● Make your employees the star of the network.
● Give your employees personalities that aren’t all the same.
● Use your archetype to guide your programming.
● Make it consistent.

53. Strategy #3
Be more awareness driven vs. lead gen driven.

54. Media Friend Theory

55. Media Friend Theory

56. Meet my friends...no I’m not being a bragasaurus rex

59. Retarget

60. How do you become more awareness driven?
● Give more than take, always.
● Be seen everywhere.
● Put more money toward impressions.
● Use impressions to get people to like you.
● Use lead gen to bring them back.
● Don’t be a spreadsheet nerd.
○ Use data to your advantage and learn.
○ But don’t get analysis by paralysis.
● Use outbound to support inbound and vice versa.

61. Strategy #4
Focus on little wins every day.

62. What is a win?
● A win is defined by doing something that helps the company get new customers.
● Starting something is not a win. We need to be out there online being seen.
● Examples:
○ Did you get some engagement with a prospect?
○ Did someone come inbound that your team has been trying to get?
○ Did you make a prospect feel a certain way?
○ Did you score a good influencer to do content with?
○ Did you make content for just one prospect and it worked?

63. There are 220 business days a
year.
As a marketer I can have one little win a day
OR
I could swing for the fences and hit a homerun once in
awhile

64. There are 220 business days a
year.
I can produce 1 podcast, 1 video, one blog post a week. I can also
sneak in a longer asset/month.
OR
I can produce one really good asset and really hope it does well.

65. There are 220 business days a
year.
I can produce 1 podcast, 1 video, one blog post a week. I can also
sneak in a longer asset/month.
OR
I can produce one really good campaign and really hope it does
well.

66. Take risks here
I can produce 1 podcast, 1 video, one blog post a week. I can also
sneak in a longer asset.
OR
I can produce one really good campaign and really hope it does
well.

67. There are 220 business days a
year.
220 wins
220 wins
= 440 wins

68. There are 220 business days a
year.
220 wins
220 wins
= 660 wins
220 wins

69. How do you focus on little wins?
● Focus on the right view, not 1 million views.
● Winning is the only real thing that’s scalable.
○ Everything else dies eventually.
○ Only so many people can click on an ad.
○ Only so many people will become an opp from a webinar.
● Get your team focused on wins everyday.
● Make things trackable so you know what wins are working.
● Don’t plan things that take too much time.

70. Little win, big risk, good reward.

71. Strategy #5
Make your shit interesting

72. The Mom Test

73. Don’t worry about making everything perfect. Make it interesting.

74. Dial everything to 11

75. The average person changes jobs every 18 months.
Be an escape for them.

76. Get influenced, but be different with your stuff.

77. Good marketing is infotainment.

78. Questions?
ryan@leadiq.com