Presentations are a great way to communicate your business idea or organisation to prospects, customers, investors, employees. Here is Inception Business Services quick guide to making a comprehensive Corporate Presentation that helps you achieve your communication goals. We have put in insights and tips based on our experience in helping several businesses (new & old) revamp, re-do or create presentations that tell their business story in an effective way

1. Key Elements of your
Corporate Profile Presentation

2. Why do you need a Corporat
Profile Presentation

3. You need a Corporate Profile Presentation ….
To project your business in a positive
way to a specific audience
To market or sell your products and
services offerings
To acquire new customers, employees or
partners

4. Employees
Existing and
Potential
Customers
Partners Investors
Shareholders
/ Board
Tip: Presentations should be designed based on your target audience
TARGET AUDIENCE

5.  Building your brand
 Fundraising
 Business Development
 Customer Growth & Market
Penetration
 Employee Engagement
Tip: The objective will broadly fall under one of the above mentioned areas.
Understand the objective of the presentation before starting off.
OBJECTIVE

6. COMPANY INTRODUCTION
ABOUT THE BUSINESS
RECOGNITIONS

7. History
Vision, Mission and Core
Values
Milestones

8. HISTORY
Founding Philosophy
The story behind the inception of the
organization.
Founding Team
The company founders, their background
and what motivated them to form the
company
Tip: Use photos and videos to present the story of your company and the founders.

9. Tip: Use text as well as images to represent the values, the mission and vison
statements
Vision
Define what your organization wants to
become
Mission
Define how you will accomplish what you
want to be, who the customers are and what
your company is doing for them
Values
Core beliefs that will differentiate you from
competition
VISION | MISSION | VALUES

10. What significant
milestones has your
company achieved.
This could relate to
business
expansions,
infrastructure,
customers, revenue
and profits, sales,
community
outreach etc.
Tip: Milestones can be best represented using infographics
MILESTONES

11. Products and Services
People
Customers and Partners
Financial Highlights

12. What are the products or
services your company offers
Tip: Use appropriate product / service images or videos
What is the USP of your
offerings
Market segments, market share,
geographic reach/distribution of
the products and services
PRODUCTS AND SERVICES

13. Leadership Team, Key people in the organization –
their roles, and professional backgrounds
Tip: Photos and text of key people can be presented
PEOPLE

14. Tip: Use customer/partner testimonials to showcase your expertise and quality of
delivery etc. Also represent customers / partners with their brand logos
Mention the partner firms
and what value they bring to
your business
Who are your
customers/clients, for specific
products / services
Geographical spread / reach of
customer base
CUSTOMERS AND PARTNERS

15. Revenue Model
Describe your revenue
generation framework
Stakeholders
Describe key financial
stakeholders such as investors
and partners
Valuation
How much your company is
valued at
Tip: Use infographic to show the revenues in the recent years
Financials are important to convince people to invest in your company or to buy your
products/services
FINANCIALS

16. Awards
Media Coverage

17. Industry awards and
recognitions won by the
company or its people
Tip: Use corresponding award logos and descriptions of the awards &
certifications
Certifications received
Specific Product or
Service related
awards such as
patents etc.
AWARDS

18. Important articles in the
media where the company
has been featured
Tip: Present a clippings collage, or a snippets from key interviews
Feature articles that talk
positively about the
organization, its capabilities
and growth
MEDIA COVERAGE

19. Provide your contact details – address,
email, phone numbers, contact person
to enable the audience to get in touch
with you
Provide a clear call to action at the
end of the presentation . Eg: “call us
for a demo” or “sign up today to
meet with our sales representative”
Tip: CTA should be very specific and clear.
CALL TO ACTION (CTA)

21. Bring out your brand distinctly by using your
logo and your brand colours
Use your company brand presentation template
(if available )
Use visuals like videos, photographs, graphs
wherever applicable
Maintain a uniform slide layout
Make sure every slide has a purpose

22. Do not present anything about the
company in negative light
Always back statements about the
company with data – research data, third
party information etc.
Do not share information or
numbers that are confidential to
the company
Do not present too much information
about your competitors