Idemudia Dima-Okojie: WeChat Chat v3

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- WeChat is owned by Tencent, the 4th largest internet company in the world by users. Tencent also owns other services like QQ Messenger, music, and games. - Tencent has a 34% stake in Africa's largest internet holding company, which owns services like DSTV, Multichoice, and PayU. - WeChat launched in 2011 and now has over 600 million monthly active users globally. It allows instant messaging, voice/video calls, location sharing, and access to over 10 million business services through official accounts.

Technologie

WeChat Ownership
• World’s 4th Largest internet company after Google, Alibaba and Facebook
• Owns other services including: QQ Instant Messenger and TenPay, Music
Distribution and Multiplayer games.
1

WeChat Ownership
• Largest Internet Holding Company in Africa
• Owns 34% stake in Tencent
• Owns other services including: DSTV, Multichoice, SuperSports, OLX,
Media24, SimilarWeb and PayU
2

• Developed WeChat in 2011
Social
Communication
Platform
4
• Over 10 Million
services/businesses built on the
WeChat Official Account
ecosystem Globally
• Over 600 Million Monthly Active
Users Globally

Mobile in Nigeria
140m
Mobile Subscriptions
76mInternet Subscriptions
20%
Smartphone Penetration
Source: NCC 2014 Report, Telco Data
7

WeChat in Nigeria
One in every 10 Smartphone
users in Nigeria is on WeChat
8

What’s in WeChat
• Instant Messaging
• Voice Messaging
• Voice Calls
• Video Calls
• Location Sharing (Real time)
• People Nearby
• Shake
• Available on PC, Mac & Web via web.wechat.com
• Stickers
• Official Accounts
9

Apps within an App Model
With Official Accounts, WeChat enables organizations,
businesses and brands to create a native mobile app within
WeChat
1. This reduces cost to develop a native mobile experience
1. This reduces time to market
1. Easy access to a healthy base of Smartphone users
11

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Idemudia Dima-Okojie: WeChat Chat v3

1. October 2015

2. WeChat Ownership • World’s 4th Largest internet company after Google, Alibaba and Facebook • Owns other services including: QQ Instant Messenger and TenPay, Music Distribution and Multiplayer games. 1

3. WeChat Ownership • Largest Internet Holding Company in Africa • Owns 34% stake in Tencent • Owns other services including: DSTV, Multichoice, SuperSports, OLX, Media24, SimilarWeb and PayU 2

4. What is WeChat?3

5. • Developed WeChat in 2011 Social Communication Platform 4 • Over 10 Million services/businesses built on the WeChat Official Account ecosystem Globally • Over 600 Million Monthly Active Users Globally

6. The Mobile Phone Today5

7. Messaging at the Heart of Mobile6

8. Mobile in Nigeria 140m Mobile Subscriptions 76mInternet Subscriptions 20% Smartphone Penetration Source: NCC 2014 Report, Telco Data 7

9. WeChat in Nigeria One in every 10 Smartphone users in Nigeria is on WeChat 8

10. What’s in WeChat • Instant Messaging • Voice Messaging • Voice Calls • Video Calls • Location Sharing (Real time) • People Nearby • Shake • Available on PC, Mac & Web via web.wechat.com • Stickers • Official Accounts 9

11. WeChat Stickers10

12. Apps within an App Model With Official Accounts, WeChat enables organizations, businesses and brands to create a native mobile app within WeChat 1. This reduces cost to develop a native mobile experience 1. This reduces time to market 1. Easy access to a healthy base of Smartphone users 11

13. What can you do with an Official Account • One-on-One Brand Engagement • Run Competitions • Run Reward Programs • Run Polls to get user data • Use location based services • Send push notification to ALL users (100% Reach) • Deliver Rich Media Content (video, pictures, audio, live streams) • Customer Service • Service Transactions 12

14. DEMO 13

Notes de l'éditeur

What is the benefit to the user? Elevator pitch. Their opinion matters. It is a safe place. Honest reflection of opinions in a statically form. Troll free zone.
What is the benefit to the user? Elevator pitch. Their opinion matters. It is a safe place. Honest reflection of opinions in a statically form. Troll free zone.
Groups which share characteristics.
What is the benefit to the user? Elevator pitch. Their opinion matters. It is a safe place. Honest reflection of opinions in a statically form. Troll free zone.
A specific problem for a specific user segment. Why do they need the service/solution.
A specific problem for a specific user segment. Why do they need the service/solution.
A specific problem for a specific user segment. Why do they need the service/solution.
A specific problem for a specific user segment. Why do they need the service/solution.

Idemudia Dima-Okojie: WeChat Chat v3

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Notes de l'éditeur