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1. MARKET INTELLIGENCE . CONSULTING
www.techsciresearch.com
INDIA TORTILLA MARKET
FORECAST & OPPORTUNITIES
FY2017–FY2027

2. 2
Scope of Report
Product of Interest (POI): Tortilla
Review Period
FY2017 – FY2020
Base Year
FY2021
Estimated Year
FY2022
Forecast Period
FY2023 – FY2027
Year Range
A tortilla is a kind of pancake which basically came from Mexican cuisine is thin, circular
flatbread usually made from wheat or corn flour and can be eaten hot or cold and is
typically eaten with fillings or toppings.
TORTILLA MARKET
Market Segmentation
REGION
• North
• South
• East
• West
SOURCE
• Wheat
• Corn
PRODUCT TYPE
• Tostadas
• Taco Shells
• Tortilla Mix
• Pre-cooked Tortilla
• Tortilla Chips
DISTRIBUTION CHANNEL
• Supermarket/Hypermarket
• Departmental Stores
• Online
• Others

3. 3
Table of Contents
S. No. Contents Page No.
1.
Product Overview (A brief description of the category and product inclusions considered under the
scope of the study to give clear picture to the client about the product of interest.)
2.
Research Methodology (A brief description of the category and product inclusions considered under
the scope of the study to give clear picture to the client about the product of interest.)
3. Executive Summary (This chapter covers summary of the complete study.)
4.
Voice of Customer (Brand Awareness, Challenges Faced Post Purchase, Factors Influencing Purchase
Decision)
5.
India Tortilla Market Outlook, FY2016-FY2026F (This chapter includes a brief overview of the
product of interest market such as total market’s growth rate, expected growth rate, key growth levers,
leading region, top grossing product types, etc. It includes more of a qualitative information about the
market.)
5.1. Market Size & Forecast
5.1.1. By Value & Volume
5.2.
Market Share & Forecast (The overall product of interest bifurcated/split among various
segments.)
5.2.1. By Source (Wheat, Corn)
5.2.2. By Product Type (Tostadas, Taco Shells, Tortilla mix, Pre-cooked tortilla, Tortilla Chips)
5.2.3.
By Distribution Channel (Supermarket/Hypermarket, Departmental stores, Online,
Others)
5.2.4. By Company (FY2021)
5.2.5. By Region
5.3. Product Market Map (By Source, By Product Type, By Distribution Channel, By Region)
6. India Wheat Tortilla Market Outlook, FY2016-FY2026F

4. 4
S. No. Contents Page No.
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Product Type
6.2.2. By Distribution Channel
7. India Corn Tortilla Market Outlook, FY2016-FY2026F
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Distribution Channel
8. Market Dynamics (This chapter assesses the major demand drivers and restraints.)
8.1. Drivers
8.2. Challenges
9.
Market Trends & Developments (This section captures recent trends pertaining to manufacturing or
consumption, market movements in terms of points of production and consumption, advancements and
development)
10. Impact of COVID-19 on India Tortilla Market
11. Competitive Landscape
11.1. Competition Outlook
Table of Contents

5. 5
S. No. Contents Page No.
11.2. Company Profiles (Top 10 Leading Companies)
11.2.1. Company Details
11.2.2. Products & Services
11.2.3. Financials (As Reported)
11.2.4. Key Market Focus & Geographical Presence
11.2.5. Recent Developments
11.2.6. Key Management Personnel
12. Strategic Recommendations
13. About Us & Disclaimer
Table of Contents

6. RESEARCHMETHODOLOGY

7. 7
Research Methodology
✓ Identifying Key Opinion
Leaders
✓ Questionnaire Design
✓ In-depth Interviews
Data
Collection
Developing List
of Respondents
Formulating
Questionnaire
Market
Profiling
Data
Validation
Data
Analysis
In-depth secondary
research was
conducted to
determine top players
in the India Tortilla
market, overall
market size and
segmental market
size.
In order to
conduct industry
experts’ interviews,
TechSci
formulated a
detailed
discussion guide.
List of industry
players and
industry
specialists was
developed.
TechSci conducted
interviews with
industry experts
and industry
players for data
collection and
verification.
Data obtained as
a result of
primary and
secondary
research was
validated
through rigorous
triangulation.
The data was
scrutinized using MS-
Excel, statistical tools
and internal
proprietary database
to obtain qualitative
and quantitative
insights about the
India Tortilla market.
Data
Collection
Data Filter
& Analysis
Research &
Intelligence
Actionable
Insights
Business
Solution
Primary Research Desk Research Company Analysis
✓ Recent Developments
✓ Market Changing
Aspects/Dynamics
✓ Government Policies
✓ Conclusion
✓ Market Participants
✓ Key Strengths
✓ LinkedIn
✓ TechSci Internal
Database
✓ Factiva
✓ Hoovers
Paid Sources
✓ Company Websites
✓ Company Annual
Reports
✓ White Paper Study
✓ Financial Reports
✓ Investor
Presentations
✓ Regulatory Body
✓ Associations, etc.
Secondary
Research
Primary Research

8. 8
Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India tortilla market. The team has analyzed the outlook of
various segments of this market, while considering the major influencing factors. The study includes market forecasting, which would enable our
clients to take better decisions while planning their strategy to achieve sustainability in India tortilla market.
Methodology Followed for Calculation of Market Size:
• Market Size By Value : Market size, in terms of value, for the year FY2021 was calculated based on information collected through exhaustive
secondary research and primary surveys, with various key opinion leaders/stakeholders, such as tortilla companies, end users, industry
experts, and other industry participants.
• The team interviewed more than 40 – 50 companies, 180 – 200 end users, and 15 – 20 industry experts and other value chain stakeholders in
the India tortilla market to obtain the overall market size from FY2017 to FY2021, which was validated by the Delphi technique. Taking standard
deviation into consideration, the market size was averaged out, to arrive at the market size data during FY2017-FY2021.
• Respondents were asked about the current and future market growth rates, market shares by source, by product type, by distribution channel,
by region and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares
generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments
were further triangulated from other stakeholders.

9. 9
Research Methodology
Methodology Followed for Calculation of Market Shares:
Market by source, by product type, by distribution channel, by region and by company were calculated based on the responses received
through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from
various segments of tortilla market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion
leaders after eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in
SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India tortilla
market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis

10. 10
Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research
also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It
should be noted that the figures compiled are only for the organized market including market share data.
Partial List of Companies Interviewed Key Secondary Sources
▪ AVT Gavia Foods Pvt. Ltd.
▪ Joy Products
▪ Greendot Health Foods Pvt Ltd
▪ Habanero Inc.
▪ Priya Sales Corporation
▪ Nikasu Group
▪ Orenda Foods Private Limited
▪ Signature International Foods India Private
Limited (Fresh2Go)
▪ World Bank
▪ TechSci Research Proprietary Database & Knowledge
Repository
▪ Company Annual Reports
▪ Industry Magazines
▪ Industry Reports
▪ Statista
▪ News Dailies
▪ Credible Paid Databases

11. 11
Industry Brief
According to TechSci report on, “India Tortilla Market By Source (Wheat, Corn), By Product Type (Tostadas, Taco Shells, Tortilla mix,
Pre-cooked tortilla, Tortilla Chips), By Distribution Channel (Supermarket /Hypermarket, Departmental stores, Online, Others), By
Region (North, East, West, South), Competition Forecast & Opportunities, FY2027”, India tortilla market has shown promising growth
in historical years until FY2020 and is expected to continue its growth in upcoming forecast years FY2022 to FY2027. Tortillas are
actively incorporated in their menus, by fast food restaurants to increase their respective sales. Consumers are actively opting for
tortilla wraps, tacos, etc. over the regular burgers and subs. Making tortilla an innovative option for snack. Demand for new fast food
item is rapidly influencing the India tortilla market. Tortillas are flatbreads, that are thin, smooth, and circular and is used to make
multiple different dishes like, wraps, tacos, fajitas, etc. Indian household has been accustomed to the concept of flatbread like wheat
chapati. Thus, tortillas are also being introduced as Mexican- Indian cross dish.
The report on India tortilla market is segmented by source, by product type, by distribution channel, and by region. Based on source,
the segments are wheat and corn. With an increase in health conscious consumers, manufacturers have introduced gluten-free and
organic tortillas. Though such products are not well promoted in Indian market, but there is a scope of the healthier tortillas in the
Indian market. Tortilla is a Mexican snack and consumption pattern sees a trend in preference toward cross-culture cuisine this
consumption trend and exclusive demand for innovative snacks has driven Indian tortilla market toward impressive growth and is
expected to do so in the future forecast years too.
Indian economy was widely affected by the pandemic that set foot in early FY2021. India tortilla market was not untouched, either.
While observing the lockdown, consumers were not able to visit multiple distribution channels and could only order food online. The
online retail is expected to gain major revenue shares thus driving the growth in Indian tortilla market in the forecast years.
Generation Z with their hectic life and disposable income is inclined toward the fast food options. When an innovative, healthier, and
distinct product is available, it attracts the attention from the consumers. Fast-food chains with Indian versions of the Mexican dish is
quite famous among the young generation thus driving the Indian tortilla market toward a steady growth.
Major players operating in India Tortilla Market include AVT Gavia Foods Pvt Ltd, Joy Products, Greendot Health Foods Pvt Ltd,
Habanero Inc., Priya Sales Corporation, Nikasu Group, Orenda Foods Private Limited, Signature International Foods India Private
Limited (Fresh2Go) among others. The companies are focussing on extensive research and developments activities to stay
competitive in the market. Other competitive strategies include formation of alliances and partnerships
“India tortilla market is expected to witness significant growth during the forecast period. Moreover, convenient food item, easy
cooking methods, innovative ideas for the modification of the food item are going to be major drivers of the India tortilla market,” said
Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

12. 12
Sample Data - Snapshot
5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00
10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 110.00
FY2017 FY2021 FY2022E FY2027F
By Value (USD Million)
By Volume (Million Units)
India Tortilla Market Size, By Value (USD Million) & Volume (Million Units), FY2017–FY2027F
CAGR By Value & Volume
XX%
CAGR By Value & Volume
YY%
India Tortilla Market Share, By Source, By Value, FY2017–FY2027F
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
FY2017
FY2018
FY2019
FY2020
FY2021
FY2022E
FY2023F
FY2024F
FY2025F
FY2026F
FY2027F
Wheat Corn
India Tortilla Market Share, By Product Type, By Value, FY2017–FY2027F
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
20%
FY2017
FY2018
FY2019
FY2020
FY2021
FY2022E
FY2023F
FY2024F
FY2025F
FY2026F
FY2027F
Tostadas Taco Shells Tortilla mix Pre-cooked tortilla Tortilla Chips

13. 13
Report Ordering
Report Name: INDIA TORTILLA MARKET
FORECAST & OPPORTUNITIES
FY2017–FY2027
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14. About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in
number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The
proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’
model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich
evaluation of the opportunities available in the market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,
accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers
reliable and firsthand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or
omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this
report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market
size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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