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Insight and Ideas for Nonprofit Governance
                                                                                ®

Board MeMBer
VO L U M E 2 0 | N U M B E R 3                                           JULy 2011




        The MyTh of GeneraTional Tensions                               2

        are Two — or even Three — heads BeTTer Than one?                4

        GoverninG Toward The fuTure                                     8

        froM raze To reBuild                                            12

        Beach BuMMer                                                    18


                                        Departments

                        eXecuTive’s corner 7 R asK our consulTanTs 16
                         BooKMarK 17 R a Board MeMBer sPeaKs ouT 17
✴ froM The PresidenT ✴                                             ✴ Try This ✴



 Governing Toward The Myth of
 the Future       Generational
                  Tensions     In September, hundreds of
                               nonprofit leaders will gather
                               at the 2011 BoardSource
                               Leadership Forum to discuss a
                               critically important question:
                               How do we chart the way
                               forward for our organizations
                               and their missions in our
                               rapidly changing environment?
                                                                                        ANTONy BELL
                                                                                        cEO and president
                            It’s a complex question, but
                                                                                        Leader development, Inc.
                            one thing is clear: To succeed                              columbia, Sc
                            in a rapidly changing world, we
 must first make sense of it. Unfortunately, the economic           Providing leadership is the key is getting
 pressures of the past few years forced many of us to               generations to work together.
 concentrate on our internal, financial issues rather than
 focus on our communities. Because our communities are              “I’m tired of my generation being dissected by
 the context in which we operate, it is critical to understand      Boomers,” the 20-something young lady at the
 their changing realities and needs and then to come to             back of the room said, “as if I wasn’t in the room.
 grips with what that means for both how our nonprofits             How would you feel if a group of 130 Millennials
 are functioning and how we are functioning as boards.              were dissecting your generation — and you were
                                                                    one of only three Boomers in the room?”
 This includes but goes beyond asking how effective our
 meetings are, how well defined our roles are, or if we             She had an excellent point. The Boomers dissecting
 have the right policies in place. Governing toward the             her and her generation were a group of people
 future requires us to challenge our status quo, welcome            invited from business and academia to join key
 new ideas and experiment with them, consider and                   U.S. military figures in identifying its leadership
 design new forms of leadership, identify these new                 development needs 15 years from now. The frustration
 leaders and prepare them for their new roles, ponder               of our Millennial was aired during a panel discussion
 new governance and management models, consider                     that addressed the way young adults would be
 expanding the narrowly defined concept of fiduciary                learning and processing training in 15 years.
 responsibility for the wider concept of long-term                  The panel did an excellent job of describing the
 sustainability, and be willing to learn from other sectors.        generational differences that now cohabit the
                                                                    marketplace — great stuff about Boomers, Gen X-ers,
 And it starts with envisioning our future. What will               and Gen y-ers (aka Millennials). One academic
 it look like if we do nothing different? What could it             gave a masterful description of how technology has
 look like if we take conscious, intentional action to go           allowed a migration away from traditional lectures;
 from being just internally focused to examining the                our “information-pull” society is defining the pursuit
 network we are connected to and creating new, vibrant              of knowledge as “just in time, just enough, and just
 organizations committed to realizing that future?                  in case.” Generations, it was clear, view learning very
                                                                    differently: Baby Boomers read to retain, Gen-X-ers read
                                                                    just enough, and Gen-y-ers head for the Web or poll
                                                                    Facebook. The same academic made the provocative
                                                                    statement that students today would rather skip
 LINdA c. cROMpTON                                                  schooling and learn what they need to know on the job.
 P resident & CEO, BoardSource
                                                                    All this fed right into the Boomers’ fears, and there
                                                                    was an inevitable discussion about the work ethic of
 Join th e Bo a r d S o ur c e L i n k ed i n g r o u p
                                                                    young adults and their inability to relate socially in a
 www.linkedin.com/groups?gid=131626                                 world where major transactions — breaking up with
 or follow BoardSource’s Twitter feed www.twitter.com/Boardsource   a girlfriend or boyfriend, confessing mistakes to a best

2 ✴ Board Member ® ✴ boardsource.org ✴ BoardSource ✴ July 2011 ✴
technologically savvy. They’ll keep
                                           them by providing great leadership.

                                           If you want to recruit younger people
                                           to your board (and retain them),
                                           the same truth applies: provide
friend, engineering some gathering —       great leadership, and you will make       goal (getting to the Emerald city).
are often conducted as text messages.      generational issues irrelevant. And       She didn’t cast aspersions on the
It was somewhere at this point that our    great leaders — both from the board       Scarecrow’s aspiration for a brain,
exasperated 20-something broke into        and the executive suite — concentrate     the Tin Man’s longing for a heart,
the discussion. She countered with the     on articulating a compelling vision and   or the lion’s insecurities about
inevitable arguments of indiscriminate     seeking to understand the aspirations     courage. But instead, she thoughtfully
stereotyping, pointing out the evident     of the people they are recruiting.        wondered how joining her in her
discomfort that most Boomers                                                         pursuit could help them in their own
have with rampant technology.              Articulating a compelling vision          pursuits. She was both self-aware
                                           presupposes having a deep passion         enough to know her own aspirations
Unfortunately, both are right. Social      for your organization’s mission,          and caring enough to listen to and
media has at some level replaced direct    and for that, you need to know            accommodate theirs. She led a diverse
social interaction; a greater dependence   what accounts for your passion.           group of people with aspirations
on social media does tend to make          Great boards are led by men and           very different from her own. But the
social interaction more awkward;           women whose passion is rooted in          obvious differences — generational,
and many Boomers have a hard time          a strong and healthy self-awareness.      gender, and, well, species — didn’t
keeping pace with the bewildering          They know their own strengths and         interfere with her capacity to
pace of technological change.              weaknesses, but more important,           recruit and lead an effective team.
                                           they know their own personal
But fortunately, all that doesn’t          aspirations and values. They know         So what would I say to the
matter. At least, it doesn’t matter any    what matters to them, and they lead       20-something young lady at the back
more than any other tension in the         by values more than by charisma.          of the room? I would — and when
workplace — whether it is gender,          Such authenticity and purpose,            it came to my turn as a panelist, I
ethnicity, race, or simply personality.    rooted in healthy self-awareness, is      did — tell her not to worry about
This isn’t to say that generational        very appealing to X-ers and y-ers.        secondary issues, such as generational
differences are not real, nor that we                                                tensions, but focus instead on the
should ignore them. But it is to say       To their own self-awareness, great        one issue that really matters: great
that a much deeper issue is being          board leaders add an intimate             leadership. Seek out and ally yourself
obscured by the generational debate.       knowledge of the aspirations and          with great leaders, I told her.
                                           capabilities of the people they seek
The big (real) issue                       to recruit. They are students of the      And to board members or chief
The deeper issue is poor leadership.       future leaders of their mission.          executives recruiting 20-somethings,
This isn’t what Boomers want to hear                                                 I’d give the same advice: pursue
(or, for that matter, Xers and yers in     Great leaders take their cue from         great leadership, and your board
leadership roles). But there is plenty     dorothy in The Wizard of Oz. She          will become a magnet for talent
of research telling us that people quit    recruited three people to her team        across many generations.
bosses, not organizations. Millennials     (or board) not by convincing them of
won’t quit because their Boomer            the rightness of her own aspirations
bosses are technological dinosaurs.        (getting back to Kansas), but by          ResouRce:
They’ll quit because they’re bad           looking for a way to help them            New Voices at the Table: Welcoming the
bosses. And Boomer bosses won’t            pursue their own aspirations in           Next Generation of Board Leaders; A
keep their Millennials by becoming         the context of her more immediate         BoardSource Toolkit. BoardSource, 2011.


                                                       ✴ July 2011 ✴ BoardSource ✴ boardsource.org ✴ Board Member ® ✴          3
✴ leadershiP lessons ✴



   Are Two — or Even Three — Heads
   Better Than One?
   “Yes,” say three co-chief executives.    Nico Leone of KdHX, and Lisabeth          is what he enjoyed doing. “This was a
                                            Marziello of B&Gc-portland to learn       real burn-out phase for me,” he says.
   “It’s lonely at the top” — or so         what prompted them to co-lead; to         “I felt I would not survive it unless
   say many chief executives of             discuss the logistics, benefits, and      there was some shifting of roles.”
   their leadership role. But what          challenges of co-leadership; and to
   if you weren’t alone, if you             gather advice for nonprofit boards        Since then, Ben-Horin has worked
   shared the position with one             and leaders considering this structure.   as a co-cEO, first with phil
   or even two other people?                                                          Ferrante-Roseberry for almost
                                            “it can be a great thing                  10 years and now with Rebecca
   While relatively few nonprofits          for founders.”                            Masisak and Marnie Webb. “The
   have co-chief executives, there are      In 1997, 10 years after founding          co-cEO model worked very well
   examples of successful partnerships at   TechSoup Global (as compuMentor),         with phil,” explains Ben-Horin,
   this level, including TechSoup Global    daniel Ben-Horin no longer found          “so the board and I decided to
   (San Francisco), KdHX community          his job satisfying. The organization      experiment with it further when
   Media (St. Louis), and Boys and Girls    had grown to the point where he           he stepped down to take another
   clubs of the portland Metropolitan       was spending most of his time             position within the organization.”
   Area in Oregon (B&Gc). Board             “shouldering the administrative
   Member recently spoke to daniel          burdens” that came with success and       How do the three, who are about
   Ben-Horin of TechSoup Global,            little time working externally, which     to reach their fourth anniversary




4 ✴ Board Member ® ✴ boardsource.org ✴ BoardSource ✴ July 2011 ✴
as co-cEOs, divvy up the chief             co-lead with Rebecca and Marnie,        work it out — was a bit of a joke,
executive’s responsibilities? “It          and phil before them, was an easy       we haven’t encountered a problem
isn’t neat or set in stone,” explains      decision for me because I’d already     that we’ve been unable to sort out.
Ben-Horin. “The basic division             worked with them as members             We make a strong effort to vocalize
is commonsensical based on our             of the executive team; they were        anything that is rubbing us the
areas of expertise, but nothing            known entities. Would I hire out        wrong way before it starts to fester,
is siloed off completely.                  for the position? I don’t know that     and we give each other feedback
                                           I would do that. But this set-up has    on what we can do better. Giving
“We spend a lot of time together.          allowed me to continue working          and being open to that feedback
There are a lot of decisions that          on the things that most interest        is critical. It also is important to
we feel all three of us need to sign       me. It is a great thing for founders    us that the board evaluates us as
off on. That requires us to be truly       to consider if they are truly willing   a team and not as individuals. We
collaborative and consultative people      to share the leadership role.”          don’t want to create the possibility
with each other, which means you                                                   of a situation developing that pits
sometimes don’t get your way. We try       “it’s a great way to ease into          one of us against the other.”
our best to express our views in the       a chief executive role.”
interest of the organization and trust     Bev Hacker, now co-executive            In terms of duty and oversight, Leone
each other to listen without a private     director of KdHX, is another            oversees the more public functions
agenda. It sounds a bit utopian but        leader who models a dedication to       of the organization — marketing,
it works. you have to approach this        organization that is above ego. After   development, and programming;
kind of structure in the right spirit.     spending several years at the helm of   Hacker handles internal operations,
If someone is angling for personal         the media organization, improving       including the financial, legal, and
advancement, it’s not going to work.       its internal systems and business       technological end of things. Everyone
We’re trying to model collaboration        practices, she realized three things:   on the staff has a primary report.
and dedication to the organization         (1.) the time had come for KdHX         “We think this is critical, so no one
that is above ego and hope that            to expand its focus on its external     is confused about which one of us
it permeates the organization.”            community; (2.) she did not have the    to approach for assistance,” Leone
                                           expertise needed to guide and manage    says. “That’s not to say that we
Ben-Horin is the first to admit that       that work; and (3.) Nico Leone, then    haven’t had a staff member try to
staff members do occasionally get          general manager of radio operations     play one of us off the other. There
confused about whom to go to for           and someone she had been working        definitely are aspects of parenting
a decision, however. “yes, this does       well with for several years, did.       that come into co-leadership!
happen,” he says, “and sometimes,
things don’t get moved forward or          “Bev initiated the transition to        “A day rarely goes by that Bev and
decisions don’t get made in a timely       co-leadership,” says Leone, “which is   I don’t talk, and we meet formally
way because the staff members              an important reason why the board       once a week. We have a pretty good
involved don’t feel they have full sign-   was comfortable with it. She and I      sense of what falls within our own
off across the three cEOs. It would be     also did a fair amount of research      areas of responsibility and can be
disingenuous to say this isn’t a factor,   before approaching the board. This      pressed forward on our own and
but it’s a factor that we’re aware of.     included having conversations           what we need to sit down and hash
                                           with organizational development         out together. We do have different
“Having more than one chief                consultants and co-leaders in other     approaches to decision making,
executive is not a panacea; its great      organizations to get a sense of         which is something we knew going
benefit is that it enables more            what worked and didn’t work and         in and have validated through
intelligence at a high level to be         what issues they had run into.          personality and work-style testing
applied to problems. But it depends                                                with our full staff, but we tend to
on the collaborative nature of the          “The board did ask us to develop       balance each other out. To make
people involved, which is not              a conflict resolution policy. While     co-leadership functional, you’ve got to
something that can be mandated             our first response — Bev can hit        have a good sense of how each person
in a job description. choosing to          harder but I can run faster, so we’ll   communicates, works, and makes


                                                        ✴ July 2011 ✴ BoardSource ✴ boardsource.org ✴ Board Member ® ✴       5
Above, from left: Daniel Ben-Horin, founder and co-CEO of TechSoup Global; Bev Hacker and Nico Leone, co-executive directors of KDHX; Joseph and Lisabeth
   Marziello, co-chief executives of Boys & Girls Clubs of the Portland Metropolitan Area, with former Secretary of State Colin Powell.



   decisions, and what each other’s hot                 change since Bev and I became                        The default is including the other.
   buttons are. you’ll develop more                     co-leaders. We’ve made significant                   co-leadership would be difficult if
   nuanced understanding of each other                  changes to our programming,                          we didn’t have a functional, trusting
   over time, but this understanding                    launched a capital campaign,                         relationship with our board.”
   is pretty critical to have upfront.”                 revamped all of our marketing and
   Only 34 years old, Leone considers                   business architecture, implemented                   “Together, we are able to
   co-leadership an effective way for                   new processes, and been involved                     connect to a lot of donors.”
   a young leader to ease into a chief                  in several large national projects                   Joseph and Lisabeth Marziello have
   executive position. “Not to suggest                  with the corporation for public                      built their careers around serving
   that I don’t take responsibility for                 Broadcasting. I don’t think any of                   as co-chief executives of Boys
   my actions and decisions, but it’s a                 these would have been possible and                   & Girls clubs in three different
   different ballgame when the chief                    certainly not at the speed at which                  U.S. cities — thanks to a speech
   executive position is shared, whether                we’ve rolled through them if not                     delivered by George Steinbrenner,
   in terms of stress, pressure, workload,              for co-leadership. It’s allowed us                   the late owner of the New york
   or even having somebody at a peer                    to have executive level leadership                   yankees, at a B&Gc conference.
   level to talk to and bounce ideas off                on several serious projects pretty                   Twenty years ago, while Lisabeth was
   of. This structure provides flexibility,             constantly over the past four years.”                working for a for-profit advertising
   freedom, and support. It keeps Bev’s                                                                      agency and actively volunteering
   and my life more manageable and                      When asked for advice on how to                      with B&Gc, she was inspired by
   allows us to carve some time out for                 work with a board as a team, Leone                   Steinbrenner to work instead “for
   our personal lives, which is helpful                 says the key for him and Hacker                      the good of the cause” with Joe, who
   and healthy. It also lets us focus on                has been to make sure the board                      was then the associate executive
   what we’re good at, those things                     thinks of, treats, and evaluates                     director of the B&Gc in Fullerton,
   we enjoy doing and get satisfaction                  them as a unit. “Both of us present                  california. “So we applied as a
   from. Sometimes it’s hard for an                     and interact at board meeting and                    co-executive director team at the
   organization to get everything it needs              are transparent with the members                     Boys & Girls club of Utica, New
   from leadership in a single person,                  about what each of us does. We also                  york,” says Lisabeth. “That’s where
   particularly in a small organization                 communicate electronically with                      we started. But it was in Green Bay,
   where you don’t have specialized staff.              them between meetings rather than                    Wisconsin, where people really began
   “KdHX has gone through tremendous                    by phone so each other is in the loop.               to recognize our strength as a team.”


6 ✴ Board Member ® ✴ boardsource.org ✴ BoardSource ✴ July 2011 ✴
dONALd G. HART
                                                                                                          president
                                                                                                          United church Funds
                                                                                                          New york, Ny
In Green Bay, the Marziellos increased    operations, such as programming,            Is your board bored? Like many
the organization’s budget and             finance/budgeting, facilities, and          organizations, United church Funds
endowment significantly. “When we         building and grounds; Lisabeth              is blessed with a board that brings
got there, the budget and endowment       handles the external functions, such        valuable skills and experience to
were $400,000 each, which is small,”      as marketing, public relations, board       our meetings. Unfortunately, our
Lisabeth says. “When we left, the         development, human resources,               classic fiduciary style of interaction
budget was $3.5 million, and the          and new funding initiatives.                was failing to mine the gifts our
endowment was close to $6 million.        The board evaluates them both               members bring to the table and,
Because Joe and I are passionate          as a unit and as individuals.
about the kids and our mission, we                                                                     A Spouse
                                                                                      to be honest, boring our board.
are able to excel at raising funds.       “We’re a good working team,” says           Then we discovered generative
And, as a team, we have the ability to    Lisabeth, “because we trust and             thinking: a model of board engagement
connect with a lot of contributors or     respect each other and know each            that opens the creative conduit and puts
donors. For example, if Joe personally    other’s strengths and weaknesses. We        the power of all those skills to work for
connects with a donor more than I         first met when we were in college           our organization’s future. After giving
do, or vice versa, the donor has a        and have grown professionally               each staff and board member a copy of
choice of whom they want to build         together. In fact, we even share            Governance as Leadership, we spent most
his or her relationship with — either     an office. When we disagree, we             of one meeting in energetic discussion
Joe, me, or most time, both of us.        put on the tennis shoes we keep             of the fiduciary, strategic, and
This is an option that a single chief     under our desks and take a walk             generative modes of board leadership.
executive can’t bring to the position.”   to strategize and come up with a            We agreed to add generative thinking
                                          solution. And we don’t bring home           components to our more traditional
It is the Marziellos’ ability to          to work, though we do bring work            agenda, and our next meeting included
dramatically strengthen an                to home. It’s hard not to when you’re       all three governance modes. For the
organization that prompted the board      so passionate about what you do.            first time, we used a consent agenda to
of the portland B&Gc to hire the                                                      save considerable time and energy. We
co-chief executives, and it hasn’t        “Even though board members,                 addressed several strategic decisions,
been disappointed. Lisabeth reports       donors, and staff have referred to us       then spent time in generative thinking.
that she and Joe have increased the       as ‘Mr. and Mrs. Boys & Girls club’
portland club’s operations by 221         throughout our career, they also            We discovered that generative thinking
percent and endowment by 288              have commented that we don’t act            does not come naturally for everyone
percent, and they’re not done yet!        like husband and wife on the job.           but is instead a skill requiring practice.
                                          Rather, we are role models, modeling        Members often wanted to reach a
“The Marziellos are known for taking      a sense of family for the kids in our       conclusion rather than allow for a free
an organization from poor to great,       programs. There’s nothing mom and           flow of ideas. For boards familiar with
financially and organizationally,” says   pop about us; we’re effective and           a more supervisory role — and for staff
Ken O’Neil, board member, “and our        efficient and deliver high-performing       accustomed to a board that keeps its
club has never been as strong as it is    results, and that is what has won over      distance — developing comfort with
now. Their record speaks for itself,      the boards that we have reported to.”       the roll-up-your-sleeves style of creative,
and, given the opportunity, any board                                                 generative thinking will take some time.
would be foolish to not hire co-chief
executives with this kind of prowess.”    ResouRce:                                   But at United church Funds, our
                                                                                      members remain committed to
Lisabeth and Joe have always              The Nonprofit Chief Executive’s Ten Basic   becoming a generative board. The
divided the position’s responsibilities   Responsibilities by Richard c. Moyers.
                                                                                      value of garnering the best ideas from
according to their areas of expertise     BoardSource, 2006.
                                                                                      a great board will strengthen our
and interest. Joe handles the internal                                                work and mission for years to come.


                                                          ✴ July 2011 ✴ BoardSource ✴ boardsource.org ✴ Board Member ® ✴        7
✴ Guest speaker                ✴



   Governing Toward the Future
                                             consider, for example, the charter        avoiding the tyranny of
                                             schools that are challenging public       mission; the risk of confusing
                                             education and after-school programs;      vision, mission, and strategy
                                             the growth of artists who are             Mission is the contemporary
                                             working in for-profit entities rather     expression of an organization’s
                      FREd MILLER
                      president              than creating nonprofit galleries or      purpose; it is built on the values
                      The chatham Group,     performance space; and the Lc3, B         that drive it. Vision is what it
                      Inc.                   corporations, and blended entities such   will be like if the goal is attained;
                                             as the Omidyar Network that combine       it is the force that holds people
   What does the theme of the 2011           for- and nonprofit enterprise and,        together in common endeavor. And,
   BoardSource Leadership Forum mean         through engaged/venture philanthropy,     strategy is concerned with markets,
   to you? We asked this question of         challenge established eleemosynary        competition, competitive advantage,
   several sector leaders who will be        precepts to achieve social benefit.       and resources; it is the logic used
   joining us at the forum in September.     consider regional initiatives such as     to make the choices and tradeoffs
                                             the STRIVE partnership in cincinnati,     necessary to relevantly pursue the
   There are stellar examples of nonprofit   which is encouraging organizations        vision and mission with impact.
   organizations making remarkable
   differences in this country. They                                                   Because mission is so deeply rooted
   have built or preserved untold                                                      in values, boards often struggle
   national civic assets; advanced civil                                               when changes in the external
   rights; improved circumstances for                                                  environment press for adaption.
   children, families, the elderly, and                                                The tyranny of mission is seen in
   our planet; and made it possible for                                                organizations relentlessly pursuing
   those who live in the remotest of                                                   plans with aspirational goals that
   locations to enjoy outstanding, live                                                aren’t realistically aligned with
   cultural performances, to name just                                                 evolving public needs, perception,
   a few of the many accomplishments.                                                  or values; innovation; changing
   There is no question that the             to align in terms of collective rather    markets; competition; and
   work of hundreds of thousands of          than individual organizational impact,    resources. As the board of one of
   organizations positively affects the      and the increase in the number            my client organizations asked of its
   lives of millions of citizens every       of cities pressing for formulas for       management: don’t tell us what we
   day, every week, every year.              payments in lieu of taxation. This        can do, tell us what we can achieve
                                             later development appears to be more      equal to or greater than what we
   conversely, there is no denying that      than the consequence of a decreasing      have demonstrated, including what it
   too many nonprofit organizations          tax base; it also may signal changes      would take to do it, and nothing —
   are not making a significant              in norms and beliefs about the long-      including mission — is off the table.
   difference or underperforming in          standing covenant between taxing
   relation to need, public expectation,     authorizes and the nonprofit sector.      The imperative of positive net
   or their potential. There also                                                      financial margins and capitalization
   are signs of public perception            Where do nonprofit boards fit in          Over the past decade, the work of
   challenging existing covenants            these concerns and questions about        researchers, The Nonprofit Finance
   among nonprofits and society.             today and the future? Are these           Fund, and many of those involved
                                             issues on your board’s radar? What        in engaged philanthropy have
   We see examples of new organizations      is the consequence if you don’t           demonstrated the consequences
   and organizational structures             consider issues and questions such        of poorly understood and
   challenging the mind-set and              as these? Among the implications,         deficient business models and
   relevance of established nonprofits.      four immediately emerge:                  undercapitalization. I’m often struck

8 ✴ Board Member ® ✴ boardsource.org ✴ BoardSource ✴ July 2011 ✴
with board members who say, when          fundamentally a program rather than      must make, then determining what
well into truly strategic or governance   an organization, and if so, should it    that means for their organizations.
assessments, how much they didn’t         merge, become acquired, or transfer      Recognizing that its external
understand about the financial drivers    its assets to another organization;      environment is profoundly changing,
and their consequences and the            does the value proposition attract the   the board of one of my clients asked:
difference this knowledge would have      people, including board members,         To effectively govern, what will have
made in decisions. Inadequate cash        and funding to deliver at scale;         to be different about our board in
flow, insufficient positive margin and    can the market sustain the number        10 years, and to get there, what
reserves to fund reinvestment and         of organizations in “the space?”         will have to be different today? Like
innovation/growth limit the capacity      Awareness of emerging knowledge          many leadership groups pondering
of organizations to adapt and invest      is critical — such as a study            such questions, the answers are
in the future. Focusing on building       commissioned by The columbus             most often in the composition and
the balance sheet is as important as      Foundation to assess that Ohio           culture of the group and its capacity
focusing on income and expense; a         region’s Arts Market Sustainability.     to have courageous discourse and
merely balanced budget is a canary        It found the current columbus            action, not just in the group’s
in the coal mine for future distress.     arts sector viable as a whole but        structure. Building adaptive capacity
                                          not sustainable given the current        into board assessment is essential
assessing organizational                  level of resources, immediately          if boards are to provide adaptive
independence with potential               raising governance-level questions       leadership to govern into the future.
scale and impact                          about viable strategies and what
                                                                                                       (Continued on page 10)
Honest assessment of the alignment        markets eventually decide.
of vision, mission, programs,
financial margins, capitalization, and    ensuring the adaptive
impact provokes critical strategic        capacity of the board
questions: e.g., would an alliance        Effective leaders in situations where
for collective impact create greater      fundamental change is needed begin
public value; is the organization         by recognizing the adaptations they

                                                      ✴ July 2011 ✴ BoardSource ✴ boardsource.org ✴ Board Member ® ✴            9
and recently negotiated several
                                                                                            acquisitions. These opportunities
                                                                                            have challenged the B.O.d. (as
                                                                                            I affectionately call our board of
                       dAVId J. VIdAL                               MAyA ENISTA             directors) to govern toward the future
                       director of Research,                        cEO
                       Global corporate                             Mobilize.org            and illustrate how important it is for
                       citizenship                                  Board member,           boards to embrace the crucial role that
                       The conference Board                         BoardSource             they can and should play in aligning
                                                                                            mission, increasing organizational
   Most governing today is reflexively          I have the privilege of leading             effectiveness, and stewarding resources
   tied to extrapolating past trends and        Mobilize.org, an organization whose         to ensure maximum impact.
   projecting them onto the future. This        mission is to improve democracy by
   has the effect of reducing stewardship       investing in Millennial-driven solutions.   In the past 18 months, the Mobilize.
   responsibilities to the task of merely       Our organization is entrepreneurial,        org budget has doubled and our
   monitoring past benchmarks until they        innovative, and fast-paced. One of the      staff size has tripled. In many
   predictably reincarnate in the future.       opportunities and challenges that we        organizations, this growth (while
                                                face is to ensure that our leadership,      welcome) may have slowed the
   To govern toward the future, this            at all levels, is able to respond to the    delivery of programs or adversely
   conventionality just will not do.            needs of a growing organization. I          affected staff and performance culture.
   Rather than projecting the past              like the phrase “Governing Toward           That did not happen at Mobilize.
   forward, we must project the future          the Future” because it’s very similar to    org. Under the leadership of and in
   backward and apply ourselves                 what I try to do in my role as a chief      partnership with our board, we had
   to governing today against that              executive, which is to lead toward          built scenario models, discussed
   future vision. This is required              the future. I think both phrases mean       consequences, and projected for the
   because the past assumptions that            planning for what you’ll need (and          growth of Mobilize.org. When that
   we have all grown accustomed to              what you want) while working with           moment came in January 2010, and
   won’t apply as well in the future            (and leveraging) what you have.             we acquired the staff, programming,
   and are therefore less valuable as                                                       and assets of GenerationEngage,
   guiding tools of what’s to come.             The most important factor that has          we were ready. And we’ll be ready
                                                allowed me to lead and plan for the         again, as we make some exciting
   On a global scale, examples of               future of Mobilize.org has been my          announcements later this summer.
   outmoded assumptions include                 partnership with the organization’s
   predictability in weather patterns,          co-board chairs, Kari dunn Saratovsky      In preparation for our recent wedding,
   in the availability and pricing of           and Stefan Hankin. day to day, I work      my fiancé and I took dancing lessons.
   energy and food, and in the docility         very reactively, responding to my staff,   Among the instructor’s tips was
   of poorly informed consumers. On             funders, the press, partners, events,      this: Never plant both of your feet
   an institutional scale, this means           travel, etc. As I began to think about     while dancing; doing so stops the
   governing with guideposts that               the true role of a chief executive —       momentum of the dance and makes it
   acknowledge: a) the dispersal of             which is to think proactively about        difficult to gracefully change direction.
   knowledge and decision-making                the mission, impact, and vision of the     Leading a nonprofit is like dancing.
   power toward consumers and                   organization — I turned to Kari and        By working proactively, governing for
   clients, b) the thirst of individuals for    Stefan. Together, we have developed a      the future, and conducting visioning
   meaningfulness as employees, and             thought partnership as we’ve worked        and planning exercises, Mobilize.org
   c) the need for holistic approaches          to envision the future of Mobilize.org.    has been able to build and maintain
   to stop “the war of the parts against                                                   its momentum, anticipate change,
   the whole” and promote global                Mobilize.org has been at the forefront of and take advantage of opportunity
   sustainability, one institution at a time.   several strategic nonprofit collaborations while remaining true to our vision.

10 ✴ Board Member ® ✴ boardsource.org ✴ BoardSource ✴ July 2011 ✴
sources lie outside the boardroom
                                           among employees, clients, suppliers,
                                           underwriters, public officials,
                                           and researchers. Board members
                    RIcHARd p. cHAIT       should systematically gather and
                    Research professor     collectively analyze intelligence
                    Graduate School of
                    Education
                                           from people closer to the front
                    Harvard University     lines. Insularity limits vision.

In addition to ever-present urgencies,     Third, board members and
boards must attend to the long             senior management need a large
haul. deliberations about the future       measure of humility. Most post-
seem like they can be postponed            mortems on the recent collapse of
indefinitely, until tomorrow becomes       the economy generally and Wall
today. Then, it’s often too little, too    Street more specifically pinpoint
late. On the other hand, sight lines to    undue confidence and unwarranted
the future are clouded as never before     certainty as the central problems.
by the pace and unpredictability of        perhaps even more relevant, a study
change. As a result, strategic plans are   of “Expert political Judgment” by
quickly outdated. So what’s a board        philip Tetlock (princeton University
to do? Here are three suggestions.         press, 2005) concluded that “the
                                           dominant danger” associated with
First, look backward, not forward.         erroneous predictions and judgments
Foresight starts with hindsight.           was “hubris…the vice of closed-
Without common agreement about             mindedness, of dismissing dissonant
the past, boards are far less likely to    possibilities too quickly.” With the
reach consensus about the future.          future so unforeseeable, sureness and
What best explains recent successes        “all-in” wagers seem particularly ill-
and setbacks? What has been the            advised. prudent boards will be open
organization’s theory of change?           to counterarguments, contradictory
What planned strategies materialized?      data, paradoxical scenarios, and, yes,
What unplanned strategies emerged?         incrementalism. Board members will
The more boards (and staff) can            practice “self-subversive thinking”
make meaning of the past, the more         to borrow a phrase from Tetlock.
likely story lines, clues, and patterns    Boards most certain about the future
will surface to guide the future.          will probably be most mistaken.

Second, board members need                 editoR’s note:
heightened sensing mechanisms —            What does the phrase “Governing Toward
                                           the Future” mean to you? Send your
multiple means to detect precursors        thoughts to anne.mead@boardsource.org.
of change. Insights may result from
institutional data, particularly leading   ResouRce:
indicators, or from intentional            Transformative Governance: Insights on Nonprofit
conversations among board members          Governance from Linda Crompton of BoardSource.
                                           http://www.boardsource.wordpress.com
and staff about larger societal and
generational trends and the political
economy. However, the richest

                                                        ✴ July 2011 ✴ BoardSource ✴ boardsource.org ✴ Board Member ® ✴   11
12 ✴ Board Member ® ✴ boardsource.org ✴ BoardSource ✴ April 2011 ✴
reach 31 members — was more of
                                             an observer than a strategic partner.       Lessons LeArned
                                             Absolute confidentiality on delicate
                   MARy WIcKER               subjects was almost impossible, and         Presbyterian’s transformation to a
                   director, Business        a lack of term limits allowed little        competency-based governance model
                   Integration               opportunity to bring on new members         would not have occurred if it had not
                   presbyterian Healthcare   who could add value and expertise
                   Services
                                                                                         chosen to learn from past mistakes. If
                                             while challenging ideas. In a nutshell,     your board is considering adopting a
                   Albuquerque, NM           the board was not performing its            competency-based model, the following
Wondering how to transform your              basic fiduciary responsibilities and        guidelines can be helpful:
board? Presbyterian Healthcare               needed to be restructured. As the
Systems tackled the process by               chief executive, Jim Hinton, said,
requiring all of its members to submit       “presbyterian’s governance system           •   Be mindful of the current and future
their resignations…and that was just         was seen as a liability, not an asset.”         focus of the industry and organization.
the beginning.                                                                           •   Gain stakeholder input.
                                             The governance transformation
It is not an understatement to say           The board began addressing its              •   Link the competencies to best-known
that presbyterian Healthcare Systems         effectiveness by exploring the                  governance practice.
(presbyterian) is a large and complex        meaning of governance and the
nonprofit. Founded in 1908 in New                                                        •   Hold board members accountable for
                                             background and traits of an ideal
Mexico, it exists today to improve the       board member. A key outcome of                  fulfilling competency expectations.
health of patients, members, and the         its discussions was the formation           •   Keep it simple.
communities it serves. It is the state’s     of a task force responsible for
only private, nonprofit health care          recommending initiatives necessary
system and the largest provider of           for a successful restructuring            • yielded a diverse, balanced,
care, with seven hospitals, a statewide      process. The ultimate goal of the           effective board with 11 members,
health plan, a growing multi-                task force was to ensure that the           only six of whom served on the
specialty medical group, and more            restructured presbyterian board             “old” board
than 9,000 respected employees. Its          became and remained a reflection
governance structure is composed             of governance excellence.                 The interview process was
of five boards of directors, eight                                                     presbyterian’s initial foray into
boards of trustees, and one board of         Over the course of a year, the            the world of competency-based
directors with fiduciary responsibility      task force guided the board               governance. We designed the
for the overall enterprise.                  through a transformation that             interviews to identify candidates
                                                                                       who had the attributes, skills, and
While the enterprise’s structure             • required all current board members      knowledge to govern effectively. Among
has changed several times over the             to submit their resignations to be      the questions we asked: Why are you
years, it was not until the early              effective at the end of the year        interested in serving on the enterprise
2000s that our boards of directors           • identified board members’ current       board or another presbyterian board?
started to implement changes of                level of commitment to serving          What talents do you possess that will
their own to better meet the strategic         on the board as well as potential       enable you to further presbyterian’s
needs of the overall organization.             candidates                              goals? What are your areas of interest?
                                             • required all current and potential      do you have experience serving on
The transformation began with the              members to submit resumes and           a board? And what do you think
board of directors responsible for             be interviewed to serve on the          are the most important issues facing
the overall enterprise. Until the early        transformed board                       health care? We also evaluated skills
2000s, this board grew in a linear           • enhanced the membership of              surrounding strategic planning,
fashion as members who represented             presbyterian’s other boards and         organizational design, change
presbyterian’s various communities             board committees                        management, technology, financial
were added. This approach resulted           • established a governance committee      control, marketing, human resources,
in a board that due to its size — 24           responsible for governance              governmental affairs, leadership,
to 27 members with the potential to            processes at an enterprise level        and teamwork.

                                                        ✴ July 2011 ✴ BoardSource ✴ boardsource.org ✴ Board Member ® ✴             13
GoVernAnCe eXCeLLenCe MAInTenAnCe CYCLe


   In many cases, the need for a
   diverse, balanced board superseded
   the selection of several very strong
   candidates. For example, of two                                  RecRuit                                         set expectAtioNs
   bankers in the community who                     • Use Individual Competencies                        • Review the board member job
   were interviewed, the board selected             • Inventory to determine need                           profile
   only one to avoid a finance-heavy                • Review resume                                      • Clarify required competencies
   board. After more than a year of                 • Use Interview Competencies                         • Clarify desired individual
   using a purposeful selection process,                based on current knowledge                          competencies
   the transformed board, as well as                • Identify Individual Competencies
   a newly established governance                       based on resume
   committee, was in place.

   sustaining and spreading
   the transformation                                                            themes of RequiRed competeNcies
   While the enterprise board focused on                                        • Government Knowledge
   developing its collective effectiveness,                                     • Healthcare Industry Knowledge
   the governance committee focused                                             • Integrity
   on spreading competency-based                                                • Dedication
   governance to the rest of presbyterian’s                                     • Communication
   boards. The first step was to refine the                                     • Continuous Learning
   tools and processes used to identify
   and select the members.

   The committee established two                                Assess Needs                                           evAluAte
   sets of competencies: required and               • Identify unique skills/knowledge                   • Review attendance at meetings
   individual. Required competencies                   of member/candidate                                  and educational events
   are considered a “threshold” for being           • Complete competency inventory                      • Rate required individual
   a potential candidate and pertain to                to determine need for                                competencies
   knowledge in the areas of governance                recruitment and/or nominate                       • Complete individual
   and the health care industry,                       existing members for                                 Development Plan
   communication skills, and attributes                reappointment election                            • Ask (re)nomination interview
   reflective of integrity, dedication,                                                                     questions
   and continuous learning. Individual                                                                   • Complete board evaluation
   competencies are considered areas
   of expertise that, in total, support
   presbyterian’s strategy and reflect
   the knowledge base required to             has the necessary expertise to fulfill its           are seeking reappointment are
   govern a presbyterian board.               fiduciary responsibilities and ensure                evaluated on these qualities rather
                                              that presbyterian’s mission is achieved.             than interviewed)
   The committee then translated both                                                            • recommend approval of the
   sets of competencies into processes        The key steps of the Governance                      nomination and subsequent
   and tools used to recruit, select, and     Excellence Maintenance cycle are                     appointment of the ideal candidate
   develop board members. Tools include                                                          • evaluate and develop board
   job descriptions for board members,        • identify the need to fill a current or             members based on both the
   interview questions, nomination forms,       potential vacancy on the board                     required competencies and
   evaluation forms, and development          • determine the individual                           individual competencies for which
   plans. We then aligned these tools           competencies for which to recruit                  he or she was recruited
   and processes with the required            • identify candidates who may
   competencies and incorporated                possess the necessary competencies               Once the GEMc was finalized, the
   them into what presbyterian calls its      • confirm a candidate’s interest and               governance committee presented
   Governance Excellence Maintenance            ability to serve                                 it to all presbyterian boards. Use
   cycle, or GEMc (see illustration). The     • conduct interviews that focus on                 of all supporting tools, in terms
   purpose of this cycle is to help every       the candidate’s resume and needed                of format and expected level of
   board maintain an optimal balance of         competencies (board members                      content, was non-negotiable.
   members so that the board as a whole         whose terms are ending and                       Required competencies also were

14 ✴ Board Member ® ✴ boardsource.org ✴ BoardSource ✴ July 2011 ✴
IndIVIdUAL CoMPeTenCY WHeeL


considered non-negotiable, but the
individual competencies could be
modified to reflect the community.
For example, we expected a board
serving a smaller community to
have a member who was the leader
of a small to midsize organization
rather than a member who led a
highly complex organization.

To ensure that the GEMc was
successfully implemented, we
guided the boards and their
governance committees through
each piece of the cycle until their
level of comfort with the processes
and tools had progressed from
dependence to interdependence.

Transformation as a
continual process
The GEMc became part of the                  legeNd                                     Transformation; Innovation
standard governance work for
every presbyterian board and                       Healthcare; Clinical Quality         Corporate Leadership; Governance
changed presbyterian’s overall
governance system for the better.                  Community; Political                 Finance; Legal; Regulatory
However, after using it in its
original form for five years — years               Customer Satisfaction                Process Improvement
in which the state of the health
care industry and presbyterian
changed significantly — it was time
to ask: Given all these changes,          and future direction of presbyterian.     competencies they exhibit.
did the GEMc need a change?               Given presbyterian’s more deliberate
                                          approach to being an integrated           presbyterian continues to improve
We decided to gather feedback from        delivery system, it seemed appropriate    its competency-based approach
all presbyterian board members,           that we standardize individual            to governance. currently, we
learning of both the GEMc’s value and     competencies for all boards, regardless   are redesigning the process for
opportunities for improvement. While      of geographic location or the size of     developing individual development
the various boards were finding the use   the community served. This would          plans to include both individual and
of competencies helpful in maintaining    support the system focus and aid          peer input, exploring a competency-
a balanced, diverse board, the tools      in every board’s succession plan.         based approach for selecting board
for assessing current and needed                                                    committee members, and developing
individual competencies were not as       The second item discussed by the          a process for annually reviewing
helpful. In fact, our board members       group was the tool used to assess         the validity of both required
found them excruciatingly complex.        the 15 individual competencies,           and individual competencies.
                                          which was a grid. To facilitate the
The chairs, vice chairs, executive        recruitment process, the group            editoR’s note:
management team, and staff support        decided to decrease the number of
for each board then convened to                                                     This article was adapted from Trustee, by
                                          individual competencies to seven          permission, November/December 2010, copyright
discuss a proposal for facilitating       and replace the grid with a wheel.        2010 by Health Forum, Inc.
— rather than complicating — the          Our boards now use the individual
process to identify recruitment and       competency wheel (see illustration) to    ResouRce:
development opportunities. The            assess their current compositions as
first agenda item was the need for                                                  The Board Building Cycle: Nine Steps to Finding,
                                          well as identify desired competencies     Recruiting, and Engaging Nonprofit Board
standardized individual competencies      of potential candidates by aligning       Members, Second Edition, by Berit M. Lakey.
that better reflected the current focus   names with the individual                 BoardSource, 2007.


                                                      ✴ July 2011 ✴ BoardSource ✴ boardsource.org ✴ Board Member ® ✴                   15
Q
              our governance committee just
              recommended that the board invite
              someone who is related to a
              current board member to join our
                                                                                       OUTI FLyNN
   board. is this an accepted practice; does it                                        director of Knowledge Resources
   invite problems?                                                                    BoardSource




   A
               Effective governance can become a victim        • Is our board small enough to be vulnerable if family
               of nepotism when family members or close          members with similar interests make decisions?
               relatives work or serve together. The mere        Are we limiting diversity on the board by inviting
               situation of having multiple family members       members of the same family to join the board?
   affiliated with the same organization can raise questions   • If one member of a family or couple leaves the board
   concerning accountability, conflict of interest, and an       will the other one follow suit?
   individual’s ability to make independent decisions.         • Is it unfair to focus on established relationships?
   The board must be sensitive to these concerns.                couldn’t similar challenges affect other close
                                                                 friendships formed before or during board service?
   One of the benefits of a diverse board is a multitude of    • Are we discriminating against candidates on the
                   A Spouse
   perspectives. This kind of board tends to welcome new
   ideas and nontraditional thinking. Family members or
                                                                 grounds of their family or marital status?

   even close friends who are eager to serve on the same       It is perfectly understandable that in family
   board often share objectives. In a small group setting,     foundations the board includes numerous family
   this approach may hinder innovation and keep the            members from different generations. However, family
   board from exploring new avenues. To avoid nepotism,        foundation boards also should embrace diversity
   the board should pose the following questions:              and bring in outside members to help balance and
                                                               facilitate potential internal dilemmas. Similarly,
   • do we have well-defined criteria for board service?       some nonprofits are founded by a couple working
     Are these applied to each candidate? Are we choosing      together. It is not necessary for both to serve on
     candidates for their individual qualifications?           the board as voting members, however. There are
   • Is the nomination process producing candidates            many other ways founders can be involved without
     whose qualifications and motives are genuine?             turning the nonprofit into a family enterprise.
   • do we have good processes in place to promote
     independent decision making?                              ResouRces:
   • can we trust that couples and family members leave        “diversity, diversity, Everyone Wants diversity” by Terrie Temkin.
     personal issues outside of the boardroom?                 Nonprofit World, September/October 2009.
   • can we discourage the formation of cliques by not
     recruiting couples or family members?                     Managing Conflicts of Interest: A Primer for Nonprofit Boards, Second
                                                               Edition, by daniel L. Kurtz and Sarah E. paul. BoardSource, 2006.




                                                               The responses to the “Ask Our Consultants” questions are based
                                                               on our consultants’ experience working with nonprofit boards
                                                               throughout the country. If you would like to improve your board’s
                                                               effectiveness, please consider contacting BoardSource’s consulting
                                                               team for assistance via e-mail (consulting@boardsource.org) or
                                                               call 877-892-6293.


16 ✴ Board Member ® ✴ boardsource.org ✴ BoardSource ✴ July 2011 ✴
✴    bookmark            ✴




Generate Buzz!
The term “strategic communication” describes the combination of plans,
goals, practices, and tools with which a nonprofit organization sends
consistent messages about its mission, values, and accomplishments.
For board members, strategic communication involves big-picture thinking,
a clear understanding of appropriate roles, and hands-on participation when
appropriate. Specific roles for the board include the following:                                    MIKE L. EdMONdS
                                                                                                    Board Member
• Provide the vision that guides communication strategy. Because the                                Memorial Health System
                                                                                                    colorado Springs, cO
  board’s job is to articulate and translate mission and purpose, it must
  have a clear view of the organization’s image, both actual and desired.       Leadership transitions can be difficult
                                                                                at any time, but the challenge was
• engage in regular strategic planning. While the board usually does            magnified for the Memorial Health
  not have extensive hands-on involvement in developing a strategic             System board when, in a very
  communication plan, it does participate in the overall strategic planning     short time span, we lost not only
  process, which provides the framework for communication planning. A           our chief executive but also our
  board member may serve on a strategic communication planning task             chief nursing officer and our chief
  force, and, in smaller organizations, the board may be more involved in       financial officer. As a result, not
  the actual planning process.                                                  only did the board need to ensure
                                                                                that these positions were filled with
• dedicate resources to implementing the strategic communication                excellent candidates who would be
  plan. Nonprofits should resist thinking it’s unwise to spend scarce           able to provide vision and direction
  resources on communication. Strategic communication can help ensure           during an uncertain time, but it
  that the organization is making efficient use of staff time and expertise,    also had to manage any negative
  even if it has limited funds. It also can lay the groundwork for generating   perceptions of the organization
  increased support and ensure that even a small organization uses              caused by such a large change.
  consistent messages to reach its most essential audiences.                    Although it wasn’t actually the
                                                                                case, to some, it looked like all the
• Monitor the impact of strategic communication efforts. As part of             captains were fleeing a sinking ship!
  its responsibility for monitoring the overall impact of the organization
  and its work, the board ensures that strategic communication objectives       To compound the situation, the
  are being met. It also should identify when existing communication            board was aware that it needed to
  approaches are no longer working and challenge itself and the                 walk a fine line between its fiduciary
  organization to be open to new ways of thinking.                              responsibility to the community
                                                                                stakeholders and its responsibility
• Participate in repositioning the organization. When crises arise, new         to govern the organization. Boards
  opportunities present themselves, or old strategies no longer work well,      exist to provide advice and guidance;
  the board should support the chief executive’s efforts to re-examine          it is the paid staff’s responsibility to
  the communication plan, safeguard the                                         run the operation on a daily basis.
  organization’s integrity and reputation,                                      And yet, in a situation such as the
  and take positive action. Board                                               one we faced, it can be difficult to
  members should provide leadership for                                         resist the temptation to manage day-
  repositioning the organization, branding,                                     to-day business. Although at times
  and refining communication strategies                                         it was a turbulent process, the board
  and messages.                                                                 navigated the leadership transition
                                                                                successfully and with grace. And we
Learn more about these roles in                                                 did so by staying focused on our role
BoardSource’s newest release, Generate                                          and the mission of the institution.
Buzz! Strategic Communication for Nonprofit
Boards, Second Edition, by Sally J.
patterson. BoardSource, 2011.




                                                     ✴ July 2011 ✴ BoardSource ✴ boardsource.org ✴ Board Member ® ✴          17
✴ case study ✴



  Beach Bummer
   Maybe Big Island was just too big. Or    organization’s office. Frank peeked       fact was, after six years, Frank had
   maybe the executive director position    around the partition that provided a      reached his breaking point.
   was just too big a job. Whatever the     modicum of privacy but absolutely
   reason, Frank was exhausted. Here it     no sound absorption to see Millie, the    “Actually, Millie, I’m glad you
   was, a Sunday afternoon, and, once       organization’s board chair, peering       stopped by,” Frank said. “Let’s
   again, he was shackled to his desk.      into the office. “Hey you,” she said as   sit and discuss what Big Island
   And this was after he had spent all      he opened the door. “What are you         Beaches is going to do when I leave
   day Saturday supervising a group of      doing here?”                              in three weeks.”
   people who had volunteered to pick
   up debris along an isolated stretch      “Just trying to get some of my            “What are you talking about?” a
   of beach and Friday night hosting a      paperwork done when it’s quiet,”          shocked Millie replied.
   fundraiser for the organization.         he replied. “I’m here every Sunday
                                            afternoon. Right now, I’ve got a grant    Frank took a deep breath and told
   Big Island Beaches was raising money     proposal on my desk.”                     Millie his news: On Friday, he had
   for an education center to be built                                                accepted a position with another
   on waterfront property that had          “can’t that wait?” asked Millie.          nonprofit. “As much as I love Big
   been donated to the organization.        “It’s a beautiful day to actually         Island Beaches and am excited about
   The ground-breaking was scheduled        enjoy a beach.”                           our new education center, I can’t
   for next month. As Frank sat at his                                                keep up the pace any longer. This is
   desk, he was feeling nostalgic and       “Nope,” Frank shot back. “The             a 24-7 job, Millie, and I’m worn out,
   reminded himself that he had reason      deadline is tomorrow, and I’m the         simple as that. So, if you have a few
   to be proud: His hard work raising       development staff, remember?” What        minutes, let’s talk about next steps.”
   awareness of the need to preserve the    he didn’t, but was tempted to, say
   island’s beaches was about to pay off.   was, “and the volunteer manager,          What might those next steps be? And
                                            the director of education, and            what could have been done to prevent
   Suddenly, there was a knock              programming chief.” Thank goodness        this situation?
   on the storefront window of the          for Sarah, his assistant. But the




18 ✴ Board Member ® ✴ boardsource.org ✴ BoardSource ✴ July 2011 ✴
MARy ELLEN
                       GINNETTE cLARK                                                                             JAcKSON
                       Board chair                                   NIyANTA SpELMAN                              Executive director
                       Spina Bifida Association                      Executive director                           New Hampshire center
                       of Northwest Ohio                             Rainforest partnership                       for Nonprofits
                       Maumee, OH                                    Austin, TX                                   concord, NH

The good news is that Millie and                  This chief executive and board               Too often, highly committed nonprofit
the board now have the opportunity                have been playing a game of “don’t           executives find themselves trapped in a
to re-evaluate the executive                      ask, don’t tell.” It’s a losing game         cycle of “pleasing” the board rather than
director position and possibly add                for both sides and can be avoided            leveling with them about what it really
positions to meet the demands of                  if everyone does his or her job.             takes to get the job done. Typically this
the growing nonprofit. The bad                                                                 occurs when board leaders are swept up
news is that she and the board must               A lot of chief executives, particularly in   in a passionate vision for a project that
find a way for the organization to                small nonprofits, think it’s their job to    clouds their ability to assess and plan for
keep up with Frank’s workload                     do all the work. Not quite! It’s their job   the resources needed to meet the goal.
until a replacement is found.                     to make sure the work gets done and
                                                  to be accountable for that work. Unless      To prevent this all-too-common scenario
Millie should sit down with Frank                 the nonprofit is very small, that means      requires a commitment by the board and
as soon as possible to review his                 most of the work must be delegated to        chief executive to honest and open com-
                                                                                               munication and the setting of realistic
responsibilities and learn what                   paid staff and volunteers. A chief exec-
                                                                                               expectations. The board chair’s role is to
exactly he is working on. In addition             utive who can’t or won’t delegate hurts
                                                                                               forge a professional working relationship
to a list of current projects, she                the cause. Martyrs shortchange their
                                                                                               with the executive.
should ask for a list of upcoming                 boards, organizations, and missions.
projects to ensure that deadlines                                                              With Frank leaving a week before the
are met and nothing gets forgotten                Board members who think that their           ground-breaking, Millie has no time to
in the transition to new staff. Millie            job is to simply show up at meetings         waste. Together, they must assess the
then should assess these project lists            and enjoy the organizational successes       work to be accomplished in the coming
and determine if she can coordinate               from the sidelines enable martyrs like       three weeks and create a plan to ensure
volunteer staff to handle them on a               Frank. It’s not always a comfortable         priorities are addressed.
short-term basis. She and the board               role, but board members’ ultimate
also need to begin the process of                 responsibility is to the organization and    The board’s executive committee must
looking for a new executive director.             its mission. That requires understand-       meet to determine a transition plan and
                                                  ing the scope and intensity of the work      hiring process and craft a communica-
The board should have kept better                 and helping the chief executive find         tion plan. The committee should consider
track of the number of hours that                 and fund appropriate resource needs.         hiring an interim director to oversee the
Frank was working to adequately                                                                organization until a new leader is hired. A
evaluate his needs. Frank should                  What’s done is done. Frank is not            natural choice would be Frank’s assistant,
have told Millie about his work                   going to stay. Trying to persuade him        Sarah, or an experienced consultant.
load as well. If either of them                   will only prolong the agony. Instead,
                                                  Millie should call an emergency meet-        The full board must discuss the situation,
had communicated with each
                                                  ing of the board and appoint an              approve the transition plan, and deter-
other a little better, a solution
                                                  acting chief executive, who almost           mine where individual board members
could have been found before
                                                  certainly will be a board member.            can provide support. Key funders, con-
Frank felt the need to quit.                                                                   tractors, and other partners must be noti-
                                                  Starting immediately, the acting chief
                                                                                               fied and provided with assurance that an
ResouRce:
                                                  executive and anyone else on the board
                                                                                               effective plan is being implemented.
                                                  who has the time to pitch in should
Assessing and Supporting Your Chief Executive;    download all the institutional knowl-        It is imperative that the board hold an exit
A BoardSource Toolkit. BoardSource, 2010.         edge they can from Frank. That will          interview with Frank to learn what could
                                                  help with the transition, but it will also   have been done to prevent this situation
                                                  help ensure that the game of “don’t          and determine what changes are needed to
                                                  ask, don’t tell” ends immediately.           prevent the next executive director from
                                                                                               burning out in the same way.

                                                              ✴ July 2011 ✴ BoardSource ✴ boardsource.org ✴ Board Member ® ✴                 19
B o a r d M e M B e r®
Editor
Anne Atwood Mead
contributing Editors
deborah davidson
Outi Flynn
creative director
Monica Luchak
designer
Jason Lavinder
Board Member® (ISSN 1058-5419) is published
digitally six times a year and distributed every
eight weeks by BoardSource, 750 9th Street, NW,
Suite 650, Washington, dc 20001-4590.
Tel: 202-452-6262; fax: 202-452-6299; mail@
boardsource.org; www.boardsource.org.
Board Member® is provided to all BoardSource
members. Individual membership dues
are $169 for two years; $99 for one year.
Student membership dues are $49 for
one year. For information on organization
membership, contact BoardSource directly.
Board Member®, BoardSource, 750 9th Street, NW,
Suite 650, Washington, dc 20001-4590.
© 2011 by BoardSource. All rights reserved.
No part of this newsletter may be copied or
reproduced without permission from BoardSource.

BoArd oF dIreCTors

david nygren (chair)
Principal, Nygren consulting
roxanne spillett (vice chair)
President, Boys and Girls clubs of America
anne cohn donnelly (secretary)
Clinical Professor, Kellogg School of Management,
Northwestern University
John s. Griswold, Jr. (treasurer)
Executive Director, commonfund Institute
linda c. crompton
President and CEO, BoardSource
Maya enista
Founder & CEO, Mobilize.org
carol Goss
President & CEO, The Skillman Foundation
Phillip henderson
President, Surdna Foundation
aaron hurst
President, Taproot Foundation
Philip r. lochner, Jr.
Director, cLARcOR Inc., cMS Energy corp.,
and crane co.
Kimberly roberson
Program Officer, charles Stewart Mott Foundation
edward B. whitney
Director, American Rivers, IRRc Institute for
corporate Responsibility, The Wilderness Society,
Early Music Foundation
sylvia yee
Vice President of Programs, Evelyn and
Walter Haas, Jr. Fund

BoardSource is dedicated to advancing the public
good by building exceptional nonprofit boards and
inspiring service. It is a 501(c)(3) nonprofit providing
practical information, tools, best practices, training,
and leadership development for board members of
nonprofit organizations worldwide. Through our
highly acclaimed programs and services, BoardSource
enables organizations to fulfill their missions by
helping build strong and effective boards.

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Boardsource Profile of TechSoup's 'Co-CEO' model July 2011

  • 1. Insight and Ideas for Nonprofit Governance ® Board MeMBer VO L U M E 2 0 | N U M B E R 3 JULy 2011 The MyTh of GeneraTional Tensions 2 are Two — or even Three — heads BeTTer Than one? 4 GoverninG Toward The fuTure 8 froM raze To reBuild 12 Beach BuMMer 18 Departments eXecuTive’s corner 7 R asK our consulTanTs 16 BooKMarK 17 R a Board MeMBer sPeaKs ouT 17
  • 2. ✴ froM The PresidenT ✴ ✴ Try This ✴ Governing Toward The Myth of the Future Generational Tensions In September, hundreds of nonprofit leaders will gather at the 2011 BoardSource Leadership Forum to discuss a critically important question: How do we chart the way forward for our organizations and their missions in our rapidly changing environment? ANTONy BELL cEO and president It’s a complex question, but Leader development, Inc. one thing is clear: To succeed columbia, Sc in a rapidly changing world, we must first make sense of it. Unfortunately, the economic Providing leadership is the key is getting pressures of the past few years forced many of us to generations to work together. concentrate on our internal, financial issues rather than focus on our communities. Because our communities are “I’m tired of my generation being dissected by the context in which we operate, it is critical to understand Boomers,” the 20-something young lady at the their changing realities and needs and then to come to back of the room said, “as if I wasn’t in the room. grips with what that means for both how our nonprofits How would you feel if a group of 130 Millennials are functioning and how we are functioning as boards. were dissecting your generation — and you were one of only three Boomers in the room?” This includes but goes beyond asking how effective our meetings are, how well defined our roles are, or if we She had an excellent point. The Boomers dissecting have the right policies in place. Governing toward the her and her generation were a group of people future requires us to challenge our status quo, welcome invited from business and academia to join key new ideas and experiment with them, consider and U.S. military figures in identifying its leadership design new forms of leadership, identify these new development needs 15 years from now. The frustration leaders and prepare them for their new roles, ponder of our Millennial was aired during a panel discussion new governance and management models, consider that addressed the way young adults would be expanding the narrowly defined concept of fiduciary learning and processing training in 15 years. responsibility for the wider concept of long-term The panel did an excellent job of describing the sustainability, and be willing to learn from other sectors. generational differences that now cohabit the marketplace — great stuff about Boomers, Gen X-ers, And it starts with envisioning our future. What will and Gen y-ers (aka Millennials). One academic it look like if we do nothing different? What could it gave a masterful description of how technology has look like if we take conscious, intentional action to go allowed a migration away from traditional lectures; from being just internally focused to examining the our “information-pull” society is defining the pursuit network we are connected to and creating new, vibrant of knowledge as “just in time, just enough, and just organizations committed to realizing that future? in case.” Generations, it was clear, view learning very differently: Baby Boomers read to retain, Gen-X-ers read just enough, and Gen-y-ers head for the Web or poll Facebook. The same academic made the provocative statement that students today would rather skip LINdA c. cROMpTON schooling and learn what they need to know on the job. P resident & CEO, BoardSource All this fed right into the Boomers’ fears, and there was an inevitable discussion about the work ethic of Join th e Bo a r d S o ur c e L i n k ed i n g r o u p young adults and their inability to relate socially in a www.linkedin.com/groups?gid=131626 world where major transactions — breaking up with or follow BoardSource’s Twitter feed www.twitter.com/Boardsource a girlfriend or boyfriend, confessing mistakes to a best 2 ✴ Board Member ® ✴ boardsource.org ✴ BoardSource ✴ July 2011 ✴
  • 3. technologically savvy. They’ll keep them by providing great leadership. If you want to recruit younger people to your board (and retain them), the same truth applies: provide friend, engineering some gathering — great leadership, and you will make goal (getting to the Emerald city). are often conducted as text messages. generational issues irrelevant. And She didn’t cast aspersions on the It was somewhere at this point that our great leaders — both from the board Scarecrow’s aspiration for a brain, exasperated 20-something broke into and the executive suite — concentrate the Tin Man’s longing for a heart, the discussion. She countered with the on articulating a compelling vision and or the lion’s insecurities about inevitable arguments of indiscriminate seeking to understand the aspirations courage. But instead, she thoughtfully stereotyping, pointing out the evident of the people they are recruiting. wondered how joining her in her discomfort that most Boomers pursuit could help them in their own have with rampant technology. Articulating a compelling vision pursuits. She was both self-aware presupposes having a deep passion enough to know her own aspirations Unfortunately, both are right. Social for your organization’s mission, and caring enough to listen to and media has at some level replaced direct and for that, you need to know accommodate theirs. She led a diverse social interaction; a greater dependence what accounts for your passion. group of people with aspirations on social media does tend to make Great boards are led by men and very different from her own. But the social interaction more awkward; women whose passion is rooted in obvious differences — generational, and many Boomers have a hard time a strong and healthy self-awareness. gender, and, well, species — didn’t keeping pace with the bewildering They know their own strengths and interfere with her capacity to pace of technological change. weaknesses, but more important, recruit and lead an effective team. they know their own personal But fortunately, all that doesn’t aspirations and values. They know So what would I say to the matter. At least, it doesn’t matter any what matters to them, and they lead 20-something young lady at the back more than any other tension in the by values more than by charisma. of the room? I would — and when workplace — whether it is gender, Such authenticity and purpose, it came to my turn as a panelist, I ethnicity, race, or simply personality. rooted in healthy self-awareness, is did — tell her not to worry about This isn’t to say that generational very appealing to X-ers and y-ers. secondary issues, such as generational differences are not real, nor that we tensions, but focus instead on the should ignore them. But it is to say To their own self-awareness, great one issue that really matters: great that a much deeper issue is being board leaders add an intimate leadership. Seek out and ally yourself obscured by the generational debate. knowledge of the aspirations and with great leaders, I told her. capabilities of the people they seek The big (real) issue to recruit. They are students of the And to board members or chief The deeper issue is poor leadership. future leaders of their mission. executives recruiting 20-somethings, This isn’t what Boomers want to hear I’d give the same advice: pursue (or, for that matter, Xers and yers in Great leaders take their cue from great leadership, and your board leadership roles). But there is plenty dorothy in The Wizard of Oz. She will become a magnet for talent of research telling us that people quit recruited three people to her team across many generations. bosses, not organizations. Millennials (or board) not by convincing them of won’t quit because their Boomer the rightness of her own aspirations bosses are technological dinosaurs. (getting back to Kansas), but by ResouRce: They’ll quit because they’re bad looking for a way to help them New Voices at the Table: Welcoming the bosses. And Boomer bosses won’t pursue their own aspirations in Next Generation of Board Leaders; A keep their Millennials by becoming the context of her more immediate BoardSource Toolkit. BoardSource, 2011. ✴ July 2011 ✴ BoardSource ✴ boardsource.org ✴ Board Member ® ✴ 3
  • 4. ✴ leadershiP lessons ✴ Are Two — or Even Three — Heads Better Than One? “Yes,” say three co-chief executives. Nico Leone of KdHX, and Lisabeth is what he enjoyed doing. “This was a Marziello of B&Gc-portland to learn real burn-out phase for me,” he says. “It’s lonely at the top” — or so what prompted them to co-lead; to “I felt I would not survive it unless say many chief executives of discuss the logistics, benefits, and there was some shifting of roles.” their leadership role. But what challenges of co-leadership; and to if you weren’t alone, if you gather advice for nonprofit boards Since then, Ben-Horin has worked shared the position with one and leaders considering this structure. as a co-cEO, first with phil or even two other people? Ferrante-Roseberry for almost “it can be a great thing 10 years and now with Rebecca While relatively few nonprofits for founders.” Masisak and Marnie Webb. “The have co-chief executives, there are In 1997, 10 years after founding co-cEO model worked very well examples of successful partnerships at TechSoup Global (as compuMentor), with phil,” explains Ben-Horin, this level, including TechSoup Global daniel Ben-Horin no longer found “so the board and I decided to (San Francisco), KdHX community his job satisfying. The organization experiment with it further when Media (St. Louis), and Boys and Girls had grown to the point where he he stepped down to take another clubs of the portland Metropolitan was spending most of his time position within the organization.” Area in Oregon (B&Gc). Board “shouldering the administrative Member recently spoke to daniel burdens” that came with success and How do the three, who are about Ben-Horin of TechSoup Global, little time working externally, which to reach their fourth anniversary 4 ✴ Board Member ® ✴ boardsource.org ✴ BoardSource ✴ July 2011 ✴
  • 5. as co-cEOs, divvy up the chief co-lead with Rebecca and Marnie, work it out — was a bit of a joke, executive’s responsibilities? “It and phil before them, was an easy we haven’t encountered a problem isn’t neat or set in stone,” explains decision for me because I’d already that we’ve been unable to sort out. Ben-Horin. “The basic division worked with them as members We make a strong effort to vocalize is commonsensical based on our of the executive team; they were anything that is rubbing us the areas of expertise, but nothing known entities. Would I hire out wrong way before it starts to fester, is siloed off completely. for the position? I don’t know that and we give each other feedback I would do that. But this set-up has on what we can do better. Giving “We spend a lot of time together. allowed me to continue working and being open to that feedback There are a lot of decisions that on the things that most interest is critical. It also is important to we feel all three of us need to sign me. It is a great thing for founders us that the board evaluates us as off on. That requires us to be truly to consider if they are truly willing a team and not as individuals. We collaborative and consultative people to share the leadership role.” don’t want to create the possibility with each other, which means you of a situation developing that pits sometimes don’t get your way. We try “it’s a great way to ease into one of us against the other.” our best to express our views in the a chief executive role.” interest of the organization and trust Bev Hacker, now co-executive In terms of duty and oversight, Leone each other to listen without a private director of KdHX, is another oversees the more public functions agenda. It sounds a bit utopian but leader who models a dedication to of the organization — marketing, it works. you have to approach this organization that is above ego. After development, and programming; kind of structure in the right spirit. spending several years at the helm of Hacker handles internal operations, If someone is angling for personal the media organization, improving including the financial, legal, and advancement, it’s not going to work. its internal systems and business technological end of things. Everyone We’re trying to model collaboration practices, she realized three things: on the staff has a primary report. and dedication to the organization (1.) the time had come for KdHX “We think this is critical, so no one that is above ego and hope that to expand its focus on its external is confused about which one of us it permeates the organization.” community; (2.) she did not have the to approach for assistance,” Leone expertise needed to guide and manage says. “That’s not to say that we Ben-Horin is the first to admit that that work; and (3.) Nico Leone, then haven’t had a staff member try to staff members do occasionally get general manager of radio operations play one of us off the other. There confused about whom to go to for and someone she had been working definitely are aspects of parenting a decision, however. “yes, this does well with for several years, did. that come into co-leadership! happen,” he says, “and sometimes, things don’t get moved forward or “Bev initiated the transition to “A day rarely goes by that Bev and decisions don’t get made in a timely co-leadership,” says Leone, “which is I don’t talk, and we meet formally way because the staff members an important reason why the board once a week. We have a pretty good involved don’t feel they have full sign- was comfortable with it. She and I sense of what falls within our own off across the three cEOs. It would be also did a fair amount of research areas of responsibility and can be disingenuous to say this isn’t a factor, before approaching the board. This pressed forward on our own and but it’s a factor that we’re aware of. included having conversations what we need to sit down and hash with organizational development out together. We do have different “Having more than one chief consultants and co-leaders in other approaches to decision making, executive is not a panacea; its great organizations to get a sense of which is something we knew going benefit is that it enables more what worked and didn’t work and in and have validated through intelligence at a high level to be what issues they had run into. personality and work-style testing applied to problems. But it depends with our full staff, but we tend to on the collaborative nature of the “The board did ask us to develop balance each other out. To make people involved, which is not a conflict resolution policy. While co-leadership functional, you’ve got to something that can be mandated our first response — Bev can hit have a good sense of how each person in a job description. choosing to harder but I can run faster, so we’ll communicates, works, and makes ✴ July 2011 ✴ BoardSource ✴ boardsource.org ✴ Board Member ® ✴ 5
  • 6. Above, from left: Daniel Ben-Horin, founder and co-CEO of TechSoup Global; Bev Hacker and Nico Leone, co-executive directors of KDHX; Joseph and Lisabeth Marziello, co-chief executives of Boys & Girls Clubs of the Portland Metropolitan Area, with former Secretary of State Colin Powell. decisions, and what each other’s hot change since Bev and I became The default is including the other. buttons are. you’ll develop more co-leaders. We’ve made significant co-leadership would be difficult if nuanced understanding of each other changes to our programming, we didn’t have a functional, trusting over time, but this understanding launched a capital campaign, relationship with our board.” is pretty critical to have upfront.” revamped all of our marketing and Only 34 years old, Leone considers business architecture, implemented “Together, we are able to co-leadership an effective way for new processes, and been involved connect to a lot of donors.” a young leader to ease into a chief in several large national projects Joseph and Lisabeth Marziello have executive position. “Not to suggest with the corporation for public built their careers around serving that I don’t take responsibility for Broadcasting. I don’t think any of as co-chief executives of Boys my actions and decisions, but it’s a these would have been possible and & Girls clubs in three different different ballgame when the chief certainly not at the speed at which U.S. cities — thanks to a speech executive position is shared, whether we’ve rolled through them if not delivered by George Steinbrenner, in terms of stress, pressure, workload, for co-leadership. It’s allowed us the late owner of the New york or even having somebody at a peer to have executive level leadership yankees, at a B&Gc conference. level to talk to and bounce ideas off on several serious projects pretty Twenty years ago, while Lisabeth was of. This structure provides flexibility, constantly over the past four years.” working for a for-profit advertising freedom, and support. It keeps Bev’s agency and actively volunteering and my life more manageable and When asked for advice on how to with B&Gc, she was inspired by allows us to carve some time out for work with a board as a team, Leone Steinbrenner to work instead “for our personal lives, which is helpful says the key for him and Hacker the good of the cause” with Joe, who and healthy. It also lets us focus on has been to make sure the board was then the associate executive what we’re good at, those things thinks of, treats, and evaluates director of the B&Gc in Fullerton, we enjoy doing and get satisfaction them as a unit. “Both of us present california. “So we applied as a from. Sometimes it’s hard for an and interact at board meeting and co-executive director team at the organization to get everything it needs are transparent with the members Boys & Girls club of Utica, New from leadership in a single person, about what each of us does. We also york,” says Lisabeth. “That’s where particularly in a small organization communicate electronically with we started. But it was in Green Bay, where you don’t have specialized staff. them between meetings rather than Wisconsin, where people really began “KdHX has gone through tremendous by phone so each other is in the loop. to recognize our strength as a team.” 6 ✴ Board Member ® ✴ boardsource.org ✴ BoardSource ✴ July 2011 ✴
  • 7. dONALd G. HART president United church Funds New york, Ny In Green Bay, the Marziellos increased operations, such as programming, Is your board bored? Like many the organization’s budget and finance/budgeting, facilities, and organizations, United church Funds endowment significantly. “When we building and grounds; Lisabeth is blessed with a board that brings got there, the budget and endowment handles the external functions, such valuable skills and experience to were $400,000 each, which is small,” as marketing, public relations, board our meetings. Unfortunately, our Lisabeth says. “When we left, the development, human resources, classic fiduciary style of interaction budget was $3.5 million, and the and new funding initiatives. was failing to mine the gifts our endowment was close to $6 million. The board evaluates them both members bring to the table and, Because Joe and I are passionate as a unit and as individuals. about the kids and our mission, we A Spouse to be honest, boring our board. are able to excel at raising funds. “We’re a good working team,” says Then we discovered generative And, as a team, we have the ability to Lisabeth, “because we trust and thinking: a model of board engagement connect with a lot of contributors or respect each other and know each that opens the creative conduit and puts donors. For example, if Joe personally other’s strengths and weaknesses. We the power of all those skills to work for connects with a donor more than I first met when we were in college our organization’s future. After giving do, or vice versa, the donor has a and have grown professionally each staff and board member a copy of choice of whom they want to build together. In fact, we even share Governance as Leadership, we spent most his or her relationship with — either an office. When we disagree, we of one meeting in energetic discussion Joe, me, or most time, both of us. put on the tennis shoes we keep of the fiduciary, strategic, and This is an option that a single chief under our desks and take a walk generative modes of board leadership. executive can’t bring to the position.” to strategize and come up with a We agreed to add generative thinking solution. And we don’t bring home components to our more traditional It is the Marziellos’ ability to to work, though we do bring work agenda, and our next meeting included dramatically strengthen an to home. It’s hard not to when you’re all three governance modes. For the organization that prompted the board so passionate about what you do. first time, we used a consent agenda to of the portland B&Gc to hire the save considerable time and energy. We co-chief executives, and it hasn’t “Even though board members, addressed several strategic decisions, been disappointed. Lisabeth reports donors, and staff have referred to us then spent time in generative thinking. that she and Joe have increased the as ‘Mr. and Mrs. Boys & Girls club’ portland club’s operations by 221 throughout our career, they also We discovered that generative thinking percent and endowment by 288 have commented that we don’t act does not come naturally for everyone percent, and they’re not done yet! like husband and wife on the job. but is instead a skill requiring practice. Rather, we are role models, modeling Members often wanted to reach a “The Marziellos are known for taking a sense of family for the kids in our conclusion rather than allow for a free an organization from poor to great, programs. There’s nothing mom and flow of ideas. For boards familiar with financially and organizationally,” says pop about us; we’re effective and a more supervisory role — and for staff Ken O’Neil, board member, “and our efficient and deliver high-performing accustomed to a board that keeps its club has never been as strong as it is results, and that is what has won over distance — developing comfort with now. Their record speaks for itself, the boards that we have reported to.” the roll-up-your-sleeves style of creative, and, given the opportunity, any board generative thinking will take some time. would be foolish to not hire co-chief executives with this kind of prowess.” ResouRce: But at United church Funds, our members remain committed to Lisabeth and Joe have always The Nonprofit Chief Executive’s Ten Basic becoming a generative board. The divided the position’s responsibilities Responsibilities by Richard c. Moyers. value of garnering the best ideas from according to their areas of expertise BoardSource, 2006. a great board will strengthen our and interest. Joe handles the internal work and mission for years to come. ✴ July 2011 ✴ BoardSource ✴ boardsource.org ✴ Board Member ® ✴ 7
  • 8. ✴ Guest speaker ✴ Governing Toward the Future consider, for example, the charter avoiding the tyranny of schools that are challenging public mission; the risk of confusing education and after-school programs; vision, mission, and strategy the growth of artists who are Mission is the contemporary working in for-profit entities rather expression of an organization’s FREd MILLER president than creating nonprofit galleries or purpose; it is built on the values The chatham Group, performance space; and the Lc3, B that drive it. Vision is what it Inc. corporations, and blended entities such will be like if the goal is attained; as the Omidyar Network that combine it is the force that holds people What does the theme of the 2011 for- and nonprofit enterprise and, together in common endeavor. And, BoardSource Leadership Forum mean through engaged/venture philanthropy, strategy is concerned with markets, to you? We asked this question of challenge established eleemosynary competition, competitive advantage, several sector leaders who will be precepts to achieve social benefit. and resources; it is the logic used joining us at the forum in September. consider regional initiatives such as to make the choices and tradeoffs the STRIVE partnership in cincinnati, necessary to relevantly pursue the There are stellar examples of nonprofit which is encouraging organizations vision and mission with impact. organizations making remarkable differences in this country. They Because mission is so deeply rooted have built or preserved untold in values, boards often struggle national civic assets; advanced civil when changes in the external rights; improved circumstances for environment press for adaption. children, families, the elderly, and The tyranny of mission is seen in our planet; and made it possible for organizations relentlessly pursuing those who live in the remotest of plans with aspirational goals that locations to enjoy outstanding, live aren’t realistically aligned with cultural performances, to name just evolving public needs, perception, a few of the many accomplishments. or values; innovation; changing There is no question that the to align in terms of collective rather markets; competition; and work of hundreds of thousands of than individual organizational impact, resources. As the board of one of organizations positively affects the and the increase in the number my client organizations asked of its lives of millions of citizens every of cities pressing for formulas for management: don’t tell us what we day, every week, every year. payments in lieu of taxation. This can do, tell us what we can achieve later development appears to be more equal to or greater than what we conversely, there is no denying that than the consequence of a decreasing have demonstrated, including what it too many nonprofit organizations tax base; it also may signal changes would take to do it, and nothing — are not making a significant in norms and beliefs about the long- including mission — is off the table. difference or underperforming in standing covenant between taxing relation to need, public expectation, authorizes and the nonprofit sector. The imperative of positive net or their potential. There also financial margins and capitalization are signs of public perception Where do nonprofit boards fit in Over the past decade, the work of challenging existing covenants these concerns and questions about researchers, The Nonprofit Finance among nonprofits and society. today and the future? Are these Fund, and many of those involved issues on your board’s radar? What in engaged philanthropy have We see examples of new organizations is the consequence if you don’t demonstrated the consequences and organizational structures consider issues and questions such of poorly understood and challenging the mind-set and as these? Among the implications, deficient business models and relevance of established nonprofits. four immediately emerge: undercapitalization. I’m often struck 8 ✴ Board Member ® ✴ boardsource.org ✴ BoardSource ✴ July 2011 ✴
  • 9. with board members who say, when fundamentally a program rather than must make, then determining what well into truly strategic or governance an organization, and if so, should it that means for their organizations. assessments, how much they didn’t merge, become acquired, or transfer Recognizing that its external understand about the financial drivers its assets to another organization; environment is profoundly changing, and their consequences and the does the value proposition attract the the board of one of my clients asked: difference this knowledge would have people, including board members, To effectively govern, what will have made in decisions. Inadequate cash and funding to deliver at scale; to be different about our board in flow, insufficient positive margin and can the market sustain the number 10 years, and to get there, what reserves to fund reinvestment and of organizations in “the space?” will have to be different today? Like innovation/growth limit the capacity Awareness of emerging knowledge many leadership groups pondering of organizations to adapt and invest is critical — such as a study such questions, the answers are in the future. Focusing on building commissioned by The columbus most often in the composition and the balance sheet is as important as Foundation to assess that Ohio culture of the group and its capacity focusing on income and expense; a region’s Arts Market Sustainability. to have courageous discourse and merely balanced budget is a canary It found the current columbus action, not just in the group’s in the coal mine for future distress. arts sector viable as a whole but structure. Building adaptive capacity not sustainable given the current into board assessment is essential assessing organizational level of resources, immediately if boards are to provide adaptive independence with potential raising governance-level questions leadership to govern into the future. scale and impact about viable strategies and what (Continued on page 10) Honest assessment of the alignment markets eventually decide. of vision, mission, programs, financial margins, capitalization, and ensuring the adaptive impact provokes critical strategic capacity of the board questions: e.g., would an alliance Effective leaders in situations where for collective impact create greater fundamental change is needed begin public value; is the organization by recognizing the adaptations they ✴ July 2011 ✴ BoardSource ✴ boardsource.org ✴ Board Member ® ✴ 9
  • 10. and recently negotiated several acquisitions. These opportunities have challenged the B.O.d. (as I affectionately call our board of dAVId J. VIdAL MAyA ENISTA directors) to govern toward the future director of Research, cEO Global corporate Mobilize.org and illustrate how important it is for citizenship Board member, boards to embrace the crucial role that The conference Board BoardSource they can and should play in aligning mission, increasing organizational Most governing today is reflexively I have the privilege of leading effectiveness, and stewarding resources tied to extrapolating past trends and Mobilize.org, an organization whose to ensure maximum impact. projecting them onto the future. This mission is to improve democracy by has the effect of reducing stewardship investing in Millennial-driven solutions. In the past 18 months, the Mobilize. responsibilities to the task of merely Our organization is entrepreneurial, org budget has doubled and our monitoring past benchmarks until they innovative, and fast-paced. One of the staff size has tripled. In many predictably reincarnate in the future. opportunities and challenges that we organizations, this growth (while face is to ensure that our leadership, welcome) may have slowed the To govern toward the future, this at all levels, is able to respond to the delivery of programs or adversely conventionality just will not do. needs of a growing organization. I affected staff and performance culture. Rather than projecting the past like the phrase “Governing Toward That did not happen at Mobilize. forward, we must project the future the Future” because it’s very similar to org. Under the leadership of and in backward and apply ourselves what I try to do in my role as a chief partnership with our board, we had to governing today against that executive, which is to lead toward built scenario models, discussed future vision. This is required the future. I think both phrases mean consequences, and projected for the because the past assumptions that planning for what you’ll need (and growth of Mobilize.org. When that we have all grown accustomed to what you want) while working with moment came in January 2010, and won’t apply as well in the future (and leveraging) what you have. we acquired the staff, programming, and are therefore less valuable as and assets of GenerationEngage, guiding tools of what’s to come. The most important factor that has we were ready. And we’ll be ready allowed me to lead and plan for the again, as we make some exciting On a global scale, examples of future of Mobilize.org has been my announcements later this summer. outmoded assumptions include partnership with the organization’s predictability in weather patterns, co-board chairs, Kari dunn Saratovsky In preparation for our recent wedding, in the availability and pricing of and Stefan Hankin. day to day, I work my fiancé and I took dancing lessons. energy and food, and in the docility very reactively, responding to my staff, Among the instructor’s tips was of poorly informed consumers. On funders, the press, partners, events, this: Never plant both of your feet an institutional scale, this means travel, etc. As I began to think about while dancing; doing so stops the governing with guideposts that the true role of a chief executive — momentum of the dance and makes it acknowledge: a) the dispersal of which is to think proactively about difficult to gracefully change direction. knowledge and decision-making the mission, impact, and vision of the Leading a nonprofit is like dancing. power toward consumers and organization — I turned to Kari and By working proactively, governing for clients, b) the thirst of individuals for Stefan. Together, we have developed a the future, and conducting visioning meaningfulness as employees, and thought partnership as we’ve worked and planning exercises, Mobilize.org c) the need for holistic approaches to envision the future of Mobilize.org. has been able to build and maintain to stop “the war of the parts against its momentum, anticipate change, the whole” and promote global Mobilize.org has been at the forefront of and take advantage of opportunity sustainability, one institution at a time. several strategic nonprofit collaborations while remaining true to our vision. 10 ✴ Board Member ® ✴ boardsource.org ✴ BoardSource ✴ July 2011 ✴
  • 11. sources lie outside the boardroom among employees, clients, suppliers, underwriters, public officials, and researchers. Board members RIcHARd p. cHAIT should systematically gather and Research professor collectively analyze intelligence Graduate School of Education from people closer to the front Harvard University lines. Insularity limits vision. In addition to ever-present urgencies, Third, board members and boards must attend to the long senior management need a large haul. deliberations about the future measure of humility. Most post- seem like they can be postponed mortems on the recent collapse of indefinitely, until tomorrow becomes the economy generally and Wall today. Then, it’s often too little, too Street more specifically pinpoint late. On the other hand, sight lines to undue confidence and unwarranted the future are clouded as never before certainty as the central problems. by the pace and unpredictability of perhaps even more relevant, a study change. As a result, strategic plans are of “Expert political Judgment” by quickly outdated. So what’s a board philip Tetlock (princeton University to do? Here are three suggestions. press, 2005) concluded that “the dominant danger” associated with First, look backward, not forward. erroneous predictions and judgments Foresight starts with hindsight. was “hubris…the vice of closed- Without common agreement about mindedness, of dismissing dissonant the past, boards are far less likely to possibilities too quickly.” With the reach consensus about the future. future so unforeseeable, sureness and What best explains recent successes “all-in” wagers seem particularly ill- and setbacks? What has been the advised. prudent boards will be open organization’s theory of change? to counterarguments, contradictory What planned strategies materialized? data, paradoxical scenarios, and, yes, What unplanned strategies emerged? incrementalism. Board members will The more boards (and staff) can practice “self-subversive thinking” make meaning of the past, the more to borrow a phrase from Tetlock. likely story lines, clues, and patterns Boards most certain about the future will surface to guide the future. will probably be most mistaken. Second, board members need editoR’s note: heightened sensing mechanisms — What does the phrase “Governing Toward the Future” mean to you? Send your multiple means to detect precursors thoughts to anne.mead@boardsource.org. of change. Insights may result from institutional data, particularly leading ResouRce: indicators, or from intentional Transformative Governance: Insights on Nonprofit conversations among board members Governance from Linda Crompton of BoardSource. http://www.boardsource.wordpress.com and staff about larger societal and generational trends and the political economy. However, the richest ✴ July 2011 ✴ BoardSource ✴ boardsource.org ✴ Board Member ® ✴ 11
  • 12. 12 ✴ Board Member ® ✴ boardsource.org ✴ BoardSource ✴ April 2011 ✴
  • 13. reach 31 members — was more of an observer than a strategic partner. Lessons LeArned Absolute confidentiality on delicate MARy WIcKER subjects was almost impossible, and Presbyterian’s transformation to a director, Business a lack of term limits allowed little competency-based governance model Integration opportunity to bring on new members would not have occurred if it had not presbyterian Healthcare who could add value and expertise Services chosen to learn from past mistakes. If while challenging ideas. In a nutshell, your board is considering adopting a Albuquerque, NM the board was not performing its competency-based model, the following Wondering how to transform your basic fiduciary responsibilities and guidelines can be helpful: board? Presbyterian Healthcare needed to be restructured. As the Systems tackled the process by chief executive, Jim Hinton, said, requiring all of its members to submit “presbyterian’s governance system • Be mindful of the current and future their resignations…and that was just was seen as a liability, not an asset.” focus of the industry and organization. the beginning. • Gain stakeholder input. The governance transformation It is not an understatement to say The board began addressing its • Link the competencies to best-known that presbyterian Healthcare Systems effectiveness by exploring the governance practice. (presbyterian) is a large and complex meaning of governance and the nonprofit. Founded in 1908 in New • Hold board members accountable for background and traits of an ideal Mexico, it exists today to improve the board member. A key outcome of fulfilling competency expectations. health of patients, members, and the its discussions was the formation • Keep it simple. communities it serves. It is the state’s of a task force responsible for only private, nonprofit health care recommending initiatives necessary system and the largest provider of for a successful restructuring • yielded a diverse, balanced, care, with seven hospitals, a statewide process. The ultimate goal of the effective board with 11 members, health plan, a growing multi- task force was to ensure that the only six of whom served on the specialty medical group, and more restructured presbyterian board “old” board than 9,000 respected employees. Its became and remained a reflection governance structure is composed of governance excellence. The interview process was of five boards of directors, eight presbyterian’s initial foray into boards of trustees, and one board of Over the course of a year, the the world of competency-based directors with fiduciary responsibility task force guided the board governance. We designed the for the overall enterprise. through a transformation that interviews to identify candidates who had the attributes, skills, and While the enterprise’s structure • required all current board members knowledge to govern effectively. Among has changed several times over the to submit their resignations to be the questions we asked: Why are you years, it was not until the early effective at the end of the year interested in serving on the enterprise 2000s that our boards of directors • identified board members’ current board or another presbyterian board? started to implement changes of level of commitment to serving What talents do you possess that will their own to better meet the strategic on the board as well as potential enable you to further presbyterian’s needs of the overall organization. candidates goals? What are your areas of interest? • required all current and potential do you have experience serving on The transformation began with the members to submit resumes and a board? And what do you think board of directors responsible for be interviewed to serve on the are the most important issues facing the overall enterprise. Until the early transformed board health care? We also evaluated skills 2000s, this board grew in a linear • enhanced the membership of surrounding strategic planning, fashion as members who represented presbyterian’s other boards and organizational design, change presbyterian’s various communities board committees management, technology, financial were added. This approach resulted • established a governance committee control, marketing, human resources, in a board that due to its size — 24 responsible for governance governmental affairs, leadership, to 27 members with the potential to processes at an enterprise level and teamwork. ✴ July 2011 ✴ BoardSource ✴ boardsource.org ✴ Board Member ® ✴ 13
  • 14. GoVernAnCe eXCeLLenCe MAInTenAnCe CYCLe In many cases, the need for a diverse, balanced board superseded the selection of several very strong candidates. For example, of two RecRuit set expectAtioNs bankers in the community who • Use Individual Competencies • Review the board member job were interviewed, the board selected • Inventory to determine need profile only one to avoid a finance-heavy • Review resume • Clarify required competencies board. After more than a year of • Use Interview Competencies • Clarify desired individual using a purposeful selection process, based on current knowledge competencies the transformed board, as well as • Identify Individual Competencies a newly established governance based on resume committee, was in place. sustaining and spreading the transformation themes of RequiRed competeNcies While the enterprise board focused on • Government Knowledge developing its collective effectiveness, • Healthcare Industry Knowledge the governance committee focused • Integrity on spreading competency-based • Dedication governance to the rest of presbyterian’s • Communication boards. The first step was to refine the • Continuous Learning tools and processes used to identify and select the members. The committee established two Assess Needs evAluAte sets of competencies: required and • Identify unique skills/knowledge • Review attendance at meetings individual. Required competencies of member/candidate and educational events are considered a “threshold” for being • Complete competency inventory • Rate required individual a potential candidate and pertain to to determine need for competencies knowledge in the areas of governance recruitment and/or nominate • Complete individual and the health care industry, existing members for Development Plan communication skills, and attributes reappointment election • Ask (re)nomination interview reflective of integrity, dedication, questions and continuous learning. Individual • Complete board evaluation competencies are considered areas of expertise that, in total, support presbyterian’s strategy and reflect the knowledge base required to has the necessary expertise to fulfill its are seeking reappointment are govern a presbyterian board. fiduciary responsibilities and ensure evaluated on these qualities rather that presbyterian’s mission is achieved. than interviewed) The committee then translated both • recommend approval of the sets of competencies into processes The key steps of the Governance nomination and subsequent and tools used to recruit, select, and Excellence Maintenance cycle are appointment of the ideal candidate develop board members. Tools include • evaluate and develop board job descriptions for board members, • identify the need to fill a current or members based on both the interview questions, nomination forms, potential vacancy on the board required competencies and evaluation forms, and development • determine the individual individual competencies for which plans. We then aligned these tools competencies for which to recruit he or she was recruited and processes with the required • identify candidates who may competencies and incorporated possess the necessary competencies Once the GEMc was finalized, the them into what presbyterian calls its • confirm a candidate’s interest and governance committee presented Governance Excellence Maintenance ability to serve it to all presbyterian boards. Use cycle, or GEMc (see illustration). The • conduct interviews that focus on of all supporting tools, in terms purpose of this cycle is to help every the candidate’s resume and needed of format and expected level of board maintain an optimal balance of competencies (board members content, was non-negotiable. members so that the board as a whole whose terms are ending and Required competencies also were 14 ✴ Board Member ® ✴ boardsource.org ✴ BoardSource ✴ July 2011 ✴
  • 15. IndIVIdUAL CoMPeTenCY WHeeL considered non-negotiable, but the individual competencies could be modified to reflect the community. For example, we expected a board serving a smaller community to have a member who was the leader of a small to midsize organization rather than a member who led a highly complex organization. To ensure that the GEMc was successfully implemented, we guided the boards and their governance committees through each piece of the cycle until their level of comfort with the processes and tools had progressed from dependence to interdependence. Transformation as a continual process The GEMc became part of the legeNd Transformation; Innovation standard governance work for every presbyterian board and Healthcare; Clinical Quality Corporate Leadership; Governance changed presbyterian’s overall governance system for the better. Community; Political Finance; Legal; Regulatory However, after using it in its original form for five years — years Customer Satisfaction Process Improvement in which the state of the health care industry and presbyterian changed significantly — it was time to ask: Given all these changes, and future direction of presbyterian. competencies they exhibit. did the GEMc need a change? Given presbyterian’s more deliberate approach to being an integrated presbyterian continues to improve We decided to gather feedback from delivery system, it seemed appropriate its competency-based approach all presbyterian board members, that we standardize individual to governance. currently, we learning of both the GEMc’s value and competencies for all boards, regardless are redesigning the process for opportunities for improvement. While of geographic location or the size of developing individual development the various boards were finding the use the community served. This would plans to include both individual and of competencies helpful in maintaining support the system focus and aid peer input, exploring a competency- a balanced, diverse board, the tools in every board’s succession plan. based approach for selecting board for assessing current and needed committee members, and developing individual competencies were not as The second item discussed by the a process for annually reviewing helpful. In fact, our board members group was the tool used to assess the validity of both required found them excruciatingly complex. the 15 individual competencies, and individual competencies. which was a grid. To facilitate the The chairs, vice chairs, executive recruitment process, the group editoR’s note: management team, and staff support decided to decrease the number of for each board then convened to This article was adapted from Trustee, by individual competencies to seven permission, November/December 2010, copyright discuss a proposal for facilitating and replace the grid with a wheel. 2010 by Health Forum, Inc. — rather than complicating — the Our boards now use the individual process to identify recruitment and competency wheel (see illustration) to ResouRce: development opportunities. The assess their current compositions as first agenda item was the need for The Board Building Cycle: Nine Steps to Finding, well as identify desired competencies Recruiting, and Engaging Nonprofit Board standardized individual competencies of potential candidates by aligning Members, Second Edition, by Berit M. Lakey. that better reflected the current focus names with the individual BoardSource, 2007. ✴ July 2011 ✴ BoardSource ✴ boardsource.org ✴ Board Member ® ✴ 15
  • 16. Q our governance committee just recommended that the board invite someone who is related to a current board member to join our OUTI FLyNN board. is this an accepted practice; does it director of Knowledge Resources invite problems? BoardSource A Effective governance can become a victim • Is our board small enough to be vulnerable if family of nepotism when family members or close members with similar interests make decisions? relatives work or serve together. The mere Are we limiting diversity on the board by inviting situation of having multiple family members members of the same family to join the board? affiliated with the same organization can raise questions • If one member of a family or couple leaves the board concerning accountability, conflict of interest, and an will the other one follow suit? individual’s ability to make independent decisions. • Is it unfair to focus on established relationships? The board must be sensitive to these concerns. couldn’t similar challenges affect other close friendships formed before or during board service? One of the benefits of a diverse board is a multitude of • Are we discriminating against candidates on the A Spouse perspectives. This kind of board tends to welcome new ideas and nontraditional thinking. Family members or grounds of their family or marital status? even close friends who are eager to serve on the same It is perfectly understandable that in family board often share objectives. In a small group setting, foundations the board includes numerous family this approach may hinder innovation and keep the members from different generations. However, family board from exploring new avenues. To avoid nepotism, foundation boards also should embrace diversity the board should pose the following questions: and bring in outside members to help balance and facilitate potential internal dilemmas. Similarly, • do we have well-defined criteria for board service? some nonprofits are founded by a couple working Are these applied to each candidate? Are we choosing together. It is not necessary for both to serve on candidates for their individual qualifications? the board as voting members, however. There are • Is the nomination process producing candidates many other ways founders can be involved without whose qualifications and motives are genuine? turning the nonprofit into a family enterprise. • do we have good processes in place to promote independent decision making? ResouRces: • can we trust that couples and family members leave “diversity, diversity, Everyone Wants diversity” by Terrie Temkin. personal issues outside of the boardroom? Nonprofit World, September/October 2009. • can we discourage the formation of cliques by not recruiting couples or family members? Managing Conflicts of Interest: A Primer for Nonprofit Boards, Second Edition, by daniel L. Kurtz and Sarah E. paul. BoardSource, 2006. The responses to the “Ask Our Consultants” questions are based on our consultants’ experience working with nonprofit boards throughout the country. If you would like to improve your board’s effectiveness, please consider contacting BoardSource’s consulting team for assistance via e-mail (consulting@boardsource.org) or call 877-892-6293. 16 ✴ Board Member ® ✴ boardsource.org ✴ BoardSource ✴ July 2011 ✴
  • 17. bookmark ✴ Generate Buzz! The term “strategic communication” describes the combination of plans, goals, practices, and tools with which a nonprofit organization sends consistent messages about its mission, values, and accomplishments. For board members, strategic communication involves big-picture thinking, a clear understanding of appropriate roles, and hands-on participation when appropriate. Specific roles for the board include the following: MIKE L. EdMONdS Board Member • Provide the vision that guides communication strategy. Because the Memorial Health System colorado Springs, cO board’s job is to articulate and translate mission and purpose, it must have a clear view of the organization’s image, both actual and desired. Leadership transitions can be difficult at any time, but the challenge was • engage in regular strategic planning. While the board usually does magnified for the Memorial Health not have extensive hands-on involvement in developing a strategic System board when, in a very communication plan, it does participate in the overall strategic planning short time span, we lost not only process, which provides the framework for communication planning. A our chief executive but also our board member may serve on a strategic communication planning task chief nursing officer and our chief force, and, in smaller organizations, the board may be more involved in financial officer. As a result, not the actual planning process. only did the board need to ensure that these positions were filled with • dedicate resources to implementing the strategic communication excellent candidates who would be plan. Nonprofits should resist thinking it’s unwise to spend scarce able to provide vision and direction resources on communication. Strategic communication can help ensure during an uncertain time, but it that the organization is making efficient use of staff time and expertise, also had to manage any negative even if it has limited funds. It also can lay the groundwork for generating perceptions of the organization increased support and ensure that even a small organization uses caused by such a large change. consistent messages to reach its most essential audiences. Although it wasn’t actually the case, to some, it looked like all the • Monitor the impact of strategic communication efforts. As part of captains were fleeing a sinking ship! its responsibility for monitoring the overall impact of the organization and its work, the board ensures that strategic communication objectives To compound the situation, the are being met. It also should identify when existing communication board was aware that it needed to approaches are no longer working and challenge itself and the walk a fine line between its fiduciary organization to be open to new ways of thinking. responsibility to the community stakeholders and its responsibility • Participate in repositioning the organization. When crises arise, new to govern the organization. Boards opportunities present themselves, or old strategies no longer work well, exist to provide advice and guidance; the board should support the chief executive’s efforts to re-examine it is the paid staff’s responsibility to the communication plan, safeguard the run the operation on a daily basis. organization’s integrity and reputation, And yet, in a situation such as the and take positive action. Board one we faced, it can be difficult to members should provide leadership for resist the temptation to manage day- repositioning the organization, branding, to-day business. Although at times and refining communication strategies it was a turbulent process, the board and messages. navigated the leadership transition successfully and with grace. And we Learn more about these roles in did so by staying focused on our role BoardSource’s newest release, Generate and the mission of the institution. Buzz! Strategic Communication for Nonprofit Boards, Second Edition, by Sally J. patterson. BoardSource, 2011. ✴ July 2011 ✴ BoardSource ✴ boardsource.org ✴ Board Member ® ✴ 17
  • 18. ✴ case study ✴ Beach Bummer Maybe Big Island was just too big. Or organization’s office. Frank peeked fact was, after six years, Frank had maybe the executive director position around the partition that provided a reached his breaking point. was just too big a job. Whatever the modicum of privacy but absolutely reason, Frank was exhausted. Here it no sound absorption to see Millie, the “Actually, Millie, I’m glad you was, a Sunday afternoon, and, once organization’s board chair, peering stopped by,” Frank said. “Let’s again, he was shackled to his desk. into the office. “Hey you,” she said as sit and discuss what Big Island And this was after he had spent all he opened the door. “What are you Beaches is going to do when I leave day Saturday supervising a group of doing here?” in three weeks.” people who had volunteered to pick up debris along an isolated stretch “Just trying to get some of my “What are you talking about?” a of beach and Friday night hosting a paperwork done when it’s quiet,” shocked Millie replied. fundraiser for the organization. he replied. “I’m here every Sunday afternoon. Right now, I’ve got a grant Frank took a deep breath and told Big Island Beaches was raising money proposal on my desk.” Millie his news: On Friday, he had for an education center to be built accepted a position with another on waterfront property that had “can’t that wait?” asked Millie. nonprofit. “As much as I love Big been donated to the organization. “It’s a beautiful day to actually Island Beaches and am excited about The ground-breaking was scheduled enjoy a beach.” our new education center, I can’t for next month. As Frank sat at his keep up the pace any longer. This is desk, he was feeling nostalgic and “Nope,” Frank shot back. “The a 24-7 job, Millie, and I’m worn out, reminded himself that he had reason deadline is tomorrow, and I’m the simple as that. So, if you have a few to be proud: His hard work raising development staff, remember?” What minutes, let’s talk about next steps.” awareness of the need to preserve the he didn’t, but was tempted to, say island’s beaches was about to pay off. was, “and the volunteer manager, What might those next steps be? And the director of education, and what could have been done to prevent Suddenly, there was a knock programming chief.” Thank goodness this situation? on the storefront window of the for Sarah, his assistant. But the 18 ✴ Board Member ® ✴ boardsource.org ✴ BoardSource ✴ July 2011 ✴
  • 19. MARy ELLEN GINNETTE cLARK JAcKSON Board chair NIyANTA SpELMAN Executive director Spina Bifida Association Executive director New Hampshire center of Northwest Ohio Rainforest partnership for Nonprofits Maumee, OH Austin, TX concord, NH The good news is that Millie and This chief executive and board Too often, highly committed nonprofit the board now have the opportunity have been playing a game of “don’t executives find themselves trapped in a to re-evaluate the executive ask, don’t tell.” It’s a losing game cycle of “pleasing” the board rather than director position and possibly add for both sides and can be avoided leveling with them about what it really positions to meet the demands of if everyone does his or her job. takes to get the job done. Typically this the growing nonprofit. The bad occurs when board leaders are swept up news is that she and the board must A lot of chief executives, particularly in in a passionate vision for a project that find a way for the organization to small nonprofits, think it’s their job to clouds their ability to assess and plan for keep up with Frank’s workload do all the work. Not quite! It’s their job the resources needed to meet the goal. until a replacement is found. to make sure the work gets done and to be accountable for that work. Unless To prevent this all-too-common scenario Millie should sit down with Frank the nonprofit is very small, that means requires a commitment by the board and as soon as possible to review his most of the work must be delegated to chief executive to honest and open com- munication and the setting of realistic responsibilities and learn what paid staff and volunteers. A chief exec- expectations. The board chair’s role is to exactly he is working on. In addition utive who can’t or won’t delegate hurts forge a professional working relationship to a list of current projects, she the cause. Martyrs shortchange their with the executive. should ask for a list of upcoming boards, organizations, and missions. projects to ensure that deadlines With Frank leaving a week before the are met and nothing gets forgotten Board members who think that their ground-breaking, Millie has no time to in the transition to new staff. Millie job is to simply show up at meetings waste. Together, they must assess the then should assess these project lists and enjoy the organizational successes work to be accomplished in the coming and determine if she can coordinate from the sidelines enable martyrs like three weeks and create a plan to ensure volunteer staff to handle them on a Frank. It’s not always a comfortable priorities are addressed. short-term basis. She and the board role, but board members’ ultimate also need to begin the process of responsibility is to the organization and The board’s executive committee must looking for a new executive director. its mission. That requires understand- meet to determine a transition plan and ing the scope and intensity of the work hiring process and craft a communica- The board should have kept better and helping the chief executive find tion plan. The committee should consider track of the number of hours that and fund appropriate resource needs. hiring an interim director to oversee the Frank was working to adequately organization until a new leader is hired. A evaluate his needs. Frank should What’s done is done. Frank is not natural choice would be Frank’s assistant, have told Millie about his work going to stay. Trying to persuade him Sarah, or an experienced consultant. load as well. If either of them will only prolong the agony. Instead, Millie should call an emergency meet- The full board must discuss the situation, had communicated with each ing of the board and appoint an approve the transition plan, and deter- other a little better, a solution acting chief executive, who almost mine where individual board members could have been found before certainly will be a board member. can provide support. Key funders, con- Frank felt the need to quit. tractors, and other partners must be noti- Starting immediately, the acting chief fied and provided with assurance that an ResouRce: executive and anyone else on the board effective plan is being implemented. who has the time to pitch in should Assessing and Supporting Your Chief Executive; download all the institutional knowl- It is imperative that the board hold an exit A BoardSource Toolkit. BoardSource, 2010. edge they can from Frank. That will interview with Frank to learn what could help with the transition, but it will also have been done to prevent this situation help ensure that the game of “don’t and determine what changes are needed to ask, don’t tell” ends immediately. prevent the next executive director from burning out in the same way. ✴ July 2011 ✴ BoardSource ✴ boardsource.org ✴ Board Member ® ✴ 19
  • 20. B o a r d M e M B e r® Editor Anne Atwood Mead contributing Editors deborah davidson Outi Flynn creative director Monica Luchak designer Jason Lavinder Board Member® (ISSN 1058-5419) is published digitally six times a year and distributed every eight weeks by BoardSource, 750 9th Street, NW, Suite 650, Washington, dc 20001-4590. Tel: 202-452-6262; fax: 202-452-6299; mail@ boardsource.org; www.boardsource.org. Board Member® is provided to all BoardSource members. Individual membership dues are $169 for two years; $99 for one year. Student membership dues are $49 for one year. For information on organization membership, contact BoardSource directly. Board Member®, BoardSource, 750 9th Street, NW, Suite 650, Washington, dc 20001-4590. © 2011 by BoardSource. All rights reserved. No part of this newsletter may be copied or reproduced without permission from BoardSource. BoArd oF dIreCTors david nygren (chair) Principal, Nygren consulting roxanne spillett (vice chair) President, Boys and Girls clubs of America anne cohn donnelly (secretary) Clinical Professor, Kellogg School of Management, Northwestern University John s. Griswold, Jr. (treasurer) Executive Director, commonfund Institute linda c. crompton President and CEO, BoardSource Maya enista Founder & CEO, Mobilize.org carol Goss President & CEO, The Skillman Foundation Phillip henderson President, Surdna Foundation aaron hurst President, Taproot Foundation Philip r. lochner, Jr. Director, cLARcOR Inc., cMS Energy corp., and crane co. Kimberly roberson Program Officer, charles Stewart Mott Foundation edward B. whitney Director, American Rivers, IRRc Institute for corporate Responsibility, The Wilderness Society, Early Music Foundation sylvia yee Vice President of Programs, Evelyn and Walter Haas, Jr. Fund BoardSource is dedicated to advancing the public good by building exceptional nonprofit boards and inspiring service. It is a 501(c)(3) nonprofit providing practical information, tools, best practices, training, and leadership development for board members of nonprofit organizations worldwide. Through our highly acclaimed programs and services, BoardSource enables organizations to fulfill their missions by helping build strong and effective boards.